Jinyu Tires

What Jinyu Tires does

Jinyu Tire Group (Shandong Jinyu Tire Co., Ltd.) is a privately held Chinese automotive tire manufacturer founded in 1995 and headquartered in Qingdao, Shandong Province. The company designs and manufactures Truck and Bus Radial (TBR) tires and, since 2023, Passenger Car Radial (PCR) tires under multiple brands including Jinyu, Black Lion, Jinlu, Yuqilin, Shengkai, and Wanbao/Amulet. Manufacturing is conducted at three factory locations spanning two countries: TBR and PCR facilities in Shandong (Dongying/Dawang and Zibo), a TBR plant in Vietnam's Phu Dong Industrial Park (operational since 2021 with 2 million units/year capacity), and a PCR plant in Vietnam reaching 10 million units/year full capacity targeted for H2 2026. The company's core technical capabilities include proprietary compound formulation (notably a new low rolling resistance coupling agent achieving 20% rolling resistance reduction), three-element alloy coated steel cord technology, high thermal conductivity TBR cord, flat cord construction, low hysteresis carbon black, and low-zinc sulfurization activators developed in response to California legislation. R&D infrastructure includes a new purpose-built Qingdao R&D building (~45,378 sqm, ~400 million RMB investment) opened February 2026, a Vietnam R&D center, CNAS-accredited testing laboratory, and a postdoctoral innovation practice base.

The company operates a B2B hardware sales model with quote-based pricing, distributing through direct regional sales teams covering all 31 Chinese provinces and dedicated international sales offices in North America, Europe, Latin America, Middle East, Africa, Asia-Pacific, and Australia. Distribution reaches 100+ countries through 20,000+ retailers plus wholly-owned subsidiaries in Hong Kong, Germany, the US, and Vietnam. Jinyu serves three primary revenue streams: OEM fitment for commercial vehicle manufacturers (Dongfeng, Skyworth, SAIC-IVECO Hongyan, Jinling Jingma, JAC), strategic fleet/logistics accounts (Shanxi Automotive Transport Group, Hebei Xinda Steel, Deshun Logistics, Yutian Tian), and brand tire replacement through multi-tier dealer networks. The company holds a comprehensive regulatory certification portfolio including CCC, ISO9001, IATF16949, DOT, ECE, GCC, INMETRO, SONCAP, SMARTWAY, ETRTO membership, and a 20-year TÜV Rheinland partnership renewed in June 2024. Reported competitive differentiators include ultra-high mileage products (steer tires up to 400,000 km, drive tires 450,000 km), industry-low comprehensive claim rate of 0.03%, and fuel efficiency gains of approximately 200L per 10,000 km verified in fleet operations.

Name

Jinyu Tires

Legal name

山东金宇轮胎有限公司

Website

https://jinyutyres.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jinyu Tires is a Chinese tire manufacturer founded in 1995 producing TBR and PCR tires for commercial fleets, automotive OEMs, and global replacement markets, with manufacturing in China and Vietnam and distribution across 100+ countries.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Tires

NAICS

Tire Manufacturing (32621)

SIC

Tires & Inner Tubes (3011)

akta.pro industry

PRIMARYIMANAKAC

Commercial Truck & Bus Tires Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Tires & Inner Tubes Manufacturing

SECONDARYIMANAKAA

Passenger Car Tires Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Tires & Inner Tubes Manufacturing

SECONDARYIMANAKAI

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Tires & Inner Tubes Manufacturing

Keywords

• Commercial vehicle tires
• Radial truck tires
• Tire manufacturing
• Passenger car tires
• Tire OEM supply

Headquarters

HQ city

Dongying

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TBR (全钢子午线轮胎) Sales: Truck and Bus Radial tire manufacturing and sales, representing the company's primary product line. Production capacity includes 10 million TBR tires annually from China and Vietnam facilities combined.
2. PCR (半钢子午线轮胎) Sales: Passenger Car Radial tire manufacturing and sales. The company restarted PCR business in 2023 after a 5-year strategic pause, with the Vietnam PCR project reaching full capacity of 10 million units expected by H2 2026.
3. OEM配套业务 (OEM Fitment): Tire supply to automotive OEMs including Dongfeng, Skyworth (开沃), JAC, SAIC Hongyan, and Jinling Jingma for new vehicle fitment.
4. 品牌轮胎替换市场 (Brand Tire Replacement Market): Sales through extensive distributor and dealer networks across domestic China and international markets for tire replacement. Products sold under multiple brands: Jinyu, Black Lion (黑狮), Jinlu (金路), Yuqilin (玉祺麟), Shengkai (盛凯), Wanbao (万宝).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jinyu Tires is a tire manufacturer that develops and sells TBR (Truck and Bus Radial) and PCR (Passenger Car Radial) tires under multiple brands including Jinyu, Black Lion, Jinlu, Yuqilin, Shengkai, and Wanbao. The company operates manufacturing facilities in China and Vietnam, selling tires through OEM supply agreements, direct regional sales offices, and a global distributor and dealer network spanning more than 100 countries. Its products serve commercial trucking, bus, passenger car, and specialized new energy vehicle applications.

