What Blue Bird Group does

PT Blue Bird Tbk (IDX: BIRD) is Indonesia's largest taxi operator and integrated mobility platform, founded in 1972 and headquartered in Jakarta. The company operates across 20 Indonesian cities with a fleet of 25,000+ vehicles organized under multiple sub-brands: Bluebird (regular metered taxi), Silverbird (premium/luxury taxi), Goldenbird (chauffeured car rental), Bigbird (charter buses), Cititrans (intercity shuttle and AKAP busline including BRT electric operations in Medan and IKN), Bluebird Kirim (delivery), BirdMobil (used car sales and maintenance), and supporting lines such as Airport Transfer, Logistics, Hotel & Resort, Corporate Solutions, Caready, and Lifecare Taxi.

The company's technical core is the MyBluebird super-app, available on Google Play, Apple App Store, and Huawei AppGallery, which integrates AI-driven fleet distribution, IoT vehicle telemetry, real-time GPS, EZPay cashless payments (debit/credit, QRIS, e-wallets including OVO), the EZPoint tiered loyalty engine (Explorer, Traveler, Voyager, Elite), fixed-price and metered fare algorithms, advance booking, subscription packages, and an EV selection feature. The platform is ISO 27001:2022 certified and supported by WhatsApp Reservations, a 24/7 call center, web, and traditional street-hailing. Adjacent technology includes a Pre-Authorization payment hold mechanism and Darktrace-powered autonomous cybersecurity for digitized services.

Blue Bird monetizes through usage-based taxi fares (metered or fixed-price with city-specific minimums plus IDR 4,000-7,000 platform fees), package-based car rental and charter bus revenue, per-ticket shuttle fares, transaction-based delivery, recurring B2B and government contracts (including the Rp 250 billion IKN electric transportation commitment), advertising media on vehicles, used-car sales, and per-booking platform fees. Primary customer segments include individual urban commuters, business travelers, tourists, group travelers, logistics customers, intercity shuttle passengers, and government/public-sector clients (DKI Jakarta, IKN, Medan). The Djokosoetono family retains leadership, with Adrianto Djokosoetono as President Director and a board that has steered the 3M transformation strategy (multi-channel, multi-payment, multi-product) launched in 2023.

Name

Blue Bird Group

Legal name

PT Blue Bird Tbk

Website

https://bluebirdgroup.com

Company type

Public

Founded year

1972

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT Blue Bird Tbk operates Indonesia's largest integrated mobility platform across 20 cities with 25,000+ vehicles, serving millions of monthly passengers via the MyBluebird app and a multi-brand portfolio covering taxi, premium transport, car rental, charter buses, intercity shuttles, and delivery services.

Ownership category

akta.pro rank

Product category

Ground Passenger Transportation and Integrated Mobility Services

NAICS

Taxi and Ridesharing Services (485310), Charter Bus Industry (48551), Charter Bus Industry (4855)

SIC

Trucking & Courier Services (No Air) (4210), Transportation Services (4700)

akta.pro primary industry

On-Demand Helicopter Charter (Private/Corporate) (TLAFACAB)

