Le Cherche Midi
- Company typePrivate
- Founded2007
- HeadquartersNaples, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le Cherche Midi does
Le Cherche Midi is a privately held, for-profit fragrance house founded in 2007 and headquartered in Naples, Florida. The company crafts unique fragrances, with its commercial offering centered on signature scents and limited edition sets. Per its own positioning, the business operates as a niche, craft-oriented perfumery rather than a mass-market player, with a stated headcount range of 11-50 employees consistent with a small artisanal operation.
The company's product portfolio is not enumerated in available data, but its stated emphasis on signature scents and limited edition sets implies a curated production model with both a permanent line and episodic or rotating releases. No underlying technology stack, proprietary formulation process, or platform architecture is disclosed, and there is no indication of AI/ML, data assets, or digital tooling in use. No information on pricing tiers, distribution channels, or explicit customer segments is available, which constrains visibility into the go-to-market mechanics and unit economics.
Le Cherche Midi operates as a private company with no disclosed investors, funding rounds, partnerships, subsidiaries, or parent organization. It maintains a web presence at lecherchemidi.com but social media profiles, named retail or wholesale partners, and export markets are not documented. The absence of granular operational data — including revenue, headcount specifics, partnerships, channel mix, and management team composition — limits a deeper analytical view of the business.
Le Cherche Midi firmographics
Firmographics- Name
- Le Cherche Midi
- Website
- https://lecherchemidi.com
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Le Cherche Midi industry classification
Industry- Product category
- Artisanal Fragrances & Perfumery
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Niche & Artisan Fragrance (CRABADAH)
- akta.pro secondary industry
- Fragrance Gift Sets & Discovery Kits (CRABADAI)
Keywords
Where Le Cherche Midi is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Markets served
Le Cherche Midi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Le Cherche Midi product offering
Product offeringCore offering
Le Cherche Midi crafts unique fragrances, offering signature scents and limited edition sets. The company designs and sells its own branded perfume products to consumers via its website, operating as a small, privately held niche perfumery based in Naples, Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Scents Handcrafted signature fragrances sold under the Le Cherche Midi brand, intended for individual consumers seeking unique, artisanal scents distinct from mass-market perfumes.
- Limited Edition Fragrance Sets Limited release fragrance sets assembled by Le Cherche Midi, targeting individual consumers and gift buyers who value exclusive, small-batch perfume offerings.
Companies that use Le Cherche Midi
Customer profileIdeal customer profiles1 record
Le Cherche Midi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le Cherche Midi competitors and assessment
Company assessmentDirect peers
- Le Labo: Le Labo is a quintessential niche/artisan fragrance house offering signature scents and discovery sets, now owned by Estée Lauder. It is the most directly comparable benchmark for Le Cherche Midi in terms of positioning, scale category, and product format.
- Byredo: Byredo is a Swedish niche fragrance brand built on signature scents and limited edition collections, now backed by Puig. It competes with Le Cherche Midi for the same artisan fragrance customer and operates in adjacent price tiers.
- Imaginary Authors: Imaginary Authors is an indie fragrance house that builds narrative-driven signature scents and curated discovery sets at small scale. It is one of the closest US-based peers to Le Cherche Midi in operating model and product format.
- Atelier Cologne: Atelier Cologne is a niche fragrance brand specializing in concentrated cologne signature scents and discovery sets. It is comparable to Le Cherche Midi in positioning around high-concentration, artisan fragrances and gift-oriented formats.
- D.S. & Durga: D.S. & Durga is a small-batch, indie American fragrance house based in NYC that crafts signature scents and discovery sets. Its scale and craft positioning closely mirror Le Cherche Midi's artisan approach.
- Memo Paris: Memo Paris is an independent niche fragrance house offering signature scent collections and travel/gift sets. It is comparable to Le Cherche Midi in positioning as a craft perfumery with curated limited editions.
- Commodity Fragrance: Commodity is a US-based indie fragrance brand offering signature scents, gift sets, and limited drops via direct-to-consumer channels. It overlaps with Le Cherche Midi on positioning, pricing, and selective distribution approach.
- Diptyque: Diptyque is a heritage niche fragrance and home scent house offering signature eaux de toilette and curated gift sets. It is comparable to Le Cherche Midi in product category and artisanal positioning, though at larger scale and with broader retail distribution.
Broad incumbents
- Maison Margiela Replica: Maison Margiela's Replica fragrance line offers signature scent collections and limited discovery sets under a major fashion house. It competes for the same niche fragrance customer as Le Cherche Midi but benefits from the broader brand's distribution and marketing scale.
- Jo Malone London: Jo Malone London is an established fragrance house offering signature scents and gift set formats at premium positioning. Owned by Estée Lauder, it competes with Le Cherche Midi on the giftable signature scent category but operates at substantially larger scale with global distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks4 records
Key highlights5 records
Customer concentration
Le Cherche Midi social profiles
Digital presenceLe Cherche Midi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Cherche Midi leadership team
Management profileNumber of profiles
Le Cherche Midi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Cherche Midi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Cherche Midi
What does Le Cherche Midi do?
Le Cherche Midi crafts unique fragrances, offering signature scents and limited edition sets. The company designs and sells its own branded perfume products to consumers via its website, operating as a small, privately held niche perfumery based in Naples, Florida.
When was Le Cherche Midi founded?
Le Cherche Midi was founded in 2007. It employs 11 to 50 people.
Where is Le Cherche Midi based?
Le Cherche Midi is headquartered in Naples, United States, in the North America region.
Who are Le Cherche Midi's main competitors?
Direct peers on record are Le Labo, Byredo, Imaginary Authors, Atelier Cologne, D.S. & Durga, Memo Paris, Commodity Fragrance and Diptyque. Broad incumbents are Maison Margiela Replica and Jo Malone London.
Does Le Cherche Midi have an API?
No public API is recorded for Le Cherche Midi.
What industry is Le Cherche Midi in?
Le Cherche Midi's product category is Artisanal Fragrances & Perfumery. Its primary akta.pro industry code is CRABADAH, Niche & Artisan Fragrance, with a secondary code of CRABADAI, Fragrance Gift Sets & Discovery Kits. Its NAICS code is 456120 and its SIC code is 2844.