Chilliwack Cultural Centre

What Chilliwack Cultural Centre does

The Chilliwack Cultural Centre is a 65,000 square-foot performing arts and cultural facility located at 9201 Corbould Street in Chilliwack, British Columbia, owned by the City of Chilliwack and operated by the Chilliwack Arts & Cultural Centre Society, a registered not-for-profit charity. Opened in September 2010 following a decade-long community effort, the Centre operates two professional theatres — the HUB International Theatre (532-575 seats with full fly system) and the Rotary Hall Studio Theatre (164 flexible seats) — alongside the Odlum Brown Art Gallery, 21 music studios, and multiple performance and craft studios. It serves as the largest arts venue in the Fraser Valley, hosting both touring and resident productions across theatre, music, dance, and visual arts.

The Centre generates revenue through a diversified mix of streams: ticketed performances sold via an online platform, phone, and in-person box office ($30-$68 typical ticket prices with student and senior discounts); facility rentals for external organizers (rentals managed by Emily Hamel) covering weddings, corporate events, and rehearsals; creative classes in pottery, painting, photography, and crafts ($19-$275 per session plus monthly studio memberships at $99 and annual at $750); the Red Member program and Society memberships; a sponsorship ladder from Friends of the Centre ($250) to Presenting Level ($5,000) and naming rights ($250-$50,000 annually); and donations including the 88 Key Club and Take Your Seat programs. Government funding is drawn from federal, provincial (BC Arts Council, BC Live), and municipal sources. Eight resident arts organizations anchor programming, and distribution runs through a bi-monthly email newsletter to 9,000 subscribers, active social channels, local media partners, and a community partner referral network. Leadership transitioned from founding Executive Director Michael Cade to Jean-Louis Bleau in 2021, and the Centre celebrated its 15th anniversary in 2025.

Name

Chilliwack Cultural Centre

Legal name

Chilliwack Arts & Cultural Centre Society

Website

https://chilliwackculturalcentre.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

The Chilliwack Cultural Centre is a 65,000 sq ft performing arts facility in Chilliwack, BC, owned by the City of Chilliwack and operated by the Chilliwack Arts & Cultural Centre Society, serving Fraser Valley audiences with two theatres, an art gallery, music studios, arts classes, rentals, and resident company programming.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Arts and culture programming
• Theatre rental services
• Creative arts education
• Community cultural events

Headquarters

HQ city

Chilliwack

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from ticketed performances and events in HUB International Theatre (532-575 seats) and Rotary Hall Studio Theatre (164 seats). Tickets sold online, by phone, and in-person through Centre Box Office.
2. Facility Rentals: Rental income from theatres, studios, and meeting spaces to external organizers, performers, and community groups. Spaces include two theatres, multiple studios, art gallery, and boardroom.
3. Membership Programs: Red Member Program offering discounts and benefits. Society membership available through Red Membership option, providing voting rights and enhanced benefits.
4. Donations and Fundraising: Tax-deductible donations supporting programming, classes, gallery operations, and facility maintenance. Includes 88 Key Club (piano fundraiser at $1000/key), Take Your Seat (theatre seat sponsorship at $500/seat), and general donations.
5. Arts Classes: Revenue from creative classes including pottery, painting, jewellery making, photography, and various craft workshops for all ages.
6. Series Sponsorship: Corporate sponsorship tiers for season series: Presenting Level ($5000), Encore Series ($2000), Featured Show ($500), Friends of the Centre ($250).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Chilliwack Cultural Centre operates a 65,000 square foot performing arts facility featuring two professional theatres (HUB International Theatre with 532-575 seats and Rotary Hall Studio Theatre with 164 seats), the Odlum Brown Art Gallery, 21 music studios, and four arts and craft studios. The Centre produces and presents ticketed performances, offers creative arts classes for all ages, provides venue rental services for events, and curates art exhibitions through partnerships with resident arts organizations. Revenue is generated through ticket sales, facility rentals, arts education fees, memberships, corporate sponsorships, and charitable donations.

Product overview

The Chilliwack Cultural Centre operates as a multi-venue performing arts and cultural facility offering a unified portfolio of performance venues, instructional studios, gallery space, and community programs. The core offering consists of two performance theatres (the 532-575 seat HUB International Theatre and the 164-seat Rotary Hall Studio Theatre), the Odlum Brown Art Gallery, and approximately 21 music studios plus four arts and craft studios for creative instruction. The Centre provides box office ticketing services, gift certificates, and membership programs as supporting offerings. The facility is complemented by various rental spaces including the Canadian Tire Lobby, boardroom, and multiple performance and craft studios available for community use.

