Setroc Group

What Setroc Group does

Setroc Group is a privately held, multicultural marketing and public relations agency founded in 2017 and headquartered in Newark, New Jersey, with additional offices in New York, New Brunswick, and Trenton. The firm is owned and led by CEO Francisco Cortes, a U.S. Army veteran (2/11 ACR), and is federally certified as a Service-Disabled Veteran-Owned Small Business (SDVOSB), Minority Business Enterprise (MBE), and HUBZone concern — certifications that provide preferential access to set-aside government contracts and corporate supplier diversity programs. The company operates with a headcount of 1–10 and has accumulated a portfolio spanning New Jersey state agencies (Board of Public Utilities, Cannabis Regulatory Commission, State Police, Department of Health, Division on Civil Rights), federal defense work (U.S. Army Fort Stewart-Hunter Army Airfield), and enterprise clients including CVS Health and RWJBarnabas Health.

The firm's core offering is packaged under the "SG Solutions" sub-brand, which bundles three service lines: Community Outreach (cultural intelligence, education and engagement, corporate training, events, translation), Content Development (video production, podcasts, social media strategy, multimedia distribution, copywriting), and Media Strategy (web design, digital marketing, public relations, advertising, media buying, printing, focus groups, branding). Differentiated capabilities include bilingual and multilingual campaign execution in languages such as Haitian Creole, Korean, Mandarin Chinese, Gujarati, and Tagalog, and 2D/3D animation and illustration production. The business model is project-based professional services with custom, quote-based pricing tied to scope, with some multi-year government contracts on the billing cadence side.

The go-to-market is sales-led and direct, relying on government procurement channels (leveraging the SDVOSB/MBE/HUBZone certifications), direct corporate engagement with healthcare and financial-services clients, and inbound demand generated through an active content marketing program (company blog, case studies, and a presence on LinkedIn, Facebook, X/Twitter, and Instagram). Strategic positioning is reinforced by the CEO's co-founding role in the NJ State Veterans Chamber of Commerce and a teaming agreement with Park Circle Technologies for federal projects. No revenue, funding, headcount-growth, or M&A events are disclosed; the operating model is best characterized as a small, owner-operated services firm with stable multi-vertical client relationships concentrated in the New Jersey public sector.

Name

Setroc Group

Legal name

The Setroc Group, Inc

Website

https://setrocgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Setroc Group is a privately held, SDVOSB-certified multicultural marketing and public relations agency in New Jersey serving government, healthcare, corporate, and non-profit clients with integrated community outreach, content development, and media strategy services.

Ownership category

akta.pro rank

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Integrated Marketing: Fees for integrated marketing communications, advertising, public relations, and creative services delivered to government and corporate clients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Setroc Group is a multicultural marketing and public relations agency that delivers integrated marketing, public relations, and creative services to government and private-sector clients. The firm provides community outreach, content development, media strategy, digital advertising, video production, graphic design, and web design, and packages these under the SG Solutions sub-brand as a comprehensive multicultural communications offering.

Product overview

Setroc Group is an award-winning multicultural Marketing and Public Relations agency that operates as a service-based company rather than a software product platform. Their core offering is SG Solutions, an integrated suite combining Community Outreach, Content Development, and Media Strategy services. The company specializes in multicultural marketing, digital advertising, video production, graphic design, web design, and social impact campaigns for government and private sector clients throughout New Jersey and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• SG Solutions: Creative services division of Setroc Group offering design, strategy, and branding solutions

Products and services

• SG Solutions A comprehensive suite of multicultural marketing and public relations solutions that combines design, strategy, creative services, branding, web development, video production, social media, animation, 3D and 2D design, and illustration, offered to government agencies and private-sector clients.
• Community Outreach Grassroots and community engagement services that connect organizations with the multicultural communities they serve, designed for government agencies, utilities regulators, and corporate clients running public-facing campaigns.
• Content Development Creation of written, visual, and multimedia content for marketing and public-relations campaigns, supporting clients' multicultural communications needs.
• Media Strategy Strategic media planning, media buying, and channel-mix development for integrated multicultural marketing campaigns across paid, earned, and owned media.
• Digital Advertising Paid digital advertising services, including programmatic, social, and search campaigns, targeted to multicultural audiences.
• Video Production End-to-end video production services for marketing, public-relations, and social-impact campaigns, including scripting, shooting, and post-production.
• Graphic Design Graphic design services for marketing collateral, branding, and campaign assets, including 2D and 3D design and illustration.
• Web Design Web design and development services, including website builds, microsites, and campaign landing pages for multicultural audiences.

Quantifiable outcome

• Successfully executed campaigns across multiple languages including Haitian Creole, Korean, Mandarin Chinese, Gujarati, and Tagalog

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Park Circle TechnologiescoreStrategic or Co-development PartnerStrategic teaming agreement for government projects. Partnered with Setroc Group on U.S. Army Fort Stewart-Hunter Army Airfield project, where Park Circle Technologies collaborated on website development and video production for military training materials.
• NJ State Veterans Chamber of CommercecoreOthersFrancisco Cortes, CEO of Setroc Group, co-founded the NJ State Veterans Chamber of Commerce, which has become one of the largest non-profit businesses for veterans in New Jersey.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burrell Communications Group: African American consumer marketing agency with full-service advertising, PR, and digital capabilities. Comparable to Setroc on multicultural marketing DNA, brand storytelling, and corporate/government client mix.
• GMMB: Issues, advocacy, and public health marketing firm serving nonprofits, foundations, and government agencies. Comparable on social impact campaigns, public sector client base, and integrated creative + media model.
• IW Group: Asian American marketing and communications agency serving Fortune 500 brands and public sector clients. Directly comparable on multicultural platform, government and corporate client mix, and integrated campaign model.
• Fenton Communications: Social change PR and communications firm with nonprofit, foundation, and government clients. Comparable to Setroc's PR-led service model and social impact campaign execution.
• Muse Communications: Multicultural marketing and advertising agency with deep expertise in Hispanic, African American, and Asian American consumer segments. Highly comparable to Setroc on multicultural platform positioning, public-sector campaigns, and creative production capabilities.
• RBB Communications: Mid-sized integrated PR and marketing agency. Comparable to Setroc in size band, integrated offering, and pursuit of consumer and corporate clients, with a stronger consumer-brand orientation.
• Lopez Negrete Communications: Hispanic-focused marketing agency offering advertising, digital, PR, and media services to corporate and government clients. Comparable to Setroc in multicultural specialization, integrated marketing offering, and ability to serve regulated/regulated-industry clients.
• The Hatcher Group: Public affairs and strategic communications firm focused on advocacy, public health, and social impact campaigns for government and nonprofit clients. Highly comparable to Setroc's public awareness campaign work (e.g., overdose prevention, civil rights, public health).

Broad incumbents

• Allen & Gerritsen: Independent full-service advertising and media agency. Comparable to Setroc on integrated marketing services, though significantly larger and broader in scope — useful as a scale ceiling benchmark.
• Dixon Schwabl: Mid-sized full-service advertising, PR, and digital agency. Comparable on integrated service stack and mid-market positioning, but larger and more diversified across verticals than Setroc.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thesetrocgroup
• Facebookfacebook.com/TheSetrocGroup
• LinkedInlinkedin.com/company/the-setroc-group
• Instagraminstagram.com/TheSetrocGroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setroc Group