Sanitair
Sanitair is an Australian franchise network founded in 2005 that delivers professional air conditioning cleaning, sanitising, mould removal, and duct cleaning via 70+ locations across Australia, using its proprietary Protectair™ products and pioneering bag clean method.
- Company typePrivate
- Founded2005
- HeadquartersTweed Heads, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sanitair does
Sanitair is an Australian facilities services company founded in 2005 and headquartered in Tweed Heads South, NSW, that specialises in professional air conditioning cleaning, sanitising, mould removal, and duct cleaning. The company operates a franchise model with 70+ locally-based technician locations covering every Australian state and territory, delivering services at customer premises via a national freecall booking line (1800 130 168) and location-specific web pages. Its core service portfolio centres on Split System Cleaning and Ducted Air Conditioning Cleaning, offered in three tiers — Standard (from $69/unit), Premium ($169-$250/unit with a 12-month mould-free guarantee), and COVID Clean ($199/unit).
The company's technology moat rests on two proprietary assets: the "bag clean" low-pressure on-wall cleaning method pioneered over 20 years ago, which contains mess and contaminants in a purpose-built cleaning bag; and the Protectair™ range of non-toxic, non-caustic, asthma & allergy friendly sanitising products, developed by Protectair, a wholly-owned subsidiary. Sanitair holds IICRC certification, mandates police checks for all technicians, and carries $10-20M public liability insurance. It has completed over 1,000,000 services since founding, with a 5.0 Google rating across 4,485 reviews. Revenue is generated through franchise fees, Protectair™ product sales, and direct service revenue; the company is privately held with no disclosed outside funding. Customers span residential homeowners, commercial businesses, government facilities, medical centres, schools, wineries, tourism/hospitality properties, retail stores, and holiday rental managers.
Sanitair firmographics
Firmographics- Name
- Sanitair
- Legal name
- Sanitair
- Website
- https://sanitair.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sanitair is an Australian franchise network founded in 2005 that delivers professional air conditioning cleaning, sanitising, mould removal, and duct cleaning via 70+ locations across Australia, using its proprietary Protectair™ products and pioneering bag clean method.
- Ownership category
- akta.pro rank
Sanitair industry classification
Industry- Product category
- HVAC Cleaning & Sanitising Services
- NAICS
- Janitorial Services (561720)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Air Duct Cleaning & Sanitization (HSAOAIAA)
- akta.pro secondary industries
- Commercial/Office Disinfection & Sanitization (HSAEAHAB), Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC), Deep Sanitization & Disinfection Cleaning (HSAEABAH)
Keywords
Where Sanitair is headquartered
LocationHeadquarters
- HQ city
- Tweed Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sanitair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Air Conditioning Cleaning Services: One-time professional cleaning services for air conditioning systems including split systems, ducted systems, cassette units, and commercial units. Services are priced per unit with tiered options (Standard, Intermediate, Premium, COVID Clean).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Clean - Basic air conditioning cleaning service |
| Unit Pricing | Pay-as-you-go | Premium Clean - Intensive mould treatment and advanced sanitising with 12-month mould-free guarantee |
| Unit Pricing | Pay-as-you-go | COVID Clean - Enhanced sanitisation service |
| Unit Pricing | Pay-as-you-go | Hunter Valley - High Wall Split System pricing |
| Unit Pricing | Pay-as-you-go | Sutherland Shire - Tiered cleaning options |
| Unit Pricing | Pay-as-you-go | Torquay/Geelong - Tiered cleaning options |
| Unit Pricing | Pay-as-you-go | Tamworth - Basic cleaning service |
| Unit Pricing | Pay-as-you-go | Tasmania South - Premium service with surcharges for high contamination |
| Unit Pricing | Pay-as-you-go | Tasmania North - Basic and premium options |
| Unit Pricing | Pay-as-you-go | Sydney Inner West - Premium service |
| Unit Pricing | Pay-as-you-go | Parramatta - Basic and premium options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Sanitair product offering
Product offeringCore offering
Sanitair provides professional air conditioning cleaning and sanitising services for split systems, ducted systems, cassette units, and commercial HVAC installations across Australia. The company operates through 70+ franchise locations using a proprietary low-pressure on-wall "bag clean" method with Protectair™ non-toxic sanitising products, serving residential, commercial, and government customers with a 12-month mould-free guarantee on premium services.
Product overview
Sanitair is a service-based franchise network providing professional air conditioning cleaning and sanitising across Australia since 2005. The core offering centres on Split System Cleaning and Ducted Air Conditioning Cleaning services, supported by proprietary Protectair™ sanitising products and the company's pioneering Bag Clean Technology. Services are offered in tiers: Standard Clean (entry-level), Premium Clean (with 12-month mould-free guarantee), and COVID Clean (enhanced sanitisation). The company operates through locally-based franchise technicians across approximately 70 locations nationwide, with services backed by a 12-Month Mould-Free Guarantee on premium cleans.
Differentiator
Problem solved
Functional benefit
Brands
- Protectair: Proprietary non-toxic, non-caustic sanitising product range developed by Sanitair's subsidiary, Protectair. Used exclusively in Sanitair cleaning services and is asthma & allergy friendly.
- Sanitair Healthy Air Conditioning
Quantifiable outcome
- Up to 28% reduction in electricity running costs through improved airflow and efficiency
- +2 more outcomes
Companies that use Sanitair
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Sanitair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sanitair partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Protectair™coreProtectair™ is a subsidiary company of Sanitair that develops proprietary non-toxic, non-caustic, asthma & allergy friendly sanitising products exclusively for Sanitair franchisees. This vertical integration provides Sanitair with unique access to its core service delivery technology.