Differentiator

Problem solved

Functional benefit

Products and services

• HUB International Theatre A 532-575 seat main theatre with full stage capabilities (40'W x 48'D x 28'H), fly system, and accessibility features including up to 30 wheelchair spaces and 10 infrared assistive listening devices. Hosts ticketed performances, concerts, and touring productions.
• Rotary Hall Studio Theatre A flexible black box theatre with configurable layout accommodating up to 164 stacking chairs, suitable for staged readings, intimate concerts, small dance performances, corporate events, and weddings.
• Odlum Brown Art Gallery A 1,478 ft² gallery space curated by the Chilliwack Visual Artists Association, featuring focusable lighting, hanging rails, and capacity for up to 115 visitors. Hosts rotating art exhibitions.
• Music Studios 21 music studios available for music instruction and rehearsal, representing one of the Centre's core facilities for musical education and practice. Used by individual instructors, students, and ensembles.
• Performance Studios A & B Two sprung studios suitable for dance and theatre rehearsals and informal showings, with capacities of 20 (Studio A, 499 ft²) and 40 (Studio B, 777 ft²).
• Creative Classes Diverse art classes including pottery, photography, painting, jewellery making, flamework, drawing, and clay work for all ages, offered through open studios and structured courses.
• Centre Box Office Ticketing Internal ticketing service for purchasing event tickets online, by phone, or in person, with options for email, mail, or will-call pickup.
• Gift Certificates Gift certificates available in all denominations, purchasable online, in-person, or over the phone, with options to schedule email delivery on specific dates.
• Membership Programs Red Member program offering discounts on selected shows, with optional Society Membership for voting rights and community engagement.
• Venue and Space Rentals Rental of theatres, studios, galleries, and meeting spaces to external organizers, performers, corporate event planners, wedding organizers, and community groups. Spaces include HUB International Theatre, Rotary Hall Studio Theatre, Canadian Tire Lobby, boardroom, performance studios, art gallery, arts & crafts studio, choral studio, toddler studio, painting studio, and 21 music studios.
• Series Sponsorship Program Corporate sponsorship tiers for season series including Presenting Level ($5,000, providing $10,000 value with exclusive top billing, pre-show wine and cheese event, prominent logo placement, 8 tickets per show), Encore Series ($2,000), Featured Show ($500), and Friends of the Centre ($250). Multi-year contracts available.
• Naming Opportunities Long-term facility naming rights including Chilliwack Cultural Centre naming ($50,000 annually, 10-year term), Concession ($10,000 annually, 5-year term), Performance Studio A/B ($5,000 annually, 5-year term), Arts & Crafts/Toddler Studio ($850 annually, 2-year term), Dressing Rooms ($250 each, 2-year term), and Music Studios (various, 2-year term).
• Take Your Seat Sponsorship Theatre seat sponsorship program at $500 per seat, providing tax-deductible donations supporting facility maintenance and programming.
• 88 Key Club Piano Fundraiser Piano fundraiser at $1,000 per key supporting facility maintenance and programming through tax-deductible donations.
• Canadian Tire Lobby Event Space Up to 3,255 ft² of event space for up to 500 guests with fully staffed concession and bar, divisible into North Lobby (150) and South Lobby (350). Available for receptions, galas, and corporate events.
• Chilliwack Foundation Boardroom A simple and private boardroom for up to 15 guests, with 397 ft² stage area. Available for meetings and small gatherings.

Quantifiable outcome

• Programming grew from 80 live performances in 2010 to 394 events in 2019

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered flagship, major, supporting, core and minor.

