What Assidua Technologies does

Assidua Technologies (Pvt) Ltd is a Sri Lanka-based power solutions distributor and systems integrator founded in 2012 as a subsidiary of the Shan Group of Companies. The company distributes and services uninterruptible power supply (UPS) systems, pure sine wave inverters, voltage stabilizers, isolation transformers, and VRLA/lithium-ion battery banks sourced through partnerships with global OEMs including Fuji Electric, Vertiv, Techfine, EnerRocket, Hossoni, and Magnetic Controls. Its product range spans residential line-interactive UPS units (650VA) to industrial three-phase online double-conversion systems up to 800kVA, complemented by the proprietary ENERTECT Battery Monitoring System with MODBUS, SNMP, SCADA, and BMS integrations.

The company's go-to-market is enterprise-led and quote-based, targeting nine verticals: banking and finance, hospitals and healthcare, data centers, BOI export processing zones, apparel manufacturing, telecommunications and media, printing and packaging, educational institutions, and government. Distribution is multi-channel — direct enterprise field sales, a retail showroom at Unity Plaza in Colombo 04, and a dedicated warehouse in Ratmalana — supported by island-wide 24/7 onsite breakdown service and a 100+-person technical team. Recurring revenue is generated through Annual Maintenance Contracts (preventive and comprehensive), of which over 150 are active.

Assidua generates revenue through a mix of one-time hardware sales, project-based system design and installation, and recurring AMC service contracts. The company has more recently expanded its addressable surface into interactive flat panels, smart boards, digital signage, and movable smart screens sourced through partners such as CJ Tech and Freair, targeting education, corporate, and retail environments. The company holds international certifications including IEC 60896, IEC 62040 series, ISO 9001/14001:2015, and UL94 on its product lines, and serves a cumulative base of more than 2,500 customers across Sri Lanka.

Name

Assidua Technologies

Legal name

Assidua Technologies PVT LTD

Website

https://assiduatech.lk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Assidua Technologies is a Sri Lanka-based power solutions distributor and systems integrator, distributing UPS systems, inverters, batteries, and stabilizers from global OEMs while providing design, installation, AMC, and 24/7 onsite service to banking, healthcare, government, telecom, and industrial customers.

Ownership category

akta.pro rank

Product category

Uninterruptible Power Supply (UPS) Solutions

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Computers & Peripheral Equipment & Software (5045), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD)

akta.pro secondary industries

Uninterruptible Power Supplies (UPS) (HDACAJAA), Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)

Keywords

• Power backup solutions
• UPS systems
• Voltage stabilizers
• Battery solutions
• Interactive displays

Headquarters

HQ city

Dehiwala

HQ country

Sri Lanka

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of UPS systems, inverters, stabilizers, batteries, and power conditioning equipment. Products range from small 650VA line-interactive UPS to large 800kVA three-phase industrial UPS systems. One-time capital expenditure model with various capacity tiers.
2. Annual Maintenance Contracts (AMC): Preventive maintenance and comprehensive maintenance agreements including battery and spare part replacements. Provides recurring revenue stream with over 150 AMC agreements mentioned.
3. Service and Repair: Onsite breakdown service, repairs for all UPS brands, and technical support. Labor services for immediate breakdown attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Assidua Technologies supplies, installs, and services uninterruptible power supply (UPS) systems, inverters, batteries, voltage stabilizers, and isolation transformers for Sri Lankan enterprises. The portfolio spans 650VA line-interactive UPS units up to 800kVA three-phase industrial systems from partner brands (Fuji Electric, Techfine, EnerRocket), complemented by interactive flat panels, digital signage, and movable smart screens. Revenue is anchored by Annual Maintenance Contracts (AMC) and 24/7 onsite repair services supporting banking, healthcare, government, telecom, and manufacturing customers island-wide.

