What BadkamerXXL does

BadkamerXXL is a privately held Dutch online retailer specializing in bathroom furniture, sanitary ware, fixtures, and accessories, founded in 2011 and headquartered in Buitenpost, Friesland, the Netherlands. The company operates a direct-to-consumer e-commerce platform at badkamerxxl.nl covering twelve-plus product categories including bathroom furniture, faucets, toilets, washbasins, shower enclosures, baths, mirrors, accessories, tiles, lighting, heating, and water softeners, with brand assortments spanning Villeroy & Boch, Riho, Xenz, Grohe, Hansgrohe, Geesa, Smedbo, Hotbath, and Wiesbaden.

The business runs a hybrid online-offline model: customers can purchase through the Dutch-language e-commerce site for direct delivery across the Netherlands (and into Belgium) or pick up orders at the company's warehouse and 800m2 showroom at Newtonstraat 18, Buitenpost. Payments are processed via Buckaroo under Dutch Central Bank supervision, with options including Klarna pay-later and split payments, and customer service is delivered through WhatsApp and email channels. The company also maintains a dedicated B2B ("Zakelijk") segment targeting professional installers and contractors alongside its primary DIY consumer audience.

Revenue is generated through one-time unit-priced product sales, with free shipping offered on orders over €100 and a 30-day return policy as conversion levers. The company reports a 9.1/10 customer rating across 5,738 reviews and cites 40,000+ satisfied customers, indicating an established long-tail consumer base rather than concentrated enterprise contracts. No external funding, M&A, or public-market activity is documented, and the company operates with a headcount band of 11-50 employees.

Name

BadkamerXXL

Legal name

BadkamerXXL

Website

https://badkamerxxl.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BadkamerXXL is a Dutch online retailer of bathroom furniture, sanitary ware, and accessories, selling through badkamerxxl.nl and an 800m2 showroom in Buitenpost to DIY consumers and B2B installers across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures & Sanitary Ware Retail

NAICS

Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Bathroom fixtures retail
• Sanitary ware online
• Bathroom furniture store
• Tiles and showers
• Bathroom renovation supplies

Headquarters

HQ city

Buitenpost

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated through direct online sales of bathroom furniture, sanitary ware, fixtures, and accessories to consumers and businesses in the Netherlands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BadkamerXXL is a Dutch online and showroom retailer that sells bathroom furniture, sanitary ware, faucets, toilets, washbasins, showers, baths, mirrors, accessories, tiles, lighting, and heating products directly to consumers and trade buyers. The company operates the badkamerxxl.nl e-commerce store alongside an 800m2 physical showroom in Buitenpost, offering free shipping on orders over €100, Klarna pay-later payment, and a 30-day return policy.

