Pelican Self Storage
Pelican Self Storage is a Nordic self-storage operator with 10 staffed facilities across Greater Stockholm, serving private and business customers with storage units, garages, wine cellars, conference rooms, and ancillary services under the Pelican brand in Sweden, Denmark, and Finland.
- Company typePrivate
- Founded2010
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pelican Self Storage does
Pelican Self Storage is a Swedish self-storage operator providing rental storage units, garages, lockers, warehouse space, and light industrial facilities to private consumers and business customers in the Greater Stockholm metropolitan area. Founded in 2006 and headquartered at Stockholmsvägen 104 in Täby, the company operates 10 modern, staffed facilities across Botkyrka, Bromma, Järfälla, Kungsholmen, Lidingö, Lidingö Stockby, Sollentuna, Sundbyberg, Täby, and Upplands Väsby, and also maintains regional brand presence in Denmark and Finland under separate Pelican country websites.
The core product platform consists of climate-controlled, heated storage units with 24/7 alarm and video surveillance, supported by the MyPelican customer portal for online booking, account management, and self-service. Customer access hours run from 05:30 to 22:00, and each facility is staffed for in-person support. Beyond core storage, Pelican offers ancillary services including temperature-controlled wine cellars, conference room rental, motorhome parking, free trailer lending, moving supplies, and storage insurance, broadening the revenue base per facility.
The business model is a recurring monthly subscription for storage rentals with customer-friendly short commitment terms (cancellation before the 15th of the month), supplemented by ancillary fees. Pelican uses a direct-to-consumer go-to-market motion via its website, online booking, phone sales, and on-site visits, targeting private individuals in life-transition occasions (moving, renovation, travel, lack of space) and SMB customers with features such as waste management, delivery reception, and flexible cancellation. The primary customer acquisition lever is a 50% discount on the first two months, available to both private and business segments, and the company also partners with major Stockholm moving companies to bundle moving and storage services.
Pelican Self Storage firmographics
Firmographics- Name
- Pelican Self Storage
- Legal name
- Pelican Self Storage
- Website
- https://pelicanselfstorage.se
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pelican Self Storage is a Nordic self-storage operator with 10 staffed facilities across Greater Stockholm, serving private and business customers with storage units, garages, wine cellars, conference rooms, and ancillary services under the Pelican brand in Sweden, Denmark, and Finland.
- Ownership category
- akta.pro rank
Pelican Self Storage industry classification
Industry- Product category
- Self Storage
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
- akta.pro secondary industries
- Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF)
Keywords
Where Pelican Self Storage is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices10 records
Markets served
Pelican Self Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Storage Unit Rental: Monthly rental of storage units, garages, lockers, and wine storage facilities to both private and business customers. Revenue is recurring based on rental agreements with flexible short-term commitment (cancel before 15th of month).
- Ancillary Services: Additional revenue from services including conference room rental, motorhome parking, free trailer rental, and moving supplies sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Storage - First 2 months promotional rate |
| Subscription | Monthly | Business Storage - First 2 months promotional rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pelican Self Storage product offering
Product offeringCore offering
Pelican Self Storage operates a self-storage platform providing rental of storage units, garages, lockers, wine cellars, warehouse, and light industrial spaces across 10 facilities in Greater Stockholm, complemented by ancillary services such as conference room rental, motorhome parking, free trailer lending, moving supplies, and storage insurance. Offerings are structured as separate private-customer and business-customer solutions with monthly recurring subscriptions.
Product overview
Pelican Self Storage operates a unified self-storage platform offering modular storage solutions across Greater Stockholm. The core offering consists of storage units (förråd), garages, lockers (skåp), warehouse spaces (lager), and light industrial facilities (lättindustri) available to both private and business customers. Add-on services include specialized wine storage with temperature control, conference room rental, free trailer lending, motorhome parking, moving supplies, and insurance coverage. The MyPelican customer portal provides account management capabilities. The platform is anchored by 10 modern facilities strategically located throughout Greater Stockholm, with offerings tailored to the moving, renovation, and space-expansion needs of residential and commercial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Storage Units (Förråd)
- Garage
- Lockers (Skåp) Compact secure locker storage units for smaller items, offering a limited-space solution for customers who do not need a full storage unit.
- Wine Storage (Vin-förvaring)
- Conference Rooms (Konferensrum) Rental of meeting and conference room facilities at Pelican storage locations, available to business customers.
