Ashby Village
- Company typePrivate
- Founded2009
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ashby Village does
Ashby Village, Inc. is a Berkeley, California-based 501(c)(3) nonprofit (EIN 27-2174330) founded in 2009 that operates a reciprocal membership community for older adults in the East Bay. Its core product is a peer-supported aging-in-place model: members (700+ across Albany, Berkeley, El Cerrito, Emeryville, Kensington, Oakland, and Richmond) pay annual dues and receive access to volunteer-provided practical services (rides, errands, tech assistance, handyman tasks), 30+ social and interest groups, neighborhood gatherings, caregiver support, and health and wellness programming. A volunteer base spanning five generations (ages 16-94, totaling 200+ trained volunteers and 300+ active volunteers contributing 20,000+ hours annually) supplies the operational capacity. Members are also frequent volunteers, reinforcing the reciprocal structure.
The organization runs on ClubExpress for website and member management; it does not disclose any proprietary technology platform, API, or AI/ML capability, and delivers services in-person and through community-based programming rather than software. Its revenue model mixes subscription-style annual membership dues (covering less than half of operating costs, per the organization's own characterization), individual donations (including Qualified Charitable Distributions from IRAs and planned gifts through its Legacy Circle), and foundation grants. Approximately 10% of donations are allocated to scholarships for members who cannot afford dues, formalizing the affordability commitment.
Ashby Village is governed by a Board of Directors, led by Executive Director Andy Gaines, and partners with the Village to Village Network, three local senior centers (North Berkeley, South Berkeley, Emeryville), and Prospect Sierra School for inter-generational programming. It holds the Candid Platinum Seal of Transparency for 2026 and is positioned within the broader U.S. Village movement as a community-led, volunteer-powered alternative to institutional elder care.
Ashby Village firmographics
Firmographics- Name
- Ashby Village
- Legal name
- Ashby Village, Inc.
- Website
- https://ashbyvillage.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ashby Village industry classification
Industry- Product category
- Aging-in-Place Community Services for Older Adults
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Civic and Social Organizations (81341)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
Keywords
Where Ashby Village is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ashby Village business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Dues: Annual membership dues from over 700 members. Membership dues cover less than half of revenues needed to operate the village.
- Individual Donations: Individual donors contribute to support the mission. Donations may be tax-deductible under 501(c)(3) status.
- Foundation Grants: Support from foundations that believe in and support the mission of aging with vibrancy and purpose.
- Legacy Giving / Planned Giving: The Legacy Circle recognizes donors whose generosity secures their personal legacy. Methods include: gifts in wills/trusts, beneficiary designations (retirement plans, life insurance, annuities, donor advised funds), Qualified Charitable Distributions from IRAs (up to $100,000/year for those 70½ or older), non-cash assets (appreciated stock, real estate), and Charitable Gift Annuities/Charitable Remainder Trusts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard membership with access to all services, social programs, and volunteer opportunities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Ashby Village product offering
Product offeringCore offering
Ashby Village is a nonprofit reciprocal community membership organization that supports older adults aging in place in the East Bay. Members pay annual dues and gain access to practical volunteer services (transportation, grocery shopping, technology assistance, handyman help), 30+ interest and support groups, neighborhood gatherings, health and wellness programs, caregiver support groups, and cultural/educational programming. A portion of the membership base also serves as trained volunteers, creating a reciprocal give-and-receive community.
Product overview
Ashby Village is a community membership organization, not a technology company. It does not offer a software product, platform, or SaaS offering. Instead, it provides in-person and community-based services for older adults including: reciprocal member support, volunteer services (rides, errRunning, tech assistance), social programs (interest groups, fitness classes, educational workshops), caregiver support groups, neighborhood gatherings, and legacy giving programs. The organization is powered by ClubExpress website software for member management, but this is internal infrastructure, not a product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Ashby Village Membership Annual membership program that gives older adults access to practical volunteer services, social and interest groups, neighborhood gatherings, caregiver support, and wellness programming across seven East Bay cities. Members are also encouraged to volunteer, creating a reciprocal give-and-receive community.
- Direct Services (Rides, Errands, Technology Assistance, Handyman Help) Volunteer-delivered practical services for members, including transportation, grocery shopping and errands, technology assistance, and light handyman tasks, enabling older adults to remain independent in their own homes.
- Interest and Support Groups (30+ programs including caregiver support, Low Vision, Over 90 Group, Moderated Musings) Regular facilitated group programs for members covering caregiver support, low vision support, philosophical discussion, mah jongg, neighborhood groups, and 30+ other interest and wellness activities held at the Ashby Village office and partner senior centers.
