Witchdoctor Brewing Company

What Witchdoctor Brewing Company does

Witchdoctor Brewing Company is a privately held craft brewery headquartered at 168 Center St, Southington, Connecticut, operating a single taproom and on-site brewhouse. The company was founded by Josh Norris, a former mechanical engineer and homebrewer, and is co-led with partner Mike See, who oversees taproom and sales operations. The brewery employs approximately 1–10 people, including brewery, taproom, events, and creative staff, and operates a 15-barrel American-made brewing system with on-site canning capabilities that allow batch sizing to demand.

Core products include a rotating lineup of craft beers (Lagers, IPAs, Sours, Stouts, and New England IPAs), house-made hard seltzers, and complementary beverages (wine, hard cider, spirits, and non-alcoholic options). Beyond on-premise pints and mug fills, Witchdoctor sells canned beer through local package stores via a store locator and a dedicated e-commerce merchandise storefront. The company runs a two-tier Mug Club membership (Tier 1 at $125/year with a stored handmade mug and exclusive parties; Tier 2 at $75/year for traveling-mug holders) and offers private event hosting, live music, comedy, yoga, and other programming. Food is delivered to the taproom from three partner restaurants (The Lab at Factory Square, Paul Gregory's Bistro, and Barb's Pizza). The company reports no institutional funding, operates only in Connecticut, and does not disclose revenue.

Name

Witchdoctor Brewing Company

Legal name

Witchdoctor Brewing Company

Website

https://witchdoctorbrewing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Witchdoctor Brewing Company is a privately held craft brewery and taproom in Southington, CT, producing and serving on-site craft beers, hard seltzers, and canned take-home beer for local consumers, Mug Club members, and private event hosts.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Taproom beverages
• Craft brewery operations
• Private event hosting
• Loyalty membership programs

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Taproom Sales: On-site sales of pints and mug fills in the taproom. The 34 ft bar serves as the primary revenue driver, with beverages including craft beers (IPAs, Lagers, Sours, Stouts), house-made hard seltzers, wine, hard cider, spirits, and non-alcoholic options.
2. Canned Beer Sales: On-site canned beer sales for take-home consumption, available at local package stores through their distribution network.
3. Mug Club Membership: Annual membership program offering 20 oz handcrafted mugs, discounted pours, free birthday pour, 10% off merch, and exclusive Mug Club parties. Tier 1 costs $125/year, Tier 2 costs $75/year.
4. Private Events & Parties: Venue rental for birthday parties, reunions, holiday parties, weddings, bachelor/bachelorette parties, fundraisers, corporate events, business meetings, and teambuilding events. Food is delivered from partner restaurants.
5. Merchandise Sales: Branded merchandise including apparel and accessories sold through an online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Witchdoctor Brewing Company is a craft brewery operating a single taproom in Southington, CT, brewing and serving award-winning craft beers (Lagers, IPAs, Sours, Stouts, New England IPAs) and house-made hard seltzers on a 15-barrel American-made brewing system with on-site canning capabilities. The brewery also sells canned beer for take-home, runs a two-tier Mug Club membership program, hosts live music and private events, and offers branded merchandise.

Product overview

Witchdoctor Brewing Company is a craft brewery and taproom located in Southington, CT. The core product offering consists of award-winning craft beers brewed on-site, including Lagers, IPAs, Sours, Stouts, and New England IPAs, along with house-made hard seltzers. The company operates a 15-barrel brewing system with on-site canning capabilities. Additional offerings include canned beer for take-home, a two-tier Mug Club membership program (Traditional at $125/year and Traveling Mug at $75/year), event hosting and private party services, live music and entertainment events, food service through partner restaurants (The Lab, Paul Gregory's, Barb's Pizza), and branded merchandise including handmade mugs and apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beers (Lagers, IPAs, Sours, Stouts, New England IPAs) Witchdoctor Brewing Company's flagship offering, featuring a variety of award-winning craft beers including Lagers, IPAs, Sours, Stouts, and New England IPAs. Beers are brewed on a 15-barrel American-made system with on-site canning capabilities for adult consumers.
• House-Made Hard Seltzers House-made hard seltzers offered alongside the craft beer lineup, providing a lighter alternative beverage option at the taproom.
• Mug Club - Tier 1 (The Traditional) Annual membership ($125/year) providing a 20 oz handmade mug stored at the taproom, standard pour pricing, free birthday pour, 10% off in-house merch, and access to four Mug Club parties with complimentary food and live music.
• Mug Club - Tier 2 (The Traveling Mug) Annual membership ($75/year) for guests with Witchdoctor-branded mugs. Members receive 20 oz pours at standard pricing when visiting with their marked mug.
• Canned Beer (Take-Home) Canned beer available for purchase to-go, brewed and canned on-site for fresh take-home consumption, distributed to local package stores.
• Event Hosting & Private Parties Taproom event hosting services including birthday parties, reunions, holiday parties, weddings, bachelor/bachelorette parties, fundraisers, corporate events, business meetings, and teambuilding events.
• Live Music & Entertainment Events Regular live music performances, karaoke nights, comedy shows, fundraisers, yoga sessions, and workshops hosted at the taproom.
• Merchandise (Mugs, Apparel) Branded merchandise including handmade mugs created by local artists, and apparel sold through the online merch store at printful.me.