akta.pro secondary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

Keywords

• Taxi services
• Car rental
• Charter bus
• Airport shuttle
• Parcel delivery

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Taxi Services (Bluebird & Silverbird): Usage-based revenue from metered taxi rides, fixed-price rides, and charter trips. Fares include city-specific minimums (Rp 10,000 to Rp 30,000), plus a platform fee (Rp 4,000 for Bluebird, Rp 7,000 for Silverbird). Cancellation fees also apply per city. Silverbird premium tier operates in Jadetabek with minimums from IDR 50,000 to IDR 100,000.
2. Car Rental (Goldenbird): Package-based revenue from hourly, daily, and chartered rentals with driver, including Goldenbird Now (Jakarta only). Extra drive fees apply during Eid (Rp 10,000-22,000 per hour/order, Rp 100,000-130,000 per day). Platform fee of Rp 5,000 per booking. Airport transfer includes free tolls on specified routes.
3. Charter Bus (Bigbird): Per-trip and per-day charter revenue for group transportation, including 12-hour pay-6 promotional packages launched during the 53rd anniversary campaign.
4. Shuttle Services (Cititrans): Per-ticket revenue from point-to-point airport shuttle routes (Juanda-Malang, Soekarno Hatta-Bandung, Ahmad Yani-Solo), with 8 daily departures per leg and Toyota Hiace 8-seater executive configurations starting from Rp 135,000.
5. Logistics & Delivery (Bluebird Kirim): Per-delivery transaction revenue for courier and parcel services using Bluebird vehicles.
6. Corporate Solutions & B2B Mobility Contracts: Recurring and contract-based revenue from enterprise clients and government transportation contracts, including the Rp 250 billion investment commitment for the IKN (Nusantara capital) sustainable transport initiative.
7. Advertising Solutions (In-Car & Vehicle): Revenue from advertising placements on taxis, buses, and rental fleet visible across Indonesia's major cities.
8. Used Car Sales & Maintenance (BirdMobil & Caready): One-time transaction revenue from sales of used Bluebird vehicles, vehicle maintenance, and related services.
9. Platform Fees on MyBluebird App: Per-booking platform fee added on top of taxi/Silverbird/Goldenbird fares (Rp 4,000-7,000) for use of the MyBluebird digital channel, used to fund app innovation and customer experience.
10. Hotel & Resort Transportation Services: B2B revenue from hotel and resort partners for guest transportation, often combined with tour and airport transfer offerings.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Blue Bird Group is Indonesia's largest integrated mobility operator, providing metered taxi (Bluebird regular, Silverbird premium), chauffeur-driven car rental (Goldenbird), charter bus (Bigbird), intercity shuttle and electric BRT (Cititrans), parcel delivery (Bluebird Kirim), airport transfer, corporate mobility, hotel/resort guest transport, used-car sales and maintenance (BirdMobil/Caready), and in-car advertising, all unified through the MyBluebird super-app with AI-driven dispatch, IoT telemetry, multi-channel booking, cashless payments, and a tiered loyalty program.

Product overview

Blue Bird Group operates a multi-brand integrated mobility platform under PT Blue Bird Tbk, combining a core mobile application (MyBluebird) with a portfolio of branded transport services: Bluebird (regular taxi), Silverbird (premium taxi), Goldenbird (car rental with driver), Bigbird (charter bus), Cititrans (shuttle and AKAP bus line), Bluebird Kirim (delivery), and dedicated service lines (Airport Transfer, Logistic, Advertising Solution, Corporate Solution, Hotel & Resort, Caready, and Lifecare Taxi). MyBluebird is the central product surface that unifies ordering, cashless payment (including OVO, QRIS, and e-wallets via Pre-Authorization), the EZPoint loyalty program, the MySubscription bundle, and the in-app EV selection feature, while BirdMobil extends the ecosystem into used-car sales and maintenance. This is a platform-plus-modules architecture where the MyBluebird app is the core platform and the named sub-brands and service lines are the modules accessible through it.

Differentiator

Problem solved

Functional benefit

Brands

• Bluebird (Blue Bird taxi): Regular metered taxi service — the group's flagship taxi brand, available across major Indonesian cities via the MyBluebird app, call center, and street-hailing.
• Silverbird / Silver Bird
• Goldenbird / Golden Bird
• Bigbird / Big Bird
• Cititrans (Cititrans Busline)
• Bluebird Kirim
• BirdMobil
• MyBluebird