Product overview

Jinyu Tire Group operates a multi-brand portfolio across two main product lines: TBR (Truck & Bus Radial) and PCR (Passenger Car Radial) tires. The core brands are Jinyu Tires (金宇轮胎) and Black Lion Tires (黑狮轮胎), with sub-brands Jinlu (金路), Yuqilin (玉祺麟), Shengkai (盛凯), and Wanbao (万宝). The company previously focused exclusively on TBR, and in 2023 restarted PCR production via a Vietnam-based manufacturing base targeting 10 million units/year. Named tire products serve diverse commercial vehicle segments including导向轮 (guide wheels), 驱动轮 (drive wheels), 拖轮 (trailer wheels), electric bus tires, forest fire truck tires, and special-duty tires. All brands are distributed through a global sales network spanning Asia, Europe, the Americas, Africa, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• 黑狮轮胎 (Black Lion Tires): TBR and PCR tire brand, core brand alongside Jinyu Tire, has dedicated websites for TBR and PCR products in multiple languages.
• 金路轮胎 (Jinlu Tires)
• 玉祺麟轮胎 (Yuqilin Tires)
• 盛凯轮胎 (Shengkai Tires)
• 万宝轮胎 (Wanbao Tires)
• Amulet (金宇安鸣)

Products and services

• Jinyu Tires (金宇轮胎) — TBR Brand Flagship brand of Jinyu Tire Group, specializing in truck and bus radial (TBR) tires covering steering (导向轮), drive (驱动轮), and trailer (拖车轮) positions. Serves long-distance passenger transport, coal transport, express delivery, electric bus, and specialized commercial vehicle applications across 100+ countries.
• Black Lion Tires (黑狮轮胎)

Quantifiable outcome

• 滚动阻力降低20% (20% rolling resistance reduction in TBR tread compound using new coupling agent)
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• 中国质量认证中心 (CQC)coreStrategic or Co-development Partner · 19 May 2026Carbon footprint certification strategic cooperation signed at the 16th China (Guangrao) International Rubber Tire and Auto Parts Exhibition in May 2026. Partnership covers carbon footprint accounting, data monitoring, label certification, and capability building to accelerate Jinyu's green and low-carbon development.
• 中国物流与采购联合会 (China Federation of Logistics and Purchasing, CFLP)minorGTM or Marketing Partner · 15 July 2025Jinyu participated as a supporting unit at the first Logistics Vehicle Demand and Trend Analysis Conference in Hangzhou, July 2025. Company showcased its response to policies, technology trends, and user needs from technology and sustainability perspectives. Partnership extends cooperation with upstream and downstream of the logistics industry chain.
• TÜV莱茵 (TÜV Rheinland) 大中华区coreTechnology or Integration · 18 June 202420-year strategic partnership with TÜV Rheinland Greater China for tire certification services. On June 18, 2024, both parties signed a new strategic cooperation framework agreement to deepen collaboration in tire UN ECE regulation certification, tire performance testing, and chemical testing. TÜV Rheinland has over a century of technical accumulation in automotive testing and certification.
• 玉禾田集团 (Yutian Tian Group)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Jinyu won the 2022 centralized tire procurement contract for Yutian Tian Group, China's leading environmental services company. Partnership supports Yutian Tian's fleet of sanitation and environmental service vehicles with high-quality, green tires.
• 东营区危化品协会 (Dongying District Hazardous Chemicals Association)minorGTM or Marketing Partner · 14 December 2021Association representatives visited Jinyu on December 14, 2021 to explore efficient tire solutions for hazardous goods transport. The association expressed high recognition for Jinyu's quality and safety standards and expressed interest in joint exploration of fleet tire solutions.
• 山西汽车运输集团 (Shanxi Automotive Transport Group)coreStrategic or Co-development Partner · 10 April 2021Strategic cooperation agreement signed April 10, 2021. Partnership combines Jinyu's tire products and services with Shanxi Auto Transport's complete automotive aftermarket ecosystem. Shanxi Auto Transport is a state-owned enterprise, a top-10 Chinese automotive transport company with 13,600+ vehicles, 958 routes, and 120 bus stations. Partnership aims to build a vertically integrated commercial vehicle aftermarket.
• 东南亚客户 (Southeast Asian Customers)minorChannel Partner/ Reseller/ Distributor · 1 January 2021During the 2021 COVID-19 outbreak in Southeast Asia, Jinyu donated approximately 30,000 masks to Southeast Asian customers as part of a 'Standing Together, Moving Forward With You' campaign, demonstrating the company's commitment to partnership values.
• 兴达集团 (Xingda Group)coreStrategic or Co-development Partner · 15 December 2020Strategic cooperation agreement signed December 15, 2020. Xingda Group is a Hong Kong Stock Exchange listed company and China's largest, world's second largest steel cord producer. Xingda is the drafter of the national standard for automotive steel cords. Both parties committed to close cooperation in informatization, intelligence, and internationalization to build a shared industry value chain.
• ETRTO (European Tyre and Rim Technical Organisation)coreStrategic or Co-development Partner · 1 January 2020Jinyu officially joined ETRTO in October 2020, becoming a member of the European Tyre and Rim Technical Organisation. ETRTO, established in 1964, works on standardization of European tire and rim dimensions and tolerances. ETRTO standards are a mandatory requirement for EU OEM tenders and fleet procurement. Membership signals Jinyu's commitment to meeting European market requirements.
• 贝卡尔特 (Bekaert)coreStrategic or Co-development PartnerGlobal leading steel cord manufacturer and key strategic raw material supplier. Jinyu collaborated with Bekaert to develop proprietary steel cord adhesion technology and super-high strength steel cord materials. Bekaert's super strength steel cord (equivalent to 3x human hair diameter) can lift an Airbus A380. Jointly developed technology can greatly improve tire carcass life and enable multiple retreading cycles, extending tire lifecycle and reducing per-unit carbon emissions.
• 青岛科技大学 (Qingdao University of Science and Technology)coreStrategic or Co-development PartnerLong-standing R&D cooperation including joint postdoctoral innovation practice base. Collaborated on multiple technology projects including solution polymerized SBR application technology, green rubber key material R&D, and green radial tire intelligent manufacturing platform research. Company laboratory serves as a practice base for graduate students from this university.
• 山东大学控制科学与工程学院 (Shandong University, School of Control Science and Engineering)minorStrategic or Co-development PartnerResearch and graduate student practice base established with Shandong University, School of Control Science and Engineering, supporting collaborative R&D projects.
• 上汽红岩 (SAIC-IVECO Hongyan)minorStrategic or Co-development PartnerPartnership with SAIC-IVECO Hongyan to provide tire solutions for container express trailer swap logistics. Jinyu supplied JA562 tires for Deshun Logistics operations, reducing logistics cycle time from 36 hours to 13 hours for routes from Guangrao to Qingdao port.
• 中国石油天然气集团 (CNPC) — 青岛科技大学合作项目minorStrategic or Co-development PartnerCNPC Qingdao Science and Technology University collaborated with the company on exchange and cooperation projects, as part of the broader industry-academia-research collaboration ecosystem.

