What AM.PM does

AM.PM is a German-headquartered private company founded in 2010 that designs, manufactures, and distributes premium bathroom fixtures and furniture, including mixers, toilets, showers, bathtubs, mirrors, and accessories. The product portfolio spans 14 distinct bathroom collections (Flash, Func, Gem, Hit, Inspire V2.0, Like, Spike, Spirit V2.0, X-Joy, X-Joy S, Play, Sunny, Above, Libre) developed in collaboration with four external design studios: GP designpartners (Austria), Brandis (Germany), DanelonMeroni (UK/Italy), and Design3 (Germany). The company has built six proprietary technologies, including the patented Touch3 Cartridge (a 3-way diverter with temperature memory), TouchReel push-and-turn controls, MultiDock modular mounting, FlashClean rimless toilet geometry, and EasyClean anti-soil ceramic coating.

The company operates through a multi-channel distribution model combining company-owned Brand Centers in Berlin and Budapest, direct-to-consumer e-commerce via am-pm.be, and an extensive third-party distributor and retailer network spanning Germany, the UK, Ukraine, Latvia, Lithuania, Slovakia, China (notably through Red Star Macalline), and Oman (via Rawaea Al-Manal Trading). End customers are split between residential consumers seeking premium design at accessible prices (primary segment) and commercial/hospitality buyers needing durable, hygienic fixtures (secondary segment).

AM.PM is privately held with no disclosed external funding, no M&A activity, and no parent company. The primary legal entity is AM.PM Europe GmbH (Berlin, HRB 136959 B), managed by I. Riel; a second entity, AM.PM AG, is also registered in Berlin. The brand has accumulated 100+ design awards over its 14-year history, including 61 Good Design Awards, 28 Red Dot Awards, and 17 iF Design Awards, positioning it as a design-led competitor in the accessible-premium bathroom fixtures segment.

Name

AM.PM

Legal name

AM.PM AG

Website

https://am-pm.be

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

AM.PM designs, manufactures, and distributes premium bathroom fixtures and furniture across 14 product collections, selling through multi-channel distribution spanning Europe, China, and the Middle East to residential and commercial customers seeking design-forward products at accessible prices.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

NAICS

Plastics Plumbing Fixture Manufacturing (326191)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Bathroom fixtures
• Sanitary ware
• Bathroom faucets
• Bathroom furniture
• Shower systems

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices45 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Fixtures Sales: Primary revenue from selling premium bathroom fixtures including mixers, toilets, showers, and accessories through multiple channels. Products are sold at accessible price points while maintaining high quality and emotional design.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

AM.PM designs, manufactures, and sells premium bathroom fixtures including mixers, toilets (wall-hung and floor-standing), shower systems, bathtubs, bathroom furniture, mirrors, and accessories. The company offers 14 distinct design collections (Flash, Func, Gem, Hit, Inspire V2.0, Like, Spike, Spirit V2.0, X-Joy, X-Joy S, Play, Sunny, Above, Libre) combined with proprietary technologies such as TouchReel controls, patented Touch3 cartridge, and FlashClean rimless toilets. Products combine German engineering quality with emotional design at accessible price points.

