Campaign To End Loneliness

What Campaign To End Loneliness does

The Campaign to End Loneliness is a UK-based non-profit initiative founded around 2010 and hosted by Sheffield Hallam University, operated in partnership with the What Works Centre for Wellbeing. Its mission is to reduce loneliness, particularly in later life, by producing evidence-based research, policy guidance and training that enable local authorities, commissioners, employers and community organisations to design and evaluate interventions. Core offerings include a suite of validated loneliness measurement instruments (UCLA three-item, the Campaign's proprietary measurement tool, De Jong Giervald 6-Item), training programmes (self-directed e-learning, bespoke corporate modules and the half-day Loneliness Learning Programme), flagship research publications (the 'Promising Approaches' framework with Age UK, 'Promising Approaches Revisited', the 'Built Environment' report and the Greater London Authority-commissioned London loneliness study), the Research and Policy Hub, and the 'Tackling Loneliness Hub' practitioner platform.

The Campaign generates income through a mix of individual donations (via the website and a 2026 Calendar product), corporate partnerships (Sky, Bristol Myers Squibb, TransPennine Express, Saga, Manilife, Togetherly), and grant-funded research (notably DCMS-commissioned evaluation reports). Distribution is primarily self-serve via website downloads of free reports and toolkits, complemented by the annual international conference, the Campaign Roadshow of regional events, the Loneliness Explored podcast, a fortnightly newsletter, blog content and direct engagement with local authorities and corporate partners. The technology layer is minimal — a WordPress-based website with Google Analytics — and the organisation's core 'platform' is its content library, measurement tools and partner network rather than a software product.

Name

Campaign To End Loneliness

Legal name

Campaign To End Loneliness

Website

https://campaigntoendloneliness.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Campaign to End Loneliness is a UK non-profit, hosted by Sheffield Hallam University, that produces evidence-based research, policy guidance, measurement tools and training programmes to help local authorities, commissioners, employers and community organisations reduce loneliness, particularly in later life.

Ownership category

akta.pro rank

Product category

Loneliness Research and Advocacy

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Loneliness research
• Policy advocacy
• Training programs
• Measurement tools
• Corporate partnerships

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: The campaign accepts donations through their website to support their mission of ending loneliness.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Campaign To End Loneliness is a UK-based initiative, hosted by Sheffield Hallam University, that delivers research, policy guidance, training programs, and validated measurement tools to help organisations and practitioners address loneliness in older age and across the population. It also runs the annual Campaign Roadshow, an international conference, the Be More Us movement, and corporate partnership programmes that fund and amplify its advocacy work.

Product overview

The Campaign to End Loneliness is a UK-based initiative hosted by Sheffield Hallam University that operates as a knowledge-sharing and advocacy organization rather than a traditional software product company. Its offerings include training programs (e-learning modules, bespoke organizational training, and the Loneliness Learning Programme half-day course), loneliness measurement and evaluation tools (UCLA scale, proprietary Campaign Measurement tool, and De-Jong Giervald scale), research publications (Promising Approaches Framework, Built Environment Report, London loneliness research), the Research and Policy Hub platform, corporate partnership services, and campaign movements such as Be More Us. The organization focuses on policy, research, and guidance rather than technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Be More Us: A movement from 2018 to 2020 to celebrate small moments of connection and help people feel more connected

Products and services

• Loneliness Training Programs Structured training offering comprising self-directed e-learning modules (Introduction to Loneliness), bespoke e-learning adaptations for organisational onboarding, and the Loneliness Learning Programme (half-day facilitated course), designed to equip staff in public-facing roles with skills to recognise and address loneliness.
• Loneliness Measurement and Evaluation Tools A suite of validated measurement instruments for assessing loneliness, including the UCLA three-item loneliness scale, the Campaign to End Loneliness Measurement tool (positively worded without explicit mention of loneliness), and the De-Jong Giervald 6-Item Loneliness Scale separating emotional and social loneliness.
• Research and Evaluation Services Research collaboration services supporting proposal development, acting as research advisors and co-researchers, and enabling dissemination of findings. Includes collaborations with the University of Glasgow, University of Sheffield, and London School of Economics.
• Corporate Partnerships Corporate partnership programme providing organisations with expert positioning on loneliness, including bespoke e-learning embedding, co-branded campaigns, and conference sponsorship. Established partnerships include TransPennine Express, Sky, Saga, Manilife, and Togetherly.
• 2026 Calendar A support calendar product sold to raise funds and awareness for the campaign.

Quantifiable outcome

• Over 400 NHS receptionists trained across England to support patients presenting with signs of loneliness
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

19 partnerships are on record, tiered major, core and minor.

