BTO

What BTO does

BTO (BTO Sp. z o. o.) is a privately held Polish company founded in 1990 and headquartered in Łódź, Poland. The company operates a multi-language, multi-currency online store (bto.pl) selling batteries, chargers, battery packs, flashlights, and related electronic accessories to both consumer and business customers. It is self-described as one of the main designers and manufacturers of battery packs and rechargeable batteries in Poland, with over 30 years of accumulated technical experience in the category.

BTO's product range spans consumer rechargeable cells (Ni-MH AA/AAA and 1.5V Li-ION formats), industrial cylindrical cells (18650/21700 Li-ION, LiFePO4, NiMH, NiCD), AGM/gel lead-acid batteries, custom and pre-assembled battery packs with BMS/PCB protection, an extensive charger lineup, flashlights and lamps, and supplementary electronics (multimeters, power supplies, sockets). Core technical capabilities include in-house laboratory battery testing, custom battery pack design and assembly, and a battery regeneration service for vacuum cleaners, electric bicycles, defibrillators, and power tools. The company holds official distribution relationships with XTAR, BAK Battery Co., Ltd., KEEPPOWER, and GP Batteries, and cooperates with Polish technical universities on prototype EV and engineering projects.

The business model combines a high-volume DTC e-commerce motion with a higher-value custom battery pack and regeneration service line. Retail pricing is per-unit across a wide range (sub-€1 alkaline cells to €100+ professional equipment), with free shipping above 250 PLN; custom packs are quote-based. Customer segments include consumer/retail buyers, industrial/B2B OEMs, and government/institutional clients such as the Polish Army (including F-16 avionics), Polish Police, Municipal Police, and Fire Department. Geographic footprint is primarily Poland and Czechia, with multi-currency display (PLN, EUR, USD) supporting broader cross-border DTC. The company operates independently with no disclosed external funding or parent entity.

Name

BTO

Legal name

BTO Sp. z o. o.

Website

https://bto.pl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

BTO (BTO Sp. z o. o.) is a Polish e-commerce retailer and battery pack manufacturer selling consumer, industrial, and specialty batteries, chargers, flashlights, and custom battery solutions to retail customers, industrial clients, and Polish government agencies (Army, Police, Fire Department) primarily across Poland and Czechia.

Ownership category

akta.pro rank

Product category

Battery Products & Power Solutions

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910), Electrical Equipment Manufacturing (3353)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

Battery Pack Manufacturing & Module Assembly (EUAFABAI), Battery Management Systems (BMS) & Battery Electronics (IMAGAHAC), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Battery retail
• Rechargeable batteries
• Battery pack manufacturing
• Battery regeneration
• Industrial batteries

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Retail sale of batteries, chargers, battery packs, and electronic accessories through e-commerce platform. Products include consumer batteries (alkaline, lithium), rechargeable batteries (Ni-MH, Li-Ion, LiFePO4), industrial batteries, flashlights, and related accessories.
2. Custom Battery Pack Manufacturing: Design and manufacture of custom battery packs for industrial equipment, power tools, storage devices, bicycles, and electric vehicles. Offers dedicated packs with BMS/PCB systems on special order.
3. Battery Regeneration Services: Services to restore and regenerate batteries for vacuum cleaners, bicycles, defibrillators, and power tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

BTO is a Polish online retailer and manufacturer specializing in batteries, chargers, and custom battery packs. The company sells consumer rechargeable batteries (Ni-MH, Li-Ion) and industrial batteries (Li-Ion 18650/21700, LiFePO4, NiMH, NiCD, Gel/AGM) through its e-commerce platform, while also designing and manufacturing custom battery packs with proprietary BMS/PCB systems for power tools, electric vehicles, emergency lighting, military radios, and F-16 avionics. It additionally operates an in-house laboratory for battery testing and a regeneration service that restores capacity in worn industrial cells.

