GS1 Brasil

What GS1 Brasil does

GS1 Brasil is a non-profit association (associação sem fins lucrativos) established in 1983/1984 as the authorized Brazilian member organization of the global GS1 standards network, headquartered in São Paulo with a regional office in Brasília. The organization issues official GS1 company prefixes, GTINs (Global Trade Item Numbers), SSCCs for logistics units, GLNs for locations, and 2D codes (GS1 QR Code Padrão), serving as the sole authorized provider of globally unique product identification codes in Brazil. Its core technology platform is the Cadastro Nacional de Produtos (CNP), a centralized product data management system that enables registration, GTIN generation, barcode file export, and GDSN-based data synchronization with global trading partners. The company also operates Verified by GS1 (a product validation platform with access to 550M+ global product records), GIAI/GRAI asset identifiers, GMN for medical device model identification, and supports ANVISA Unique Device Identification (UDI) compliance for medical devices.

GS1 Brasil generates revenue through tiered membership subscriptions (MEI, small, medium, large enterprise), paid consulting engagements (4-18 month projects covering traceability, UDI compliance, and supply chain integration), assisted product registration services (Cadastro Fácil de Produtos), and education and training programs including the exclusive Harvard ManageMentor leadership offering. The go-to-market combines self-serve digital onboarding for SMBs through the website and CNP platform with direct enterprise field sales and consulting for larger implementations. Distribution is reinforced by mandatory GTIN requirements from major marketplaces (Amazon, Mercado Livre, Magalu) and retailers (Carrefour, Pão de Açúcar, Walmart) as well as SEFAZ fiscal validation mandates for electronic invoices. The company serves approximately 60,000 member companies across 70+ economic segments in Brazil, and is affiliated with the global GS1 network (GS1 AISBL) spanning 150 countries and 2 million companies worldwide.

Name

GS1 Brasil

Legal name

GS1 Brasil

Website

https://gs1br.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

GS1 Brasil is a non-profit association that is the sole authorized issuer of GS1 product identification codes (GTIN, SSCC, GLN) in Brazil, serving 60,000+ member companies across 70+ sectors through membership subscriptions, consulting, and the Cadastro Nacional de Produtos platform.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GS1 Membership Fees: Companies pay association fees to become GS1 Brasil members, receiving a GS1 company prefix and the right to generate GTINs. Fees are based on company size (MEI, small, medium, large) and billed semi-annually or annually. The membership is required to access the Cadastro Nacional de Produtos platform and generate official barcodes.
2. Education and Training Services: GS1 Brasil generates revenue through paid educational offerings including In Company training programs (customized on-site training on GS1 standards, traceability, automation), online courses and Master Classes, and the exclusive Harvard ManageMentor leadership program (45-hour EAD course with content from Harvard Business Publishing). Free microlearning courses are offered as lead generation.
3. Consulting Services: Strategic consulting engagements (4–18 months) covering supply chain traceability implementation, ANVISA UDI compliance, GS1 standards adoption, process optimization, and EDI/marketplace integration. Offered as both one-time diagnostic projects and ongoing advisory.
4. Cadastro Fácil de Produtos (Assisted Product Registration): Fee-based assisted service where GS1 specialists handle complete product data standardization and registration on behalf of clients. Includes GTIN validation, GPC classification, EPS/PNG barcode file generation, and GDSN data pool registration. Particularly targeted at industries, importers, and private-label brands managing large product volumes.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

GS1 Brasil is the sole authorized organization in Brazil to issue official GS1 prefixes and GTINs, providing the Cadastro Nacional de Produtos (CNP) platform for product registration, barcode generation, and data synchronization via the GDSN network. The company also delivers consulting, training, and education services covering traceability, ANVISA UDI compliance, supply chain automation, and the Harvard ManageMentor leadership program.

Product overview

GS1 Brasil is a non-profit association providing a comprehensive ecosystem of global identification standards and product data solutions. The core offering centers on the Cadastro Nacional de Produtos (CNP) platform, which serves as the central hub for product registration, GTIN generation, and data synchronization. Complementary modules include Cadastro Fácil de Produtos (managed registration service), Verified by GS1 (product validation), and GTIN in electronic invoicing. The portfolio also encompasses logistics identifiers (SSCC, GLN), asset tracking (GIAI, GRAI), specialized healthcare identifiers (GMN for medical devices), and the GS1 QR Code standard. Supporting services include consulting, education programs, and the Centro de Inovação e Tecnologia (CIT). The company operates as the sole authorized provider of GS1 prefixes and GTINs in Brazil, connecting to global networks including GDSN for international data synchronization.