• Bristol Myers SquibbmajorStrategic or Co-development Partner · 1 January 2020During COVID-19, partnered with the campaign to launch the #HaveAChat campaign as part of the Be More Us movement to promote connection during lockdown.
• What Works Centre for WellbeingcoreStrategic or Co-development PartnerThe Campaign to End Loneliness is hosted by the What Works Centre for Wellbeing. They collaborate on research, policy, and practice guidance, including joint publications and the Tackling Loneliness Hub platform.
• TransPennine ExpressmajorStrategic or Co-development PartnerCorporate partnership where TransPennine Express embedded the Campaign's Introduction to Loneliness e-learning module into their staff onboarding programme.
• SkymajorGTM or Marketing PartnerSky sponsored the 2023 international conference 'Tackling loneliness for a new era of connection'. Sky's Sky Up programme addresses digital equity and isolation.
• SagaminorStrategic or Co-development PartnerCorporate partner as part of the campaign's corporate partnership programme.
• ManilifeminorStrategic or Co-development PartnerCorporate partner as part of the campaign's corporate partnership programme.
• TogetherlyminorGTM or Marketing PartnerSponsor of the 2023 international conference.
• NHS Property ServicesmajorStrategic or Co-development PartnerPartnership to deliver the first-of-its-kind training enabling over 400 receptionists across England to support patients presenting with signs of loneliness.
• University of GlasgowminorStrategic or Co-development PartnerAcademic research partner collaborating on loneliness research.
• University of SheffieldminorStrategic or Co-development PartnerAcademic research partner collaborating on loneliness research.
• London School of EconomicsminorStrategic or Co-development PartnerAcademic research partner; LSE evaluated the Reconnections Social Impact Bond pilot in Worcestershire.
• Social FinanceminorStrategic or Co-development PartnerSocial Finance conducted a feasibility study on social impact bonds for loneliness reduction and launched the Reconnections Social Impact Bond trial in Worcestershire.
• Age UKmajorStrategic or Co-development PartnerJointly published the seminal 'Promising Approaches to reducing loneliness in later life' report in 2015.
• Reach VolunteeringminorStrategic or Co-development PartnerReferenced as a resource for volunteering opportunities to help people make new connections and address loneliness.
• Volunteering MattersminorStrategic or Co-development PartnerReferenced as a resource for volunteering opportunities to help people make new connections and address loneliness.
• Neighbourly LabminorStrategic or Co-development PartnerCo-authored the 'Reconceptualising Loneliness in London' report commissioned by the Greater London Authority.
• Civil Society ConsultingminorImplementation/ SI/ Consulting PartnerCommissioned by the campaign to develop the first version of the Loneliness Learning Programme in 2020.
• British Red CrossminorStrategic or Co-development PartnerPublished research on loneliness at work; referenced as part of the evidence base on loneliness.
• Greater London AuthoritymajorStrategic or Co-development PartnerCommissioned the 'Reconceptualising Loneliness in London' research report to explore the unequal distribution of loneliness across the capital.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Mind: UK mental health charity whose work intersects with loneliness as a determinant of mental wellbeing; thematically adjacent rather than direct competition.
• What Works Centre for Wellbeing: Research centre that co-manages CTEL and co-produces wellbeing measurement guidance; a strategic partner rather than competitor, with overlapping evidence-base audience.

Broad incumbents

• Age UK: The largest UK charity for older people, addressing wellbeing, loneliness, and social inclusion through advice, services, and partnerships; co-publisher with CTEL of the seminal 'Promising Approaches' report and overlapping mission scope.
• Friends of the Elderly: UK charity providing direct services and befriending to older people experiencing loneliness and isolation; comparable in target audience and service-led mission.
• Centre for Ageing Better: UK charity and research-backed organisation focused on ageing society; comparable in evidence-led, policy-influencing approach to improving later-life outcomes including tackling loneliness.
• Royal Voluntary Service: UK charity supporting older people in hospitals and communities, with programmes addressing loneliness and social isolation; comparable as an established charity focused on older adults and community connection.
• British Red Cross: UK humanitarian organisation with active research and programmes on loneliness, particularly post-COVID; comparable as a large incumbent social-services charity with overlapping policy and research agendas.
• Independent Age: UK charity providing advice, advocacy, and support for older people including those experiencing loneliness; comparable in target audience, advocacy-led model, and policy influence work.

Direct peers

• Re-engage: UK charity dedicated to tackling loneliness and social isolation among older people through social activities and volunteer-driven programmes; directly comparable in target audience, mission, and delivery model.

Emerging players

• Togetherly: Social-prescribing and community-connection platform addressing loneliness; comparable as a complementary emerging-player approach and a 2023 CTEL conference sponsor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/campaigntoendloneliness
• Xx.com/EndLonelinessUK
• LinkedInlinkedin.com/company/campaign-to-end-loneliness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Campaign To End Loneliness