North County Recreation District

What North County Recreation District does

North County Recreation District (NCRD) is a Special District of Oregon and a local government entity established in 1997 by a public ballot measure that passed with more than 60% support. It operates from a 1920 AE Doyle-designed building in Nehalem, Oregon, and is the sole comprehensive recreation provider in North Tillamook County, serving the communities of Nehalem, Wheeler, Manzanita, and surrounding areas. NCRD runs an integrated portfolio of programs across five core departments: Aquatics (a 75-foot, 6-lane main pool plus a 40-foot therapy pool), Fitness Center (cardio, weight, stretch rooms and 6-10 daily group classes), Performing Arts Center (192-seat theater with EOS Element lighting and Mackie Onyx sound), Youth Programs (sports leagues, summer camps, after-school Play Care), and Facility Rentals (multiple event spaces including AE Doyle Room, gymnasium, and Rex Champ Field).

NCRD's business model blends a dedicated property tax base established by the 1996 ballot measure with diversified user-fee revenue streams. Recurring revenue comes from fitness and aquatics memberships (monthly, quarterly, annual; individual, couples, family) priced with in-district and out-of-district tiers, plus youth sports registrations (~$45/season), swim lessons ($50/session in-district), and Play Care ($6-$30/day). Transactional revenue includes facility and theater rentals ($15-$250+ depending on space and duration), performing arts ticket sales, and one-off program fees. A separate nonprofit, the Friends of NCRD Foundation (restructured to a 501(a)(9) in 2025), supplements operations through grants, donations, and fundraisers — raising $1.25 million in 2024 for a new aquatic center and $14,500+ in scholarships.

Distribution is direct-to-consumer and on-site: members and visitors access facilities at the Nehalem campus, register online through ActivityReg/RecliqueCore or in person at the Welcome Center (Mon-Fri 8am-5pm). Marketing is community-led via the NCRD website, Facebook, email newsletters, and word-of-mouth, with referral partnerships anchored by the Neah-Kah-Nie School District School Swim Program (serving ~200 K-5 students annually), Riverbend Players community theater, and multiple grant-making foundations. Military/veteran discounts and a scholarship program ensure affordability across an economically constrained service area where ~60% of school families qualify for free or reduced meals.

Name

North County Recreation District

Legal name

North County Recreation District

Website

https://ncrd.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

North County Recreation District is a Special District of Oregon operating from a historic 1920 building in Nehalem, providing aquatics, fitness, performing arts, youth programs, and facility rentals to North Tillamook County residents and visitors, funded by property taxes, memberships, and program fees.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Community recreation services
• Aquatic fitness programs
• Youth sports leagues
• Performing arts venue
• Facility rental services

Headquarters

HQ city

Nehalem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Fitness Center Memberships: Monthly, quarterly, and annual membership fees for fitness center access. Drop-in daily fees and 10-visit punch cards available. Individual, couples, and family options. Military and veteran discounts offered.
2. Aquatics Memberships and Drop-In Fees: Swimming pool access through monthly, quarterly, and annual memberships, plus youth 10-visit packages, adult drop-in swims, and daily admissions. Family annual memberships available. In-district and out-of-district pricing tiers.
3. Property Tax Revenue: Established in 1997 through a ballot measure creating a tax base to fund maintenance and community center programs. Residents within district boundaries pay property taxes to support NCRD programs in addition to user fees.
4. Facility Rentals: Event spaces rented to individuals, organizations, and businesses for corporate events, conferences, workshops, birthday parties, receptions, and meetings. Rental fees based on room type and nonprofit status.
5. Performing Arts Center Revenue: Ticket sales for theatrical performances, concerts, and events. Venue rental fees for external productions. Standard and nonprofit rate structures for performance and other use.
6. Youth Programs and Sports Fees: Fees for youth sports (futsal, basketball, baseball, soccer, T-ball, volleyball, softball) and summer camps. Sports registration fees around $40-50 per season. Scholarships available for families in need.
7. Foundation Donations and Grants: Friends of NCRD Foundation (501(a)(9) organization) raises funds through grants, donations, and fundraisers. Generated $1.25 million for the new aquatic center and over $14,500 in scholarships in 2024.
8. Play Care Fees: After-school care and full-day programs for school-aged children. Per-day fees ranging from $6/day for after-school to $20-30/day for full-day care.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

North County Recreation District operates a multi-facility community recreation center in Nehalem, Oregon offering year-round aquatics programs (lap swim, recreational swim, swim lessons, aquatic fitness, school swim program), a Fitness Center (cardio/weight rooms, group exercise classes), a 192-seat Performing Arts Center, youth sports leagues, summer camps, after-school play care, and event space rentals. Programs serve all ages from infants through seniors.