Differentiator

Problem solved

Functional benefit

Brands

• Cadastro Nacional de Produtos (CNP): A free platform exclusive to GS1 Brasil members for registering and managing product information, generating GTINs and barcodes, and sharing data with partners via a Hub.
• Cadastro Fácil de Produtos
• Verified by GS1
• Centro de Inovação e Tecnologia (CIT)
• GS1 SmartSearch
• Provedor de Dados de Produtos

Products and services

• Cadastro Nacional de Produtos (CNP)
• Cadastro Fácil de Produtos Managed product registration service where GS1 Brasil specialists handle the complete standardization process, including data organization, GTIN generation, and marketplace-ready formatting. Targeted at industries, importers, and private-label brands managing large product volumes.
• Verified by GS1 Official validation platform that allows any system or partner to confirm the authenticity and data of products registered with GS1 Brasil, providing access to over 550 million global product records. For marketplaces, retailers, and trading partners requiring product data validation.
• GTIN na Nota Fiscal (GTIN in Electronic Invoice) Service supporting companies in inserting GTIN codes in NF-e (Nota Fiscal eletrônica) and NFC-e to ensure fiscal compliance, avoid SEFAZ rejections, and enable product identification in tax documentation. For companies subject to SEFAZ GTIN validation mandates.
• Padrões Globais de Identificação (Global Identification Standards) Global identification standards portfolio including GTIN, SSCC, GLN, GINC, GIAI, GRAI, GDTI, GMN, and IMEI for uniquely identifying products, logistics units, locations, assets, and mobile devices. Issued to GS1 Brasil members via the Cadastro Nacional de Produtos.
• Consultoria GS1 Brasil Enterprise consulting services for implementing GS1 standards, including traceability, regulatory compliance (ANVISA UDI), process improvement, and supply chain integration. Engagements of 4-18 months covering diagnosis, partial implementation, or full transformation. For large enterprises and regulated industries.
• Educação e Capacitação (Education and Training) Educational programs including online courses, customized on-site In Company training, Master Classes, and the exclusive Harvard ManageMentor 45-hour leadership program delivered in Portuguese. Covers GS1 standards, traceability, automation, operational efficiency, and management/leadership skills.
• Provedor de Dados de Produtos (Product Data Provider) Accredited third-party solution providers authorized to register and manage product data on behalf of brand owners, ensuring compliance with GS1 global standards. For service providers managing large product catalogs.

Quantifiable outcome

• According to Google, GTIN configuration in Google Shopping increases conversion by 20%

