GLOBE Rent A Car
GLOBE Rent A Car is an Indonesian premium car rental and fleet management company operating a 300-vehicle fleet across MPV, SUV, sedan, minibus, and commercial categories. It serves corporate clients, government agencies, VIPs, and international hotels in Surabaya and Jakarta via short-term limousine and long-term managed fleet contracts.
- Company typePrivate
- Founded1990
- HeadquartersSurabaya, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GLOBE Rent A Car does
GLOBE Rent A Car is an Indonesian premium car rental and fleet management company headquartered in Surabaya with a regional office in Jakarta. Founded in 1971 as MAJU Sempurna and rebranded under its current name in 1990, the company operates a fleet of approximately 300 vehicles across five categories — MPV, SUV, Sedan, Minibus, and Commercial — and runs a vertically integrated operation that includes its own workshops and a large in-house driver workforce.
The company monetizes through three service lines: a short-term Limousine Service offering vehicle-plus-driver-plus-fuel packages on hourly or daily terms for VIP guests, business visits, conferences, and weddings; a long-term Fleet Management Service for corporate clients, government agencies, and institutions operating medium-sized fleets of 20+ vehicles; and a Driver Management Service covering profiling, monitoring, licensing, training, compensation, health insurance, and replacement. Underlying technology consists of standard fleet management and reservation systems with no disclosed proprietary AI or digital layer. Pricing is quote-based and not publicly disclosed.
The go-to-market is enterprise-focused direct sales, with inbound leads captured through an online quotation form, supported by 24/7 reservation and customer service. Distribution is wholly direct — no third-party intermediaries — and customer acquisition leans on long-standing B2B relationships, a bilingual (English/Indonesian) website, Instagram presence, and downloadable company profiles targeting international and domestic corporate accounts. The company is family-owned with no disclosed external funding and operates conservatively, with affiliated entities (PT GLOBE INTERTRANS, PT GLOBE NUSA PERSADA, PT EMKO SEJAHTERA BERSAMA) forming a broader transportation-focused group.
GLOBE Rent A Car firmographics
Firmographics- Name
- GLOBE Rent A Car
- Legal name
- GLOBE Rent A Car
- Website
- https://globerentacar.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GLOBE Rent A Car is an Indonesian premium car rental and fleet management company operating a 300-vehicle fleet across MPV, SUV, sedan, minibus, and commercial categories. It serves corporate clients, government agencies, VIPs, and international hotels in Surabaya and Jakarta via short-term limousine and long-term managed fleet contracts.
- Ownership category
- akta.pro rank
GLOBE Rent A Car industry classification
Industry- Product category
- Car Rental & Fleet Management Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112), Taxi and Limousine Service (4853)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
- akta.pro secondary industries
- Local City / In-Town Car Rental (THADAAAC), Premium & Luxury Vehicle Leasing (TLABAAAF), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)
Keywords
Where GLOBE Rent A Car is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
GLOBE Rent A Car business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Short-term Rental (Limousine Service): Customized car rental solutions for VIP guests, business visits, conferences, meetings, weddings, and short-term travel. Provides vehicle, driver, and fuel packages on hourly or daily basis.
- Long-term Fleet Management: Full-service fleet management for companies, organizations, government agencies, and institutions with medium-sized fleets of 20 or more vehicles. Includes infrastructure and hands-on management.
- Driver Management Service: Driver profiling, provision, monitoring, licensing, training, salary and incentives handling, health insurance, working hour options, and driver replacement services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
GLOBE Rent A Car product offering
Product offeringCore offering
GLOBE Rent A Car is a premium car rental and fleet management company providing short-term limousine services with vehicle, driver, and fuel packages on hourly/daily basis, and long-term full-service fleet management for companies with 20+ vehicles. It also offers comprehensive driver management including profiling, training, monitoring, and replacement services. The company operates a fleet of 300+ vehicles across MPV, SUV, Sedan, Minibus, and Commercial categories.
Product overview
GLOBE Rent A Car is a premium car rental and fleet management company with over 30 years of experience, offering short-term limousine services and long-term fleet management solutions with driver management options. The company operates a diverse fleet of over 300 vehicles across multiple categories including MPV, SUV, Sedan, Minibus, and Commercial vehicles, serving corporate clients, VIP customers, and individual travelers in Indonesia with operations in Surabaya and Jakarta.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Rapid breakdown response within one hour
Companies that use GLOBE Rent A Car
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
GLOBE Rent A Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GLOBE Rent A Car partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PT GLOBE INTERTRANScoreAffiliate company within the GLOBE group of companies, supporting integrated transportation and fleet management services.
- PT GLOBE NUSA PERSADAcoreAffiliate company within the GLOBE group of companies, supporting integrated transportation and fleet management services.