Quantifiable outcome

• Mug Club parties with complimentary food and live music included with Tier 1 membership

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Lab at Factory SquarecoreStrategic or Co-development PartnerThe Lab at Factory Square delivers creative comfort food to the Witchdoctor taproom, operating from across the hall. Menu includes elevated handhelds, mac & cheese, small plates, and weekly specials designed to pair with craft beer. QR codes at tables allow easy ordering with food delivered directly to taproom seating.
• Paul Gregory's BistrocoreStrategic or Co-development PartnerPaul Gregory's Bistro provides food delivery service to the taproom on Fridays and Saturdays, offering classic comfort food and crowd-pleasing staples. Orders can be placed online or by phone for pickup and delivery to taproom guests.
• Barb's PizzaminorStrategic or Co-development PartnerBarb's Pizza is located a short walk across the hall from the taproom, serving pizza and garlic knots. Customers can order whole pizzas for delivery straight to taproom seats, offering a quick casual dining option.
• Factory SquarecoreOthersFactory Square is the commercial complex in Southington where Witchdoctor Brewing Company is located. The building's original factory wood was reclaimed and used to build the taproom tables, creating a unique aesthetic that connects the brewery to its industrial heritage.
• Poses & Pints w/ DeniseminorStrategic or Co-development PartnerYoga team led by Denise that conducts monthly Sunday yoga sessions at the taproom, combining wellness activities with craft beer enjoyment. Sessions are held on the last Sunday of each month, promoted through Witchdoctor's Facebook page.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Stubborn Beauty Brewing Company: Southington, CT craft brewery operating a similar small-scale, taproom-anchored model in the same city as Witchdoctor. The closest geographic peer — direct local head-to-head competition for taproom traffic.
• Half Full Brewery: Stamford, CT-based craft brewery with a taproom and Connecticut distribution. Comparable as a small-scale Connecticut craft brewer with taproom-anchored operations, directly competing in the same regional market.
• Two Roads Brewing Company: Stratford, CT craft brewery operating a larger production facility with a taproom and broad regional distribution. Direct regional peer — same Connecticut market, similar craft positioning, but with materially larger scale and broader portfolio.
• Stony Creek Brewery: Branford, CT craft brewery with a taproom and multi-state distribution. Comparable as a Connecticut-based craft producer with taproom and off-premise channels, though at a substantially larger scale.
• New England Brewing Company: Woodbridge, CT craft brewery known for IPAs and hazy styles, with taproom presence. Direct regional peer in Connecticut with overlapping style portfolio (IPAs, sours, stouts).

Broad incumbents

• Harpoon Brewery: Boston, MA craft brewery with taproom locations and broad New England distribution. Comparable as an established craft operator with taproom experience and regional brand recognition, though at significantly larger scale.
• Samuel Adams (Boston Beer Company): Massachusetts-based large craft brewery and parent of multiple beverage brands. Broad incumbent peer — operates in the same craft category with vastly larger scale, broader distribution, and a more diversified portfolio.

Emerging players

• Trillium Brewing Company: Boston, MA craft brewery with multiple taproom locations and a strong New England IPA portfolio. Comparable on craft style focus and taproom-as-destination model, with broader geographic reach.
• Tree House Brewing Company: Massachusetts-based craft brewery famous for New England IPAs and limited-distribution hazy styles. Comparable on style leadership and brand-cult status among craft enthusiasts, though at larger scale with national demand.
• Lawson's Finest Liquids: Vermont craft brewery with a small-batch, high-demand model and taproom experience. Comparable as a craft producer with strong brand loyalty and limited distribution, though with greater regional recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/witchdoctorbrewing
• Instagraminstagram.com/witchdoctorbrewing
• Xx.com/WitchdoctorBrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Witchdoctor Brewing Company