P’tit Clown

Wholesale Party Suppliesptitclown.com

P'tit Clown is a French family-owned B2B wholesaler of costumes, party accessories, and festive articles, founded around 1984. It serves party supply retailers and event professionals in France and internationally with 4,000+ SKUs dispatched from a 6,000 m² Normandy warehouse.

Company typePrivate
Founded1984
HeadquartersTrois-villes, France
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What P’tit Clown does

P'tit Clown (legal entity SAS Ptit Clown) is a French B2B wholesale distributor of costumes, party accessories, and festive articles, headquartered in Torigny-les-Villes, Normandy. Founded around 1984 and family-owned, the company has operated for over 40 years as a dedicated supplier to party professionals in France and internationally, holding a 6,000 m² warehouse with 4,000+ product references in stock across year-round Permanent, seasonal Halloween, and seasonal Christmas/New Year catalogs. Sales are conducted exclusively to registered professional buyers through a gated B2B portal (pro.ptitclown.com) with hidden pricing, PCB (bulk packing condition) unit formats, and an always-available internal sales force, supported by 24/48-hour order dispatch.

The product portfolio spans adult and children's costumes, wigs, hats, masks, accessories (weapons, beards, jewelry, cotillons, headbands, dress-up kits), make-up (fake nails, eyelashes, contact lenses, face paints, tattoos), and decoration items (balloons, helium, candles, pinatas, animatronics, sparklers, aerosols). P'tit Clown holds exclusive French licenses for Brice de Nice, Robin des Bois, Petronix Defenders, and Lapins Crétins (Raving Rabbids), and distributes licensed ranges from Disney, Pokémon, Zelda, Super Mario, Sonic, Demon Slayer, Minecraft, and others. The company also develops proprietary own-brand ranges of costumes and festive items and offers white-label import services for buyer-branded products.

The business model is one-time wholesale unit pricing on bulk-packaged inventory, gated behind professional account registration, with revenue driven by repeat orders from party supply retailers, fancy dress shops, and event planners across France and abroad. Marketing is delivered through a dedicated B2B portal, an active blog, and organic presence on YouTube, LinkedIn, Instagram, and Facebook, with free product photography and video assets provided to resellers to support downstream sell-through. The firm remains privately held with no disclosed funding rounds, no subsidiaries, and no M&A activity on record.

P’tit Clown firmographics

Firmographics

Name: P’tit Clown
Legal name: SAS Ptit Clown
Website: https://ptitclown.com
Company type: Private
Founded year: 1984
Operating status: Operating
Headcount range: 11–50 employees
Short description: P'tit Clown is a French family-owned B2B wholesaler of costumes, party accessories, and festive articles, founded around 1984. It serves party supply retailers and event professionals in France and internationally with 4,000+ SKUs dispatched from a 6,000 m² Normandy warehouse.
Ownership category
akta.pro rank

P’tit Clown industry classification

Industry

Product category: Wholesale Party Supplies
SIC: Wholesale-Apparel, Piece Goods & Notions (5130), Costume Jewelry & Novelties (3960)
akta.pro primary industry: Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
akta.pro secondary industry: Special Effects & Theatrical Makeup (SFX, Stage/Film, Face Paint, Prosthetic Color) (CRABACAH)

Keywords

Wholesale costume distribution
Party supplies wholesale
Fancy dress wholesaler
Festive articles importer
Licensed character costumes

Where P’tit Clown is headquartered

Location

Headquarters

HQ city: Trois-villes
HQ country: France
HQ region: Europe

Offices1 record

Markets served

P’tit Clown business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

B2B Wholesale of Party Supplies: Wholesale distribution of costumes, accessories, decorations, and festive items exclusively to professional buyers (retailers, event planners, party supply shops). Revenue generated through product sales with quantities typically sold in bulk packaging (PCB - packing condition).

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Professional B2B pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

P’tit Clown product offering

Product offering

Core offering

P'tit Clown is a B2B wholesaler of fancy dress costumes and festive articles (wigs, hats, masks, accessories, makeup, decorations, balloons, helium, fireworks, and licensed character products) sold exclusively to professional buyers (party retailers, costume shops, event planners). The company maintains more than 4,000 references in stock at its Normandy warehouse, distributes across France and internationally with 24/48 hour dispatch, and offers exclusive licensed brands plus own-brand designs.

Product overview

P'tit Clown is a B2B wholesale company offering over 4,000 party supply references for professionals. The product portfolio includes: Costumes (adults and children), Perruques (Wigs), Chapeaux (Hats), Masques & Loups (Masks), Accessories (weapons, beards, jewellery, cotillons, clothing, glasses, headbands, dress-up kits), Maquillage (Make-up including fake nails, lenses, tattoos), Ambiance Déco (Decorations including balloons, helium, candles, animatronics, pinatas, aerosols), and Licensed Products (Disney Princess, Pokémon, Zelda, Super Mario, Sonic, Demon Slayer, Minecraft, and exclusive licenses: Brice de Nice, Robin Hood, Petronix, Lapins Crétins). The company organizes its offerings into Catalogs: Permanent (year-round), Halloween, and Noël/Nouvel An (Christmas). They also offer specialized lines like For Sure (humorous glasses), KPOP, Box (pre-packaged sets), and Costumes de Noël Luxe (luxury Christmas costumes). Their operation includes 6,000 m² of storage space with 24/48h dispatch capability.