Product overview

North County Recreation District operates as a multi-facility community recreation center offering a coordinated portfolio of programs centered around Aquatics, Fitness, Performing Arts, Youth Development, and Facility Rentals. The Aquatics Programs (main pool and therapy pool) provide year-round swim instruction and aquatic fitness. The Fitness Center offers gym facilities and group exercise classes. The Performing Arts Center provides a 192-seat theater for community and professional performances. Youth Programs include sports leagues, after-school care, and summer camps. Facility Rentals enable community events through multiple configurable spaces. All programs are supported by the Friends of NCRD Foundation, which provides scholarship funding and capital campaign support.

Differentiator

Problem solved

Functional benefit

Brands

• Friends of NCRD Foundation: 501(a)(9) nonprofit organization that supports NCRD programs and projects through promotion, fundraising and providing scholarships

Products and services

• Aquatics Programs Year-round swimming facility offering lap swim, recreational swim, swim lessons for all ages (infants through adults), aquatic fitness classes, water walking, family swims, and the School Swim Program for grades K-5. Includes 75-foot main pool (25 yards, 6 lanes, 3.5-8 ft depth) and 40-foot therapy pool (3-4 ft depth).
• Fitness Center Indoor fitness facility with cardio room, weight training room, stretch room, and gymnasium. Offers 6-10 daily group exercise classes including Barre Fusion, Spin, Pilates, Yoga, HIIT, Taekwondo, and more. Membership options for individuals, couples, and families.
• Performing Arts Center 192-seat theater venue hosting community theater productions (Riverbend Players), musical performances, lectures, films, weddings, and private events. Equipped with EOS Element lighting console and Mackie Onyx 24-channel mixer. Tickets via TicketTomato and Eventbrite; standard and nonprofit venue rental rates.
• Youth Sports Programs Organized youth sports leagues including Futsal, Basketball, Volleyball, Baseball/T-Ball, Softball, Spring and Fall Soccer, and Taekwondo for youth Pre-K through 8th grade. Uses Neah-Kah-Nie School District facilities and NCRD gym. Registration ~$40-50 per season; scholarships available.
• Youth Programs After-school care, summer camps (Art, Theater, Outdoor Adventure, Cooking), field trips, and youth center activities for children grades 1-6. Includes Missoula Children's Theatre Camp and Mudd Nick Art Camps.
• Play Care & After-School Programs Supervised after-school enrichment (2:35pm-5pm, $6/day) and full-day care (7am-5pm on no-school days, $20 in-district / $30 out-of-district) for school-aged children. Includes themed daily activities (Musical Monday, Reading Tuesday, Arts and Crafts Wednesday, Reading Thursday, Fun Friday). School pickup service provided.
• Community Center & Facility Rentals Event space rentals including AE Doyle Room, Fireside Room & Gallery, Gymnasium, Kitchen, Riverview Room, Schoolhouse Room, Rex Champ Sports Field, and pool/theater rentals. Standard rate $15/hr; nonprofits $10/hr; bounce house $35-50/hour.
• Adult Activities Recreational activities for adults including Fiber Arts Group, Great Decisions study groups, Artists' Group, Cardplayers, Taekwondo, Scone Friday social gatherings, Book Club, and occasional field trips.

Quantifiable outcome

• 90+ year tradition of teaching every child in the community to swim
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and supporting.

