Ceres Fruit Juices
- Company typePrivate
- Founded1939
- HeadquartersPaarl, South Africa
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Ceres Fruit Juices firmographics
Firmographics- Name
- Ceres Fruit Juices
- Legal name
- Stanmar International USA Inc.
- Website
- https://ceresjuices.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ceres Fruit Juices industry classification
Industry- Product category
- Exotic Fruit Juice Beverages
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industries
- Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Juice Concentrates & Fruit Bases (AFAFAGAB)
Keywords
Where Ceres Fruit Juices is headquartered
LocationHeadquarters
- HQ city
- Paarl
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Ceres Fruit Juices business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Grocery Sales: Products sold through major grocery retail chains including Whole Foods, Sprouts Farmers Market, Publix, HEB, Kroger, and regional chains. Consumers purchase in physical retail stores.
- E-commerce Marketplace Sales: Products sold through Amazon with Buy with Prime fulfillment. Direct-to-consumer sales via Amazon's marketplace platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6-Pack Passion Fruit Juice |
| Unit Pricing | Pay-as-you-go | 6-Pack Medley of Fruits Juice |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels3 records
Ceres Fruit Juices product offering
Product offeringCore offering
Ceres Fruit Juices manufactures and sells 100% pure exotic fruit juice blends under the TasteExotic collection, including Passion Fruit, Medley of Fruits, Mango, Guava, Pear, and Peach varieties. Products are flash pasteurized for quality preservation, contain no added sugar, no artificial colors, are gluten-free, and are fortified with Vitamin C. All juices are packaged in 1-liter Tetra Pak aseptic cartons and sold through major U.S. grocery chains and Amazon Prime.
Product overview
Ceres Fruit Juices is a food and beverage company offering a line of exotic 100% pure fruit juice blends branded as the TasteExotic collection. The product portfolio consists of six distinct juice varieties: Passion Fruit Juice, Medley of Fruits Juice, Mango Fruit Juice, Guava Fruit Juice, Pear Fruit Juice, and Peach Fruit Juice. All products are flash pasteurized, contain no added sugar, no artificial colors, are gluten-free, and enriched with Vitamin C (ascorbic acid). The juices are packaged in 1-liter Tetra Pak cartons and sold primarily through Amazon Prime and major retail chains including Whole Foods Market, Sprouts Farmers Market, Publix, and H-E-B. Ceres also provides recipe inspiration on their website for using the juices in cocktails, mocktails, smoothies, and culinary applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceres TasteExotic Collection (Exotic Fruit Juice Blends) A line of 100% pure exotic fruit juice blends flash pasteurized for freshness, featuring tropical flavors including passion fruit, mango, guava, pear, peach, and a medley of fruits. No added sugar, no artificial colors, gluten-free, and rich in Vitamin C. Packaged in 1-liter Tetra Pak cartons for individual consumers seeking premium natural beverages.
- Passion Fruit Juice Tropical juice made from pear juice (water, pear concentrate) and passion fruit juice (water, passion fruit concentrate), fortified with ascorbic acid (Vitamin C). No added sugar, no artificial colors, gluten-free. Sold in 1-liter Tetra Pak carton for individual consumers.
- Medley of Fruits Juice A vibrant blend combining pear juice, guava puree, pineapple juice, papaya puree, mango puree, peach puree, and passion fruit juice, fortified with ascorbic acid (Vitamin C). No added sugar, no artificial colors, gluten-free. Sold in 1-liter Tetra Pak carton for individual consumers.
- Mango Fruit Juice 100% natural tropical fruit juice made from pear juice (water, pear concentrate) and mango puree, fortified with ascorbic acid (Vitamin C). No added sugars, no artificial flavors, gluten-free. Sold in 1-liter Tetra Pak carton for individual consumers.
- Guava Fruit Juice Tropical juice made from pear juice (water, pear concentrate) and guava puree, fortified with ascorbic acid (Vitamin C). Rich in vitamin C and antioxidants, no added sugar, no artificial colors, gluten-free. Sold in 1-liter Tetra Pak carton for individual consumers.
- Pear Fruit Juice Refreshing juice made from pear juice (water, pear concentrate) and pear puree, fortified with ascorbic acid (Vitamin C). Low in calories and fat, no added sugar, gluten-free. Sold in 1-liter Tetra Pak carton for individual consumers.
- Peach Fruit Juice Summer-inspired juice made from pear juice (water, pear concentrate) and peach puree, fortified with ascorbic acid (Vitamin C). Great source of vitamins, minerals, and antioxidants, low in calories and fat, gluten-free. Sold in 1-liter Tetra Pak carton for individual consumers.
