Gabrielle

What Gabrielle does

Gabrielle Paris is a French home décor and lifestyle brand founded in 2016 and headquartered in Villeneuve d'Ascq, France, operating as a privately held EURL with registered capital of approximately €25,000–€31,250 and 11–50 employees. The product portfolio spans four categories: furniture (sofas, dining tables, coffee tables, consoles, desks, chairs, armchairs, poufs); decoration (cushions, curtains, rugs, mirrors); home linen (bedding and table linen); and accessories (bags, pouches, scarves, scrunchies, foutas, and a kids collection). Manufacturing is geographically dispersed: linen products are sourced from Portugal, bags from India, and cushions from France, with materials including OEKO-TEX® certified fabrics and Master of Linen® certified linen. The founder and Publication Director is Julie Sauvage, who appears to lead the business as a single named principal with no disclosed institutional investor involvement.

The commercial model is omnichannel: a direct-to-consumer e-commerce storefront at gabrielle-paris.com with French/English language support and worldwide delivery claims; a dedicated B2B wholesale portal at b2b.gabrielle-paris.com serving retailers and resellers; and a physical showroom at 52 Rue MontMartre in Paris. The technology stack is built on PrestaShop e-commerce software with payment processing through CIC Bank/Monetico and PayPal, SSL-secured checkout, Google Analytics for audience measurement, and third-party hosting via ONLINE SAS with development support from agency FRACTORY. Distribution to 13 European countries for furniture is enabled through a white-glove delivery partnership with Guisnel covering assembly and installation.

Monetization is pure transactional retail with one-time unit pricing across a broad range (accessories from roughly €7.80 up to sofas at approximately €4,970), supported by a €150 free-delivery threshold and a 3-installment interest-free payment option. Marketing relies on organic Instagram (@gabrielle.paris), email newsletters with a 10%-off first-order incentive, SEO-optimized category pages, and an editorial "The Magazine" content vertical. The "GABRIELLE" brand is registered with INPI under trademark no. 4217432, and the company holds RCS registration 818 438 590. Revenue is not publicly disclosed, and there are no funding rounds on record, indicating a bootstrap, founder-financed operating profile.

Name

Gabrielle

Legal name

GABRIELLE

Website

https://gabrielle-paris.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gabrielle Paris is a French home décor e-commerce brand founded in 2016 by Julie Sauvage, selling furniture, cushions, curtains, bedding, and accessories via its DTC site, a B2B wholesale portal, and a Paris showroom across 13 European countries.

Ownership category

akta.pro rank

Product category

Home Décor & Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), All Other Home Furnishings Retailers (449129), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Apparel & Accessory Stores (5600), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

akta.pro secondary industries

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Luxury Leather Goods & Handbags (CRAKAFAB), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Home decor products
• French home furnishings
• Home linen textiles
• Decorative cushions
• Lifestyle furniture accessories

Headquarters

HQ city

Villeneuve

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Retail: Gabrielle Paris generates revenue through direct online sales of home décor, furniture, home linens, and accessories to consumers via its owned e-commerce storefront. Products are sold as one-time purchases with pricing ranging from budget accessories to premium furniture pieces.
2. Wholesale B2B Sales: The company operates a separate B2B wholesale portal (b2b.gabrielle-paris.com) serving retailers and business customers who purchase Gabrielle Paris products for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gabrielle Paris designs, sources, and sells French-style home décor, furniture (sofas, tables, seating, poufs), home linens (bedding, table linens, curtains in linen and cotton), and accessories (bags, pouches, scarves, scrunchies). The brand sells directly to consumers via its own e-commerce storefront and to retailers through a dedicated wholesale portal, emphasizing signature stripe and Vichy patterns, OEKO-TEX® certified materials, and French/European manufacturing.

Product overview

Gabrielle Paris is a French home décor and lifestyle brand offering a unified e-commerce platform for decoration, furniture, home linens, and accessories. The product portfolio centers on furniture (sofas, tables, seating, poufs), decorative cushions (various materials and patterns), window treatments (curtains in linen and linen voile), bedding (duvet covers, sheets, pillowcases), table linens, and a comprehensive accessories line including bags, pouches, scarves, and children's items. Many products feature signature stripe and Vichy check patterns. The brand emphasizes craftsmanship, OEKO-TEX® certified materials, and French/European manufacturing (linen products from Portugal, bags from India, cushions from France). Items are available with personalization options including embroidery.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• CIC Bank / MoneticocoreTechnology or IntegrationPayment processing partner providing secure credit card transaction handling through Monetico payment system integrated into the e-commerce platform.
• PayPalcoreTechnology or IntegrationOnline payment gateway enabling customers to pay securely using PayPal accounts without sharing financial information directly with Gabrielle Paris.
• GuisnelcoreChannel Partner/ Reseller/ DistributorFurniture delivery partner handling white-glove delivery, assembly, and installation services for furniture items in France, Belgium, Luxembourg, Netherlands, Germany, Austria, Denmark, Portugal, Spain, United Kingdom, Switzerland, Sweden, and Norway.
• ONLINE SAScoreTechnology or IntegrationWebsite hosting provider for gabrielle-paris.com, located in Paris with servers at BP 438 - 75366 Paris CEDEX 08.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Caravane: Paris-based home and lifestyle brand selling furniture, lighting and textiles with a similar French craftsmanship / natural-materials aesthetic. Comparable mid-premium positioning and curated, lifestyle-led merchandising.
• Anthropologie: Lifestyle retailer with strong home category (furniture, bedding, decorative accessories) and editorial brand storytelling. Comparable mix of home goods and personal accessories, and similar premium-but-accessible aesthetic.
• Maisons du Monde: French home furnishings retailer offering furniture, décor, linens and accessories across multiple European countries. Direct competitor in category, price band (mid-premium) and target customer (style-conscious homeowners).
• Westwing: European online home and living retailer with curated furniture, décor and accessories assortment. Comparable direct-to-consumer e-commerce model, European delivery footprint and discount-driven promotional cadence.
• The Conran Shop: Multi-channel premium home furnishings retailer (UK-origin) selling furniture, textiles and decorative accessories with a design-led assortment. Comparable curation model, premium price positioning and lifestyle brand identity.
• Toast: UK-based lifestyle brand selling home textiles, furniture and accessories with a focus on natural materials and craftsmanship. Highly comparable in product mix (linens, cushions, curtains, home accessories) and editorial-led brand building.
• AM.PM: La Redoute Group's premium home furnishings brand selling furniture, linens and decorative accessories with a strong French design identity — directly comparable in assortment and positioning to Gabrielle.

Broad incumbents

• Zara Home: Global home textiles and accessories concept from Inditex. Overlaps with Gabrielle's cushions, curtains, table linen and accessories assortment, though at mass-market price points and scale.
• H&M Home: Global home textiles and accessories retailer operating online and through dedicated stores. Direct overlap on cushions, bedding, curtains and decorative accessories at more accessible price points.
• La Redoute: Large French general-merchandise retailer with a substantial home and furniture category. Overlaps with Gabrielle on furniture, linens and décor but operates at much larger scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gabrielle.paris
• LinkedInlinkedin.com/company/gabrielle-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabrielle