Fruit of the Loom
Fruit of the Loom is a 175-year-old US apparel manufacturer and Berkshire Hathaway subsidiary producing affordable underwear, intimates, and basics for men, women, and children through Walmart, direct-to-consumer e-commerce, and international licensing partnerships.
- Company typePrivate
- Founded1851
- HeadquartersBowling Green, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fruit of the Loom does
Fruit of the Loom, Inc. is a US-based apparel manufacturer and brand founded in 1851 and headquartered in Bowling Green, Kentucky, operating as a wholly-owned subsidiary of Berkshire Hathaway. The company produces comfortable underwear, intimates, activewear, and basic apparel for men, women, and children, organized around core lines (Classic A-shirts, crew t-shirts, boxer briefs, active cotton blends) and newer sub-brands including Fresh Collection (Gen Z intimates), the Americana Collection, and the premium LUXURY PACK collaboration with fashion director Yoshimasa Hoshiba. Manufacturing leverages global scale with materials including Supima cotton and cotton blends, supported by certifications from the Fair Labor Association, WRAP, Cotton USA, and Cotton Leads.
The company generates revenue through one-time sales of apparel via mass-market retail partnerships, with Walmart as the primary channel for both core and new product lines, supplemented by direct-to-consumer e-commerce through fruit.com and selective international distribution partnerships (Bradford Licensing in India, MINIMAL WARDROBE in Japan). Pricing spans mass-market multi-pack value tiers ($15.98-$28.48) to a premium Japanese collaboration at ¥15,000. Fruit of the Loom holds top-5 positions in US childrenswear (~25% combined category share), the global men's underwear market, and the global decorated apparel market. Strategic activity in 2026 includes the Fresh Collection Gen Z launch, India market entry via licensing, the LUXURY PACK Tokyo collaboration, and continued Berkshire Hathaway portfolio integration under Greg Abel's leadership.
Fruit of the Loom firmographics
Firmographics- Name
- Fruit of the Loom
- Legal name
- Fruit of the Loom, Inc.
- Website
- https://Fruit.com
- Company type
- Private
- Founded year
- 1851
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fruit of the Loom is a 175-year-old US apparel manufacturer and Berkshire Hathaway subsidiary producing affordable underwear, intimates, and basics for men, women, and children through Walmart, direct-to-consumer e-commerce, and international licensing partnerships.
- Ownership category
- akta.pro rank
Fruit of the Loom industry classification
Industry- Product category
- Underwear and Basics Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Family Clothing Stores (5651), Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
- akta.pro secondary industries
- Underwear & Socks (Children) (CRAAAHAI), Panties & Briefs (CRAAAIAB), Off-Price Kids & Baby Apparel Retailers (CRAEABAG)
Keywords
Where Fruit of the Loom is headquartered
LocationHeadquarters
- HQ city
- Bowling Green
- HQ country
- United States
- HQ region
- North America
Markets served
Fruit of the Loom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Apparel Sales: Fruit of the Loom generates revenue through direct sales of underwear, intimates, activewear, and basics through retail partnerships and direct-to-consumer channels. The company serves mass-market consumers with affordable apparel products including multi-pack offerings.
- Licensing and Distribution: Fruit of the Loom leverages brand licensing through Bradford Licensing as exclusive India agent, expanding into international markets through licensing partnerships that allow local distribution while maintaining brand equity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Multi-pack underwear and basics at value pricing |
| Unit Pricing | Pay-as-you-go | Premium luxury collaboration line |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Fruit of the Loom product offering
Product offeringCore offering
Fruit of the Loom manufactures and sells basic apparel and underwear for the whole family, including men's A-shirts, crew t-shirts, boxer briefs, women's intimates under the Fresh Collection sub-brand, patriotic Americana-themed styles, and activewear. Products are sold in value multi-pack formats through mass-market retail partners (notably Walmart), direct-to-consumer e-commerce, and select international licensing/distribution partners.
