TargetPark
TargetPark is a Toronto-based commercial parking operator founded in 2006 that manages parking facilities for property owners and enterprise clients across four Canadian provinces, using its proprietary ParkVue™ management system and offering monthly permits, daily parking, enforcement, and ancillary services like valet and car care.
- Company typePrivate
- Founded2006
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What TargetPark does
TargetPark is a Canadian commercial parking operator founded in 2006 and headquartered in Toronto. The company manages parking facilities for property owners across four provinces — Ontario (including the GTA), Quebec, Alberta, and British Columbia (including Vancouver/Parq Vancouver locations) — providing end-to-end facility management, design and development consultation, and parking-revenue optimization for landlords seeking to revitalize underperforming or unrealized parking assets. TargetPark's enterprise client base spans hospitality (Hilton, Hyatt, Sheraton, Westin, Radisson, Silver Hotel Group, Soho Metropolitan Hotel, Westmont), retail (Loblaws), automotive (Mercedes-Benz, Smart), and commercial real estate (Greenwin, Starlight, The Torgan Group, Homestead).
The company operates a proprietary technology platform called ParkVue™ that integrates payment processing, citation management, customer portal access, and on-site enforcement (including Pay by Plate license-plate-recognition-based ticketing). Beyond core parking, TargetPark bundles a wide portfolio of value-added services — Mr. Shine hand car wash and detailing (via partnership), Event Valet Parking, Luxury Long-Term Vehicle Storage, AutoSpa, Park & Wash bundles, a Preferred Customer Club loyalty program, T-Plus premium amenities, and security services (cameras, 24/7 monitoring, panic buttons). The technology is complemented by green infrastructure investments including paperless transactions, LED lighting, and EV charging stations.
TargetPark's revenue model combines subscription-based recurring streams (monthly parking permits through the monthlies.targetpark.com portal, loyalty membership, long-term storage) with usage-based fees (daily parking, AutoSpa, car care), transaction-based fees (parking infraction notices), and professional services (event valet staffing). The company distributes directly to consumers and enterprises through self-service web portals, dedicated monthly-pass and pay-notice portals (including a regional BC ticketing system), a phone-based customer service operation (local and toll-free), and on-site facility operations. Pricing is not publicly disclosed; recurring monthly permits and enterprise contracts are quote-based. The company remains privately held with no disclosed institutional investors, funding rounds, or parent-company relationships.
TargetPark firmographics
Firmographics- Name
- TargetPark
- Legal name
- Targetpark
- Website
- https://targetpark.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TargetPark is a Toronto-based commercial parking operator founded in 2006 that manages parking facilities for property owners and enterprise clients across four Canadian provinces, using its proprietary ParkVue™ management system and offering monthly permits, daily parking, enforcement, and ancillary services like valet and car care.
- Ownership category
- akta.pro rank
TargetPark industry classification
Industry- Product category
- Commercial Parking Services
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
- akta.pro secondary industries
- Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Event Parking & Traffic Management (BPABAKAF)
Keywords
Where TargetPark is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
TargetPark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Monthly Parking Permits: Recurring monthly parking pass revenue through the monthlies.targetpark.com portal, providing guaranteed monthly income from permit holders.
- Daily Parking: Pay-per-use daily parking at facilities including AutoSpa services for vehicle washing and detailing.
- Parking Infraction Notices: Revenue from parking enforcement citations issued at managed facilities across Ontario, Quebec, Alberta, and British Columbia.
- Car Care Services (Mr. Shine): Hand car wash and detailing services offered through Mr. Shine brand, including cross-promotions with parking vouchers for 15% off car care packages.
- Event Valet Services: Turn-key valet parking solutions for events including staffing and expertise.
- Preferred Customer Club: Membership program offering incentives including free car care packages, complimentary oil changes, and discounted monthly rates.
- Luxury Long-Term Vehicle Storage: Premium storage services for vehicles requiring extended parking arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly parking passes available through dedicated portal |
| Usage-based | Pay-as-you-go | Daily parking with optional AutoSpa car wash services |
| Unit Pricing | Pay-as-you-go | Mr. Shine car wash and detailing services with 15% parking customer discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
TargetPark product offering
Product offeringCore offering
TargetPark manages and operates commercial parking facilities across Canada on behalf of property owners and corporate clients, offering daily parking, recurring monthly permits, event valet services, parking enforcement and online infraction payment, luxury long-term vehicle storage, and on-site car care (Mr. Shine, AutoSpa). Operations are supported by the proprietary ParkVue™ management system and Pay by Plate ticketing technology, with security (cameras, 24/7 monitoring), green infrastructure (paperless transactions, LED lighting, EV charging), and a Preferred Customer Club loyalty program layered into the offering.
Product overview
TargetPark is a commercial parking operator offering a unified platform of parking services combined with proprietary management technology. The core offering consists of daily and monthly parking facilities managed through the proprietary ParkVue™ parking management system. Additional value-added services include Mr. Shine Car Care Services, Event Valet Parking, Luxury Long-Term Vehicle Storage, Park & Wash, Preferred Customer Club loyalty program, Security Services, T-Plus premium amenities, and AutoSpa car wash services. The platform also includes customer-facing systems for online payment of parking notices and monthly pass management. The company serves diverse industries including hospitality, retail, automotive, and commercial real estate, with operations spanning Ontario, Quebec, Alberta, and British Columbia.
Differentiator
Problem solved
Functional benefit
Brands
- ParkVue™: Proprietary parking management system developed by Target Park for managing parking operations.