Product overview

BTO (BTO Sp. z o. o.) is a Polish online e-commerce retailer specializing in batteries and chargers. The company operates as a multi-category online store offering consumer rechargeable batteries (AA, AAA, R14, R20, 9V) from brands like GP Recyko, Panasonic Eneloop, and VARTA; industrial Li-ION batteries in 18650/21700 formats (BAK, KEEPPOWER, MOLI, Samsung); LiFePO4 and AGM gel batteries; battery packs and components; various chargers including Li-ION, Ni-MH/NiCD, and universal types; flashlight and lamp products (NITECORE, XTAR); electronics components; and battery regeneration services for vacuum cleaners, bicycles, defibrillators, and power tools. BTO serves both consumer and industrial markets, with products ranging from standard consumer cells to specialized high-discharge cells for FPV drones and professional applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Rechargeable Batteries (Ni-MH)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• XTARcoreChannel Partner/ Reseller/ DistributorOfficial distribution partner for XTAR products including chargers, rechargeable batteries, diving flashlights, and general flashlights. XTAR branded section prominently featured on the BTO platform.
• BAK Battery Co., LtdcoreChannel Partner/ Reseller/ DistributorPolish distributor of BAK premium Li-Ion cells (18650/21700 format). BTO provides technical support and offers custom battery packs with BMS/PCB using BAK cells. BAK is described as a Chinese premium brand specializing in advanced lithium-ion technology.
• Polish Technical UniversitiesminorStrategic or Co-development PartnerCooperation with scientific circles of Polish technical universities, supporting young designers and helping to power prototype electric vehicles. Described as a challenge and great satisfaction for the company.
• KEEPPOWERcoreChannel Partner/ Reseller/ DistributorExclusive branded section for KEEPPOWER products including protected Li-Ion, high-energy Li-Ion, Li-Ion 1.5V, and USB port variants. Featured producer in the brand zone.
• GP BatteriescoreChannel Partner/ Reseller/ DistributorMajor brand partner featuring GP consumer and industrial batteries including ReCyko, ReCyko+, and GREENCELL product lines. Dedicated producer section with comprehensive product range.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• AccuCell: Netherlands-based online battery retailer with European distribution of premium Li-ion, NiMH, and specialty cells. Most direct European geographic peer to BTO with overlapping brand portfolio (including protected Li-ion).

Broad incumbents

• XTAR: Established Chinese charger and flashlight brand whose products BTO distributes. Comparable in product category (Li-ion chargers, flashlights) but operates at manufacturer/incumbent scale versus BTO's distribution position.
• GP Batteries: Global battery manufacturer and brand partner of BTO. Overlaps in consumer and industrial battery products but at vastly greater scale, serving as both a supplier and competitive benchmark.
• VARTA: Major European battery manufacturer with broad consumer and industrial portfolios. Comparable in product breadth and European market positioning, though at incumbent scale rather than specialist distribution.

Direct peers

• BatteryStuff.com: US battery and charger e-commerce retailer carrying consumer, industrial, and specialty batteries including chargers and accessories. Overlaps BTO's broad catalog approach and online-only GTM.
• Liion Wholesale: Online Li-ion cell and battery pack wholesaler/retailer with custom pack assembly services. Directly comparable to BTO's combination of cell distribution and custom pack manufacturing with BMS.
• Battery Junction: US-based online retailer specializing in batteries, chargers, and flashlights across consumer and industrial chemistries. Highly comparable to BTO in product breadth, target customer mix (hobbyists, industrial, professional), and e-commerce-only distribution model.
• 18650BatteryStore.com: Specialty online retailer focused on 18650/21700 Li-ion cells, chargers, and battery packs. Closely mirrors BTO's Li-ion product category and custom-pack-adjacent B2B/hobbyist customer base.

Others

• BAK Battery: Chinese premium Li-ion cell manufacturer whose products BTO distributes. Comparable in product technology (18650/21700 high-discharge cells) and serves as a key supplier relationship rather than direct competitor.

Emerging players

• Fogstar: UK-based emerging battery brand specializing in LiFePO4 and portable power products. Competes in overlapping end-markets (portable power, LiFePO4) with a newer direct-to-consumer model, similar to BTO's specialty positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BTOBattery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTO