What GMV does

GMV A/S is a Danish industrial equipment manufacturer headquartered in Bredsten, Denmark, that designs and produces specialized lifting and material handling machinery for the construction and industrial sectors. The proprietary product portfolio is organized around three brand families: Winlet self-propelled glazing robots (vacuum-lift capacities from 350 kg to 1,000 kg, including tracked Winlet 1000 Crawler and Crawler ER variants with dynamic two-axis levelling for slopes up to 15°/14° and extended reach above 6 metres); ErgoMover battery-powered transport trolleys and manipulators for plasterboard and general construction materials handling; and Lasius battery-powered Pick & Carry mobile mini cranes in 550 kg to 1,500 kg capacities. The company also distributes third-party industrial lifting brands in Denmark - Movomech vacuum lifters, LiftsAll pneumatic manipulators, Pronomic lifting trolleys, Mechrail aluminum overhead cranes and Helm Hellas steel overhead cranes - and develops customized engineered lifting systems for customer-specific applications.

The underlying technology is fundamentally mechanical and hydraulic rather than digital: Winlet units use 100% hydraulic actuation with millimeter-precision control, front-axle off-road drive traction, unique power-assisted steering, and a proprietary safety monitoring system that communicates front-of-machine position back to the controller. Telehandler-mounted variants (Winlet 575TH, Winlet 350TH) extend the same hydraulic core to OEM equipment.

The business model combines proprietary hardware sales, agency distribution of third-party industrial brands, customized engineering projects, and recurring service revenue through annual inspections, load testing and spare-parts supply. Sales in Denmark are direct via a dedicated team covering construction and industrial segments; export markets are served through a developed European distributor network that is being actively expanded in late 2025 via a new Export Manager Europe hire. Pricing starts from approximately €24,600 for entry-level Winlet units and scales upward into six-figure territory for the heavy-duty Crawler ER variants. Customer mix spans construction subcontractors, industrial manufacturers, food/dairy processors, sign makers, truck equipment builders and rental companies, indicating broadly distributed end-customer exposure across multiple verticals.

Name

GMV

Legal name

GMV A/S

Website

https://gmvas.dk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

GMV A/S is a Danish manufacturer of proprietary lifting and material-handling equipment - Winlet glazing robots, ErgoMover transport trolleys and Lasius pick-and-carry cranes - serving construction and industrial customers via direct sales in Denmark and an expanding European distributor network.

Ownership category

akta.pro rank

Product category

Lifting and Material Handling Equipment

NAICS

Material Handling Equipment Manufacturing (33392)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Lifting equipment
• Glazing robots
• Material handling
• Vacuum lifters
• Construction equipment

Headquarters

HQ city

Bredsten

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lifting Equipment Sales: Sale of proprietary lifting equipment including Winlet glazing robots, ErgoMover transport trolleys, and Lasius Pick & Carry cranes. Products sold through direct sales in Denmark and via distribution network in export markets.
2. Industrial Lifting Equipment Distribution: Distribution of branded industrial lifting equipment products (vacuum lifters, overhead cranes, jib cranes) through agency relationships in Denmark.
3. Service and Maintenance: Annual inspection services for lifting equipment including load testing, spare parts supply, and repair services. Service agreement with start-up fee plus installation time and spare parts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GMV A/S manufactures and distributes lifting and material handling equipment for construction and industrial companies. Its proprietary brands include Winlet self-propelled glazing robots (350 kg to 1,000 kg capacities, including tracked Crawler variants), ErgoMover battery-powered transport trolleys for plasterboard and construction materials, and Lasius Pick & Carry mobile mini cranes (550 kg to 1,500 kg). The company also distributes industrial lifting equipment from brands such as Movomech, LiftsAll, Pronomic, Mechrail, and Helm Hellas, and offers engineered customized lifting solutions alongside annual inspection services.