Differentiator

Problem solved

Functional benefit

Products and services

Costumes (adults and children) Fancy dress costumes for adults and children across all themed occasions, including licensed character costumes, available wholesale to professional buyers.
Perruques (Wigs) Wigs in various styles, colors and themes sold wholesale for costume and dress-up applications.
Chapeaux (Hats) Themed, licensed and seasonal hats for adults and children, distributed wholesale.
Masques & Loups (Masks) Masks and eye masks for dress-up and costumes, for adults and children, distributed wholesale.
Accessoires (Costume accessories) Wholesale accessories including toy weapons, beards and moustaches, jewellery, cotillons, clothing items, glasses, headbands and dress-up kits.
Maquillage (Make-up) Wholesale make-up products including fake nails, eyelashes, contact lenses, face paints, sprays, face gems and tattoos for costume and party use.
Ambiance Déco (Party decorations) Wholesale party decorations including sparklers, tableware, animatronics, balloons, candles, helium, pinatas and aerosols.
Licensed Products (Licences) Wholesale licensed character products covering Disney Princess, Pokémon, Zelda, Super Mario, Sonic, Demon Slayer, Minecraft and exclusive licenses including Brice de Nice, Robin Hood, Petronix and Lapins Crétins (Raving Rabbids).
Catalogue Permanent Year-round wholesale catalog of core costume and party supply offerings available to professional buyers.
Catalogue Halloween Seasonal Halloween wholesale catalog featuring costumes, accessories and decorations themed around the holiday.
Catalogue Noël / Nouvel An Seasonal Christmas and New Year wholesale catalog featuring festive costumes, luxury Christmas costumes and holiday decorations.

Quantifiable outcome

4,000+ product references always in stock
+2 more outcomes

Companies that use P’tit Clown

Customer profile

Segments2 records

Ideal customer profiles2 records

P’tit Clown technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

P’tit Clown partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

P’tit Clown competitors and assessment

Company assessment

Others

Faire: Faire is a B2B wholesale marketplace connecting independent retailers with brands across party supplies, gifts, and lifestyle categories. It is adjacent to P'tit Clown as an enabling channel that targets the same downstream retailer customer base.

Direct peers

Widmann: Widmann is an Italian party supplies and costume company offering costumes and festive items to B2B customers. It competes with P'tit Clown across European wholesale channels with a similar product mix.
Forum Novelties: Forum Novelties is a US-based costume, masquerade, and party supplies manufacturer and wholesaler. It is comparable to P'tit Clown in the B2B distribution of costumes, masks, and party accessories.
Henbrandt: Henbrandt is a UK-based fancy dress costume wholesaler serving the party and events industry with a similar B2B model, broad product range (costumes, masks, accessories), and comparable customer base to P'tit Clown.
Boland: Boland is a UK party supplies and costume wholesaler offering fancy dress, hats, decorations, and party accessories to B2B customers. It is a directly comparable European party supply wholesaler to P'tit Clown.
Folat: Folat is a Netherlands-based party supplies company specializing in balloons, decorations, costumes, and party accessories for the wholesale market. It is directly comparable to P'tit Clown's decoration and party supply categories.
Procos: Procos is a German party and carnival costume wholesaler offering costumes, masks, and accessories to B2B customers. It is comparable to P'tit Clown in the European B2B costume and festive supply market.
Smiffy's: Smiffy's is a leading UK-based fancy dress and costume wholesaler and manufacturer with a comparable B2B product portfolio (costumes, wigs, accessories, party supplies) and similar licensed plus own-brand assortment strategy to P'tit Clown.

Broad incumbents

Rubie's Costume Company: Rubie's is the world's largest costume manufacturer and wholesaler, offering licensed character costumes, masks, and accessories globally. It overlaps heavily with P'tit Clown's wholesale costume distribution and licensing-heavy model, but operates at a much larger scale.
Amscan: Amscan is one of the largest global manufacturers and distributors of party goods including costumes, decorations, tableware, and balloons. It serves a broader market than P'tit Clown but overlaps significantly in B2B party supply wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

P’tit Clown compliance and trust

Trust signal

Compliance3 records

P’tit Clown financial estimates

Financial estimate

Revenue estimate

Valuation estimate

P’tit Clown leadership team

Management profile

Number of profiles

P’tit Clown funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

P’tit Clown M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P’tit Clown

What does P’tit Clown do?

Is P’tit Clown a public or private company?

P’tit Clown is a private company. It is classified as family owned and is currently operating.

When was P’tit Clown founded?

P’tit Clown was founded in 1984. It employs 11 to 50 people.

Where is P’tit Clown based?

P’tit Clown is headquartered in Trois-villes, France, in the Europe region.

How does P’tit Clown make money?

One revenue line is on record: B2B Wholesale of Party Supplies.

Who are P’tit Clown's main competitors?

Faire is listed as an others. Direct peers are Widmann, Forum Novelties, Henbrandt, Boland, Folat, Procos and Smiffy's. Broad incumbents are Rubie's Costume Company and Amscan.

Does P’tit Clown have an API?

No public API is recorded for P’tit Clown.

What industry is P’tit Clown in?

P’tit Clown's product category is Wholesale Party Supplies. Its primary akta.pro industry code is CRAOADAJ, Sustainable / Ethical Apparel & Accessories Wholesale, with a secondary code of CRABACAH, Special Effects & Theatrical Makeup (SFX, Stage/Film, Face Paint, Prosthetic Color). Its SIC code is 5130.