• Riverbend PlayerscoreStrategic or Co-development PartnerNonprofit 501(c)(3) community theater group that serves as the primary resident theater company at NCRD Performing Arts Center. Their theatrical home is at NCRD, and the mutually beneficial relationship provides opportunities for community members to participate in theater arts while providing entertainment for the local community and visitors.
• Friends of NCRD FoundationcoreStrategic or Co-development Partner501(a)(9) nonprofit organization dedicated to supporting NCRD through fundraising and grant writing. In 2024, raised $1.25 million for the new aquatic center and over $14,500 in scholarships. Organized separately from but in partnership with NCRD to provide community support through fundraising activities.
• Neah-Kah-Nie School DistrictcoreStrategic or Co-development PartnerLocal school district that partners with NCRD for the School Swim Program providing weekly lessons to approximately 200 students in grades K-5 annually. The district also uses NCRD gymnasiums and fields for sports programs and practices.
• Mudd Nick FoundationmajorStrategic or Co-development PartnerFoundation providing financial support for youth camps including Missoula Children's Theatre Camp (offered free to students) and Mudd Nick Art Camps ($10 per child with free art supplies and lunch). Major supporter of youth programming and scholarships.
• Lower Nehalem Community TrustsupportingStrategic or Co-development PartnerPartners with NCRD for the Outdoor Adventurer Camp, providing children opportunities to learn about connections between people and the natural world, studying local marine and forest wildlife.
• Hoffman Center for the ArtssupportingStrategic or Co-development PartnerPartners with NCRD for the Outdoor Adventurer Camp, contributing to nature education programming for children in grades 2-6.
• Munch a LunchsupportingOthersProvides pre-packed lunches for youth camps and programs. NCRD staff picks up lunches daily to provide morning and afternoon snacks and lunches for campers.
• Nehalem Valley Fire and RescuesupportingStrategic or Co-development PartnerUses NCRD pool at no charge to train and practice water rescue skills, supporting community safety in the coastal area.
• Sheriff's DepartmentsupportingStrategic or Co-development PartnerUses NCRD pool at no charge for training purposes, supporting public safety operations in the region.
• New Discoveries PreschoolsupportingStrategic or Co-development PartnerPreschool that uses NCRD pool for weekly swim lessons as part of their curriculum, introducing young children to water safety and foundational swimming concepts.

Scale indicators9 records

Recent moves13 records

Expansion highlights5 records

Others

• National Recreation and Park Association (NRPA): Industry association and certification body for park and recreation professionals, including Certified Park and Recreation Professional credentials held by NCRD's Executive Director; relevant peer for benchmarking and standards rather than direct competition.

Direct peers

• Tillamook Family YMCA: County-mate membership-based recreation provider in Tillamook County offering swim lessons, fitness, and youth programs; the most direct local competitor for memberships and aquatics participation in NCRD's home county.
• Tualatin Hills Park & Recreation District (THPRD): Large Oregon special district (metro Portland) operating aquatic centers, fitness facilities, performing arts venues, and youth programs under the same Special District of Oregon structure as NCRD, useful for governance and operating benchmarks.
• Sunset Empire Park and Recreation District: Clatsop County, Oregon special district offering pools, fitness, youth programs, and community recreation; explicitly comparable as a coastal Oregon special district of similar scale and the prior employer of NCRD's current Executive Director.
• Bend Park & Recreation District: Oregon special district running pools, recreation centers, and community programming with a dedicated tax base, comparable in funding model and integrated multi-facility service delivery.
• Corvallis Parks and Recreation: Oregon municipal recreation operator offering aquatics, fitness, and youth programs in a mid-size college town, structurally and operationally analogous to NCRD's community recreation model.
• Astoria Parks, Recreation and Community Events: Municipal parks and recreation operator in nearby Clatsop County providing aquatics, sports, and community programming to a similarly small coastal Oregon population, directly comparable in mission and service mix.

Broad incumbents

• Boys & Girls Clubs of America: National youth-development nonprofit with after-school, sports, and camp programming; overlaps directly with NCRD's play care, youth sports, and summer camp offerings but focuses exclusively on youth rather than whole-community recreation.
• YMCA of the USA: National membership-based nonprofit network providing aquatics, fitness, childcare, and youth programming; broadly comparable in offerings (memberships, swim lessons, after-school care) but operates at national scale and a different ownership model.
• JCC Association of North America: Network of Jewish Community Centers operating fitness centers, pools, performing arts spaces, and youth programming under a single campus; comparable to NCRD's integrated multi-program community-center model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ncrd.org
• LinkedInlinkedin.com/company/north-county-recreation-district

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North County Recreation District