- Legacy Circle Planned Giving Program Planned giving program for donors that accepts gifts in wills and trusts, beneficiary designations (retirement plans, life insurance, annuities, donor-advised funds), Qualified Charitable Distributions from IRAs (up to $100,000/year for those 70½ or older), non-cash assets such as appreciated stock and real estate, and Charitable Gift Annuities and Remainder Trusts. The Legacy Circle recognizes donors whose generosity secures their personal legacy.
Quantifiable outcome
- Over 700 members and volunteers contributing 20,000+ hours annually
- +2 more outcomes
Companies that use Ashby Village
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Ashby Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ashby Village partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Prospect Sierra SchoolminorAshby Village members participate in the 'History Comes Alive' program at Prospect Sierra School, where students interview elders about historical experiences. Mairin Malarka-Meyer shared stories of growing up in Ireland with 8th graders.
- North Berkeley Senior CenterminorAshby Village holds regular programs at the North Berkeley Senior Center including support groups, tech assistance, and Moderated Musings philosophical discussions.
- South Berkeley Senior CenterminorAshby Village Tech Team provides weekly drop-in technology assistance at the South Berkeley Senior Center.
- Emeryville Senior CenterminorAshby Village Tech Team provides weekly drop-in technology assistance at the Emeryville Senior Center. Mah Jongg group also meets at nearby Watergate Condominiums.
- Village to Village NetworkcoreNational network of Village model organizations. Ashby Village participates in Village to Village Network conferences and shares best practices with other Villages across the country.
- Lamorinda VillageminorMark Rabinovitz volunteers for both Ashby Village and Lamorinda Village, providing handy person and tech support member services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Ashby Village competitors and assessment
Company assessmentDirect peers
- San Francisco Village: Bay Area peer operating the same Village model for older adults in San Francisco; closest geographic comparable and faces similar real estate, demographic, and cost dynamics as Ashby Village.
- Capitol Hill Village: Washington, D.C.-based Village Movement member using the same reciprocal membership model to support older adults in urban neighborhoods — directly comparable in service mix and member-driven volunteer structure.
- Beacon Hill Village: The founding Village (est. 2002 in Boston) that inspired the national Village Movement; operates an identical reciprocal membership model for older adults aging in place, making it the most directly comparable peer.
- Pasadena Village: Southern California Village offering comparable reciprocal membership, transportation, and social programming for older adults aging in place.
- Villages NYC: Network of neighborhood-based Villages in New York City following the same reciprocal aging-in-place model as Ashby Village, serving comparable member demographics.
- Lincoln Park Village: Chicago-based Village Movement member offering the same membership-based, volunteer-driven aging-in-place services to urban older adults.
- DOROT: NYC-based nonprofit providing social connection, practical services, and intergenerational programming for older adults — overlapping with Ashby Village's service portfolio though operating at larger scale and with broader programs.
Broad incumbents
- Meals on Wheels America: National nonprofit network providing meal delivery and social contact to homebound seniors; comparable mission and beneficiary population, though focused on nutrition rather than Ashby Village's broader reciprocal community model.
- Home Instead: Large, established franchise-based home care provider serving older adults with practical in-home services; overlaps with Ashby Village's rides/errands/handyman offerings but on a paid, fee-for-service basis rather than reciprocal model.
Others
- Village to Village Network: National umbrella organization of which Ashby Village is a member; not a competitor but a peer ecosystem coordinator that supports Village replication and best-practice sharing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ashby Village social profiles
Digital presenceAshby Village compliance and trust
Trust signalCompliance2 records
Ashby Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashby Village leadership team
Management profileNumber of profiles
Profiles5 records
Ashby Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashby Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashby Village
What does Ashby Village do?
Ashby Village is a nonprofit reciprocal community membership organization that supports older adults aging in place in the East Bay. Members pay annual dues and gain access to practical volunteer services (transportation, grocery shopping, technology assistance, handyman help), 30+ interest and support groups, neighborhood gatherings, health and wellness programs, caregiver support groups, and cultural/educational programming. A portion of the membership base also serves as trained volunteers, creating a reciprocal give-and-receive community.
Is Ashby Village a public or private company?
Ashby Village is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ashby Village founded?
Ashby Village was founded in 2009. It employs 11 to 50 people.
Where is Ashby Village based?
Ashby Village is headquartered in Berkeley, United States, in the North America region.
How does Ashby Village make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are individual Donations, foundation Grants and legacy Giving / Planned Giving.
Who are Ashby Village's main competitors?
Direct peers on record are San Francisco Village, Capitol Hill Village, Beacon Hill Village, Pasadena Village, Villages NYC, Lincoln Park Village and DOROT. Broad incumbents are Meals on Wheels America and Home Instead. Village to Village Network is listed as an others.
Does Ashby Village have an API?
No public API is recorded for Ashby Village.
What industry is Ashby Village in?
Ashby Village's product category is Aging-in-Place Community Services for Older Adults. Its primary akta.pro industry code is HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical), with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 62412 and its SIC code is 8600.