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• SEFAZ (Secretarias da Fazenda)coreStrategic or Co-development PartnerGS1 Brasil collaborates with Brazilian state Treasury Secretaries (SEFAZ) for GTIN validation in electronic fiscal notes (NF-e/NFC-e). Starting October 1st, SEFAZ validates GTINs in fiscal notes for dairy, eggs, meat, agricultural products, apparel, pharmaceuticals, medical devices, and hygiene/cleaning products. This regulatory mandate creates mandatory GTIN usage for a wide range of product categories across Brazil.
• ANVISA (Agência Nacional de Vigilância Sanitária)coreStrategic or Co-development PartnerGS1 Brasil supports ANVISA's Unique Device Identification (UDI) mandate for medical devices in Brazil. GS1 standards (GTIN, GS1 Data Matrix, GS1-128) are the official mechanism for UDI compliance, and GS1 Brasil provides end-to-end consulting from GTIN portfolio structuring to SNVS system integration.
• Harvard Business PublishingflagshipStrategic or Co-development PartnerExclusive Brazilian partnership where Harvard Business Publishing provides content for the Harvard ManageMentor leadership program. GS1 Brasil offers this 45-hour EAD program (in Portuguese) as a premium professional development offering, covering management, leadership, strategy, innovation, and financial skills. The program is designed for managers and leaders seeking practical skills for modern corporate challenges.
• KordecoreStrategic or Co-development PartnerKorde is a partner in developing and delivering educational content for GS1 Brasil's training programs. Together with GS1 Brasil and Korde, courses, workshops, webinars, and certification programs are offered covering automation, logistics, trends, innovation, and technology topics.
• D'Freire Comunicação e NegócioscoreGTM or Marketing PartnerD'Freire Comunicação e Negócios serves as GS1 Brasil's official press and communications agency. The agency manages media relationships, provides a library of press materials, and coordinates press coverage through dedicated advisors Marcelo Danil, Débora Freire, and Cristine Pires.
• GooglecoreTechnology or IntegrationGS1 SmartSearch provides structured product data (JSON-LD/schema.org) that integrates with Google Shopping and search results. Products with properly configured GTINs in Google Shopping see a 20% conversion increase. Google recommends and supports GS1 SmartSearch structured data for enhanced product rich snippets in search results.
• AmazoncoreStrategic or Co-development PartnerAmazon requires official GS1 GTINs for all product listings and FBA (Fulfillment by Amazon) requires SSCC codes for all shipments to distribution centers. GS1 is the sole authorized provider of these codes accepted by Amazon globally.
• Mercado LivrecoreStrategic or Co-development PartnerMercado Livre, the leading Latin American marketplace, requires GTIN/EAN codes for product listings and fiscal compliance. GS1 Brasil is the sole authorized provider of these codes in Brazil.
• GSMA (GSM Association)flagshipStrategic or Co-development PartnerGSMA manages the TAC (Type Allocation Code) system for IMEI identifiers in mobile devices globally, functioning analogously to GS1's GTIN system for products. GS1 and GSMA complement each other in the broader standards ecosystem, with GS1 covering product/location/asset identification while GSMA covers mobile device identification.
• GDSN (Global Data Synchronization Network) Data PoolscoreTechnology or IntegrationGS1 Brasil participates in the GDSN network through its Cadastro Nacional de Produtos, enabling product data synchronization with global trading partners, retailers, and distributors who are part of the GDSN ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bureau Veritas: International certification and compliance services firm with comparable testing, audit, and supply chain assurance offerings. Overlaps with GS1 Brasil's consulting practice in regulated industries such as healthcare, food, and consumer products.
• SGS: Global testing, inspection, and certification company that competes for adjacent compliance and standards-related services. Comparable to GS1 Brasil's consulting and verification offerings where regulatory compliance (e.g., ANVISA) drives enterprise demand.
• GS1 AISBL: Global parent organization that licenses the GS1 trademark and governs the worldwide GS1 standards system. Directly comparable as the umbrella body under which GS1 Brasil operates and from which its technology standards, data networks, and member obligations originate.

Others

• Blue Yonder: Supply chain planning and execution software provider whose customers overlap with GS1 Brasil's enterprise consulting clients. Adjacent rather than directly competitive, but operates in the same supply chain digitalization ecosystem that GS1 Brasil's standards underpin.
• Avery Dennison: Global manufacturer of labels, RFID tags, and barcode materials. Comparable as an enabling ecosystem participant whose physical labeling products are consumed wherever GS1 Brasil's barcode and RFID (EPC) standards are deployed, particularly under the Sunrise 2027 migration.

Direct peers

• GS1 US: Largest GS1 Member Organization globally and sister organization to GS1 Brasil. Operates an analogous membership, GTIN issuance, education, and consulting model in the United States, providing a direct benchmark for member services and revenue mix.
• 1WorldSync: Provider of product information management and GDSN-certified data pool services used by manufacturers and retailers to synchronize product data. Competes with GS1 Brasil's Cadastro Nacional de Produtos and GDSN integration for the same brand and retailer customers.
• GS1 Germany (GS1 Germany GmbH): Sister GS1 Member Organization serving Germany with a comparable portfolio of GTIN issuance, consulting, training, and data synchronization services. Useful as a comparable for mature GS1 Member Organization operating models and revenue diversification.

Emerging players

• TraceLink: Specialized traceability and serialization platform focused on pharmaceutical supply chains. Comparable where GS1 Brasil serves ANVISA UDI mandates for medical devices and pharmaceuticals, providing a vendor alternative to GS1 standards in regulated industries.
• Syndigo: Product information management (PIM/PXM) and content syndication platform serving CPG manufacturers and retailers. Comparable to GS1 Brasil's product data and content distribution capabilities, particularly via GDSN, but operates as a commercial software vendor rather than a standards body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gs1br
• YouTubeyoutube.com/gs1brasil
• Facebookfacebook.com/gs1brasil
• LinkedInlinkedin.com/company/gs1-brasil
• Instagraminstagram.com/gs1brasil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS1 Brasil