Eurogifts Belgium

What Eurogifts Belgium does

Eurogifts Belgium NV is a Belgian B2B e-commerce distributor of promotional merchandise and corporate gifts, headquartered at R. Klingstraat 96A, Wervik, Belgium. Founded in 1977/1978, the company operates a horizontally positioned online storefront (eurogifts.be) that serves businesses of all sizes and industries across Belgium and Europe, supplying customized pens, apparel, drinkware, bags, high-tech gadgets, eco-friendly products, business accessories, and other promotional items for events, trade shows, employee appreciation, and client gifting.

The company differentiates through integrated in-house production: it owns a printing press and offers digital transfer, screen printing, embroidery, sublimation, transfer printing, and laser engraving services directly through its Wervik facility, enabling end-to-end customization under one roof. Its catalog spans more than 4,000 unique SKUs and 45,000+ variations organized across 16 product categories, supplied in part through relationships with recognized brand manufacturers (BIC, Parker, Moleskine, Dopper, Rituals, Gildan, Sol's, Fruit of the Loom, Kariban).

The revenue model is one-time unit-based merchandise sales with embedded customization services. Pricing is anchored by a 'Laagste Prijs Garantie' (Lowest Price Guarantee) on 50 best-selling SKUs, a permanent 20% discount on selected items, and volume-based 'staffelkorting' discounts for larger orders. Customers can self-serve through the storefront or engage the commercial department for bespoke quotes. Named customers include Brussels Airlines, KU Leuven, UZ Gent, Liantis, Brustor, Galloo, and i-mens. The company is privately held, has 11-50 employees, holds Ecovadis sustainability certification, and is a member of the Promotional Products Professionals (PPP) trade body.

Name

Eurogifts Belgium

Legal name

Eurogifts Belgium NV

Website

https://eurogifts.be

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurogifts Belgium is a privately held Belgian B2B e-commerce distributor founded in 1977/1978, selling customized promotional merchandise — pens, apparel, drinkware, bags, tech gadgets, and eco gifts — to businesses across Belgium and Europe through its eurogifts.be storefront and in-house printing, engraving, and embroidery facility in Wervik.

Ownership category

akta.pro rank

Headquarters

HQ city

Wervik

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Merchandise Sales: Sale of customized promotional items, gadgets, and corporate gifts. Revenue is generated through one-time product sales with customization services included. Volume discounts (staffelkorting) are offered for larger quantities, and bulk orders are a key revenue driver.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eurogifts Belgium is a B2B promotional merchandise company that sells customizable business gifts, branded apparel, and corporate giveaways through its e-commerce platform eurogifts.be. The company offers more than 4,000 unique products with over 45,000 variations, complemented by in-house printing, engraving, and embroidery customization services for businesses of all sizes.

Product overview

Eurogifts Belgium is a promotional gifts and merchandise company offering a comprehensive catalog of over 4,000 unique personalized gadgets and promotional items with more than 45,000 variations. The product portfolio is organized across 16 main categories covering writing instruments (pens, pencils), clothing & textiles (t-shirts, polo shirts, workwear), giveaways, eco-friendly products, high-tech items (USB sticks, powerbanks, chargers), business & office supplies, outdoor & leisure products, bags & travel accessories, drinkware, food & drink items, home & wellness products, tools & lamps, safety equipment, and children's items. The company provides in-house customization services including printing, engraving, and embroidery, with special programs like the Laagste Prijs Garantie (Lowest Price Guarantee) for best-selling items.

Differentiator

Problem solved

Functional benefit

Products and services

• Writing Instruments Promotional pens, pencils, and writing supplies including BIC pens, Parker luxury pens, stylus pens, eco pens, metal pens, fountain pens, pen sets, and stationery items for corporate branding and gifting.
• Branded Clothing and Textiles Customizable apparel including t-shirts, polo shirts, sweaters, hoodies, jackets, softshell jackets, parkas, caps, hats, beanies, scarves, workwear, and bath textiles for staff uniforms and corporate gifting.
• Giveaways and Promotional Items Low-cost promotional items including balloons, lanyards, keychains, lighters, bottle openers, wristbands, pins, plush toys, magnets, coasters, and piggy banks for marketing events and trade shows.
• ECO Gifts Sustainable and eco-friendly promotional products made from bamboo, wheat straw, cork, recycled materials, biodegradable materials, sugarcane, bioplastic, and stone paper for businesses seeking environmentally responsible merchandise.
• High-Tech and Multimedia Technology promotional items including USB sticks, powerbanks, wireless chargers, charging cables, speakers, headphones, earbuds, desk charging stations, phone accessories, and activity trackers.
• Business and Office Supplies Professional promotional items including notebooks, notepads, Moleskine notebooks, writing folders, portfolios, rulers, calculators, desk organizers, business card holders, agendas, and calendars.
• Outdoor and Leisure Products Recreational promotional products including umbrellas, games and toys, camping gear, binoculars, compasses, BBQ items, picnic items, sports equipment, and automotive accessories.
• Bags and Travel Accessories Branded bags and travel accessories including shopping bags, tote bags, jute bags, backpacks, sports bags, laptop bags, trolleys, luggage tags, and travel adapters.
• Branded Drinkware Customizable drinkware including Dopper water bottles, sports bottles, thermal mugs, thermoses, Stanley cups, mugs, wine glasses, beer glasses, and coffee cups.
• Food and Drink Gifts Edible promotional items including sweets and mints, chocolate, cookies, organic juices, energy drinks, coffee, tea, healthy snacks, and popcorn.
• Home and Wellness Products Home and personal care promotional products including first aid items, hygiene products, soap, hand gels, manicure sets, lip balms, Rituals wellness items, kitchen utensils, and dining items.
• Tools, Knives, and Lamps Utility promotional items including measuring instruments, tape measures, utility knives, pocket knives, Victorinox knives, multitools, flashlights, Maglite lamps, and headlamps.
• Safety Products Safety promotional products including first aid kits, earplugs, fire prevention items, high-visibility clothing, fluo vests, safety clothing, and visibility accessories.
• Children's Items Kids-oriented promotional items including toys, games, bubbles, playing cards, frisbees, coloring pencils, drawing sets, plush toys, baby items, kids bags, kids clothing, and piggy banks.
• In-House Customization Services In-house printing, engraving, and embroidery services for personalizing promotional products with logos and branding, including digital transfer, screen printing, embroidery, sublimation, transfer printing, and laser engraving options.
• Laagste Prijs Garantie (Lowest Price Guarantee) Price guarantee program offering a permanent 20% discount on 50 best-selling products; if a customer finds the same product cheaper elsewhere, an additional 5% discount is provided.