Product overview

GMV A/S is a Danish manufacturing company with more than 30 years of experience developing and producing lifting gear and material handling equipment for construction and industrial companies. The product portfolio consists of three main proprietary brands: Winlet glazing robots (self-propelled vacuum lifts for glass and windows in capacities from 350 kg to 1,000 kg, including tracked off-road crawler models), ErgoMover battery-powered transport trolleys (with variants including Go fixed platform, Lift & Go with hydraulic elevation, Wireless remote control, and Manipulator for plasterboard handling), and Lasius Pick & Carry cranes (mobile mini cranes from 550 kg to 1,500 kg capacity). Additionally, GMV distributes industrial lifting equipment including Movomech vacuum tube lifters, LiftsAll pneumatic manipulators, Pronomic lifting trolleys, Mechrail aluminum overhead cranes, and Helm Hellas steel overhead cranes. The company also offers customized lifting solutions developed to specification. All products are designed to reduce manual physical work and improve ergonomics in construction and industrial environments.

Differentiator

Problem solved

Functional benefit

Brands

• Winlet: Self-propelled window and glass lifts / glazing robots
• ErgoMover
• Lasius
• ErgoLoader
• ErgoMounter

Products and services

• Winlet 1000 Self-propelled vacuum lift/glazing robot with 1,000 kg lifting capacity and unique power-assisted steering, designed for on-site maneuvering at construction projects lifting glass, windows and airtight materials.
• Winlet 785 Self-propelled glazing robot with 785 kg lifting capacity and 4,470 mm maximum lifting height for horizontal suction cups.
• Winlet 600 Self-propelled glazing robot with 600 kg lifting capacity and 3,300 mm maximum lifting height at the center of the lifting yoke.
• Winlet 575 Fully hydraulic glazing robot with 575 kg lifting capacity and 3,900 mm maximum lifting height for horizontal suction cups.
• Winlet 575TH Telehandler-mounted glazing attachment with self-contained hydraulic system, battery and radio control for use on all types of telehandlers via Quick Shift.
• Winlet 400 Modular Winlet series with 4 configuration packages (Wheels, Lifting arm, Front and controls) yielding 10 models with lifting capacities from 315 kg to 500 kg.
• Winlet 375 Most compact Winlet glazing robot with 375 kg lifting capacity, 3,078 mm lifting height, 690 mm width; partially hydraulic.
• Winlet 350TH Telehandler-mounted glazing attachment with 350 kg lifting capacity, self-contained hydraulic system, battery and cable control (radio control available as option).
• Winlet 1000 Crawler Tracked off-road glazing robot with dynamic levelling on both horizontal axes, handling longitudinal slopes up to 15 degrees (27%) and transverse slopes up to 14 degrees (25%); 4,500 mm maximum lifting height.
• Winlet 1000 Crawler ER Extended reach tracked glazing robot with telescopic arm reaching a maximum horizontal lifting height of just over 6 metres (6,050 mm); features dynamic levelling on slopes.
• ErgoMover Battery-powered transport trolley for demanding environments, designed for transporting various materials in construction and industry.
• ErgoMover Go ErgoMover variant with fixed platform configuration; 1,500 kg lifting capacity; available with 360 degree rotation, lashing points, extra low, corner extensions, or XL options.
• ErgoMover Lift & Go ErgoMover variant with hydraulic platform lift of 150 mm and 4-wheel steering for enhanced maneuverability.
• ErgoMover Wireless ErgoMover variant now available with wireless remote control for hands-free operation and enhanced operational flexibility; announced as a 2025 release based on customer feedback.
• ErgoMover Manipulator Self-propelled plate trolley capable of setting stacks of plasterboards in vertical position; eliminates manual lifting for ergonomic wall mounting.
• ErgoLoader Mobile plate holder on wheels that receives an entire pallet of plasterboards (42 sheets) in upright position from ErgoMover Manipulator; minimizes floor space usage.
• ErgoMounter Plasterboard mounting trolley for ergonomic and efficient wall construction; accommodates various panel widths and heights with pneumatic wheels.
• Winlet Lasius 1.5t Battery-powered Pick & Carry mobile mini crane with 1,500 kg lifting capacity and 4,240 mm maximum lifting height; available with optional hydraulic wire winch.
• Winlet Lasius 1t Mobile and compact Pick & Carry crane with 4,000 mm maximum lifting height for lifting heavy items safely where larger cranes cannot operate.
• Winlet Lasius 550 Most compact Lasius model with 550 kg lifting capacity and 3,000 mm maximum lifting height.
• GMV Vacuum Lifters Vacuum lifting equipment for industrial applications including sheet metal, metal and glass industry; available in electric and pneumatic configurations.
• Movomech Vacuum Lifters Vacuum tube lifters distributed by GMV for warehouses, logistics, food/pharma industry, and industrial production; available in stainless steel and ATEX versions.
• LiftsAll Pneumatic Manipulators Pneumatic manipulator systems for industrial lifting applications, distributed by GMV as part of its industrial lifting equipment portfolio.
• Mechrail Aluminum Overhead Crane Lightweight aluminum overhead crane system up to 500 kg capacity providing ergonomic coverage of the entire crane area with modular expandability.
• Helm Hellas Steel Overhead Crane Steel bridge crane system available in galvanized or stainless steel versions; modular with an extensive accessory program.
• GMV Jib Cranes Wall and column-mounted jib cranes available in steel, aluminum arm, or articulating arm configurations; some models include a counterweight for mobility.
• GMV Mobile Lifting Solutions Flexible mobile lifting equipment including movable jib cranes and Lasius Pick & Carry cranes for production, warehouse, and logistics applications.
• Pronomic Lifting Trolleys Lifting trolleys distributed by GMV for industrial and warehouse applications as part of its industrial lifting equipment portfolio.
• Customized Lifting Solutions Tailored lifting equipment developed in collaboration with customers to meet specific requirements; includes requirement specification, design, production, testing, delivery and installation.
• Service and Maintenance Annual inspection services for lifting equipment including load testing, spare parts supply and repair services; offered via service agreements with a start-up fee plus installation time and spare parts.

