Fresko

Name

Fresko

Website

https://fresko.bg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Fresko is a Bulgarian online supermarket founded in 2016 and headquartered in Burgas, Bulgaria. It sells groceries and household items and offers home delivery to Bulgarian consumers through its website fresko.bg.

Ownership category

akta.pro rank

Headquarters

HQ city

Burgas

HQ country

Bulgaria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

Fresko is an online supermarket (Fresko.bg) that sells groceries and household items directly to consumers and delivers them to their homes. The company operates in Bulgaria under the tagline "The store in your home!" indicating a focus on convenient at-home grocery fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Online grocery shopping (Fresko.bg) Online supermarket storefront selling groceries and household items to Bulgarian consumers for home delivery.
• Home delivery service Last-mile delivery of ordered groceries and household goods to customers' homes in Bulgaria.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• T Market: Bulgarian regional food retailer with online shopping; a closer comparator to Fresko's regional Bulgarian footprint and online supermarket model.
• Rohlik Group: Leading CEE online grocery operator headquartered in the Czech Republic with operations across multiple CEE markets; relevant comparable as a scaled pure-play online grocer targeting similar shopper behavior.

Others

• Wolt: Delivery platform active in Bulgaria that brokers grocery and household item delivery; an adjacent competitor addressing the same 'store in your home' convenience proposition as Fresko.
• Glovo: Multi-category delivery platform operating in Bulgaria with a sizable grocery vertical; competes with Fresko on convenience, speed, and assortment variety through partnered stores.

Broad incumbents

• Lidl Bulgaria: German discount grocer with an extensive Bulgarian store network; competes on price-led grocery and has been expanding click-and-collect and delivery capabilities that overlap with Fresko's offering.
• Fantastico: One of the largest Bulgarian-owned supermarket chains with a strong store base and online ordering; serves a comparable urban grocery shopper and offers delivery options overlapping with Fresko.
• CBA Bulgaria: Bulgarian grocery retail chain of convenience-format and supermarket stores; competes for everyday grocery baskets and increasingly for online/digital share alongside Fresko.
• BILLA Bulgaria: Austrian-origin supermarket chain (REWE Group) operating dozens of Bulgarian stores and an online shop; directly comparable to Fresko's online supermarket proposition with broader assortment and brand recognition.
• METRO Bulgaria: Cash-and-carry and food service distributor with B2C online operations in Bulgaria; competes with Fresko for household and grocery basket spend, particularly from small businesses and bulk households.
• Kaufland Bulgaria: Leading international hypermarket chain operating in Bulgaria with a nationwide store footprint and an online ordering service; competes with Fresko on grocery assortment, pricing, and home delivery.

Market position

Customer concentration

• Facebookfacebook.com/fresko.bg
• LinkedInlinkedin.com/company/fresko-bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresko