What Maxx Schweiz does

Maxx Schweiz AG (operating as MAXXSCHWEIZ®) is a privately held Swiss membership-network company registered in Bern (CHE-116.382.914) that connects more than 120 small and medium-sized handcraft business owners across Switzerland. Founded in 2014 by Steven Lutz — who scaled his own metal company from 70-80-hour weeks to million-franc revenue using the same playbook now packaged as a subscription service — the company sells recurring Verbund memberships to Swiss tradespeople who want to step out of daily operations. Memberships include peer-to-peer experience exchange, curated expert matchmaking (recruiting, software, social media, automation), inter-member order referrals, the Akademie leadership training program, and exclusive pricing through a six-supplier partner network (Neomat, Kohler, Revotool, Gyso, Hilti, Flachglas Gruppe). A strict one-business-per-region-and-trade exclusivity policy eliminates internal competition among members and drives word-of-mouth referrals.

The technical stack is entirely third-party SaaS: Zoho One for CRM and marketing operations, Zoho Bookings for scheduling the mandatory Erstgespräch (initial consultation), Microsoft 365 for productivity, plus Lemlist for B2B outbound, LinkMatch for LinkedIn integration, Google Analytics and Meta Pixel for performance tracking, and Loom for video messaging. The member-facing surface is a web portal at plattform.maxx-schweiz.com; there is no native mobile app and no proprietary AI or data product. The go-to-market combines a community-led motion (referrals and video testimonials) with a sales-led motion gated by a booked consultation, supported by a four-step onboarding (Onboarding, Stufenplan, Erfahrungsaustausch, Umsetzung). The company operates with 1-10 employees from Thunstrasse 49 in Uetendorf and is represented by Steven Lutz and Lukas Maron; no external investors or M&A activity are disclosed.

Revenue is generated exclusively through membership subscriptions; pricing is intentionally opaque and disclosed only during the Erstgespräch. The customer base is by design concentrated in a single vertical and a single country, which is both the company's positioning (deep niche expertise "by tradespeople for tradespeople") and its principal scalability constraint. Expansion to date has been organic and measured: founder-led, no external funding, no geographic expansion beyond Switzerland, layered with incremental product lines (Akademie, broader Expert Teams) on top of the core peer network.

Name

Maxx Schweiz

Legal name

Maxx Schweiz AG

Website

https://maxx-schweiz.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxx Schweiz AG operates MAXXSCHWEIZ®, a subscription-based Swiss membership network of more than 120 handcraft business owners offering peer experience exchange, curated expert matchmaking, leadership training, and supplier discounts to SMB tradespeople seeking to step out of daily operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Uetendorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership/Subscription: The company operates as a network/association (Verbund) for handcraft business owners, generating revenue through membership fees. Members pay for access to the network of 120+ businesses, expert teams, special partner pricing, academy training, and inter-member job/order referrals. Pricing details are not publicly disclosed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maxx Schweiz operates the MAXXSCHWEIZ Verbund, a paid membership network for Swiss handcraft/trade business owners. Members gain access to a curated community of 120+ non-competing handcraft businesses (one per region and trade), vetted expert teams (recruiting, software, social media, process automation, legal, IT), an online member platform, and an academy for employee leadership development. The company monetizes through membership fees and connects owners of SMB craft businesses with tested strategies, expert referrals, and inter-member order/job assignments.

Product overview

MAXXSCHWEIZ® is a network for tradespeople (Handwerksbetriebe) consisting of a member network (Verbund), an online platform, expert teams, and an academy. The Verbund provides access to over 120 member businesses for peer-to-peer knowledge sharing, while the Plattform serves as the online portal for member access. Expert Teams offer specialized consulting in recruiting, software, social media, and process optimization. The Akademie provides leadership training for employee development. All services are designed to help tradespeople exit day-to-day operations and work on rather than in their businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• MAXXSCHWEIZ® Verbund (Member Network) A paid membership network for Swiss handcraft/trade business owners (Handwerksbetriebe) that provides access to peer experience-sharing with 120+ non-competing member businesses, vetted expert teams, special partner pricing, academy training, and inter-member order/job referrals. Only one business per region and trade is admitted.
• MAXXSCHWEIZ® Plattform (Online Member Platform) An online member portal (plattform.maxx-schweiz.com) where members exchange with leading handcraft businesses, access exclusive partner offers, and use tools for business development and networking.
• Expert Teams (Expertenteams) Curated expert teams that members are matched with based on a personalized Stufenplan, providing specialized support in recruiting campaigns, new software systems implementation, social media management, process automation, onboarding processes, paperless operations, legal, IT, SEO, and lean management.
• MAXX Akademie (Academy) Training programs designed to develop employees of member businesses into top leadership, ensuring business continuity even when owners are not on-site.

Quantifiable outcome

• Over 120 handcraft businesses use the network successfully
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Neomat AGminorOthersPartner brand displayed in the partner logo section on the MAXXSCHWEIZ website. Members receive special conditions/pricing from Neomat AG as part of the partner network benefits.
• Kohler (kohler.ch)minorOthersPartner brand displayed in the partner logo section. Kohler is a supplier partner offering special conditions to MAXXSCHWEIZ members.
• Revotool AGminorOthersPartner brand displayed in the partner logo section. Revotool AG is a supplier partner offering special conditions to MAXXSCHWEIZ members.
• Gyso AGminorOthersPartner brand displayed in the partner logo section. Gyso AG is a supplier partner offering special conditions to MAXXSCHWEIZ members.
• HiltiminorOthersPartner brand displayed in the partner logo section. Hilti is a construction tools supplier partner offering special conditions to MAXXSCHWEIZ members.
• Flachglas GruppeminorOthersPartner brand displayed in the partner logo section. Flachglas Gruppe is a glass construction partner offering special conditions to MAXXSCHWEIZ members.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vistage Worldwide: Membership-based peer advisory and executive coaching organization for SMB CEOs and business owners. Closely comparable to Maxx Schweiz in model: recurring membership fees, curated peer groups, facilitated knowledge exchange, and expert-matched resources for owner-operators seeking to scale beyond daily operations.
• Young Presidents' Organization (YPO): Premier peer network for chief executives and business owners, structured around small peer groups, forums, and curated learning resources. Comparable membership/peer-learning business model targeting owner-operators seeking to grow beyond day-to-day execution.
• BNI (Business Network International): Global membership-based business referral networking organization with chapter-based exclusivity (one professional per category per chapter). Comparable in its exclusivity-driven, peer-referral, subscription-funded business network model serving SMB owners.
• Entrepreneurs' Organization (EO): Membership community for entrepreneurs running businesses above a revenue threshold, offering peer learning, events, and curated resources. Comparable in serving SMB founders with a membership-fee model centered on peer exchange and curated expertise.

Broad incumbents

• Swissmem: Leading Swiss industry association for the MEM (machinery, electrical, metals) sector, providing networking, training, and policy advocacy to member companies. Comparable as a Swiss membership-based industry network, though broader in scope and serving larger industrial firms rather than handcraft SMBs.
• Handwerkskammer (e.g., Handwerkskammer Berlin): Statutory regional chambers representing handcraft and trade businesses in the DACH region. Comparable in serving the same craft/SMB segment but as a public-sector mandatory-membership body providing registration, training, and advocacy rather than a curated private peer network.

Emerging players

• CoWomen: Switzerland-based membership community for women founders and entrepreneurs offering peer learning, mentorship, and curated events. Comparable in the Swiss market as a membership-driven peer network for SMB founders, though with a different demographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maxx-schweiz-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxx Schweiz