Product overview

AM.PM is a bathroom products company offering 14 distinct bathroom collections plus innovative technologies. Collections include Flash (minimalist functionality), Func (clever storage solutions), Gem (hexagonal value), Hit (geometric simplicity), Inspire V2.0 (smart TouchReel technology), Like (contemporary affordable), Spike (bold individuality), Spirit V2.0 (innovation-packed), X-Joy (high design accessible), X-Joy S (enhanced X-Joy), Play (light contemporary), Sunny (bright affordable), Above (spacious budget), and Libre (minimalist sanctuary). Supporting technologies include TouchReel intelligent controls, Unique Hygiene Solutions, Touch3 cartridge with temperature memory, MultiDock modular installation system, FlashClean rimless toilet technology, and EasyClean anti-soil coating. The portfolio covers bathroom mixers, showers, toilets (wall-hung and floor-standing), WC sets, bathtubs, furniture, mirrors, and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Flash Bathroom Collection Clean, minimalist bathroom collection featuring wall-hung WCs, basin mixers, bath-shower mixers, shower mixers, ShowerSpots, WC sets, sink bases, bathroom sinks, shower sets, hand showers, and floor-standing WCs. Designed for everyday use with functionality and flexibility for residential bathrooms.
• Func Bathroom Collection Functionality-focused bathroom collection with clever storage solutions, smooth control mechanisms, and enjoyable user experience. Includes bathroom mixers, concealed installations, wall-hung WCs, WC sets, sink bases, kitchen mixers, floor-standing WCs, hand showers, and product sets for residential use.
• Gem Bathroom Collection Distinctive hexagonal-shaped bathroom collection with strong value positioning. Features basin mixers, bath-shower mixers, shower mixers, towel hooks, soap dishes, glass tumblers, toilet paper holders, toilet brushes, towel rails, wall-hung WCs, shower sets, concealed installations, hand showers, ShowerSpots, floor-standing WCs, WC sets, sink bases, bathroom sinks, furniture kits, mirrors, pencil case cabinets, shower cabins, and niche doors.
• Hit Bathroom Collection Clear lines and functional design bathroom collection featuring smooth surfaces and geometric shapes. Includes basin mixers, bath-shower mixers, shower mixers, product sets, ShowerSpots, wall-hung WCs, shower sets, hand showers, WC sets, sink bases, bathroom sinks, mirrors, and furniture kits for residential bathrooms.
• Inspire V2.0 Bathroom Collection Smart designer bathroom collection with advanced features including TouchReel intelligent push-and-turn control option on select mixers and toilet seats. Features towel hooks, soap dishes, soap dispensers, glass tumblers, other accessories, toilet paper holders, toilet brushes, towel rails, wall-hung WCs, and basin mixers.
• Like Bathroom Collection Contemporary design bathroom collection with attractive pricing. Includes basin mixers, bath-shower mixers, shower mixers, ShowerSpots, shower sets, hand showers, concealed installations, kitchen mixers, product sets, wall-hung WCs, pencil case cabinets, furniture kits, niche doors, and floor-standing WCs.
• Spike Bathroom Collection Bold and stylish bathroom collection developed in AM.PM's own German design bureau, featuring eye-catching shapes and unexpected solutions. Includes basin mixers, wall-hung WCs, bath-shower mixers, ShowerSpots, WC sets, shower mixers, sink bases, bathroom sinks, and furniture kits.
• Spirit V2.0 Bathroom Collection Revolutionary bathroom collection packed with innovations and new technologies. Features wall-hung WCs, bath-shower mixers, hand showers, basin mixers, shower mixers, ShowerSpots, floor-standing WCs, WC sets, and bathtub 180 cm.
• X-Joy Bathroom Collection High design bathroom collection making everyday life extraordinary. Features basin mixers, bath-shower mixers, shower mixers, wall-hung WCs, shower sets, ShowerSpots, product sets, concealed installations, bidet mixers, kitchen mixers, WC sets, bathtub 180 cm, mirrors, floor-standing WCs, and shower cabins.
• X-Joy S Bathroom Collection New take on the iconic X-Joy bathroom collection with extraordinary design and latest innovations. Includes basin mixers, bath-shower mixers, shower mixers, wall-hung WCs, concealed installations, bidet mixers, WC sets, furniture kits, sink bases, kitchen mixers, and installations.
• Play Bathroom Collection Contemporary bathroom collection where lightness comes to life. Features shower mixers, hand showers, shower sets, basin mixers, bath-shower mixers, ShowerSpots, and product sets.
• Sunny Bathroom Collection Brightest collection in AM.PM's portfolio transforming bathrooms into personal places of strength and renewal. Features basin mixers, bath-shower mixers, floor-standing WCs, and ShowerSpots.
• Above Bathroom Collection Inexpensive expansive bathroom collection combining bold forms with fine lines to create a light and airy sense of space. Includes wall-hung WCs, ShowerSpots, hand showers, shower sets, basin mixers, shower mixers, and bath-shower mixers.
• Libre Bathroom Collection Minimalist bathroom collection blending soft curves with sharp geometric lines for a sleek, spacious feel. Reinventing minimalism with refined shapes that enhance openness and transform bathrooms into sanctuaries of effortless sophistication. Features wall-hung WCs.

