Overmat Industries

Name

Overmat Industries

Legal name

Overmat Industries B.V.

Website

https://overmat.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Floor Treatment Products and Machinery

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Carpet, Upholstery & Floor Care (Strip/Wax/Polish) (IMAIADAL)

akta.pro secondary industries

Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC), Floor All-Purpose Cleaners (Multi-Surface Floor) (CRAJAMAD), Floor Cleaners (Hard Floors) (CRAJACAC)

Keywords

• Floor treatment products
• Wooden floor finishes
• Concrete floor polishing
• Floor sanding equipment
• Floor maintenance solutions

Headquarters

HQ city

Waspik

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Floorservice Product Sales: Develops and produces oils, lacquers, pretreatments, cleaning and maintenance products for wooden floors under the Floorservice brand. Products sold for manual, professional, and industrial application.
2. Overmat Machine and Tool Sales: Wide range of floor treatment machines and accessories including concrete cutters, sanders, strippers, and branded tools. Products sourced from partners and sold alongside proprietary accessories.
3. Industrial Custom Collections: Custom collection development for parquet producers allowing tailor-made color and product specifications for industrial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Overmat Industries develops, manufactures, and distributes floor treatment products and machinery for the professional market. Under the Floorservice sub-brand the company produces oils, lacquers, pretreatments, and cleaning products for wooden floors. Under the Overmat sub-brand it supplies machines, diamond tools, impregnation products, and accessories for processing concrete, natural stone, terrazzo, and cast floors. It also offers industrial custom-collection development for parquet producers.

Product overview

Overmat Industries operates as a floor treatment specialist with two main sub-brands: Floorservice for wooden floors and Overmat for concrete/natural stone/hard floors. The Floorservice brand encompasses oils (Hardwax-oil 2K, Classic, FF, Pro in various colors), lacquers (Floorcoat High-Line, Pro-Line, Primer-Line, Nature Protect Premium 2K), pretreatment products (Prime Old, Prime Stain, Prime Weathered series), cleaning/maintenance products, outdoor wood oils, application materials (rollers, mops, T-holders, Doodle Bug holders), machines (Woodboy 4000/32-3, Floorboy XL series), and pads/abrasives. The Overmat brand covers concrete processing machines, tools and accessories (diamond tools, drive discs, scarifiers), impregnation products (Twister pads in various grit levels, Twister Hybrid system, Obtego impregnation line), and Husqvarna Superfloor. The company also offers industrial custom collection services for parquet producers. All products are complemented by professional advice and machine accessories from partner brands including Woodboy, Husqvarna, HTC, Airtec, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Floorservice: Brand for products and machines for wooden floors, including oils, lacquers, pretreatments, cleaning and maintenance products, and application materials.
• Overmat

