LeadingAge North Carolina

What LeadingAge North Carolina does

LeadingAge North Carolina is a nonprofit membership association founded in 1956 that serves over 65 continuing care retirement communities (CCRCs) and life plan communities, affordable housing providers, and approximately 100 business members across North Carolina. Operating as the state affiliate of the national LeadingAge organization based in Washington, DC, the association delivers advocacy representation, professional education, leadership development, peer networking, and group purchasing services to aging services providers. Its leadership team consists of five core staff: President and CEO Tom Akins, Senior Vice President Leslie Roseboro, Vice President and Chief Content Officer Jennifer Gill, Director of Membership Laiya Rollins, and Accountant Pete Thompson, supported by a Board of Directors drawn from the largest member communities. The association runs on YourMembership.com association management software with Facebook and LinkedIn social login; no proprietary technology platform has been disclosed. Revenue is generated through three primary streams: annual membership dues (Community Staff, Business Member, Supporter Business Member, and additional staff tiers), conference and event registration (Annual Conference $400-$1,450, Leadership Academy $2,800, Fall Management Webinar Series $350, Hospitality Summit $190, Marketing Symposium $185), and sponsorships and exhibits (Affinity Group Workshop $1,800, State Night Out $1,900, Leadership Academy $20,000). Core product offerings include the Annual Conference and Expo, Leadership Academy with a 685-member Alumni Network, Fall Management Webinar Series, Hospitality Summit (co-hosted with the Senior Dining Association), Marketing Symposium, the Career Center, Value First group purchasing, the Big Picture monthly newsletter, the "2 Minutes with Tom" video series, the Leaders of Color Network, the annual Member Directory, and Member Forums.

Name

LeadingAge North Carolina

Legal name

LeadingAge North Carolina

Website

https://leadingagenc.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

LeadingAge North Carolina is a nonprofit membership association founded in 1956 that serves 65+ continuing care retirement communities, affordable housing providers, and 100+ business members in North Carolina through advocacy, professional education, leadership development, and group purchasing services.

Ownership category

akta.pro rank

Product category

Aging Services Membership Association

NAICS

Professional Organizations (81392), Continuing Care Retirement Communities (623311)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF), Executive Leadership & C-Suite Development (EDABAAAA)

Keywords

• Aging services association
• Senior living advocacy
• Retirement community education
• Continuing care leadership
• Nonprofit membership services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from community members (retirement communities, CCRCs, affordable housing providers) and business members (companies supporting the aging services field). Membership tiers include Community Staff, Business Member, Supporter Business Member, and various staff categories.
2. Conference and Event Registration: Revenue from the Annual Conference and Expo (May 5-8, 2026 at Omni Grove Park Inn, Asheville), Leadership Academy tuition ($2,800 per fellow), Fall Management Webinar Series ($350 for members), Marketing Symposium ($185 members), Hospitality Summit ($190 members), and various workshops and educational events.
3. Sponsorships and Exhibits: Sponsorship revenue from Business Members including Affinity Group Workshop Sponsorship ($1,800), State Night Out sponsorship ($1,900), Leadership Academy sponsorship ($20,000), and exhibit booth fees at the Annual Conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LeadingAge North Carolina is a nonprofit membership association that delivers advocacy representation, professional education, leadership development, networking, and group purchasing services to continuing care retirement communities (CCRCs), life plan communities, affordable housing providers, and business members across North Carolina. Its portfolio includes an annual conference, a year-long Leadership Academy, topical symposiums and webinar series, an online Career Center, and the Value First group purchasing program, all gated behind an annual community or business membership.

Product overview

LeadingAge North Carolina is a nonprofit membership association serving over 65 retirement communities (CCRCs/life plan communities) and affordable housing providers, along with approximately 100 business members. The organization provides a portfolio of member services including advocacy representation, professional education programs, annual conferences, leadership development (Leadership Academy), industry networking, career resources (Career Center), and group purchasing (Value First). The core offerings center on connecting aging services professionals through events like the Annual Conference & Expo, Leadership Academy, Marketing Symposium, Hospitality Summit, and Fall Management Webinar Series, supplemented by publications (Big Picture newsletter, '2 Minutes with Tom' video series), member forums, and the Leaders of Color Network professional group. The association uses YourMembership.com association management software to power its member portal, event registration, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Conference & Expo Flagship annual event providing educational sessions, product exhibits, and networking opportunities for CCRCs and aging services providers across North Carolina. Continuing education credit is offered for nursing home administrators and other professionals.
• Leadership Academy Year-long leadership development program cultivating servant leaders for aging services organizations; includes transformational leadership training, person-centered care education, innovation focus, site visits, and up to 64.0 hours of continuing education credit.
• Fall Management Webinar Series Virtual three-session webinar series for mid-managers covering leadership styles, communication, time management, finance/budgeting, and reporting to senior leaders; includes ProScan assessment tool and is approved for 10.5 continuing education hours.
• Hospitality Summit One-day summit co-hosted with the Senior Dining Association bringing together senior living professionals and dining leaders for conversations on dining innovation, workforce development, and hospitality excellence across communities.
• Marketing Symposium One-day professional development event for marketing professionals across North and South Carolina featuring sessions on senior living marketing strategies, lead generation, demand building, and community engagement.
• Career Center Online job board connecting aging services professionals with employment opportunities at member communities across North Carolina.
• Value First Group Purchasing Group purchasing organization offering members access to competitively negotiated contracts on essential products and services, leveraging collective buying power to reduce costs for aging services providers.