Companies that use Ceres Fruit Juices
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Ceres Fruit Juices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ceres Fruit Juices partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Ceres Fruit Juices competitors and assessment
Company assessmentDirect peers
- Suja Juice: Suja is a US cold-pressed, organic juice and smoothie brand with comparable clean-label and no-added-sugar claims; it overlaps directly with Ceres on health-conscious consumers, smoothies and premium pricing.
- Lakewood Organic Juices: Lakewood produces premium organic fruit juices (including tropical/exotic SKUs) sold in US natural and grocery channels — a direct competitor in the same shelf set as Ceres at Whole Foods and Sprouts.
- Tropicana (PepsiCo): Tropicana is the largest US branded fruit juice company (owned by PepsiCo) and the most direct competitor to Ceres in shelf-stable and refrigerated 100% fruit juice across mainstream grocery channels.
- Simply Juice (Coca-Cola / Wonderful Co.): Simply is a premium-positioned, no-added-sugar fruit juice line distributed in US grocery — directly comparable to Ceres on clean-label claims and premium pricing, though it spans mainstream rather than exotic flavors.
- Naked Juice (PepsiCo): Naked Juice sells premium fruit juice blends and smoothies in clear bottles across US grocery, overlapping with Ceres' 'no added sugar' / multi-fruit blend positioning and its Whole Foods/Sprouts distribution footprint.
- R.W. Knudsen Family: R.W. Knudsen offers a wide range of natural, no-added-sugar juices (including tropical flavors) sold in US natural-foods grocery, directly competing for the same health-conscious consumer as Ceres.
Broad incumbents
- Ocean Spray Cranberries: Ocean Spray is a major US fruit-juice cooperative (cranberry, blends, tropical) with mass-market distribution; it competes with Ceres in cocktail/mixer occasions and shelf-stable juice aisles, though at a lower price point.
- POM Wonderful: POM Wonderful is a premium, single-fruit juice brand owned by The Wonderful Company with much broader distribution and marketing scale; comparable to Ceres on premium, clean-label, single-fruit positioning and on cocktail/mixer use cases.
- Evolution Fresh (Starbucks): Evolution Fresh is a cold-pressed juice brand owned by Starbucks, sold through Starbucks stores and US grocery — overlapping with Ceres on premium, clean-label, multi-occasion juice usage.
Emerging players
- Vita Coco: Vita Coco is a leading coconut water / tropical juice beverage brand in US grocery and foodservice, comparable to Ceres on tropical flavor positioning, Tetra Pak-style packaging and health-conscious consumer targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Ceres Fruit Juices social profiles
Digital presenceCeres Fruit Juices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceres Fruit Juices leadership team
Management profileNumber of profiles
Ceres Fruit Juices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceres Fruit Juices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceres Fruit Juices
What does Ceres Fruit Juices do?
Ceres Fruit Juices manufactures and sells 100% pure exotic fruit juice blends under the TasteExotic collection, including Passion Fruit, Medley of Fruits, Mango, Guava, Pear, and Peach varieties. Products are flash pasteurized for quality preservation, contain no added sugar, no artificial colors, are gluten-free, and are fortified with Vitamin C. All juices are packaged in 1-liter Tetra Pak aseptic cartons and sold through major U.S. grocery chains and Amazon Prime.
Is Ceres Fruit Juices a public or private company?
Ceres Fruit Juices is a private company. It is classified as unknown and is currently operating.
When was Ceres Fruit Juices founded?
Ceres Fruit Juices was founded in 1939. It employs 51 to 100 people.
Where is Ceres Fruit Juices based?
Ceres Fruit Juices is headquartered in Paarl, South Africa, in the Africa region.
How does Ceres Fruit Juices make money?
Two revenue lines are on record. Retail Grocery Sales are the primary driver. The others are E-commerce Marketplace Sales.
Who are Ceres Fruit Juices's main competitors?
Direct peers on record are Suja Juice, Lakewood Organic Juices, Tropicana (PepsiCo), Simply Juice (Coca-Cola / Wonderful Co.), Naked Juice (PepsiCo) and R.W. Knudsen Family. Broad incumbents are Ocean Spray Cranberries, POM Wonderful and Evolution Fresh (Starbucks). Vita Coco is listed as an emerging player.
Does Ceres Fruit Juices have an API?
No public API is recorded for Ceres Fruit Juices.
What industry is Ceres Fruit Juices in?
Ceres Fruit Juices's product category is Exotic Fruit Juice Beverages. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of AFAKAFAB, Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate). Its NAICS code is 3114 and its SIC code is 2080.