• HUB InternationalflagshipGTM or Marketing PartnerPresenting sponsor of HUB International Theatre with deep involvement in the performing arts community. Insurance company specializing in theatre and entertainment coverage.
• Odlum BrownflagshipGTM or Marketing PartnerArtist Circle sponsor and namesake of Odlum Brown Art Gallery. Full-service investment dealer supporting arts in the Fraser Valley.
• Canadian TireflagshipGTM or Marketing PartnerArtist Circle sponsor and namesake of Canadian Tire Lobby. Major retail sponsor supporting facility operations.
• ChartwellmajorGTM or Marketing PartnerPresenting sponsor providing senior living community partnerships for Centre programming.
• Molson CoorsmajorGTM or Marketing PartnerPresenting sponsor providing beverage sponsorship for Centre events and performances.
• Emil AndersonmajorGTM or Marketing PartnerPresenting sponsor and presenting sponsor for Birdy: Hung Dance performance. Construction and infrastructure company supporting cultural events.
• Progress (Media)supportingGTM or Marketing PartnerMedia sponsor providing local newspaper and digital media coverage for Centre events.
• STAR FMsupportingGTM or Marketing PartnerMedia sponsor providing local radio coverage and promotional support for Centre programming.
• Chilliwack Academy of MusiccoreStrategic or Co-development PartnerResident company providing music education and performances. One of eight resident arts organizations anchoring the Centre's programming ecosystem.
• Chilliwack Metropolitan OrchestracoreStrategic or Co-development PartnerResident community orchestra performing at the Centre and contributing to the local music scene.
• Chilliwack Players GuildcoreStrategic or Co-development PartnerResident theatre guild providing theatrical productions at Centre venues.
• Chilliwack School of Performing ArtscoreStrategic or Co-development PartnerResident performing arts school providing youth education and performances.
• Chilliwack Visual Artists AssociationcoreStrategic or Co-development PartnerResident non-profit curating the Odlum Brown Art Gallery. Volunteer-driven organization of local artists.
• Secondary CharacterscoreStrategic or Co-development PartnerResident theatre company presenting major productions at the Centre, including Urinetown the Musical.
• Fraser Valley Philharmonic SocietysupportingStrategic or Co-development PartnerCommunity orchestra organization performing at Centre venues.
• Chilliwack Music & Dance FestivalsupportingStrategic or Co-development PartnerAnnual festival organization using Centre facilities for performances and competitions.
• Ruth & Naomi's MissionsupportingStrategic or Co-development PartnerSocial services organization collaborating on Unhoused, Unhidden exhibit showcasing artwork by individuals with lived experience of homelessness.
• The Salvation Army ChilliwacksupportingStrategic or Co-development PartnerSocial services organization collaborating on Unhoused, Unhidden exhibit as part of community outreach through arts.
• Asian-Canadian Special Events AssociationsupportingStrategic or Co-development PartnerCommunity partner presenting Birdy by Hung Dance, providing cultural programming expertise.
• Rotary Club of ChilliwacksupportingGTM or Marketing PartnerService club sponsor supporting Centre facilities including Rotary Hall Studio Theatre naming.
• Chilliwack FoundationsupportingGTM or Marketing PartnerFoundation sponsor supporting Centre operations including Chilliwack Foundation Boardroom naming.
• Lidstone and CompanysupportingGTM or Marketing PartnerLaw firm sponsor supporting arts programming including Art Library naming.
• Lock's PharmacyminorGTM or Marketing PartnerLocal pharmacy sponsor contributing to Centre support.
• Wagner Appliances Ltd.minorGTM or Marketing PartnerAppliance retailer supporting Centre facilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Arts Club Theatre Company: Vancouver-based non-profit theatre company producing and presenting live theatre across multiple venues. While Arts Club is a producing company rather than a venue operator, it shares the BC non-profit performing arts mandate and frequently tours productions into regional centres like Chilliwack.
• The ACT Arts Centre: A performing and visual arts centre in Maple Ridge, BC, presenting theatre, music, dance, and gallery programming. Comparable to Chilliwack Cultural Centre as a Fraser Valley/Metro Vancouver-adjacent non-profit arts centre serving a regional catchment with a similar mix of presenting, education, and rental activities.

Broad incumbents

• Vancouver Civic Theatres: Municipal operator of major Vancouver venues including the Orpheum, Queen Elizabeth Theatre, and Vancouver Playhouse. Provides a comparable municipal-owned venue operations reference point, though at a much larger metropolitan scale than Chilliwack Cultural Centre.
• The Chan Centre for the Performing Arts: A larger-scale UBC-Vancouver performing arts complex hosting major touring productions across music, theatre, and dance. Comparable in venue operations and programming model, though at a significantly larger scale and metropolitan catchment than Chilliwack.

Direct peers

• Mary Winspear Centre: A community performing arts centre in Sidney, BC (Vancouver Island), operating the 313-seat Charlie White Theatre and offering community programming, classes, and rentals. Comparable as a community-built, non-profit performing arts venue serving a regional catchment.
• Evergreen Cultural Centre: A non-profit performing arts and cultural centre in Coquitlam, BC, operating a multi-venue facility with a main theatre, studio theatre, art gallery, and arts education programming. Highly comparable in mission, facility mix, and programming model to Chilliwack Cultural Centre, and serves as the closest geographic regional peer in the Metro Vancouver/Fraser Valley corridor.
• Port Theatre: A non-profit performing arts venue in Nanaimo, BC, presenting concerts, comedy, dance, and family programming in an 800-seat main hall. Comparable to Chilliwack as a mid-sized BC regional presenting house with municipal and community support.
• Surrey Arts Centre: A municipally supported performing arts venue in Surrey, BC, presenting concerts, theatre, dance, and visual arts programming, plus arts education classes. Operates a similar municipal-backed, multi-discipline cultural centre model serving a comparable-sized Fraser Valley/Lower Mainland community.
• Rotary Centre for the Arts: A non-profit community arts centre in Kelowna, BC, hosting performances, art exhibitions, and community programming in a multi-use venue. Comparable to Chilliwack as a BC interior/valley cultural anchor offering theatre, gallery, and rental space to resident performing groups.

Emerging players

• Capilano University Performing Arts Theatre: A mid-scale performing arts venue hosted within a post-secondary institution on the North Shore. Comparable as a smaller-scale BC presenting/programming venue, but with the additional constraints and advantages of operating within an academic setting rather than as a standalone community centre.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@chilliwackculturalcentre
• Facebookfacebook.com/ChwkCulturalCtr
• Instagraminstagram.com/chilliwackculturalcentre
• LinkedInlinkedin.com/company/chilliwack-cultural-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chilliwack Cultural Centre