Springmoor Life Care Retirement Community

What Springmoor Life Care Retirement Community does

Springmoor Life Care Retirement Community is a nonprofit continuing care retirement community (CCRC) operating on a 42-43 acre wooded campus at 1500 Sawmill Road in northwest Raleigh, North Carolina. Founded approximately 1985 by Justus and Jo Ellen Ammons, the community operates a Life Care model that delivers the full continuum of senior care — independent living, assisted living, skilled nursing, memory care, and rehabilitation — within a single campus, enabling residents to age in place without changing addresses. Springmoor serves active retirees aged 55 and older along with seniors whose care needs evolve over time, and has been recognized by Newsweek as a Top Continuing Care Retirement Community for 2025 and by Raleigh's Midtown Magazine with the 2025 Diamond Award for Best Retirement Community.

The community's product surface is anchored on physical real estate and human-delivered services rather than on technology. Core offerings include independent living residences (apartments, villas, and homes), the newly remodeled Stewart Health Center for higher-acuity care, the Pathways Wellness Center, multiple dining venues (main dining rooms, Village Bistro, Garden Café, private dining room), a resident-run library with thousands of volumes and six reading rooms, a Garden Room, and 19 resident-led committees supporting social, educational, and recreational life. Technology footprint is limited to an accessibility-optimized website, resident-facing digital engagement tools, and basic campus IT infrastructure; no proprietary software platform or AI capability is disclosed.

Springmoor operates on a subscription-based revenue model typical of CCRCs, with monthly service fees covering residence, a meal allowance, amenities, and access to the care continuum, supplemented by entrance fees (none publicly disclosed). The go-to-market motion is sales-led and consultative: prospective residents are routed through inquiry forms, information packet requests, personalized on-campus tours, and a formal waitlist program. Marketing relies on the springmoor.org website, content marketing (lifestyle and wellness articles), resident testimonials, and word-of-mouth referrals. Springmoor is a member of LeadingAge and LeadingAge North Carolina, is led by Executive Director Brad Dilday and Assistant Executive Director Jessica Pagan, and has operated continuously for over four decades under independent, family-origin ownership with no disclosed parent company or institutional investor backing.

Name

Springmoor Life Care Retirement Community

Legal name

Springmoor Life Care Retirement Community

Website

https://springmoor.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Springmoor is a nonprofit continuing care retirement community on a 42-acre campus in northwest Raleigh, NC, offering independent living, assisted living, skilled nursing, memory care, and rehabilitation to active retirees aged 55 and older on a single Life Care campus.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industry

Single-Site CCRCs (HLADAEAE)

Keywords

• Continuing care retirement community
• Senior living services
• Independent living residences
• Assisted living care
• Memory care rehabilitation

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Health Care Services (Life Care / CCRC): As a Life Care Community (CCRC), Springmoor provides a continuum of care including independent living, assisted living, skilled nursing, memory care, and rehabilitation. These health services are available on campus and likely billed as part of the monthly fee or as additional services, providing recurring revenue as residents' care needs evolve.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Springmoor Life Care Retirement Community operates as a nonprofit continuing care retirement community (CCRC) delivering independent living residences alongside a full continuum of on-campus healthcare (assisted living, skilled nursing, memory care, and rehabilitation). Residents subscribe via monthly fees covering housing, dining, amenities, and access to evolving care levels, allowing them to age in place at the same address on Springmoor's 42-43 acre wooded campus in northwest Raleigh, NC.