Product overview
Fruit of the Loom offers a broad portfolio of comfortable underwear and stylish apparel for the whole family, organized across multiple product lines targeting different demographics. The core offering includes traditional men's underwear (Classic Fit A-Shirts, Classic Crew T-Shirts, boxer briefs in various fits) available in value multi-packs. The portfolio includes Fresh Collection®, a contemporary sub-brand targeting Gen Z females with seamless and modern minimalist aesthetics; Americana Collection, featuring patriotic-themed men's boxer briefs for summer; and Active Cotton Blend Boxer Briefs designed for performance and movement. Recent additions include the LUXURY PACK Tee Relaxed Fit, a premium limited-edition collaboration with fashion director Yoshimasa Hoshiba featuring Supima cotton and specialized construction techniques.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Collection®: An apparel line targeting Gen Z females aged 13-22 who have outgrown children's departments, featuring inclusive sizing, modern minimalist aesthetics, and accessible pricing.
- Americana Collection
Products and services
- Fresh Collection® Apparel Line Contemporary apparel sub-brand for Gen Z females aged 13-22, featuring inclusive sizing, modern minimalist aesthetics, and accessible pricing; includes seamless bralettes and underwear designed for comfort and self-acceptance.
- Americana Collection Boxers Men's boxer briefs featuring patriotic American-themed styling with stars and stripes design, combining classic American vibe with comfort. Available in multi-packs including Micro-Stretch 6-Pack.
- Men's Classic Fit A-Shirt (Multi-Pack) Traditional men's white A-shirt (tank-style undershirt) sold in 6-packs at $19.98 for everyday layering and basic comfort.
- Men's Classic Crew T-Shirt (Multi-Pack) Men's classic crew-neck cotton t-shirt sold in assorted 3-packs at $15.98 for everyday wear.
- Men's Active Cotton Blend Boxer Briefs Performance-oriented men's boxer briefs with cotton blend fabric sold in assorted 8-packs at $28.48, designed for active lifestyles and everyday movement.
- Fresh Collection® Seamless Pointelle Triangle Bralette Seamless pointelle-knit triangle bralette under the Fresh Collection line for Gen Z females, designed for everyday comfort and self-acceptance.
- LUXURY PACK Tee Relaxed Fit Premium limited-edition three-piece t-shirt set made from Supima cotton, featuring the proprietary Hoshiba Binder stitching method. Available exclusively through MINIMAL WARDROBE in Japan at ¥15,000.
Companies that use Fruit of the Loom
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Fruit of the Loom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fruit of the Loom partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MINIMAL WARDROBEcoreMINIMAL WARDROBE serves as the exclusive retail partner for Fruit of the Loom's LUXURY PACK collaboration with fashion director Yoshimasa Hoshiba in Japan. The three-piece Supima cotton t-shirt set is sold exclusively through this channel at ¥15,000.
- Yoshimasa HoshibacoreFashion director Yoshimasa Hoshiba collaborated with Fruit of the Loom to launch the LUXURY PACK Tee Relaxed Fit, a three-piece t-shirt set featuring the proprietary Hoshiba Binder stitching method. The collaboration leverages Hoshiba's fashion expertise with Fruit of the Loom's manufacturing capabilities.
- Garrett Co. and Grow AssociatesminorBoth Garrett Co. and Grow Associates, based in Tokyo, were involved in the LUXURY PACK collaboration development and execution with Fruit of the Loom and Yoshimasa Hoshiba.
- Bradford LicensingminorFruit of the Loom has newly tapped Bradford Licensing as its exclusive India agent as part of Berkshire Hathaway's India portfolio management under Greg Abel's leadership. This licensing partnership represents the company's expansion into the Indian market through established local agents.
- Cotton USA / Cotton LeadsminorFruit of the Loom partners with Cotton USA and Cotton Leads industry organizations as part of its sustainability and sourcing credentials, featured in the brand's footer certifications.
- Fair Labor Association (FLA)minorFruit of the Loom holds Fair Labor Association certification as part of its labor standards and ethical sourcing program, featured on the brand website footer.
