Castle Green

What Castle Green does

Castle Green is a historic 1898 Moorish Colonial and Spanish Victorian landmark located at 99 South Raymond Avenue in Pasadena, California, operating as a single-property venue rental business. The seven-story structure, designed by architect Frederick L. Roehrig as the annex for the original Hotel Green, features original period details including the oldest man-operated wrought iron elevator on the West Coast, hand-carved fireplace mantles, faux marbleized paneling, and the property's iconic illuminated domes. The building is listed on the National Register of Historic Places (since 1982), designated a State Historical Monument, and a Pasadena Treasure. The building also contains 25+ privately owned condominium units established as cooperative apartments in 1926.

The business serves three primary customer segments: wedding couples (the principal segment), corporate and social event planners, and photography/film production professionals. Revenue is generated through flat-fee venue rentals with day-of-week pricing differentiation ($8,000-$14,000 per event depending on weekday vs. Saturday), hourly and daily photo shoot rentals ($500-$750/hour, $3,000/day), film production location rentals, and periodic public tours and ticketed fundraising events such as the 125th Anniversary Gala ($150/ticket). The go-to-market is direct-to-consumer via the venue's website, virtual 360VR tour, social channels (Instagram and Facebook), email inquiries, and a preferred vendor referral network. Castle Green operates a one-event-per-day exclusivity model and offers flexible vendor and BYOB alcohol policies with no food and beverage minimums, distinguishing it from in-house catering venue competitors.

The operation is lean with 1-10 employees and is supported by Friends of Castle Green, a 501(c)(3) non-profit established in 1993 that funds historic restoration. The core technology is the historic architecture itself rather than any proprietary software platform, and there are no AI, API, or integration capabilities disclosed. Revenue figures are not publicly disclosed. The business model is mature, asset-heavy, and constrained by the physical capacity of one venue.

Name

Castle Green

Legal name

Castle Green

Website

https://castlegreen.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

1–10 employees

Short description

Castle Green operates a historic 1898 Moorish Colonial landmark venue in Pasadena, California, renting the property for weddings, special events, photo shoots, and film productions on a flat-fee basis. The building also houses 25+ private condominiums and is supported by a preservation non-profit.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Historical Sites (71212), Amusement, Gambling, and Recreation Industries (713)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Wedding Planning (HSACABAD)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Historic event venue
• Wedding venue rental
• Filming location rental
• Photo shoot venue
• Corporate event space

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Wedding venue rental: Flat fee venue rental for weddings with pricing varying by day of week (Friday $11,000, Saturday $14,000, Sunday $11,000, Weekdays $8,000, December Weekdays $9,000). Includes entire ground floor access, tables, chairs, bars, piano, event supervisor, security, and bridal room. No food/beverage minimums, no corkage fees, clients can provide own alcohol.
2. Special event venue rental: Flat fee venue rental for corporate events, galas, non-profits, holiday parties, and celebrations of life. Same pricing structure as weddings.
3. Photo shoot venue rental: Hourly and daily rates for photography sessions: $500/hour (2-hour minimum, crew up to 15), $750/hour (2-hour minimum, crew 16+), $3,000/day (8am-5pm). Insurance required: $1 million general liability with Castle Green listed as additionally insured.
4. Event merchandise sales: Sale of tickets to events such as the 125th Anniversary Gala ($150 per ticket), with proceeds designated for historic restoration.
5. Public tours: Self-guided tours of the Castle Green building including private condominiums, Penthouse, and iconic Bridge, with carol singers, DJ, and photobooth. Proceeds support historic restoration and preservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Castle Green rents out its 1898 historic Moorish Colonial and Spanish Victorian landmark in Pasadena as an exclusive venue for weddings, corporate and social events, photo shoots, and film/TV productions under a flat-fee, one-event-per-day model. Pricing is structured by day of week (e.g., Saturday weddings $14,000; weekdays $8,000) and includes use of tables, chairs, bars, event supervisor, security, and bridal room, with clients free to bring their own alcohol and caterers. The property also generates ancillary revenue from public castle tours and branded event merchandise such as the 125th Anniversary Gala.