Quantifiable outcome

• North Carolina's 65 CCRCs generate $4.8 billion annually with impact expected to nearly double by 2050

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• LeadingAge NationalcoreStrategic or Co-development PartnerNational parent organization based in Washington, DC. LeadingAge North Carolina is the state affiliate, aligning with national vision for workforce development through initiatives like the Leadership Academy. The organization participates in national conferences, policy calls, and shares resources with the broader LeadingAge network.
• Value FirstcoreOthersMinneapolis, Minnesota-based group purchasing organization serving the aging services field. Tom Akins serves on the executive committee and is treasurer of Value First. Through this partnership, members gain access to competitively negotiated contracts on essential products and services, leveraging collective buying power.
• Senior Dining AssociationmajorStrategic or Co-development PartnerCo-hosts the annual Hospitality Summit with LeadingAge North Carolina. The summit brings together senior living professionals, dining leaders, and industry partners for conversations about dining innovation, workforce development, and leadership growth.
• LeadingAge South CarolinamajorStrategic or Co-development PartnerSister state affiliate with joint programming including the Development Summit with LeadingAge South Carolina (October 15, 2026) and shared resources for aging services providers across the Carolinas.
• LeadingAge North Carolina FoundationcoreStrategic or Co-development PartnerFoundation trustees govern the Foundation which supports economic impact studies and educational programming. Tom Akins serves as President and CEO of both the Association and the Foundation. The Foundation funded the 2024 CCRC Economic Impact Study by UNC Kenan-Flagler Business School.
• UNC Kenan-Flagler Business SchoolminorStrategic or Co-development PartnerConducted the 2024 CCRC Economic Impact Study through Dr. James Johnson, Jr., Distinguished Professor of Strategy and Entrepreneurship. Study updates and expands on 2015 analysis showing CCRCs' economic role in North Carolina.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeadingAge Virginia: Another state affiliate within the LeadingAge network, providing the same membership-association model for CCRCs and aging-services providers in Virginia. Closest structural peer given similar size, services portfolio, and governance model.
• LeadingAge Tennessee: Southeast-region state affiliate operating the same membership, advocacy, and education model for CCRCs and senior housing providers in Tennessee. Strong structural peer given overlapping member profile and programming.
• Senior Dining Association: National association serving senior living dining and hospitality professionals. Co-hosts the annual Hospitality Summit with LeadingAge NC and overlaps significantly in target membership, programming, and event-based revenue model.
• Argentum: National trade association for the senior living industry, serving assisted living, memory care, and independent living operators. Highly comparable as a competing membership association offering advocacy, education, and networking to a similar provider base.
• LeadingAge Florida: State LeadingAge affiliate serving one of the largest senior living markets in the U.S. Comparable structure and service portfolio, with a deeper member base that illustrates the upside of geographic concentration.
• LeadingAge South Carolina: Sister state affiliate with which LeadingAge NC co-hosts the Development Summit and shares joint programming for the Carolinas. Operates an essentially identical membership-association model for CCRCs and aging-services providers in SC.
• National Investment Center for Seniors Housing & Care (NIC): Membership organization providing data, analytics, and research for the seniors housing and care industry. Comparable as a sector-focused association serving owners, operators, and capital providers with research and education.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): Largest national association representing long-term and post-acute care providers, including assisted living and skilled nursing. Comparable as a membership association delivering advocacy, education, and quality programs to aging-services providers.
• American Seniors Housing Association (ASHA): National membership organization for senior housing executives and providers, focused on independent living, assisted living, and memory care. Directly comparable in advocacy and executive networking for the same provider demographic.
• LeadingAge National: National parent organization of the LeadingAge network of nonprofit aging-services providers. Directly comparable as the umbrella association for CCRCs, life plan communities, and senior housing providers, of which LeadingAge NC is a state affiliate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LeadingAgeNC/featured
• Facebookfacebook.com/LeadingAgeNorthCarolina
• LinkedInlinkedin.com/company/leadingage-nc
• Xx.com/leadingage

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadingAge North Carolina