Products and services

• Floorservice wooden-floor product line Overmat's sub-brand for wooden floor treatment, comprising oils, lacquers, pretreatments, cleaning/maintenance products, applicators, machines, pads and sanding materials for manual, professional, and industrial applications on wooden floors.
• Overmat hard-floor product line Overmat's sub-brand for hard floor processing, comprising machines (concrete cutters, sanders, strippers, polishers), tools and accessories, impregnation/protection/cleaning products, and the Husqvarna Superfloor polishing system for concrete, natural stone, terrazzo, and cast floors.
• Woodboy 4000/32-3 single-disc machine Multi-functional single-disc machine (1500W, 220V, 32kg) for sanding, cleaning, buffing, polishing floors and removing carpet residues; supports an optional 12.5kg increment weight and vacuum kit. Distributed exclusively in Benelux by Overmat.
• Floorboy XL 350 single-disc machine Single-disc machine for cleaning and maintaining wooden floors, also suitable for private household, stone, linoleum and other hard surfaces.
• Husqvarna HTC Duratiq T5 three-disc machine Three-disc machine for processing concrete, natural stone, and hard floors, distributed in Benelux by Overmat.
• Husqvarna PG 690 RC remote-controlled floor grinder Remote-controlled floor grinder for concrete, natural stone, and hard floor processing. Distributed in Benelux by Overmat.
• National Flooring Equipment 6280 HD Gladiator floor stripper Heavy-duty floor stripper for removing glued floor coverings, parquet floors, and tiles. Distributed in Benelux by Overmat.
• AIRBO NTD570 fine dust vacuum cleaner Professional fine dust vacuum cleaner (Kit BS30) for dust control during floor-treatment operations. Distributed in Benelux via the AIRBO partnership added in January 2025.
• Vac-1 Unit dust extraction system Professional dust extraction system with by-pass cooling, 3-filter system, stainless steel boiler, 15L capacity, including hose, for floor-treatment applications.
• Hardwax-oil (2K and FF) — Floorservice hard wax-oil system Two-component hard wax-oil based on vegetable oils and waxes (allowing wood to breathe with durable protection) and the FF variant that delivers a fully oil-treated floor with lacquered-floor properties. Intended for wooden floors.
• Floorcoat High-Line FC 82 2K lacquer Two-component lacquer for professional wooden floor finishing with high durability, sourced via the Floorcoat HGH partnership and offered under the Floorservice brand.
• Nature Protect Premium 2K lacquer Two-component lacquer providing premium protection for wooden floors under the Floorservice brand.
• Prime Old Black reactive pretreatment stain Reactive stain for pre-treatment of parquet and wooden planks to achieve aging and graying effects on oak, part of the Floorservice pretreatment range.
• Nature Care cleaning product for lacquered floors Cleaning agent used as part of the maintenance regimen for lacquered wooden floors under the Floorservice brand.
• Teak and Garden Furniture Oil Oil product for outdoor wood maintenance, helping wood retain its natural appearance. Part of the Floorservice outdoor wood range.
• Twister Diamond Cleaning Pads (White / Yellow / Red) Nonwoven pads made from recycled PET impregnated with microscopic diamonds bound in resin, supplied in White (deep cleaning, up to ~15,000 m²), Yellow (daily maintenance, up to 30,000 m²) and Red (deep cleaning and stripping) variants for cleaning and polishing coated and uncoated floors.
• Twister Hybrid floor renovation system (Hybrid Pad, Hybrid Black, Hybrid Red, Holder) DCS Hybrid method combining Hybrid Black and Hybrid Red diamond segments with impregnated diamond discs on a velcro holder for floor renovation; works on all single-disc machines with minimum 70kg down-pressure.
• Obtego impregnation, protection and cleaning line (C-, P-, R-, SP-, X-series) Impregnation, protection and cleaning products for floors distributed in Benelux under the Obtego brand. Overmat was recognised as Distributor of the Year 2022 by Obtego AG.
• Husqvarna Superfloor concrete polishing system Concrete polishing system for creating high-gloss, durable concrete floors using HTC grinding machines and Husqvarna diamond tools. Distributed in Benelux by Overmat.
• Application materials (Doodle Bug, rollers, mops, T-holders) Tools for applying Floorservice oils, lacquers, stains and maintenance products, including Doodle Bug handholder, lacquer rollers, Mohair rollers, Mop, Roll and Go XL, and T-holder.
• Pads and sanding materials (drive discs, Husqvarna EZ pads, sanding belts, discs, brushes) Drive discs, Husqvarna EZ pads, sanding belts, sanding discs in various materials, brushes and related accessories for Floorservice and Overmat machines.
• Tools and accessories for hard-floor processing (diamond tools, drive discs, milling slats, knives, chisels, vacuum accessories from Airtec, Wolff, NFE, Sprintus) Professional diamond tools, drive discs, milling slats, knives, chisels, and vacuum accessories from Airtec, Wolff, National Flooring Equipment, Sprintus and other partner brands for hard-floor processing.
• Industrial custom Floorservice collections for parquet producers Custom collection development service for industrial parquet producers, allowing tailor-made Floorservice collections with custom colours and product specifications for factory-scale application.