- Mr. Shine Car Care Services
Products and services
- Monthly Parking Passes Subscription-based monthly parking permits allowing individuals and corporate account holders to reserve and renew parking spots at TargetPark facilities across Canada.
- Daily Parking Usage-based daily parking at TargetPark-managed facilities for individual drivers, hotel guests, retail customers, and event visitors across Ontario, Quebec, Alberta, and British Columbia.
- Pay Parking Notices (Infraction Payment) Online portal for searching and paying parking citations/infractions issued by TargetPark at managed facilities, with searches by notice number or license plate.
- BC Interior Ticketing Online system for B.C. Interior parking payment notices, allowing customers to pay citations online or by mail, with dispute handling via email.
- Event Valet Parking Turn-key valet parking solutions for events, including staffing, operational expertise, and end-to-end execution for venues and organizers.
- Luxury Long-Term Vehicle Storage Premium storage services for vehicles requiring long-term secure parking, with enhanced security and amenities.
- Mr. Shine Car Care Services 100% hand car wash and detailing services offered through the Mr. Shine brand at TargetPark facilities throughout the GTA, available to parking customers and walk-ins.
- AutoSpa Bookable car wash and detailing service allowing customers to book a day at the spa for their vehicle while it is parked, combining parking with vehicle care.
- Park & Wash Bundle Combined parking and vehicle cleaning bundle in which vehicles are washed while parked, offering a 15% discount on car care packages for parking customers.
- Preferred Customer Club Loyalty membership program offering incentives including free car care packages, complimentary oil and lube changes, discounted monthly rates, and other member benefits.
- Facility Security Services Comprehensive security offering at parking facilities including well-lit environments, on-site patrolling, camera installation, 24/7 monitoring, parking enforcement, and panic button/intercom installation.
- T-Plus Premium Amenities Premium on-site amenities available at many TargetPark facilities, designed to enhance the parking experience beyond standard services.
- ParkVue™ Parking Management System TargetPark's proprietary parking management system used internally to handle parking transactions, enforcement, citation management, customer portal access, and facility operations across its Canadian network.
Quantifiable outcome
- Over $100,000 contributed to community events and charitable organizations in 2014/2015
Companies that use TargetPark
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
TargetPark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TargetPark partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
TargetPark competitors and assessment
Company assessmentDirect peers
- Impark (Imperial Parking): One of the largest commercial parking operators in Canada, serving hospitality, retail, commercial, and residential clients with attendant, valet, and managed-services offerings — directly comparable to TargetPark's portfolio model.
- LAZ Parking: Large North-American commercial parking operator using the same managed-services model for hospitality, healthcare, retail, and commercial properties — directly comparable private operator with similar B2B contract dynamics.
- Diamond Parking: Long-standing North-American commercial parking operator providing managed, valet, and enforcement services for hotel, retail, and mixed-use properties — closest size-and-scope analogue to TargetPark outside Canada.
- Premium Parking: US-based commercial parking operator focused on hospitality, healthcare, retail, and mixed-use assets, offering valet, self-park, and shuttle services similar to TargetPark's event and hotel valet services.
- Toronto Parking Authority (Green P): Municipal parking operator that runs a large portfolio of off-street parking facilities in TargetPark's home market, competing for the same hotel, retail, and commuter customers in downtown Toronto.
Broad incumbents
- SP+ (now part of ABM Industries): North-American parking, transportation, and facility-services operator whose hotel, event, and commercial-property contracts overlap with TargetPark's verticals — though SP+ operates at materially greater scale.
- Indigo (formerly Indigo Park / Vinci Park): Global parking and mobility operator with a substantial Canadian footprint in hotel, retail, and event parking — a much larger incumbent whose scope and capital position set the competitive ceiling for services like those offered by TargetPark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
TargetPark social profiles
Digital presenceTargetPark financial estimates
Financial estimateRevenue estimate
Valuation estimate
TargetPark leadership team
Management profileNumber of profiles
TargetPark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TargetPark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TargetPark
What does TargetPark do?
TargetPark manages and operates commercial parking facilities across Canada on behalf of property owners and corporate clients, offering daily parking, recurring monthly permits, event valet services, parking enforcement and online infraction payment, luxury long-term vehicle storage, and on-site car care (Mr. Shine, AutoSpa). Operations are supported by the proprietary ParkVue™ management system and Pay by Plate ticketing technology, with security (cameras, 24/7 monitoring), green infrastructure (paperless transactions, LED lighting, EV charging), and a Preferred Customer Club loyalty program layered into the offering.
Is TargetPark a public or private company?
TargetPark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TargetPark founded?
TargetPark was founded in 2006. It employs 11 to 50 people.
Where is TargetPark based?
TargetPark is headquartered in Toronto, Canada, in the North America region.
How does TargetPark make money?
Seven revenue lines are on record. Monthly Parking Permits are the primary driver. The others are daily Parking, parking Infraction Notices, car Care Services (Mr. Shine), event Valet Services, preferred Customer Club and luxury Long-Term Vehicle Storage.
Who are TargetPark's main competitors?
Direct peers on record are Impark (Imperial Parking), LAZ Parking, Diamond Parking, Premium Parking and Toronto Parking Authority (Green P). Broad incumbents are SP+ (now part of ABM Industries) and Indigo (formerly Indigo Park / Vinci Park).
Does TargetPark have an API?
No public API is recorded for TargetPark.
What industry is TargetPark in?
TargetPark's product category is Commercial Parking Services. Its primary akta.pro industry code is BPABAKAA, Parking Facility Operations (Garages, Lots, On-/Off-Street), with a secondary code of TLAJAIAB, Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride). Its NAICS code is 812930 and its SIC code is 7500.