- WRAP (Worldwide Responsible Accredited Production)minorFruit of the Loom maintains WRAP certification for responsible manufacturing practices, demonstrated on the brand website through partnership logos.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fruit of the Loom competitors and assessment
Company assessmentDirect peers
- The Children's Place: The Children's Place is a dedicated US childrenswear specialty retailer named alongside FOTL in the top-five US childrenswear players, competing for the same family and kids' apparel wallet share.
- Carter's: Carter's is a leading US childrenswear brand and one of FOTL's named top-five competitors in the US childrenswear market, with overlapping product categories (basics, underwear) and mass-market distribution.
- Russell Athletic: Russell Athletic is shown as a sister brand under Berkshire Hathaway (acquired by FOTL in 2006), competing in the activewear and team/decorated apparel segments alongside FOTL's core basics business.
- Gildan Activewear: Gildan is a major vertically integrated manufacturer of basic apparel and underwear, competing directly with Fruit of the Loom in multi-pack basics, blank t-shirts, and decorated apparel through similar wholesale and retail channels.
- Hanes (Hanesbrands sub-brand): The Hanes brand is Hanesbrands' flagship basics label and a direct competitor to Fruit of the Loom in multi-pack underwear, A-shirts, and crew t-shirts sold at Walmart and other mass retailers.
- Jockey International: Jockey is a heritage US underwear and innerwear brand competing directly with Fruit of the Loom in men's and women's basics at mass-market and department-store price points.
- Vanity Fair Lingerie: Vanity Fair Lingerie is a sister brand under Fruit of the Loom (acquired 2007) and a direct peer in women's intimates and undergarments, sharing distribution and parent-company resources with FOTL.
- Hanesbrands: Hanesbrands is one of the largest US basics and innerwear manufacturers, directly competing with Fruit of the Loom in men's underwear, t-shirts, and socks through mass-market retailers including Walmart. Listed alongside FOTL as a leading player in the decorated apparel market.
Broad incumbents
- Calvin Klein (PVH Corp.): Calvin Klein (under PVH Corp.) competes with FOTL in intimates and underwear with a more fashion-forward, premium positioning at both department stores and mass-market retailers like Walmart.
- Gap (Old Navy / GapKids): Gap is named alongside FOTL in the top-five US childrenswear market and competes in kids' basics and family apparel through Old Navy and GapKids with broader apparel assortments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fruit of the Loom social profiles
Digital presenceFruit of the Loom compliance and trust
Trust signalCompliance4 records
Fruit of the Loom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruit of the Loom leadership team
Management profileNumber of profiles
Fruit of the Loom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruit of the Loom M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruit of the Loom
What does Fruit of the Loom do?
Fruit of the Loom manufactures and sells basic apparel and underwear for the whole family, including men's A-shirts, crew t-shirts, boxer briefs, women's intimates under the Fresh Collection sub-brand, patriotic Americana-themed styles, and activewear. Products are sold in value multi-pack formats through mass-market retail partners (notably Walmart), direct-to-consumer e-commerce, and select international licensing/distribution partners.
Is Fruit of the Loom a public or private company?
Fruit of the Loom is a private company. It is classified as corporate owned and is currently operating.
When was Fruit of the Loom founded?
Fruit of the Loom was founded in 1851. It employs 5,001 to 10,000 people.
Where is Fruit of the Loom based?
Fruit of the Loom is headquartered in Bowling Green, United States, in the North America region.
How does Fruit of the Loom make money?
Two revenue lines are on record. Apparel Sales are the primary driver. The others are licensing and Distribution.
Who are Fruit of the Loom's main competitors?
Direct peers on record are The Children's Place, Carter's, Russell Athletic, Gildan Activewear, Hanes (Hanesbrands sub-brand), Jockey International, Vanity Fair Lingerie and Hanesbrands. Broad incumbents are Calvin Klein (PVH Corp.) and Gap (Old Navy / GapKids).
Does Fruit of the Loom have an API?
No public API is recorded for Fruit of the Loom.
What industry is Fruit of the Loom in?
Fruit of the Loom's product category is Underwear and Basics Apparel. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail, with a secondary code of CRAAAHAI, Underwear & Socks (Children). Its NAICS code is 458110 and its SIC code is 5651.