Adcase

What Adcase does

Adcase B.V. is a privately held Dutch healthcare advisory and technology services firm headquartered in Oldenzaal, Netherlands, founded in 2010 by Raymond Meijer and Arjan Rosens. The company operates exclusively within the Dutch healthcare and welfare sector, serving both small care providers and larger organizations such as Careyn, Livio, Magenta Zorg, and Zorggroep Sint Maarten through four integrated service lines: Zorgadministratie (healthcare administration and message traffic), ICT & Innovatie (with a specialization in Nedap Ons® ECD implementation, functional management, and support), Kwaliteit & Compliance (quality management and information security), and Personeel & Organisatie (organizational advice, interim management, and recruitment).

The firm's technology footprint combines proprietary and partner software. Adcase holds NEN 7510 and ISO 9001 certifications and operates as a structural Nedap Ons® implementation and support partner, offering two-tier SLA packages (Basis and Premium) for ongoing managed support. Through its wholly owned subsidiaries Qlink (online quality management software, acquired 2019), LENS business software (acquired 2023), and Limpens & Partners (acquired 2023), Adcase has built a Group structure that pairs consulting services with embedded software IP. CAS ZorgAccountants provides healthcare accounting services to round out the integrated offering.

Revenue is generated primarily through custom professional consulting engagements, recurring SLA contracts, and software subscriptions, all sold via direct consultative field sales to Dutch healthcare organizations. Pricing is quote-based and not publicly disclosed; contracts are typically multi-year. The firm won the 10-year WOZO European tender from Vilans in 2022, securing long-tenure institutional revenue. Ownership transferred from founders to Corné Pauwels in 2020, and headcount has tripled from approximately 20 to 60 employees over the subsequent five years.

Name

Adcase

Legal name

Adcase B.V.

Website

https://adcase.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Adcase is a Dutch healthcare advisory and technology services firm serving care providers in the Netherlands through consulting, Nedap Ons® ECD implementation, quality management software, and interim management, operating as the holding Adcase Group with subsidiaries Qlink, LENS, Limpens & Partners, and CAS ZorgAccountants.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldenzaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Adcase generates revenue primarily through professional consulting services including organization advice, interim management, quality management, healthcare administration, ICT consultancy, and functional application management. Services are offered both on-location and remotely, with both temporary and structural support arrangements. Projects typically begin with an introductory meeting, followed by a tailored plan and proposal.
2. Support SLA Contracts: Adcase offers Nedap Ons support through SLA packages (Basis and Premium), providing ongoing support contracts for organizations needing continued assistance with their Ons Suite environment. The SLA packages offer defined levels of support with specialists available during business hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adcase is a Dutch healthcare consulting firm that delivers advisory, interim management, and managed-support services across four domains: Zorgadministratie (healthcare administration and financial reporting), ICT & Innovatie (notably Nedap Ons® ECD implementation and functional management), Kwaliteit & Compliance (quality management, certification, information security), and Personeel & Organisatie (organizational advice, recruitment, confidential counselor services). The firm serves Dutch care providers — elderly care, disability care, youth care, and welfare organizations — through both temporary and structural engagements, complemented by SLA-based Nedap Ons® support packages (Basis and Premium) and an Academy training program.

Product overview

Adcase is an integral partner for healthcare organizations in the Netherlands, offering a comprehensive service portfolio across four core domains: Zorgadministratie (Healthcare Administration), ICT & Innovatie (ICT & Innovation), Kwaliteit & Compliance (Quality & Compliance), and Personeel & Organisatie (Personnel & Organization). They specialize in Nedap Ons® ECD implementation, functional management, and support services. The Adcase Group includes acquired brands Qlink (quality management software), CAS ZorgAccountants (healthcare accounting), LENS Business Software, and Limpens & Partners. Additional services include Academy training, recruitment and mediation, confidential counselor services, sustainability consulting, and scan assessments. They operate as a total partner connecting processes, systems, and people in healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• The Adcase Way: A clear direction in which connecting knowledge, stimulating innovation and creating impact together are central themes.
• CAS ZorgAccountants

Products and services

• Zorgadministratie (Healthcare Administration) Healthcare administration services ensuring reliable processes, data, and financial flows for Dutch care providers. Includes berichtenverkeer (digital message traffic), setting up healthcare administration, hybrid administration, intermediary administration, annual reporting, and financial services.
• ICT & Innovatie
• Kwaliteit & Compliance (Quality & Compliance)
• Personeel & Organisatie (Personnel & Organization)
• Ons® Supportdesk

Quantifiable outcome

• Self-rostering with digital tools such as Ons®Zelfroosteren can increase productivity by approximately 10% and reduce absenteeism