Quantifiable outcome

• 8.5/10 average rating from 105 customer reviews

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor.

• BICminorOthersBIC products (pens, lighters) are offered as part of Eurogifts' product assortment. These are branded products available for customization and resale through Eurogifts' platform.
• ParkerminorOthersParker luxury pens are available through Eurogifts' assortment of high-end writing instruments for corporate gifting.
• DopperminorOthersDopper sustainable water bottles are offered as part of Eurogifts' eco-friendly product range.
• MoleskineminorOthersMoleskine notebooks are available as premium corporate gift options through Eurogifts.
• RitualsminorOthersRituals wellness and beauty products are offered as part of Eurogifts' gift assortment, particularly in the home & wellness category.
• Sol'sminorOthersSol's is a clothing brand whose products (polos, t-shirts) are available through Eurogifts for printing and customization.
• GildanminorOthersGildan clothing brand products are available through Eurogifts for promotional merchandise.
• Fruit of the LoomminorOthersFruit of the Loom clothing brand products are available through Eurogifts for printing and customization.
• KaribanminorOthersKariban brand clothing and textiles are available through Eurogifts for promotional use.
• BednetminorOthersEurogifts supports Bednet, an organization working to provide equal educational opportunities, demonstrating corporate social responsibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrandFuel: BrandFuel is a UK-based promotional merchandise distributor offering branded gifts, apparel, and customized products via an online platform. Directly comparable to Eurogifts as a European B2B promotional merchandise retailer with similar product breadth and customization services.
• 4imprint: 4imprint is one of the largest direct marketers of promotional products in North America and the UK, offering branded merchandise to businesses via catalog and online channels. Directly comparable to Eurogifts in B2B promotional merchandise distribution with similar self-service e-commerce model.
• Discount Mugs: Discount Mugs is a US-based online retailer specializing in customized promotional products including drinkware, pens, bags, and apparel. Comparable to Eurogifts in B2B promotional merchandise e-commerce with heavy customization focus.
• Crestline: Crestline is a US-based promotional products distributor offering branded merchandise via catalogs and online channels, with deep customization capabilities. Directly comparable to Eurogifts in B2B promotional merchandise distribution with similar product breadth.
• National Pen: National Pen specializes in personalized writing instruments and promotional products for businesses, with strong e-commerce and customization capabilities. Closely comparable to Eurogifts' writing instruments category and broader customized promotional merchandise offering.
• Marco Promos: Marco Promos is a US-based promotional products distributor offering customized branded merchandise through an online platform. Comparable to Eurogifts in B2B promotional merchandise with similar customization services and product category coverage.
• Quality Logo Products: Quality Logo Products is a US-based online retailer of customized promotional products with a wide catalog of branded merchandise. Comparable to Eurogifts as a B2B promotional merchandise e-commerce platform serving SMB and mid-market customers.
• GEM Marketing: GEM Marketing is a promotional products distributor offering customized branded merchandise to businesses. Comparable to Eurogifts as a B2B promotional merchandise supplier with similar product mix and customization services.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint, a flagship brand of Cimpress, is a global B2B e-commerce platform offering customized promotional products, marketing materials, and signage. Comparable to Eurogifts as a B2B promotional merchandise e-commerce retailer, but operates at vastly larger scale with broader product portfolio.

Emerging players

• Boundless: Boundless is a digital-first corporate gifting platform offering curated branded gift experiences for businesses. Comparable to Eurogifts' corporate gifts category as a more modern, technology-led entrant in the B2B gifting space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EurogiftsPromotion
• Facebookfacebook.com/Eurogifts.be
• LinkedInlinkedin.com/company/eurogifts
• Instagraminstagram.com/eurogiftsbelgium
• Pinterestpinterest.com/eurogifts0223
• Xx.com/Eurogifts_BE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurogifts Belgium