Product overview

Castle Green is a historic 1898 Pasadena venue offering venue rental services for weddings, special events, photo shoots, and filming productions. The company operates a single-property venue model with flat-fee rental pricing that includes tables, chairs, bars, and event supervision. Additional offerings include public tours (Holiday Tour and Spring/Summer Tour) and branded event merchandise. The venue features multiple event spaces including a Ballroom (up to 200 seated), Grand Salon with Steinway Grand piano, Moorish and Turkish rooms, outdoor lawns and veranda, and an iconic bridge. A 360VR Tour is available for virtual property preview. Castle Green partners with exclusive caterers and a vetted preferred vendor network for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue Rental Full-day venue rental for wedding ceremonies and receptions at the historic 1898 Castle Green in Pasadena, including use of the ballroom, cocktail rooms, salon with grand piano, outdoor lawns, and veranda. Pricing is a flat fee varying by day of week (Saturday $14,000, Friday/Sunday $11,000, Weekdays $8,000, December Weekdays $9,000), with tables, chairs, bars, event supervisor, security, and bridal room included, and BYOB alcohol and flexible caterer policies.
• Special Events Venue Rental Venue rental for corporate events, non-profit galas, holiday parties, studio events, and celebrations of life at the Castle Green property. Flat-fee pricing with no food and beverage minimums and access to lobby, salon, Moorish and Turkish rooms, ballroom, veranda, and outdoor lawns.
• Photo Shoot Location Rental Hourly and daily rental of the Castle Green property for still photography sessions including fashion shoots, wedding and engagement photography, and catalog spreads. Priced at $500/hour for crews up to 15, $750/hour for crews of 16+, or $3,000/day (8 AM-5 PM) with required $1M general liability insurance. Available spaces include vintage salon, Moorish and Turkish rooms, ballroom, veranda, koi pond, and the iconic bridge.
• Filming Location Rental Film and video production location rental at the historic Castle Green property, marketed separately through the Filming Marketing Director (Jan Cady). Suitable for movies, TV, and commercial productions leveraging the building's historic Moorish Colonial and Spanish Victorian architecture.
• Castle Public Tours Public access tours of Castle Green hosted twice a year by the Friends of Castle Green, including the Annual Holiday Tour in December and the Annual Spring/Summer Tour. Self-guided tours cover 25+ private condominiums, the Penthouse, and the iconic Bridge interior, with proceeds supporting historic restoration and preservation.
• 125th Anniversary Gala Ticket

Quantifiable outcome

• Ballroom capacity: 200 seated / 300 standing guests
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Friends of Castle GreencoreOthers · 1 January 1993A 501(c)(3) support organization formed in 1993 to raise funds for historic restoration to Secretary of Interior standards and raise awareness of the Castle Green's significance in Pasadena history. Proceeds from public tours and events support preservation efforts.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Carondelet House: Historic 1928 Italianate mansion in Los Angeles operated as a wedding and special event venue. Comparable pricing tier, similar flat-fee structure, and identical single-event-per-day exclusivity model.
• Calamigos Ranch: Malibu-area luxury wedding and event venue offering multiple event spaces with full-service packages. Comparable premium positioning and mid-to-high-end wedding customer, though more spread across multiple venues.
• The Paramour Estate: Silver Lake historic estate offering full-property wedding buyouts with on-site coordination and premium flat-fee pricing. Directly comparable in target customer (mid-to-high-end weddings) and LA geography.
• The Ebell of Los Angeles: Historic Wilshire Boulevard clubhouse operated for weddings, galas, and cultural events. Comparable venue-of-the-arts positioning and similar reliance on heritage architecture for premium pricing.
• Vibiana: Downtown Los Angeles historic cathedral repurposed as a high-end wedding and corporate event venue. Shares Castle Green's model of monetizing a landmark building through exclusive event rentals and a single-event-per-day policy.
• Greystone Mansion: Historic Beverly Hills mansion operated as a wedding and special event venue with comparable flat-fee rental model, single-event-per-day exclusivity, and one-of-a-kind heritage positioning. Directly comparable to Castle Green in use case, customer profile, and Southern California market.

Broad incumbents

• The Langham Huntington, Pasadena: Luxury hotel in the same Pasadena market that hosts weddings and corporate events as part of a broader hospitality offering. Overlaps in customer base and geography but offers lodging plus events rather than venue-only.
• The Ritz-Carlton, Pasadena: Local luxury hotel offering wedding and corporate event space in the same Pasadena market. Competes for the same corporate gala and wedding segment but as part of a broader lodging operation.
• Millennium Biltmore Hotel Los Angeles: Historic downtown Los Angeles luxury hotel that has long served as a wedding and gala venue. Comparable heritage positioning and premium event customer, though anchored by lodging and broader meeting/event business.

Regional players

• Heritage Square Museum: Los Angeles historic site complex that monetizes heritage buildings through public tours and select event rentals. Comparable historic-landmark operating model and LA geography, but with a stronger museum focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/castlegreen
• Instagraminstagram.com/thecastlegreen
• Xx.com/castlegreen
• LinkedInlinkedin.com/company/castle-green

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Green