What Ride to Work Day does

Ride to Work Day (legal name: Ride To Work; DBA: Ride To Work Day, Ride To Work, RTW) is a 501(c)(4) non-profit advocacy organization founded in 1989 and headquartered at 1730 W Superior St, Duluth, Minnesota. The organization's stated mission is to advocate for and support the use of motorcycles and scooters as practical everyday transportation, countering the perception that two-wheeled vehicles are solely recreational. It does this primarily by organizing an annual event — Ride to Work Day — held on the second Tuesday in June each year, with the next scheduled for June 8, 2027. The event encourages motorcyclists and scooter riders to commute to work collectively to demonstrate the scale and diversity of the riding community, reduce traffic congestion in cities, and prompt recognition from the general public and politicians.

The organization's product surface is non-commercial: it produces free downloadable advocacy materials (print advertisements, logos, pass-along cards, banners, proclamation templates, mayor letters, free-parking request templates), maintains an informational website with resources on lane sharing, lane filtering, and everyday utility riding, and operates a merchandise shop powered by WooCommerce selling RTW-branded clothing and promotional items. The merchandise shop and a donation page are the only revenue-generating components. Distribution is entirely digital and global, with materials available in multiple languages and across multiple state-level policy contexts. Andy Goldfine serves as the event organizer and is the organization's public-facing spokesperson, appearing on motorcycle-focused podcasts such as Wheelnerds, Cycle World Magazine, and Motocast.

Ride to Work's business model is a non-profit donation-and-merchandise model. As a 501(c)(4) social welfare organization, it is funded by individual donations and small merchandise sales, with no disclosed corporate sponsorships, grants, or institutional donors. It has no parent company, no subsidiaries, no funding rounds, and no disclosed revenue. The organization claims international reach, with active participation from riders worldwide and a dedicated RTW Europe presence at ridetowork.eu. Operating status is active, with 11-50 employees and continued annual event execution and state-level legislative advocacy on lane-splitting and lane-filtering laws.

Name

Ride to Work Day

Legal name

Ride To Work

Website

https://ridetowork.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Ride to Work Day is a 501(c)(4) non-profit advocacy organization that promotes motorcycles and scooters as everyday transportation through an annual event held on the second Tuesday in June, supported by free advocacy materials and city outreach resources.

Ownership category

akta.pro rank

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Accepts charitable donations to support advocacy operations and event promotion activities.
2. Merchandise Sales: Operates an online shop selling RTW merchandise including clothing and promotional items to supporters.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ride to Work Day is a 501(c)(4) non-profit advocacy organization that promotes motorcycles and scooters as practical everyday transportation through an annual awareness event held on the 2nd Tuesday in June. The organization distributes free promotional materials (logos, print ads, banners, pass-along cards), provides city-government resources (proclamation templates, mayor letters on free motorcycle parking), and operates a merchandise shop and donation platform to fund its advocacy operations.

Product overview

Ride to Work Day is a non-profit advocacy organization (501 c4) that organizes an annual Ride to Work Day event held on the 2nd Tuesday in June each year. The organization does not offer a software product platform; instead, it provides advocacy resources, print advertisements, downloadable artwork (logos, pass-along cards), city resources (proclamation templates, mayor letters), and informational content about motorcycle and scooter transportation. The organization operates a merchandise shop powered by WooCommerce for RTW-themed merchandise, but this is not a software product offering. The core offering is the annual awareness event combined with free advocacy materials and resources for motorcyclists and cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Ride to Work Day Event Annual advocacy event held on the 2nd Tuesday in June, encouraging motorcyclists and scooter riders worldwide to commute to work together to demonstrate the viability of motorcycles and scooters for everyday transportation. Open to individual riders and community participants at no cost.
• Free Propaganda Materials Free downloadable promotional resources including logos, pass-along cards, current-year print public service advertisements, website banner ads, and other artwork distributed to advocates and supporters for promoting Ride to Work Day.
• Resources for Cities Resources provided to city governments and transportation officials including RTW Day Letter to Mayors with Free Parking template, Proclamation template, and access to supporting proclamations from previous years. Designed for mayors, city council members, and municipal transportation departments.
• RTW Merchandise Shop Online merchandise store selling RTW-branded clothing and promotional items to supporters, operated via WooCommerce, with shipping based out of Duluth, Minnesota.
• Donation Program Charitable donation program accepting contributions to support Ride to Work Day's advocacy operations, event promotion, and educational outreach on motorcycle and scooter transportation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Motorcyclist Association (AMA): The largest US motorcyclist advocacy organization, focused on protecting motorcyclists' rights and promoting motorcycling. Direct peer as both target overlapping constituencies (motorcyclists, policymakers) and pursue comparable advocacy goals through public affairs activity.
• League of American Bicyclists: Non-profit advocacy organization promoting bicycling for transportation and recreation through National Bike Month and Bike to Work Day. Nearest structural analog to RTW Day in terms of mission, annual event cadence, and target advocacy outcomes.
• PeopleForBikes: National bicycling advocacy organization promoting cycling for transportation, recreation, and commerce. Highly comparable model — a non-profit that runs national awareness campaigns (Bike Month, Bike to Work Day) to advance two-wheeled commuting, addressing the same urban transportation policy themes as RTW Day.
• Motorcycle Riders Foundation (MRF): National motorcyclists' rights organization focused on federal and state-level advocacy on issues like lane splitting and helmet laws. Closely aligned mission and constituency with RTW Day, including promotion of motorcycling as transportation.
• ABATE: State-level motorcyclist rights organizations (A Brotherhood Aimed Toward Education) operating across multiple US states with shared advocacy, safety, and awareness programming. Direct peer as motorcyclist-led advocacy with similar grassroots event-based engagement.

Broad incumbents

• Motorcycle Industry Council (MIC): Trade association representing motorcycle manufacturers, dealers, and distributors, with broader industry promotion activities. Larger and more commercial than RTW, but pursues adjacent mission of expanding motorcycle usage and addressing rider-relevant policy.

Regional players

• Walk Bike Nashville: Regional advocacy organization promoting walking and bicycling in the Nashville metro area. Parallel mission and non-profit advocacy model for promoting two-wheeled commuting in a specific geography.

Others

• Strong Towns: National non-profit advocating for incremental, financially resilient urban development and transportation alternatives to car-centric infrastructure. Operates in adjacent advocacy space on transportation policy themes relevant to RTW Day's lane splitting and parking utilization work.
• Transportation Alternatives: New York-based advocacy organization promoting walking, cycling, and public transit as alternatives to car-centric transportation. Thematically aligned on urban transportation diversification and policy advocacy, though focused more on active transportation than motorcycling.

Emerging players

• National Motorists Association: Advocacy organization focused on driver rights, traffic law reform, and transportation policy. Comparable in operating as an advocacy non-profit engaging with transportation legislation and public policy, though focused on automobiles rather than two-wheelers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RideToWorkDay
• Instagraminstagram.com/rideto_work

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride to Work Day