What Protection Group Denmark does

Protection Group Denmark A/S is a privately held Danish manufacturer and direct-to-customer seller of body armor and ballistic equipment, founded in 2013 and headquartered in Randers SV, Denmark. The company designs and sells ballistic helmets (ARCH, MICH, MICH2000, PASGT across multiple generations), soft armor panels (DELTA, ULTRA series), bulletproof vests (PROTECTOR, DELTA, ULTRA 3-IN-1), stab-proof vests (EXOSKELETON), hard armor plates in NIJ Levels III and IV (standalone and in-conjunction-with variants), tactical vests (FRAG), plate carriers (CORE, TQR 2.0), and complementary accessories. Core technology relies on premium high-performance fibers—Kevlar from DuPont, Dyneema from Avient, and Spectra and Goldshield from Honeywell—combined with proprietary tumbling-stable soft armor construction with a low Zone of Mixed Results (ZMR), ultrasonic sealing into water/UV-resistant TPU covers, and a thermoset resin system that prevents delamination. All soft armor materials are OEKO-TEX certified, and finished products are independently tested at Element Defense (USA) and Aitex (Spain). The company also markets the Templars Gear sub-brand.

The business model is direct sales of one-time hardware purchases, with no recurring software or service revenue. Pricing is unit-based and listed in Euro (including 25% VAT), with ballistic helmets ranging from approximately €359 to €557, accessories from €40 to €64, and hard armor/vest configurations at higher tiers. Protection Group Denmark operates a dual-track go-to-market: a self-service D2C e-commerce website with live pricing and 1–7 day delivery across Europe, alongside a dedicated enterprise sales function offering tailored pricing, volume discounts, and dedicated account management for resellers, distributors, and government customers. The company sells into more than 30 countries—primarily across Europe plus the United States and Canada—with multi-language storefronts (EN, FR, US) and an affiliate program. Customer segments are segmented by vertical: Government & Law Enforcement (military, police, rescue services) is the primary segment, with civilian individuals as a secondary channel. Distribution combines the company's own webshop, authorized distributors, and affiliates.

Name

Protection Group Denmark

Legal name

Protection Group Denmark A/S

Website

https://protectiongroupdenmark.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Protection Group Denmark is a Danish manufacturer founded in 2013 that designs, produces, and directly sells certified ballistic helmets, soft and hard body armor, stab-proof vests, and plate carriers to military, law enforcement, rescue services, and civilians in over 30 countries.

Ownership category

akta.pro rank

Product category

Ballistic Body Armor and Protective Equipment

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Protective & Safety Textiles (FR/Arc/Heat/Cut/Chemical) (IMAOADAA), Public Safety & Law Enforcement Uniforms (CRAAALAC), Cut-Resistant & Anti-Puncture Workwear (CRAAALAK)

Keywords

• Ballistic body armor
• Bulletproof vests
• Ballistic helmets
• Hard armor plates
• Tactical protective equipment

Headquarters

HQ city

Randers

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ballistic Armor and Protective Equipment Sales: Direct sales of bulletproof vests, ballistic helmets, hard armor plates, plate carriers, stab-proof vests, and tactical accessories to individuals, resellers, distributors, and government customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Protection Group Denmark A/S manufactures and sells high-quality bulletproof vests, stab-proof vests, ballistic helmets, hard armor plates, plate carriers, and tactical accessories under the PGD brand. The company uses premium ballistic fibers (Kevlar from DuPont, Dyneema from Avient, Spectra and Goldshield from Honeywell) sourced exclusively within the EU, and certifies products at international laboratories (Element Defense USA, Aitex Spain). Products are sold direct to consumers via an e-commerce webshop and direct to resellers, distributors, and government customers at volume.

Product overview

Protection Group Denmark is a Danish-owned manufacturer and direct seller of body armor and ballistic equipment founded in 2013. The product portfolio consists of ballistic helmets (ARCH, MICH, MICH2000, PASGT in various generations), helmet accessories (rails, covers, liners, retention systems), soft armor panels (DELTA and ULTRA series using proprietary OEKO-TEX certified materials), bulletproof vests (PROTECTOR, DELTA, ULTRA 3-in-1), stab-proof vests (EXOSKELETON), hard armor plates (LW-SA-III, S-LW-ICW-III, U-LINE III/IV, BESERKER III/IV in both standalone and in-conjunction-with variants), tactical vests (FRAG and accessories), plate carriers (CORE, TQR 2.0), and protective accessories. The company also offers Templars Gear as a sub-brand. Products are sold directly to individuals and through volume pricing to business, government, and military customers. All products use EU-sourced materials (Kevlar from DuPont, Dyneema from Avient, Spectra/Goldshield from Honeywell) and are tested at international laboratories.