- Tozer Air (Hunter Valley)minorAir conditioning installer and repairer partnership in the Hunter Valley region, providing installation and repair services complementary to Sanitair's cleaning services.
- Cool Valley Air Conditioning (Northern Rivers)minorAir conditioning installer/repairer partnership in Northern Rivers region, ARCTICK AU05073, NSW 162396C.
- Cason Cool (Northern Rivers)minorAir conditioning installer partnership in Northern Rivers region.
- Mazlin Electrical (Townsville South)minorAir con installer/repairer partnership in Townsville South, ARCTICK AU06589, L00329.
- Shoalhaven Air & ElectricalminorAir conditioning contractor partnership in Shoalhaven/Wollongong region, AU36879, NSW 93840C.
- Cool Me Refrigeration and AirconditioningminorAir conditioning contractor partnership in Shoalhaven/Wollongong region, AU02215, NSW 51294C.
- LMAC - Emu Plains (Penrith)minorAir conditioning contractor partnership in Penrith region, AU16525, 127921C.
- Degree C (Tasmania North)minorAir conditioning contractor partnership in Tasmania North, ARCTICK AU01389.
- Davey Air & Electrical (Tweed Coast)minorAir conditioning and electrical contractor partnership on the Tweed Coast, L094751, NSW 225036C.
- Pacific Coast Electrical (Tweed Coast)minorElectrical contractor partnership on the Tweed Coast, NSW 100468C.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sanitair competitors and assessment
Company assessmentBroad incumbents
- Coverall Cleaning Concepts: International commercial cleaning franchise system. Comparable franchise-based commercial cleaning business model and go-to-market approach, though focused on broader janitorial services rather than HVAC-specific cleaning.
- ServiceMaster Clean: Global commercial janitorial and facility services franchise network. Comparable as a much larger, established player in the broader commercial cleaning space, though it does not specialize in residential aircon cleaning like Sanitair.
- Servpro: Large US-based restoration and cleaning franchise network. Comparable as an established franchise brand in cleaning and remediation, with the same IICRC certification framework that Sanitair maintains, though primarily operating in North America.
- Anago Cleaning Systems: Commercial janitorial franchise network with regional operator model. Comparable franchise-based facility services structure and recurring commercial contract model, though focused on general janitorial services rather than HVAC-specific cleaning.
Direct peers
- Duct Cleaning Australia: Australian duct and HVAC cleaning services provider offering residential and commercial air duct cleaning. Direct competitor to Sanitair's ducted air conditioning cleaning service in the same Australian market.
- Aussie Duct Cleaning: Specialist Australian duct and HVAC cleaning service. Direct peer competing for the same residential and commercial duct cleaning customer base.
- Jim's Cleaning (Jim's Group): Australia's largest franchise cleaning network, providing residential and commercial cleaning including some duct and HVAC services. Comparable as a large-scale Australian franchise cleaning brand competing for similar end-customers.
- Mister Kleen: Australian commercial cleaning and facility services company offering duct and HVAC hygiene alongside general cleaning. Direct peer in the commercial HVAC cleaning segment.
Emerging players
- Maid Brigade: Residential cleaning franchise network with adjacent IAQ and duct services in selected markets. Comparable as a franchise-based cleaning brand, though with a broader residential cleaning focus rather than HVAC specialization.
Regional players
- Cleaner Places: Australian air conditioning and duct cleaning service provider with similar per-unit pricing and split-system cleaning focus. Comparable regional competitor serving overlapping customer segments in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sanitair social profiles
Digital presenceSanitair compliance and trust
Trust signalCompliance2 records
Sanitair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanitair leadership team
Management profileNumber of profiles
Profiles1 record
Sanitair subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sanitair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanitair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanitair
What does Sanitair do?
Sanitair provides professional air conditioning cleaning and sanitising services for split systems, ducted systems, cassette units, and commercial HVAC installations across Australia. The company operates through 70+ franchise locations using a proprietary low-pressure on-wall "bag clean" method with Protectair™ non-toxic sanitising products, serving residential, commercial, and government customers with a 12-month mould-free guarantee on premium services.
Is Sanitair a public or private company?
Sanitair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sanitair founded?
Sanitair was founded in 2005. It employs 11 to 50 people.
Where is Sanitair based?
Sanitair is headquartered in Tweed Heads, Australia, in the Oceania region.
How does Sanitair make money?
One revenue line is on record: air Conditioning Cleaning Services.
Who are Sanitair's main competitors?
Broad incumbents on record are Coverall Cleaning Concepts, ServiceMaster Clean, Servpro and Anago Cleaning Systems. Direct peers are Duct Cleaning Australia, Aussie Duct Cleaning, Jim's Cleaning (Jim's Group) and Mister Kleen. Maid Brigade is listed as an emerging player. Cleaner Places is listed as a regional player.
Does Sanitair have an API?
No public API is recorded for Sanitair.
What industry is Sanitair in?
Sanitair's product category is HVAC Cleaning & Sanitising Services. Its primary akta.pro industry code is HSAOAIAA, Air Duct Cleaning & Sanitization, with a secondary code of HSAEAHAB, Commercial/Office Disinfection & Sanitization. Its NAICS code is 561720 and its SIC code is 4950.