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Zorginstituut NederlandcoreStrategic or Co-development Partner · 1 January 2025Adcase maintains close involvement with Zorginstituut Nederland's developments, particularly around iStandaarden and the transition to the Netwerkmodel (Network Model). Adcase staff attended the 10-year iStandaarden Utrecht event where representatives from the Zorginstituut, CAK, CIZ, and various government bodies participated. Adcase follows these national developments closely to keep clients informed and supported.
• LENS Business SoftwarecoreTechnology or Integration · 1 January 2023LENS Business Software became part of the Adcase Groep in 2023. LENS provides business software solutions that complement Adcase's existing service portfolio, further expanding the group's capabilities in supporting healthcare organizations with integrated software and advisory services.
• Limpens & PartnerscoreTechnology or Integration · 1 January 2023Limpens & Partners joined the Adcase Groep in 2023 alongside LENS business software. The addition expanded Adcase's capabilities in the healthcare software and advisory space, strengthening the group's integrated offering.
• Trees for AllminorOthers · 1 January 2023Adcase partnered with Trees for All, a Dutch foundation that builds reforestation projects worldwide and fights climate change. In October 2023, Adcase planted 75 trees through Trees for All — 38 trees in a new climate-adapted forest in the Netherlands and 37 trees in a tropical rainforest restoration project in Sulawesi, Indonesia. This partnership reflects Adcase's commitment to sustainability and ESG responsibilities.
• Vilans (WOZO Programme)flagshipStrategic or Co-development Partner · 1 January 2022Adcase participated in and won the European tender issued by Vilans for the WOZO (Wonen, Ondersteuning en Zorg voor Ouderen) programme. WOZO aims to adapt support and care for the elderly to changing preferences, promoting 'self if possible, at home if possible, digitally if possible.' Adcase was awarded the tender for a 10-year period, providing external coaches, advisors, coordinators, and tranche managers across strategic/tactical and tactical/operational areas. This was a significant milestone following Adcase's prior work on the WOL (Waardigheid en Trots op Locatie) programme.
• Qlink SoftwarecoreTechnology or Integration · 1 January 2019Adcase acquired Qlink Software, expanding its position in quality management software. Qlink offers online quality management with five modules for document management, quality registrations, and quality analyses. The acquisition strengthened Adcase's proposition as a total partner for healthcare organizations, adding software capability alongside consulting services. Qlink continues to operate and develop its product with Adcase group backing.
• Nedap Ons® (Nedap Healthcare)coreTechnology or IntegrationAdcase has a formal business partnership with Nedap Ons® (Nedap Healthcare). Adcase provides implementation, functional management, training, and ongoing support for the Nedap Ons Suite — a comprehensive care administration system used by healthcare organizations in the Netherlands. Adcase is an authorized Nedap Ons specialist, offering first- and second-line support, SLA packages, and implementation services. The partnership is central to Adcase's ICT & Innovatie service line.
• CAS ZorgAccountantscoreStrategic or Co-development PartnerCAS ZorgAccountants (operated as De ZorgAccountants) supports healthcare organizations in the areas of finance, accounting, and business operations. This partnership pre-dated Corné Pauwels' takeover of Adcase and has been further deepened and continued under his ownership. The relationship provides Adcase clients with access to specialized healthcare accounting and financial expertise.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Common Eye: Common Eye is a Netherlands-based consultancy implementing and supporting Nedap Ons and other care-sector software—sharing Adcase's most distinctive go-to-market proposition as authorized Nedap Ons partners in the Dutch elderly care market.
• Quantum Catalyzer (Quantore/Q Consultancy): Q Consultancy is a small-to-mid-sized Dutch healthcare-administration and ICT consultancy serving care providers with zorgadministratie and implementation support—the same niche Adcase occupies at comparable scale.
• Topicus Healthcare: Topicus is a Dutch software and services firm with a dedicated healthcare division providing IT solutions and consultancy to care organizations in the Netherlands—directly comparable to Adcase as a Netherlands-only healthcare IT/consulting player serving similar clients.

Others

• Vilans: Vilans is the Dutch knowledge organization for long-term care that issued the WOZO tender awarded to Adcase. While not a direct competitor, Vilans is the principal commissioning counterpart and shapes the policy/market context in which Adcase operates.

Emerging players

• Zorg & ICT Beurs exhibitor network (e.g., Caresharing): Caresharing is a smaller Dutch vendor of care-administration platforms exhibiting in the same trade ecosystem as Adcase—offering competing software-plus-implementation packages to elderly-care providers.
• Meddex: Meddex is a smaller Dutch healthcare-IT consulting firm supporting care providers with ECD implementations and healthcare-administration services—overlapping significantly with Adcase's Zorgadministratie and ICT & Innovatie service lines.

Broad incumbents

• ChipSoft: ChipSoft is the leading Dutch healthcare-software vendor (HiX) used by hospitals and increasingly by care organizations—it competes with the Nedap Ons ecosystem and indirectly with Adcase's ICT consultancy services in the same Dutch health-IT market.
• Deloitte Netherlands — Health & Human Services: Deloitte's Dutch healthcare practice advises hospitals, care organizations, and ministries on transformation, digital strategy, and operations—overlapping Adcase's organization and management-advisory offering, but with much broader scope and scale.
• PinkRoccade Healthcare: PinkRoccade Healthcare delivers IT solutions and services for Dutch care providers (e.g., Ons Administratie, Nedap-related products) and is part of the Total Enterprise Group, giving it broader scale and an overlapping addressable market to Adcase.
• PricewaterhouseCoopers (PwC) Netherlands — Healthcare: PwC's Dutch healthcare practice provides advisory, transformation, and audit services to care organizations and ministries—an indirect competitor for Adcase's higher-end organizational and quality-management consulting engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adcase
• Facebookfacebook.com/adcasebv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adcase