Product overview

Springmoor Life Care Retirement Community offers a continuum of care model comprising Independent Living residences (apartments, villas, and homes) paired with comprehensive on-campus Health Services (assisted living, memory care, skilled nursing, and rehabilitation) in the newly remodeled Stewart Health Center. The community provides lifestyle amenities including dining services across multiple venues, the Pathways Wellness Center for holistic wellness, the resident-run Library, and a Garden Room. This integrated approach enables residents to transition seamlessly between care levels while maintaining their same address—embodying the Life Care Community model.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Self-directed residential living for active retirees in apartments, villas, and homes on Springmoor's campus, with maintenance-free lifestyle, wellness programs, dining allowance, and access to community amenities and social activities. Contracted as a monthly subscription for residents.
• Life Care / Continuum of Care (Health Services) Comprehensive on-campus healthcare umbrella covering assisted living, skilled nursing, memory care, and rehabilitation, enabling residents to age in place at the same address as their needs evolve. Delivered in the newly remodeled Stewart Health Center.
• Assisted Living Personalized care services supporting daily activities while promoting independence in a warm, homelike environment within the Life Care Community, delivered on the Springmoor campus.
• Memory Care Specialized support and programming for residents with cognitive impairments, delivered with compassion and expertise within Springmoor's Life Care Community.
• Skilled Nursing 24-hour nursing care provided in the Stewart Health Center for residents requiring medical oversight or complex care as part of Springmoor's Life Care continuum.
• Rehabilitation Services Physical, occupational, and speech therapy services to support recovery and restore functional abilities following illness, injury, or surgery, delivered on the Springmoor campus as part of the Life Care continuum.
• Dining Services Chef-prepared meals across multiple venues including main dining rooms, Village Bistro, Garden Café, and a private dining room, with seasonal menus and farm-to-table ingredients, included in the monthly fee as a meal allowance.

Quantifiable outcome

• Residents report high satisfaction with dining quality and social life.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• LeadingAge North CarolinaminorOthersSpringmoor is a member of LeadingAge North Carolina, a state chapter of the national LeadingAge association representing nonprofit providers of aging services. Membership provides access to industry resources, best practices, advocacy, and professional development. This is a professional membership affiliation rather than a commercial or strategic partnership.
• LeadingAgeminorOthersSpringmoor is a member of LeadingAge (national), the association representing nonprofit providers of aging services. Membership signals commitment to quality and ethical standards in senior living.
• Wake County Public LibraryminorOthersSpringmoor's two book clubs (MoorReaders and The North Village Readers) obtain books from the Wake County Public Library, which lends book club kits containing 15 paperback copies of the same book plus discussion guides. This enables the clubs to serve up to 15 members per group without purchasing books.
• North Carolina Reading Service (NCRS)minorOthersNCRS provides a 24/7 audio reading service for people with print disabilities. At Springmoor, it is available via channel 1340 on the community's television system. The service reads newspapers, magazines, books, and more, and was originally founded in 1983. Springmoor's IT Director Daniel Sekeras configured technical access to this service.
• Virginia Beach City Public SchoolsminorOthersSpringmoor's Library Committee Chair Betty Bridges is a retired professional librarian who previously worked in Virginia Beach City Public Schools. This is a biographical/employment reference rather than a formal organizational partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Life Care Services: One of the largest operators/manager of CCRCs and senior living communities nationally. Comparable because it manages many Life Care communities offering independent living through skilled nursing on single campuses.
• Erickson Senior Living: Major nonprofit CCRC operator managing large continuing-care campuses across the US. Closely comparable continuum-of-care model with campus-based independent living and on-site health services.
• Otterbein SeniorLife: Nonprofit operator of CCRCs and senior living communities across the Midwest. Provides a comparable Life Care continuum, nonprofit governance, and campus-based service delivery.
• Presbyterian Senior Living: Nonprofit faith-affiliated operator of multiple CCRCs and senior living communities offering the full continuum of care. Directly comparable nonprofit CCRC model and resident service orientation.
• Acts Retirement-Life Communities: Largest nonprofit CCRC operator in the US with multiple campuses offering the full independent living through skilled nursing continuum. Directly comparable to Springmoor's nonprofit Life Care model.
• Senior Living Communities (Raleigh, NC): Operates multiple CCRC and senior living campuses in the Carolinas including communities in the Raleigh-Durham area. Directly competes with Springmoor for residents in the same regional market.

Others

• Welltower: Healthcare REIT that owns senior housing operating property including CCRC and senior living assets. Relevant as the capital/infrastructure partner adjacent to CCRC operators rather than a direct operator.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the US with a broad portfolio across independent living, assisted living, memory care, and some skilled nursing. Larger, for-profit incumbent that overlaps with Springmoor's continuum but operates at much greater scale.
• Sunrise Senior Living: Large national senior living provider with assisted living and memory care across the US. Overlaps with Springmoor's assisted living and memory care offerings but is broader and for-profit.
• Atria Senior Living: Major national operator of senior living communities including independent living, assisted living, and memory care. Broad incumbent that competes in the same Raleigh-area senior living market for some residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SpringmoorLifeCareRetirementCommunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springmoor Life Care Retirement Community