Differentiator

Problem solved

Functional benefit

Products and services

• PGD ARCH Ballistic Helmet
• PGD MICH Ballistic Helmet
• PGD MICH2000 Ballistic Helmet
• PGD PASGT Ballistic Helmet
• PGD ARCH GEN3 Ballistic Helmet
• PGD Ballistic Visor NIJ IIIA
• PGD ARCH/MICH Helmet Rails
• PGD ARCH/MICH Helmet Cover
• PGD 10-Pad Helmet Liner
• PGD Dial Retention System
• PGD DELTA Soft Armor
• PGD ULTRA 04 Soft Armor
• PGD ULTRA 06 Soft Armor
• PGD PROTECTOR Bulletproof Vest
• PGD DELTA Bulletproof Vest
• PGD ULTRA 3-IN-1 Bulletproof Vest
• PGD EXOSKELETON Stab Proof Vest
• PGD LW-SA-III Hard Armor Plate
• PGD S-LW-ICW-III Hard Armor Plate
• PGD U-LINE III SA Hard Armor Plate
• PGD U-LINE III ICW Hard Armor Plate
• PGD U-LINE IV ICW Hard Armor Plate
• PGD U-LINE IV SA Hard Armor Plate
• PGD BESERKER III SA Hard Armor Plate
• PGD BESERKER IV SA Hard Armor Plate
• PGD FRAG Tactical Vest
• PGD FRAG Full Tactical Vest
• PGD FRAG Tactical Vest Accessories
• PGD CORE Plate Carrier
• PGD TQR 2.0 Plate Carrier
• PGD Cut-resistant Gloves
• Templars Gear (Sub-brand Tactical Gear Line)

Quantifiable outcome

• Products guaranteed to be without defects for 5-10 years on ballistic materials, depending on the product

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• DupontcoreTechnology or IntegrationDuPont supplies Kevlar fiber, a key ballistic material used in PGD's body armor and helmets. Kevlar is a high-performance aramid fiber known for its strength and ballistic resistance properties.
• AvientcoreTechnology or IntegrationAvient supplies Dyneema fiber, a key ballistic material used in PGD's body armor products. Dyneema is an ultra-high molecular weight polyethylene known for its exceptional strength-to-weight ratio.
• HoneywellcoreTechnology or IntegrationHoneywell supplies Spectra and Goldshield ballistic materials used in PGD's protective equipment. These are high-performance fibers used in body armor applications.
• Element Defense (USA)coreTechnology or IntegrationElement Defense is an internationally recognized, gold-standard laboratory in the USA where PGD's ballistic solutions are tested and certified for compliance with safety standards.
• Aitex (Spain)coreTechnology or IntegrationAitex is an internationally recognized laboratory in Spain where PGD's solutions are tested and certified for ballistic performance and safety compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BAE Systems: Global defense prime that, among broader capabilities, supplies protective equipment and soldier systems to militaries worldwide. Comparable as an incumbent competitor in military ballistic protection, though PGD operates at a much smaller scale and more focused product set.
• 3M (Personal Safety Division): Diversified manufacturer whose Personal Safety Division includes ballistic and protective solutions (including former Ceradyne ceramic armor). Broad incumbent competing with PGD across body armor and hard armor plates for military and law enforcement.

Direct peers

• Safariland Group: US-based protective equipment manufacturer offering body armor, ballistic helmets, plate carriers and tactical gear to military and law enforcement. Directly comparable to PGD in product categories, customer base and NIJ certification-driven GTM.
• Mehler Vario System: Germany-based manufacturer of modular protective equipment, plate carriers and ballistic vests for military and police. Closely comparable to PGD as a European body-armor specialist competing for EU/NATO tenders with similar product and certification profiles.
• Armor Express: US-based manufacturer of concealable and tactical body armor, plate carriers and ballistic products for law enforcement. Direct competitor to PGD in bulletproof vests and soft/hard armor, targeting similar US LE procurement channels.
• Galvion: North America/UK-based provider of tactical helmets, armor and power-management solutions for defense and security forces. Comparable to PGD in ballistic helmets and integrated head-protection systems for military customers.
• Revision Military: Canada/US-based manufacturer of ballistic helmets, armor plates and soldier systems for military and security forces. Directly comparable to PGD in helmet and hard armor categories and in pursuing NIJ and STANAG certifications.
• Point Blank Enterprises: US-based manufacturer of body armor and ballistic protective solutions for military and law enforcement. Direct competitor to PGD across soft armor, hard armor plates and tactical vests, serving overlapping government and institutional customers with NIJ-certified products.
• Avon Protection: UK-based manufacturer of respiratory, ballistic and diving protective equipment for military, law enforcement and first responders. Closely comparable to PGD in serving frontline professionals with certified body armor and helmets, and in serving UK/EU/NATO defense customers.
• Lindnerhof: Germany-based manufacturer of plate carriers, tactical vests and load-bearing equipment for military and law enforcement. Comparable niche player to PGD in tactical/protective apparel with overlap in plate carriers and modular vest systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProtectionGroupDenmark
• LinkedInlinkedin.com/company/protectiongroupdenmarK
• Instagraminstagram.com/protectiongroupdenmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protection Group Denmark