Product overview

BadkamerXXL is an online Dutch retailer specializing in bathroom and sanitary products. The company operates as a comprehensive e-commerce platform offering a complete range of bathroom solutions organized into distinct product categories: Badkamermeubels (bathroom furniture including vanity sets, washbasins, cabinets), Kranen (faucets and taps across washbasin, shower, bath, and kitchen categories), Toiletten (wall-mounted and floor-standing toilets, bidet toilets), Wastafels (washbasins in various styles), Douche (shower enclosures, doors, walls, trays, and drains), Baden (baths in built-in, semi-freestanding, and freestanding styles from brands like Villeroy & Boch, Riho), Spiegels (mirrors with LED lighting and anti-condensation features), Accessoires (accessories from brands like Grohe, Geesa, Hotbath, Smedbo), Tegels (floor and wall tiles), Badkamerverlichting (ceiling lights, spots, wall lamps), Verwarming (radiators and heated towel rails), and Waterontharders (water softeners). The platform also offers a physical showroom in Buitenpost (Friesland) and serves both retail and business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Badkamermeubels (Bathroom Furniture) Bathroom furniture line including badmeubel sets (with/without washbasin, mirror, or mirror cabinet), toiletmeubels, wastafelbladen, wastafelonderkasten, and kolom- en zijkasten (column and side cabinets), sold to consumers and trade buyers renovating bathrooms.
• Kranen (Faucets and Taps) Faucets and taps including wastafelkranen (washbasin taps), douchekranen (shower taps), badkranen (bath taps), fonteinkranen, keukenkranen, bidetkranen, buitendouches, and related components.
• Toiletten (Toilets) Toilets including hangtoiletten (wall-mounted), staande toiletten (floor-standing), toiletsets, douchewc's (bidet toilets), urinoirs, bidetten, and related accessories such as bedieningspanelen and inbouwreservoirs.
• Wastafels (Washbasins) Washbasins including vrijhangende wastafels (freestanding), meubelwastafels (vanity), opzetwastafels (countertop), vrijstaande wastafels, onderbouw wastafels, fonteinen, and gootstenen (sinks).
• Douche (Shower Products) Shower products including douchecabines, douchedeuren, douchewanden, douchebakken, douchegoten, doucheputten, sunshower, and shower accessories.
• Baden (Baths) Baths including inbouwbaden (built-in), halfvrijstaande baden (semi-freestanding), vrijstaande baden (freestanding), and whirlpool baden from brands such as Villeroy & Boch, Xenz, Riho, and Luca Sanitair, in materials including acryl, quaryl, and solid surface.
• Spiegels (Mirrors) Bathroom mirrors including badkamerspiegels, toiletspiegels, and spiegelkasten (mirror cabinets), with features such as LED-verlichting, dimbare verlichting, spiegelverwarming (anti-condensation), and sensorschakelaar.
• Accessoires (Bathroom Accessories) Bathroom accessories including handdoekhouders, zeepdispensers, toiletrolhouders, douchekorfjes, inbouwnissen, badplanken, toiletborstels, and more from brands including Grohe, Geesa, Hotbath, and Smedbo.
• Tegels (Tiles) Tiles including vloertegels (floor tiles), wandtegels (wall tiles), decortegels, mozaïek tegels, keramisch parket, and PVC vloeren for bathroom flooring and wall finishing.
• Badkamerverlichting (Bathroom Lighting) Bathroom lighting including plafondlampen, spots, hanglampen, spiegellampen, and wandlampen.
• Verwarming (Bathroom Heating) Bathroom heating including radiatoren, handdoekwarmers, vloerverwarming, and spiegelverwarming.
• Waterontharders (Water Softeners) Water softeners sold under the watermanagement category for treating bathroom water supply.

Quantifiable outcome

• 9.1/10 customer rating based on 5738 reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sanitairwinkel: Dutch online specialist retailer of bathroom and sanitary products, competing head-to-head with BadkamerXXL on taps, sinks, toilets and bathroom furniture sold to Dutch consumers online.
• Sani4all: Online Dutch bathroom specialist offering a comparable assortment of sanitary, taps, furniture and accessories via e-commerce and showroom service, directly competing for the same DIY renovator segment.
• Sanitair.nl: Long-established Dutch online sanitary retailer with a similar product breadth (taps, toilets, bathroom furniture) and direct-to-consumer model targeting Dutch bathroom buyers.

Broad incumbents

• Gamma: Leading Dutch DIY/home improvement chain offering bathroom furnishings and fixtures alongside broader home categories, with a national store footprint that overlaps BadkamerXXL's addressable renovation market.
• Karwei: National Dutch DIY and home improvement chain (Intergamma) carrying bathroom fixtures, taps and accessories within a broader assortment, providing an omni-channel competitive backdrop to BadkamerXXL's niche focus.
• Praxis: Major Dutch home improvement chain with extensive bathroom departments, online ordering and store pickup, competing for the same DIY bathroom renovation shopper through scale and convenience.
• Hornbach: European hardline DIY and home improvement retailer with a Dutch storefront network and an extensive bathroom assortment, providing large-scale omni-channel competition to specialist online bathroom retailers.

Regional players

• Sawiday: Belgian online bathroom retailer with comparable catalog depth across brands and an inspiration-led content experience, serving the same adjacent Benelux market rather than competing directly in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BadkamerXXL
• Facebookfacebook.com/badkamerxxl
• LinkedInlinkedin.com/company/badkamerxxl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BadkamerXXL