Villages Of San Mateo County

What Villages Of San Mateo County does

Villages of San Mateo County (VSMC) is a 501(c)(3) nonprofit organization founded around 2014–2015 that operates as an umbrella for three membership-based village communities serving older adults in San Mateo County, California. The organization helps seniors age in place by providing access to support services including transportation, home assistance, technology support, social activities, errands, and friendly visits, coordinated through vetted volunteers and a preferred vendor network. VSMC serves approximately 290 members across three geographic villages: Sequoia Village (Belmont, San Carlos, Redwood City, Redwood Shores, founded 2015), Mid-Peninsula Village (San Mateo, Burlingame, Hillsborough, Millbrae, San Bruno, founded 2016), and Village of the Coastside (Half Moon Bay, El Granada, Moss Beach, Montara, Pacifica, Skyline, Pescadero, launched October 2016).

The underlying technology is the ClubExpress third-party membership management platform, which handles member registration, dues billing, events, and communications. The organization runs a relatively lean paid staff (1–10 employees) supplemented by an extensive volunteer base, with named department leads for Volunteer Management (Kaumudi Phanasalkar), Social Events (Lori Lievore), Communications and Member Services (Maureen Poxon, added August 2025), and Administration (Cathy Conry). VSMC maintains affiliations with Village Movement California and the Village to Village Network for state and national coordination.

VSMC's revenue is generated through annual membership dues (subscription, $240–$770 per year depending on village and tier), donations and grants from individuals and foundations, and a Legacy Circle planned-giving program accepting bequests and trusts. Membership dues cover approximately 30% of annual operating costs, with the remaining ~$200,000 annual gap bridged by fundraising, including an active $50,000 June campaign supported by a matching grant of up to $10,000. The go-to-market motion is community-led, relying on word-of-mouth referrals, community partnerships with healthcare and senior service organizations, events, newsletters, and social media.

Name

Villages Of San Mateo County

Legal name

Villages of San Mateo County

Website

https://villagesofsmc.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Villages of San Mateo County is a 501(c)(3) nonprofit operating three membership-based village communities that help older adults in San Mateo County, California, age in place through transportation, social activities, home assistance, and volunteer-supported services.

Ownership category

akta.pro rank

Product category

Senior Support Services (Aging in Place)

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Aging in place services
• Senior community support
• Membership nonprofit
• Village movement
• Older adult services

Headquarters

HQ city

Belmont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from individual and household members across three villages. Member dues cover approximately 30% of annual operating costs.
2. Donations and Grants: Tax-deductible donations from individuals, foundations, and businesses. VSMC relies on supporters to bridge the remaining $200,000 gap in annual operational costs beyond membership dues.
3. Legacy/Planned Giving: Legacy Circle program accepts bequests through wills, trusts, beneficiary designations, and non-cash asset donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Villages of San Mateo County operates three membership-based village communities (Mid-Peninsula Village, Sequoia Village, and Village of the Coastside) that help older adults age in place by providing access to support services including transportation, social activities, home assistance, tech support, friendly visits, and errands, delivered by vetted volunteers and a preferred-vendor network across San Mateo County.

Product overview

Villages Of San Mateo County is a membership-based 501(c)(3) nonprofit organization operating three distinct village communities under its umbrella. The three villages are: Mid-Peninsula Village (serving San Mateo, Burlingame, Hillsborough, Millbrae, and San Bruno), Sequoia Village (serving Belmont, San Carlos, Redwood City, and Redwood Shores), and Village of the Coastside (serving Half Moon Bay, El Granada, Moss Beach, Montara, Pacifica, Skyline, and Pescadero). Each village provides access to support services including transportation, social activities, home assistance, and tech support that help people engage in community activities and continue to live independently as they age.