Quantifiable outcome

• Touch3 cartridge expanded 90° control allows significant water savings compared to conventional 25° lever handles
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Red Star MacallinecoreChannel Partner/ Reseller/ DistributorMajor Chinese furniture and building materials retail chain providing prime showroom locations for AM.PM products across China. AM.PM operates showrooms in Red Star Macalline pavilions in Beijing, Shanghai, Shenzhen, Suzhou, and multiple other Chinese cities.
• DanelonMeroni StudiocoreStrategic or Co-development PartnerUK & Italy-based design studio collaborating on multiple AM.PM collections including Flash, Func, Gem, Hit, Like, X-Joy, X-Joy S, Above, Libre, and Spirit V2.0. Studio provides emotional design expertise for bathroom products.
• GP designpartnerscoreStrategic or Co-development PartnerAustrian design studio collaborating on Gem, Hit, Inspire V2.0, Like, X-Joy, X-Joy S, Spirit V2.0 collections. Studio brings distinctive hexagonal shapes and modern aesthetics to AM.PM product lines.
• Brandis StudiocoreStrategic or Co-development PartnerGerman design studio collaborating on Flash, Above, and Libre collections. Studio contributes German design sensibility and clean, minimalist aesthetics.
• Design3coreStrategic or Co-development PartnerGerman design studio collaborating on Func and Inspire V2.0 collections, and Spirit V2.0 updates. Studio provides functional design expertise.
• Leroy Merlin UkraineminorChannel Partner/ Reseller/ DistributorMajor French home improvement retailer operating in Ukraine with multiple locations. AM.PM products available through Leroy Merlin stores in Kiev.
• Epicentr UkrainecoreChannel Partner/ Reseller/ DistributorUkrainian DIY retailer with extensive network across Ukraine including Kiev, Vinnitsa, Volyn, Dnepr, Donetsk, Zaporozhye, Ivano-Frankivsk, Kropivnitskii, Lviv, Mykolaiv, Odessa, Poltava, Rivne, Sumy, Ternopil, Uzhgorod, Kharkiv, Kherson, Khmelnytskyi, Cherkasy, Chernihiv, and Chernivtsi.
• Novaya LiniyacoreChannel Partner/ Reseller/ DistributorUkrainian home improvement retailer with locations in Kiev region, Dnepr, Zaporozhye, Lutsk, Lvov, Odessa, Poltava, Kharkov, Kherson.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hansgrohe: German premium manufacturer of showers, mixers, and bathroom accessories with global distribution. Closely comparable to AM.PM on product category (mixers, showers), German engineering positioning, multi-channel distribution, and design-award reputation.
• Grohe (LIXIL): LIXIL-owned German brand producing faucets, showers, and bathroom systems at accessible-to-premium price points worldwide. Directly comparable to AM.PM in core mixers/showers category, mid-premium positioning, and global multi-region distribution.
• Duravit: German manufacturer of sanitary ceramics (toilets, basins), bathroom furniture, and wellness products with a strong design-led portfolio. Comparable to AM.PM on ceramic sanitaryware, integrated bathroom collections, and design-award-led marketing.
• Villeroy & Boch: European manufacturer of bathroom ceramics, mixers, furniture, and wellness products with broad international distribution. Overlaps with AM.PM across wall-hung WCs, basins, mixers, and bathroom furniture, with similar full-room specification model.
• Ideal Standard: European bathroom solutions company offering mixers, ceramics, and shower systems across residential and commercial segments. Comparable to AM.PM on full-bathroom portfolio, European distribution depth, and mid-premium positioning.
• Kludi: German manufacturer specializing in mixers, showers, and electronic faucet systems. Comparable to AM.PM on German engineering heritage, mixer-centric portfolio, and emphasis on smart/water-saving technology such as TouchReel equivalents.
• Dornbracht: German premium designer of fittings, showers, and accessories for residential and hospitality bathrooms. Comparable to AM.PM on design-led positioning, award-winning aesthetic, German quality perception, and integrated bathroom collections.

Broad incumbents

• Roca: Spanish-headquartered global bathroom brand with broad portfolio spanning ceramics, mixers, furniture, and accessories. Comparable to AM.PM on full-bathroom category coverage, multi-region distribution, and showroom/brand-center model.
• Toto: Japanese global leader in sanitary ware, especially rimless and washlet toilets. Comparable to AM.PM on FlashClean-style rimless toilet technology, premium sanitary ceramics positioning, and strong presence in Asian residential markets.

Regional players

• Hansa (Hansaindustrie): European mixer and shower brand with strong presence in Northern and Eastern Europe, including the Baltic states where AM.PM also distributes. Comparable on mixer-led portfolio and Eastern European distribution overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM.PM