The Baltic Times
The Baltic Times is an independent English-language monthly newspaper, founded in 1996, covering political, economic, business, and cultural news from Estonia, Latvia, and Lithuania for expatriates, diplomats, businesses, and academics, monetized through subscriptions and advertising.
- Company typePrivate
- Founded1996
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Baltic Times does
The Baltic Times is an independent English-language monthly newspaper covering political, economic, business, and cultural developments across Estonia, Latvia, and Lithuania. The publication was formed in 1996 through the merger of The Baltic Independent and The Baltic Observer and is operated by SIA Baltic News Limited, a privately held Latvian entity headquartered in Riga.
The company's product surface centers on an online news portal (baltictimes.com) with category-specific sections for Estonia, Latvia, Lithuania, Business, Analysis, Opinions, Culture, and EU Affairs. Adjacent products include TBT Magazine (long-form digital magazine), a searchable News Archive spanning 1998 to present, a Classifieds marketplace module, and paid Subscription Services. The underlying technology is a standard online news publishing platform with content management, email-based subscription delivery, and archive/search functionality; no mobile app, public API, or proprietary integrations are present in the source data.
The business model combines recurring digital and print subscription fees with website and print advertising. Revenue figures, headcount, and ownership structure beyond the single Latvian holding entity are not publicly disclosed. The audience comprises English-speaking readers with interest in Baltic affairs, including expatriates, businesses, diplomats, academics, and policymakers.
The Baltic Times firmographics
Firmographics- Name
- The Baltic Times
- Legal name
- SIA Baltic News Limited
- Website
- https://baltictimes.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Baltic Times is an independent English-language monthly newspaper, founded in 1996, covering political, economic, business, and cultural news from Estonia, Latvia, and Lithuania for expatriates, diplomats, businesses, and academics, monetized through subscriptions and advertising.
- Ownership category
- akta.pro rank
The Baltic Times industry classification
Industry- Product category
- Regional News Publishing
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where The Baltic Times is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
The Baltic Times business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital and Print Subscriptions: The Baltic Times generates revenue primarily through subscription fees for online access and print editions, providing full access to news content for subscribers.
- Advertising: The publication sells advertising space on its website and in its print edition to generate additional revenue.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Baltic Times product offering
Product offeringCore offering
The Baltic Times is an independent English-language news publication covering political, economic, business, and cultural events across the Baltic states of Estonia, Latvia, and Lithuania. Founded in 1996, the company operates a digital news portal (baltictimes.com) and publishes a monthly print magazine (TBT Magazine), delivering news coverage, analysis, opinion pieces, and a classifieds/advertising marketplace to readers across the Baltic region and abroad.
Product overview
The Baltic Times is a news publication platform offering online news coverage through a website with category-specific sections (Estonia, Latvia, Lithuania, Business, Analysis, Opinions, Culture, EU Affairs). The core offering is the online news portal supplemented by a digital magazine (TBT Magazine), an archive of historical articles, classifieds, and paid subscription services. The publication covers political, economic, business, and cultural news across the three Baltic states.
Differentiator
Problem solved
Functional benefit
Products and services
- TBT Magazine Monthly print English-language magazine covering political, economic, business, and cultural events in the Baltic states
- Baltic Times Online News Portal Digital news website providing daily English-language coverage of Baltic states affairs including politics, business, and culture
- News Subscription Service Paid subscription service granting access to TBT Magazine and the baltictimes.com online news portal
- Classifieds and Advertising Classifieds listings and advertising space sold in the print magazine and on the online news portal
Companies that use The Baltic Times
Customer profileSegments1 record
Ideal customer profiles2 records
The Baltic Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Baltic Times partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Baltic Times competitors and assessment
Company assessmentBroad incumbents
- EUobserver: Brussels-based English-language news outlet covering EU affairs and Central/Eastern Europe. Overlaps with The Baltic Times on EU Affairs coverage and serves a similar English-speaking policy/business audience.
- Politico Europe: Large Europe-focused political news outlet with extensive EU and Eastern Europe coverage. A broader incumbent that competes with The Baltic Times for politically and policy-oriented English readers interested in the Baltic region.
- Reuters Institute / Reuters News: Global wire and digital news provider with extensive Baltic and EU coverage. Provides free English-language alternatives for much of the news that The Baltic Times covers, defining the competitive ceiling on subscription pricing.
Direct peers
- New Eastern Europe: English-language magazine and digital platform focused on Central and Eastern Europe and the post-Soviet space. Closely comparable niche product — recurring English-language coverage of the same region with analysis and opinion similar to TBT Magazine.
- Emerging Europe: English-language publication covering business and politics across Central and Eastern Europe including the Baltic states. Direct peer in the niche English-language regional media category with similar B2B and policy audience.
- Baltic News Service (BNS): Regional English news agency covering Estonia, Latvia and Lithuania; TBT articles on baltictimes.com are frequently credited to 'BNS/TBT Staff', making BNS a direct content peer and partial collaboration partner.
- The Barents Observer: Independent English-language news outlet covering northern regions including the Baltics, Russia, Norway and Finland. Closely comparable model — small independent outlet focused on under-served English coverage of a neighbouring Nordic-Baltic region.
Regional players
- ERR News: Estonian Public Broadcasting's English-language news service covering Estonia and broader Baltic/EU affairs. Competes with The Baltic Times for English-reading audiences interested in Estonia and the Baltic region.
- LRT English (Lithuanian Radio and Television): Lithuanian national broadcaster's English news portal covering Lithuania, the Baltics and EU affairs. Competes with The Baltic Times for English-reading Lithuanian and pan-Baltic news consumers.
- LSM English (Latvian Public Media): English-language news site of Latvian Public Media, headquartered in Riga like The Baltic Times. Covers Latvia, the Baltics and EU affairs — directly competing for the same English-speaking news audience in Latvia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Baltic Times social profiles
Digital presenceThe Baltic Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Baltic Times leadership team
Management profileNumber of profiles
Profiles2 records
The Baltic Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Baltic Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Baltic Times
What does The Baltic Times do?
The Baltic Times is an independent English-language news publication covering political, economic, business, and cultural events across the Baltic states of Estonia, Latvia, and Lithuania. Founded in 1996, the company operates a digital news portal (baltictimes.com) and publishes a monthly print magazine (TBT Magazine), delivering news coverage, analysis, opinion pieces, and a classifieds/advertising marketplace to readers across the Baltic region and abroad.
Is The Baltic Times a public or private company?
The Baltic Times is a private company. It is classified as unknown and is currently operating.
When was The Baltic Times founded?
The Baltic Times was founded in 1996. It employs 11 to 50 people.
Where is The Baltic Times based?
The Baltic Times is headquartered in Riga, Latvia, in the Europe region.
How does The Baltic Times make money?
Two revenue lines are on record. Digital and Print Subscriptions are the primary driver. The others are advertising.
Who are The Baltic Times's main competitors?
Broad incumbents on record are EUobserver, Politico Europe and Reuters Institute / Reuters News. Direct peers are New Eastern Europe, Emerging Europe, Baltic News Service (BNS) and The Barents Observer. Regional players are ERR News, LRT English (Lithuanian Radio and Television) and LSM English (Latvian Public Media).
Does The Baltic Times have an API?
No public API is recorded for The Baltic Times.
What industry is The Baltic Times in?
The Baltic Times's product category is Regional News Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 51311 and its SIC code is 2711.