Quantifiable outcome

• Twister™ Diamond Pads durability up to 30,000 m2 lifespan

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Floorcoat HGHcoreStrategic or Co-development Partner · 1 June 2025New partnership with Floorcoat HGH for lacquer products. Floorcoat High-Line FC 82 2K, Floorcoat Primer-Line, Floorcoat Pro-Line, and Floorcoat Wood Cover products now offered under Floorservice brand.
• WoodboycoreChannel Partner/ Reseller/ DistributorExclusive distribution of Woodboy branded single-disc machines (Woodboy 4000/32-3), accessories, and vacuum units. Woodboy is a core brand for wooden floor treatment.
• HusqvarnacoreChannel Partner/ Reseller/ DistributorDistribution partner for Husqvarna floor grinding and polishing machines, Superfloor systems, diamond tools, and air cleaning equipment in Benelux.
• HTCcoreChannel Partner/ Reseller/ DistributorDistribution partner for HTC grinding and polishing machines and related tools for concrete and stone floor treatment.
• AirtecmajorChannel Partner/ Reseller/ DistributorDistribution of Airtec scarifier drums, cutters, brushes, and angle grinders for floor preparation and coating removal.
• National Flooring EquipmentmajorChannel Partner/ Reseller/ DistributorDistribution of NFE floor stripping machines (4230, 5000, 5280, 550, 5700, 6280, 6700, 7700, 8000 models) and related accessories.
• ObtegomajorChannel Partner/ Reseller/ DistributorDistribution of Obtego impregnation, protection and cleaning products including Obtego C-series, P-series, R-series, SP-series, and X-series products. Awarded Distributor of the Year 2022 by Obtego AG.
• SprintusminorChannel Partner/ Reseller/ DistributorDistribution of Sprintus vacuum cleaners and accessories including CraftiX 35 M and related dust extraction equipment.
• RepexminorChannel Partner/ Reseller/ DistributorDistribution partner for Repex floor treatment equipment and tools.
• AIRBOmajorChannel Partner/ Reseller/ DistributorNew partnership (announced January 2025) for professional AIRBO fine dust vacuum cleaners including NTD570 and NTD900 models with various configurations and pre-separators.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Junckers Industries: Junckers (Denmark) manufactures solid hardwood flooring and supplies compatible oils, lacquers, and maintenance systems. Sells both industrial-scale and professional-channel products overlapping with Overmat's industrial parquet custom-service and Floorservice range.
• Dr. Schutz GmbH: Dr. Schutz (Germany) manufactures floor care and maintenance products including polishes, impregnations, and cleaning systems for resilient and hard floors. Directly comparable to Overmat's cleaning/maintenance and impregnation lines (Obtego, Twister, Nature Care).
• WOCA Denmark: WOCA (Denmark) produces wood floor oils, lacquers, and maintenance products for parquet professionals. Niche player with strong European footprint in the same specialty oil and pretreatment categories as Floorservice.
• Bona: Bona (Sweden) is the leading global manufacturer of wood floor treatment products including lacquers, oils, and maintenance systems. Direct overlap with Overmat's Floorservice brand offering oils and lacquers for wooden floors in the professional installer/specialist channel.
• National Flooring Equipment: National Flooring Equipment (USA) manufactures ride-on and walk-behind floor strippers, scrapers, and surface preparation equipment. Overmat is a distribution partner, but NFE competes as an OEM for flooring contractors purchasing directly via international distribution.
• HTC Sweden AB: HTC Sweden designs and manufactures floor grinding and polishing machines plus diamond tools for concrete and stone. Overmat is one of HTC's distribution partners in Benelux, but HTC competes as an OEM-equivalent machine maker in Overmat's territory.
• Osmo Holz und Color GmbH: Osmo (Germany) develops and produces wood finishes, hardwax oils, and floor care products for parquet, and is one of the most comparable peers in terms of oil/lacquer chemistry sold through specialist channels.
• Pallmann (Uzin Utz Group): Pallmann is a German brand within Uzin Utz specializing in wood floor finishing systems (sanding, oils, lacquers, maintenance). Direct overlap with Overmat's Floorservice pretreatment/oil/lacquer line targeting parquet specialists.

Broad incumbents

• Kärcher (Alfred Kärcher SE): Kärcher (Germany) is a broad industrial cleaning and floor care equipment manufacturer with products ranging from single-disc machines to vacuum dust extraction. Adjacent competitor in the professional floor treatment machinery category with a much larger global footprint.
• Husqvarna Construction Division: Husqvarna provides floor grinding, polishing, and surface preparation equipment including the Superfloor™ system. A distribution partner of Overmat, but also a broad incumbent serving the same contractor base with proprietary machines globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Overmat
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overmat Industries