- PT EMKO SEJAHTERA BERSAMAminorAffiliate company within the GLOBE group of companies, part of the broader corporate structure.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
GLOBE Rent A Car competitors and assessment
Company assessmentDirect peers
- Hertz Indonesia: Global car rental operator with Indonesia presence, serving corporate accounts and travelers across multiple cities. Comparable to GLOBE in providing premium passenger car rental for business clients, though with less emphasis on chauffeur-driven service and driver management.
- Blue Bird Group: Major Indonesian taxi, limousine and rental operator with premium chauffeur-driven services nationwide. Overlaps directly with GLOBE's limousine service and corporate transportation offerings in Surabaya and Jakarta, with substantially larger fleet and broader geographic coverage.
- Siloam Mobility / Siloam Auto Rent: Indonesian car rental and chauffeur-driven service provider focused on corporate accounts and VIP clients. Comparable to GLOBE in serving enterprise and premium individual customers with long-term fleet and limousine offerings.
- TRAC Astra (PT Serasi Autoraya): Indonesia's largest corporate car rental and fleet management operator, part of the Astra International group. Directly comparable to GLOBE's long-term fleet management and chauffeur-driven services for corporate and government clients, but at significantly greater scale and geographic reach across Indonesia.
- Express Group (PT Express Transindo Utama): Indonesian taxi and rental operator with corporate and individual transportation services across major cities. Comparable to GLOBE in providing chauffeur-driven and rental services to corporate clients, though with a stronger taxi-hailing legacy.
- Avis Indonesia: International car rental brand operating in Indonesia, offering short- and long-term rentals to corporate and individual customers. Directly comparable to GLOBE's premium rental and corporate fleet services, with stronger global brand recognition but a less chauffeur-centric positioning.
- Dwidaya Tour & Travel: Indonesian transportation and rental company providing car rental, tour services and corporate transportation. Comparable to GLOBE in serving corporate and individual clients with chauffeur-driven and self-drive options across Indonesian cities.
Emerging players
- GoCar (Gojek): Indonesia ride-hailing leader's car rental arm, offering short- and long-term rentals with digital booking. Represents the app-based, capital-backed competitive threat to GLOBE's premium and corporate rental business in Surabaya, Jakarta and other cities.
- CARRO Indonesia: Digital-first car rental and subscription platform expanding across Southeast Asia, including Indonesia. An emerging player that intersects with GLOBE's passenger car rental offering via a tech-led model, posing a long-term threat in the corporate and premium subscription segments.
Broad incumbents
- Panorama Group: Diversified Indonesian travel, transportation and event-services conglomerate with car rental, tour and shuttle operations. A broader incumbent that overlaps with GLOBE's corporate and tourism transportation offerings but as part of a wider portfolio spanning travel, events and hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
GLOBE Rent A Car social profiles
Digital presenceGLOBE Rent A Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLOBE Rent A Car leadership team
Management profileNumber of profiles
GLOBE Rent A Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLOBE Rent A Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLOBE Rent A Car
What does GLOBE Rent A Car do?
GLOBE Rent A Car is a premium car rental and fleet management company providing short-term limousine services with vehicle, driver, and fuel packages on hourly/daily basis, and long-term full-service fleet management for companies with 20+ vehicles. It also offers comprehensive driver management including profiling, training, monitoring, and replacement services. The company operates a fleet of 300+ vehicles across MPV, SUV, Sedan, Minibus, and Commercial categories.
Is GLOBE Rent A Car a public or private company?
GLOBE Rent A Car is a private company. It is classified as family owned and is currently operating.
When was GLOBE Rent A Car founded?
GLOBE Rent A Car was founded in 1990. It employs 51 to 100 people.
Where is GLOBE Rent A Car based?
GLOBE Rent A Car is headquartered in Surabaya, Indonesia, in the Asia region.
How does GLOBE Rent A Car make money?
Three revenue lines are on record. Short-term Rental (Limousine Service) is the primary driver. The others are long-term Fleet Management and driver Management Service.
Who are GLOBE Rent A Car's main competitors?
Direct peers on record are Hertz Indonesia, Blue Bird Group, Siloam Mobility / Siloam Auto Rent, TRAC Astra (PT Serasi Autoraya), Express Group (PT Express Transindo Utama), Avis Indonesia and Dwidaya Tour & Travel. Emerging players are GoCar (Gojek) and CARRO Indonesia. Panorama Group is listed as a broad incumbent.
Does GLOBE Rent A Car have an API?
No public API is recorded for GLOBE Rent A Car.
What industry is GLOBE Rent A Car in?
GLOBE Rent A Car's product category is Car Rental & Fleet Management Services. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire), with a secondary code of THADAAAC, Local City / In-Town Car Rental. Its NAICS code is 532111 and its SIC code is 7510.