Product overview

Assidua Technologies offers a comprehensive power solutions portfolio centered on UPS systems, inverters, batteries, stabilizers, and transformers, complemented by interactive display and digital signage products. The core UPS lineup includes Fuji Electric branded systems (Falcon X5, Finch RTS, Falcon X7 series) ranging from 10kVA to 800kVA, and Techfine branded UPS products (Galleon, Giant Elite, Line Interactive, Tower, and Rackmount types) from 650VA to 200kVA. Battery offerings span Techfine VRLA/Deep Cycle/Gel batteries (7Ah-200Ah) and EnerRocket branded AGM VRLA and Thin Plate Pure Lead batteries (ES, ESH, ESC series) with 10-12 year design life. Supporting power equipment includes Hossoni Voltage Stabilizers (1kVA-300kVA), Magnetic Isolation Transformers (1kVA-120kVA), and the ENERTECT Battery Monitoring System with BMS/SCADA integration. The company has expanded into digital displays including Interactive Flat Panels (AC, AA, EZ, Z series with AI smart pen recognition), Smart Black Boards, Digital Signage (B01, E3, C01 series), Large Commercial Displays, and Movable Smart Screens (Android and Google versions). Support services include power audits, Annual Maintenance Contracts, and 24/7 onsite repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuji Electric Falcon X5 Series (10–40kVA) Online Double Conversion UPS Compact high-efficiency three-phase UPS with online double conversion, 3-level IGBT inverter technology, >96% efficiency, and compatibility with Lithium-Ion batteries, sold to commercial and industrial customers.
• Fuji Electric Finch RTS Series (11–40kVA) Industrial UPS Next-generation three-phase UPS engineered for industrial-grade reliability with DSP control, online double conversion, up to 95% efficiency, and flexible rack/tower configurations.
• Fuji Electric Falcon X5 UPS Series (60–300kVA) Three-Phase UPS High-efficiency three-phase UPS delivering up to 96% efficiency with IGBT-based rectifiers, advanced NPC 3-level inverters, and transformer-based isolation for mission-critical applications.
• Techfine Galleon II-III 33 Online UPS (10–40 kVA) High-performance online UPS with dual AC inputs, parallel redundancy up to 4 units, up to 98% ECO mode efficiency, and DSP technology for critical applications.
• Techfine Giant Elite 33 Series (10–40kVA) Low Frequency Online UPS Robust 3-phase online double-conversion UPS with low-frequency transformer-based architecture offering up to 94% efficiency for heavy-duty industrial and commercial applications.
• Techfine Line Interactive UPS Systems (650VA–3000VA) Reliable power backup UPS with built-in voltage regulation designed for PCs, network devices, and mid-range servers with cost-effective protection.
• Techfine Online Tower Type UPS Systems (1kVA–200kVA) Advanced double-conversion UPS with high-frequency and low-frequency models ensuring maximum power protection and clean, reliable output for homes, businesses, and industrial applications.
• Techfine Online Rackmount UPS Systems (1kVA–20kVA) Reliable double-conversion protection in compact rack-mounted formats optimized for IT racks and enclosures with maximum power density.
• Techfine Pure Sine Wave Transformer Base Inverters (HB, HDD & AV Series) Stable, high-efficiency backup power inverters with advanced PWM-MOSFET technology and heavy-duty battery chargers ranging from 500VA to 20kVA for homes, offices, and industries.
• Techfine VRLA, Deep Cycle & Gel Batteries (7Ah–200Ah) Complete range of VRLA, Deep Cycle, and Gel batteries built for durability, safety, and performance in UPS, solar, telecom, and industrial applications.
• EnerRocket ES Series – Long Life AGM VRLA Batteries Maintenance-free AGM VRLA batteries with Lead-Calcium-Tin alloy grids offering up to 10-year design life, certified to IEC 60896, UL94, and ISO 9001/14001:2015.
• EnerRocket ESH Series – Thin Plate Pure Lead HRD Series Batteries High power density batteries utilizing Thin Plate Pure Lead (TPPL) technology with >12 year design life for demanding UPS applications in data centers, hospitals, and critical infrastructure.
• EnerRocket ESC Series – Long Life AGM VRLA Batteries Extended design life AGM VRLA batteries with up to 12-year lifespan for larger UPS systems, telecom, and industrial applications.
• Hossoni Voltage Stabilizers (1kVA–300kVA) Automatic voltage stabilizers ensuring stable and reliable power by automatically regulating voltage levels with protection against surges, over/under voltage, and noise interference.
• Magnetic Isolation Transformers (1kVA–120kVA) Electrical isolation transformers providing complete electrical isolation between circuits, safeguarding equipment from surges, interference, and noise for medical, industrial, and data center applications.
• ENERTECT Battery Monitoring System (BMS) Smart Battery Monitoring System for UPS and large-scale backup systems with advanced monitoring of voltage, resistance, temperature, capacity, and charge/discharge cycles with real-time alerts; integrates with BMS, SCADA, MODBUS-RTU, SNMP, TCP/IP, and RS-485.
• Interactive Flat Panel | AC Series (RK 3588) Premium 4K UHD interactive display series with zero-bonding D-LED panels, 40-point IR touch, powered by Android 13 with Cortex-A76 + Cortex-A55 processors for professional environments.
• Interactive Flat Panel | AA Series (T982) Interactive flat panel with customizable Android versions, AI-powered smart pen recognition, screen splitting, and 40/20 touch points for Windows and Android with optional 4K cameras.
• Interactive Flat Panel | EZ Series Interactive flat panel combining Android and Windows OS support with cross-platform compatibility, Zero Bonding Technology, and wireless casting across multiple operating systems.
• Interactive Flat Panel | Z Series (T982) Interactive flat panel with customizable Android OS, AI-based smart pen recognition, screen splitting, zero bonding technology, and optional 12MP/13MP 4K camera with 6/8 mic arrays.
• Smart Black Board - Model ST86 86-inch Interactive Flat Panel with 4K UHD resolution, zero-air-gap optical bonding, PCAP touch with 40/20 points, AI smart pen, and optional camera with mic arrays.
• Ultra SLIM Bezel Digital Signage | B01 Series Versatile HD, FHD, and UHD digital signage displays with 178-degree wide viewing angles, ultra-slim bezels, and AG glass protection powered by Android with split-screen and cloud remote control.
• Ultra Slim Digital Signage | E3 Series Flexible display series with HD, FHD, and UHD options featuring cloud remote publishing, real-time monitoring, split-screen playback, and 350-700 nits brightness for signage and retail.
• Digital Signage | C01 Series 4K UHD digital signage with 4000:1 contrast ratio, up to 700 nits brightness, and 1.07B colors powered by Android 11 with HDMI, USB, and RJ45 connectivity.
• Large Commercial Display Monitor (Supreme ID Series) Award-winning industrial design display with aircraft-grade aluminum alloy body, 8K video playback with MEMC technology, and Samsung speakers for immersive 360-degree surround sound.
• Movable Smart Screen | Android Version (X1/X2 & Y6 Series) Portable all-in-one displays with FHD panels, Incell 10-point touch, Android 11 OS, 3-5 hours battery life, and mobile, rechargeable, rotating design with universal wheels.
• Movable Smart Screen | Google Version (D8 & L8 Series) Google-certified portable FHD displays with GMS certification, Google Play access, voice control with Google Assistant, and up to 3-5 hours battery runtime.
• Power Audit and UPS Solutions Comprehensive power auditing and UPS solution design services for efficiency, reliability, and seamless backup power implementation, delivered to enterprise customers.
• Annual Maintenance Contracts (AMC) Preventive and comprehensive maintenance contracts ensuring uninterrupted power, with battery and spare part replacements for maximum uptime and efficiency; over 150 active AMC agreements reported.
• Commercial/Industrial UPS Repairs & 24/7 Onsite Breakdown Service Expert repair services for all types of commercial and industrial UPS systems with 24/7 onsite breakdown service across Sri Lanka, covering all UPS brands.