Differentiator

Problem solved

Functional benefit

Products and services

• Mid-Peninsula Village Membership Membership-based village for older adults in San Mateo, Burlingame, Hillsborough, Millbrae, and San Bruno providing access to support services (transportation, home assistance, tech support, social activities, friendly visits) to help members age in place.
• Sequoia Village Membership Membership-based village for older adults in Belmont, San Carlos, Redwood City, and Redwood Shores providing transportation, home assistance, tech support, social activities, and friendly visits to help members age in place.
• Village of the Coastside Membership Membership-based nonprofit for older adults in Half Moon Bay, El Granada, Moss Beach, Montara, Pacifica, Skyline, and Pescadero that works to sustain and enhance the wellbeing of older adults who wish to remain in their own homes through support services, social connections, learning opportunities, and wellness activities.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Village Movement CaliforniacoreStrategic or Co-development PartnerVSMC is a member of Village Movement California, a state organization that partners with stakeholders to transform the experience of aging across California, strengthen impact, accelerate growth, and ensure sustainability of the Village Movement.
• Village to Village NetworkcoreStrategic or Co-development PartnerVSMC is a member of Village to Village Network, the national organization that helps Villages develop and thrive by providing expert guidance, resources and support.
• Ashby VillageminorOthersCommunity partner organization supporting older adults aging in place.
• Avenidas VillageminorOthersCommunity partner organization supporting older adults aging in place.
• Foster City VillageminorOthersCommunity partner organization supporting older adults aging in place.
• NEXT VillageminorOthersCommunity partner organization in San Francisco supporting older adults aging in place.
• SF VillageminorOthersSan Francisco Village community partner supporting older adults aging in place.
• HIP HousingminorOthersHuman Investment Project - community partner offering home sharing arrangements in San Mateo County.
• Meals on WheelsminorOthersCommunity partner providing meals to seniors.
• Senior CoastsidersminorOthersCoastside senior center partner providing services to VSMC Coastside members.
• Dignity Health Sequoia HospitalminorOthersHealthcare partner providing community health services.
• Rebuilding TogetherminorOthersHome safety and repair services partner for seniors.
• Rotary Clubs (Belmont/Redwood Shores, San Carlos, San Mateo)minorOthersLocal Rotary clubs providing volunteer support and fundraising.
• Community Foundation of San CarlosminorOthersFoundation partner providing grant support and community development.
• Peninsula Health Care DistrictminorOthersHealthcare district partner supporting senior health services.
• Sequoia Healthcare DistrictminorOthersHealthcare district partner providing grants and support.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Capitol Hill Village: Washington D.C.-based Village that helped catalyze the Village to Village Network and runs an analogous membership-plus-volunteer service model for neighborhood seniors.
• Ashby Village: Berkeley-based Village model nonprofit directly partnering with VSMC, providing the same volunteer-powered aging-in-place support and membership dues structure for older adults in the East Bay.
• Beacon Hill Village: The original 'Village' founded in 2002 in Boston that pioneered the membership-based aging-in-place model adopted by VSMC and the broader Village to Village Network.
• Foster City Village: Geographically adjacent Village within San Mateo County that is a community partner of VSMC, operating under the same Village Movement model for Foster City seniors.
• NEXT Village San Francisco: Bay Area Village Network member operating the same aging-in-place membership and volunteer services model in San Francisco, formally listed as a VSMC community partner.
• SF Village: San Francisco Village is a membership-based nonprofit supporting older adults aging in place with similar volunteer-driven services, social programming, and partnerships — listed as a VSMC community partner.
• Avenidas Village: Palo Alto-area Village network affiliated with Avenidas senior services, offering near-identical aging-in-place membership services to VSMC's Peninsula footprint and a direct community partner.

Broad incumbents

• Avenidas: Larger Peninsula senior services nonprofit that operates senior centers, caregiver programs, and the affiliated Avenidas Village; broader in scope than VSMC's volunteer-only Village model.

Regional players

• Senior Coastsiders: Coastside senior center that is a VSMC community partner and provides facility-based programs for Half Moon Bay area seniors — overlapping geography with VSMC's Coastside village but with a center-based model.

Others

• Meals on Wheels San Mateo County: Community partner that delivers meal and wellness support to homebound seniors — complementary to VSMC's transportation and home assistance services rather than directly competitive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/villageofthecoastside
• LinkedInlinkedin.com/company/villages-of-san-mateo-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villages Of San Mateo County