- Moving Supplies (Flyttmaterial) Boxes, packing materials, and moving accessories available for purchase to support customers with packing and moving needs.
- Motorhome Parking (Husbilsparkering) Dedicated parking spaces for motorhomes and recreational vehicles at Pelican storage facilities.
- Free Trailer Rental (Släpvagn) Free trailer borrowing service available at most Pelican facilities to assist customers with loading and unloading their belongings.
- Storage Insurance (Försäkring) Storage insurance coverage options for stored belongings, with terms and conditions documented in Pelican's insurance policy.
- Warehouse (Lager) Warehouse storage solutions for business customers requiring larger-scale inventory or equipment storage.
- Light Industrial (Lättindustri) Light industrial workspace and storage solutions for business operations.
Quantifiable outcome
- 50% discount on first 2 months for new customers
Companies that use Pelican Self Storage
Customer profileSegments2 records
Ideal customer profiles2 records
Pelican Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pelican Self Storage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Moving Companies in StockholmminorPelican collaborates with most major moving companies in Stockholm to provide integrated moving and storage solutions. The company can recommend moving companies and also offers free trailer rental for customers who prefer self-moving. This partnership helps streamline the moving process for customers using Pelican storage services.
- Pelican Denmark (pelican.dk)minorRegional presence in Denmark through separate website, representing Pelican's multi-country expansion in the Nordic region.
- Pelican Finland (pelican.fi)minorRegional presence in Finland through separate website, representing Pelican's multi-country expansion in the Nordic region.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Pelican Self Storage competitors and assessment
Company assessmentBroad incumbents
- Extra Space Storage: US-listed self-storage REIT; comparable in scale, multi-product offering, and digital booking capability to Pelican's platform, providing a benchmark for the asset-heavy self-storage economics Pelican is scaling into.
- Public Storage: US-listed global self-storage REIT; broadly comparable operating model and product taxonomy (units, climate-control, business storage, online booking) though it does not operate in the Nordics.
Direct peers
- Safestore Group: UK-listed self-storage operator with a similar subscription-based, secured, urban-density model; relevant comparable for Pelican's metropolitan multi-site strategy and recurring revenue structure.
- OK Mini Storage: Swedish self-storage operator with multiple Stockholm-area facilities targeting both consumer and business customers with comparable monthly rental offerings.
- Big Yellow Group: UK-listed self-storage REIT operating a branded, climate-controlled, multi-facility model targeting urban consumers and SMBs; comparable in operating model and customer value proposition to Pelican.
- Shurgard Self Storage: Publicly listed European self-storage leader with significant Nordic (including Sweden) presence; competes head-to-head with Pelican for both private and business storage customers using the same monthly subscription rental model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pelican Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelican Self Storage leadership team
Management profileNumber of profiles
Pelican Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelican Self Storage M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelican Self Storage
What does Pelican Self Storage do?
Pelican Self Storage operates a self-storage platform providing rental of storage units, garages, lockers, wine cellars, warehouse, and light industrial spaces across 10 facilities in Greater Stockholm, complemented by ancillary services such as conference room rental, motorhome parking, free trailer lending, moving supplies, and storage insurance. Offerings are structured as separate private-customer and business-customer solutions with monthly recurring subscriptions.
Is Pelican Self Storage a public or private company?
Pelican Self Storage is a private company. It is classified as unknown and is currently operating.
When was Pelican Self Storage founded?
Pelican Self Storage was founded in 2010. It employs 11 to 50 people.
Where is Pelican Self Storage based?
Pelican Self Storage is headquartered in Stockholm, Sweden, in the Europe region.
How does Pelican Self Storage make money?
Two revenue lines are on record. Storage Unit Rental is the primary driver. The others are ancillary Services.
Who are Pelican Self Storage's main competitors?
Broad incumbents on record are Extra Space Storage and Public Storage. Direct peers are Safestore Group, OK Mini Storage, Big Yellow Group and Shurgard Self Storage.
Does Pelican Self Storage have an API?
No public API is recorded for Pelican Self Storage.
What industry is Pelican Self Storage in?
Pelican Self Storage's product category is Self Storage. Its primary akta.pro industry code is HSAKAGAA, Climate-Controlled Self-Storage, with a secondary code of HSAKAGAC, Vehicle & RV/Boat Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.