Quantifiable outcome

• 2,500+ happy customers served
• +3 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• TechfinecoreTechnology or IntegrationTechfine specializes in advanced power backup solutions, providing Assidua with reliable inverters, batteries, and energy systems designed for high performance, efficiency, and long-lasting power support.
• Fuji ElectriccoreTechnology or IntegrationFuji Electric is a global leader in energy and automation technology, empowering Assidua with innovative power electronics and industrial solutions that drive efficiency, sustainability, and performance across critical operations.
• VertivcoreTechnology or IntegrationVertiv delivers critical digital infrastructure and continuity solutions, supporting Assidua with cutting-edge power and cooling technologies trusted by data centers, telecom, and commercial facilities worldwide.
• EnerRocketcoreTechnology or IntegrationENER ROCKET is a brand of Sealed Maintenance-Free (SMF) Valve-Regulated Lead-Acid (VRLA) batteries, specializing in backup power solutions for various applications like UPS systems, telecom, security systems, and automotive use.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vertiv Holdings: Global leader in critical digital infrastructure including UPS, power distribution, and thermal management for data centers and industrial facilities. Vertiv is both an OEM partner of Assidua and a competitive incumbent serving the same banking, telecom, and data center customers across Sri Lanka.
• Eaton Corporation: Global power management company offering a broad UPS, switchgear, and power quality portfolio. Targets the same mission-critical banking, healthcare, and data center segments where Assidua competes, with established Sri Lanka and South Asia channels.
• ABB Ltd: Swiss-Swed multinational providing electrification, motion, and process automation including UPS, power conditioning, and industrial power electronics. Competes with Assidua at the high-power industrial and utility-adjacent end of the Sri Lankan market.
• Schneider Electric: Multinational offering APC-branded UPS systems, power distribution, and industrial automation across commercial, data center, and industrial segments. Competes head-on with Assidua's core UPS value proposition, especially with enterprise and government customers in South Asia.

Regional players

• Consul Neowatt: India-based power solutions company offering UPS, inverters, and solar solutions across commercial and industrial segments. Closest regional comparable to Assidua's power solutions distribution-and-service model, though focused on the Indian market.

Direct peers

• Riello UPS: Italian manufacturer specializing in online and line-interactive UPS systems from 400VA to 6.4 MVA for IT, industrial, and medical applications. Closely comparable product range and target segments to Assidua's Techfine and Fuji Electric lines.
• Borri Group: Italian UPS manufacturer serving industrial, data center, and oil & gas segments with custom and standard power protection solutions. Directly overlaps with Assidua's industrial UPS and three-phase power protection offerings.
• Socomec: French power specialist offering UPS, power conversion, and energy storage solutions focused on critical applications. Comparable in product positioning to Assidua's UPS and power conditioning portfolio.
• CyberPower Systems: Global UPS, PDU, and surge protection vendor with strong SMB and IT-channel focus. Competes with Assidua's line-interactive and small online UPS lines in the Sri Lankan office and SMB segment.
• Delta Electronics: Taiwan-based power electronics and UPS manufacturer with broad industrial and infrastructure exposure across South Asia. Provides competing UPS, inverter, and power conditioning products in the same geographies as Assidua.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AssiduaTech
• LinkedInlinkedin.com/company/assidua-technologies-pvt-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assidua Technologies