Scale indicators11 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Doublestar Tire: Shandong-based Chinese tire manufacturer with TBR and PCR production. Comparable regional competitor in commercial vehicle tires, sharing the same Shandong manufacturing cluster and customer base.
• Sailun Group: Major Shandong-based Chinese tire manufacturer producing TBR and PCR tires with comparable scale, multi-brand portfolio, and similar international expansion via Vietnam/Thailand plants. Closest direct comparable on business model, geography, and product mix.
• Aeolus Tyre: Chinese tire manufacturer specializing in TBR and OTR (off-the-road) tires. Comparable in commercial vehicle focus, Chinese manufacturing base, and OE supply partnerships with Chinese commercial vehicle OEMs.
• Triangle Tire: Chinese tire maker with strong TBR and PCR presence serving global OE and replacement markets. Comparable in target segments (commercial vehicles, passenger), international footprint, and Chinese manufacturing base; competes directly with Jinyu in fleet tenders.
• Linglong Tire: Chinese tire manufacturer with TBR and PCR production and overseas plants (Thailand, Serbia). Comparable in scale, multi-brand structure, and international OE/replacement focus; competes directly with Jinyu for global commercial fleet customers.
• Sentury Tire: Chinese tire manufacturer focused on PCR and TBR with US manufacturing (Georgia plant) and Thailand operations. Comparable as a Chinese-origin brand expanding internationally through offshore manufacturing to mitigate tariffs.
• Prometeon Tyre Group: Industrial tire specialist (formerly Pirelli Industrial) focused on truck and bus radial tires globally. Comparable TBR product focus and fleet customer base, though headquartered in Italy rather than China.

Broad incumbents

• Bridgestone: Global tire leader with dominant TBR share and established fleet services. Competes in commercial vehicle OEM and replacement channels where Jinyu is building share via new OE wins.
• Michelin: Global #1 tire maker with deep TBR and PCR portfolios. Competes with Jinyu in commercial fleet tenders globally, but at a premium tier; serves as the benchmark Jinyu targets in its top-10 global ambition.
• Continental: European tire incumbent with strong TBR and PCR product lines. Particularly relevant peer given Jinyu's ETRTO membership and EU-focused Vietnam PCR expansion targeting Continental's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JINYU45613595
• YouTubeyoutube.com/channel/UCjinyutyres
• Facebookfacebook.com/JinyuTireGroup
• LinkedInlinkedin.com/company/jinyutiregroup

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jinyu Tires