Quantifiable outcome

• Reduced workforce from 3-4 people to 1 person for worktop handling with Winlet 600
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Manitou Group: French global manufacturer of telehandlers, rough-terrain forklifts, and material handling equipment. Comparable in product category (mobile material handling) and in serving construction and industrial end markets.
• JLG Industries: Global aerial work platform and telehandler manufacturer (Oshkosh subsidiary). Indirect competitor in self-propelled lifting equipment and a key potential competitor if they enter the glazing-robot category; also a former employer of GMV's new Export Manager Europe.
• Snorkel: Manufacturer of aerial work platforms, telehandlers, and material lifts. Henrik Skibsted (GMV's new Export Manager Europe) was previously Regional Manager at Snorkel Lift, indicating close market awareness.
• Genie (Terex): Major manufacturer of aerial work platforms, scissor lifts, and telehandlers under Terex. Broad incumbent in self-propelled lifting equipment; potential entrant into specialty glazing/material handling robotics.
• Versalift International: Global manufacturer of aerial lifts, bucket trucks, and specialty utility equipment. Henrik Skibsted was previously Sales Director Scandinavia at Versalift A/S; the company is a relevant talent and competitive reference for GMV's expansion into industrial lift equipment.

Direct peers

• Wood's Powr-Grip: US-based manufacturer of vacuum lifting equipment and below-the-hook lifters for glass, metal, and stone. Direct competitor in the vacuum glass-lifter category with a long-established North American distribution footprint.
• Anver Corporation: US manufacturer of vacuum lifters, hoists, jib cranes, and below-the-hook lifting devices. Overlaps with GMV's vacuum lifter, jib crane, and customized lifting solution categories across industrial customers.
• Schmalz: German global leader in vacuum handling technology and ergonomic material handling solutions. Competes head-to-head with GMV's vacuum lifter line and broader glass/material handling offering across European industrial customers.
• Movomech: Swedish manufacturer of vacuum tube lifters, jib cranes, and ergonomic handling systems. Direct competitor in vacuum lifting and also a brand distributed by GMV in Denmark, making the relationship a simultaneous partnership and overlap.
• Aardwolf Lifters: Australian manufacturer of vacuum glass lifters and material handling equipment. Closest direct competitor in the glazing robot and vacuum lifter category, targeting the same glass installation and stone handling use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gmv
• Facebookfacebook.com/gmvas.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMV