AWADO communication consulting

Name

AWADO communication consulting

Legal name

AWADO Kommunikationsberatung GmbH

Website

https://awado-kommunikation.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Communication Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Enterprise Risk Management (ERM) Advisory (BPAHAFAA), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO), Sustainability & ESG Consulting (BPAHACAK), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Corporate communication consulting
• Crisis communication advisory
• Merger communication consulting
• Executive positioning services
• Cooperative banking communications

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Communication Consulting Services: Fees for comprehensive communication consulting services including corporate influencer programs, digital publishing, external press services, executive positioning, merger communication, crisis communication, market research, moderation, sustainability communication, organizational research, social media communication, and corporate communications

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AWADO Kommunikationsberatung GmbH is a communication consulting firm that delivers 360-degree communication advisory services to banks, cooperatives, and German companies. The portfolio spans corporate communications, change communication, crisis communication, external press office, executive positioning, merger communication, market research, moderation, sustainability communication, organization research, social media communication, and corporate influencer programs, offered through project-based consulting engagements.

Product overview

AWADO Kommunikationsberatung GmbH is a strategic communication consulting firm that operates as part of the broader AWADO Group. The company offers a comprehensive portfolio of consulting services under its 360° Kommunikationsberatung (360-degree communication consulting) approach. The service offering comprises twelve distinct consulting services: Corporate Influencer, Digital Publishing, External Press Office (Externe Pressestelle), Executive Positioning (Führungskräftepositionierung), Merger Communication (Fusionskommunikation), Crisis Communication (Krisenkommunikation), Market Research (Marktforschung), Moderation, Sustainability Communication (Nachhaltigkeitskommunikation), Organization Research (Organisationsforschung), Social Media Communication, and Corporate Communications. These services are designed to support banks, cooperatives (Genossenschaften), and companies in internal and external communication, change management processes, and digital presence. The firm positions itself as a strategic partner with cooperative DNA (genossenschaftliche DNA), emphasizing holistic and individually tailored solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Influencer (Corporate Influencer Program)
• Digital Publishing
• External Press Office (Externe Pressestelle)
• Executive Positioning (Führungskräftepositionierung)
• Merger Communication (Fusionskommunikation)
• Crisis Communication (Krisenkommunikation)
• Market Research (Marktforschung)
• Moderation
• Sustainability Communication (Nachhaltigkeitskommunikation)
• Organization Research (Organisationsforschung)
• Social Media Communication (Social-Media-Kommunikation)
• Corporate Communications (Unternehmenskommunikation)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• MSL Group Germany: German operations of Publicis Groupe's MSL communication network, offering corporate communications, public affairs, and crisis communication. Comparable as a large, full-service DACH communication consultancy with multi-vertical reach.
• FGS Global: Global strategic communications and public affairs consultancy with significant DACH operations. Comparable as a large incumbent offering corporate positioning, M&A communications, and crisis advisory to financial-services clients across Europe.
• Farner Consulting AG: Swiss-headquartered communication consultancy with strong DACH presence in corporate communications, public affairs, and change communication. Comparable as a mid-to-large DACH communication consultancy serving regulated industries including financial services.
• WE Communications (Germany): Global technology and corporate communications consultancy with a German office serving B2B and financial-services clients. Comparable as an international incumbent with change, corporate, and digital communication capabilities in the DACH market.
• Ketchum Germany (Ketchum Publico): German arm of the global Ketchum PR network, offering corporate, change, and crisis communication. Comparable as a large, full-service communication consultancy with established financial-services and corporate clients in the DACH market.

Direct peers

• Faktor 3 AG: Hamburg-based communication and PR agency with strong financial services and corporate communication practices. Directly comparable as a German communication consultancy serving banks, corporates, and financial-services clients with strategy, media relations, and content services.
• HBI Helga Bailey GmbH: Munich-based PR and communication agency specializing in financial services, technology, and B2B clients. Directly comparable as a German boutique communication consultancy with a strong financial-services vertical, similar in scale and positioning to AWADO.

Regional players

• Bank-Verlag GmbH: German media and services provider dedicated to the cooperative banking sector (Volksbanken Raiffeisenbanken). Comparable as an entrenched Genossenschaftliche FinanzGruppe ecosystem player, sharing AWADO's target customer base and cooperative DNA positioning.

Emerging players

• Iberia Brand Group: Independent German corporate and financial communication consultancy focused on IR, PR, and corporate publishing. Comparable as a German mid-market communication consultancy with a financial-services tilt, overlapping with AWADO's executive positioning and digital publishing offerings.

Others

• Bundesverband deutscher Banken / Bankenfachverband: German banking industry association providing communication, public affairs, and policy support to banks. Comparable as a sector-specific communication and advisory provider to the German banking industry, though as an industry body rather than a commercial consultancy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/awado-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWADO communication consulting