Products and services

• Bluebird Taxi (Regular) Standard 1-6 passenger taxi service using argometer-based fare calculation, available across major Indonesian cities including Jakarta, Bandung, Medan, Surabaya, Bali, and Makassar, with city-specific minimum fares (Rp 10,000-Rp 30,000), a Rp 4,000 platform fee on MyBluebird bookings, and a new electric e-Bluebird variant.
• Silverbird (Premium Taxi) Premium and luxury taxi service featuring Toyota Alphard, New Toyota Alphard, and Mercedes-Benz E-Class fleets, with minimum fares from IDR 50,000 (EZPay Silverbird) up to IDR 100,000 (New Alphard), a Rp 7,000 platform fee, and service coverage primarily in the Jadetabek area.
• Goldenbird (Car Rental) Premium chauffeur-driven car rental with hourly, daily, and chartered packages including Sedan (1-4 pax), MPV (1-6 pax), and Lux MPV (1-6 pax) options such as IONIQ 5, BMW iX, Toyota Alphard, Toyota Innova, and Toyota Avanza; Rp 5,000 platform fee, with airport transfer including free tolls on specified routes.
• Bigbird (Charter Bus) Charter bus service for group travel and corporate outings, available across multiple Indonesian cities with customizable routes and reliable scheduling for large parties, weddings, school trips, and corporate events.
• Cititrans (Shuttle and AKAP Bus Line) Shared shuttle and premium intercity bus service with routes including Soekarno-Hatta-Bandung, Ahmad Yani-Solo, and Juanda Airport-Malang, using Toyota Hiace 8-seat executive configuration with USB charging, footrests, and full-toll routing; also operates 100% electric BRT in Medan and IKN.
• Bluebird Kirim (Delivery) Point-to-point delivery service using Bluebird vehicles for parcels, documents, and hampers, following the closest travel route between pickup and drop-off points as defined at order time.
• Bluebird Airport Transfer Dedicated airport transfer service with fixed-price and metered pricing options for pickup and drop-off at major Indonesian airports, with toll and parking handled per company policy.
• Bluebird Logistic Logistics services leveraging Bluebird Group's vehicle fleet and network, supporting broader cargo and supply chain mobility needs in Indonesia.
• Bluebird Corporate Solution B2B mobility package providing centralized billing, account management, and access to Bluebird Group's full transport product suite (Bluebird, Silverbird, Goldenbird, Bigbird, Cititrans, Bluebird Kirim) for corporations and government clients.
• Bluebird Hotel and Resort Tailored transport services for hotel and resort guests, supporting airport transfers, city tours, and guest mobility through the Bluebird Group fleet for hospitality partners across Indonesia.
• Bluebird Advertising Solution Vehicle wrap and in-car advertising media sold on Bluebird's taxi fleet, allowing brands to reach urban audiences across major Indonesian cities.
• BirdMobil (Used Car Sales and Maintenance) Used car sales and vehicle maintenance business line launched in 2023 as part of Bluebird's 3M (multi-product) transformation, extending the mobility ecosystem beyond transportation services for consumers and fleet operators.
• MyBluebird Mobile Application Unified customer-facing mobile app for ordering and paying for Bluebird Group services, supporting Advance Booking, Fixed Price, EZPay cashless payments (including OVO, QRIS, e-wallets, and cards via Pre-Authorization), EZPoint loyalty, MySubscription bundles, and an in-app EV selection feature; available on Google Play, App Store, and Huawei AppGallery.

Quantifiable outcome

• 14% revenue growth in 2024 to Rp 5.04 trillion (3 consecutive years of double-digit growth)
• +11 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DarktracecoreTechnology or IntegrationUK-based cybersecurity AI company selected by Bluebird Group to autonomously defend its digitized services (MyBluebird app, online payment systems) against cyber-attacks. Darktrace reported a 33% increase in attacks across its Asia-Pacific customer base in 2021, with transport as a heavily targeted sector.
• OVOcoreTechnology or IntegrationIndonesian e-wallet integrated as a new payment method inside the MyBluebird app (March 2025), complementing existing debit/credit, QRIS, and e-wallet options. First-time OVO users in MyBluebird receive a Rp10,000 discount via promo code OVOBBHEMAT.
• RekosistemcoreStrategic or Co-development PartnerIndonesian circular-economy company that is a sustainability partner supporting Bluebird's BlueSky pillar and economic circularity initiatives. Rekosistem's SVP of Business Growth & Partnerships (Angga Adhitya Fritz Aradhana) was quoted highlighting the strategic collaboration.
• TahilalatsminorGTM or Marketing PartnerIndonesian local brand/creative collective collaborating with Bluebird Group on a 'Safe Ride, Laugh Loud' brand campaign (January 2026) to bring storytelling to the taxi experience.
• BenihBaik.comcoreStrategic or Co-development PartnerIndonesian crowdfunding and community platform founded by Andy F. Noya; partner in Bluebird's Sustainability Movement in-app feature, encouraging customers to participate in environmental action.
• SarinahcoreStrategic or Co-development PartnerState-owned retail enterprise collaborating with Cititrans on shuttle services, part of Q1 2025 expansion and innovation initiatives.
• Mercedes-BenzcoreOthersVehicle supplier and special-facility partner for the Silver Bird fleet. In 2009, Bluebird launched ~400 Mercedes-Benz E-Class units for the Silver Bird E-Class service in Jakarta, with drivers specially trained by Mercedes-Benz on technical knowledge, English communication, and Jakarta tourism destinations. The partnership is anchored on per-unit price facilities and after-sales service standards.
• DKI Jakarta Provincial Government (Enjoy Jakarta program)coreStrategic or Co-development PartnerGovernment partnership supporting the Enjoy Jakarta tourism program; Silver Bird E-Class taxis carry Enjoy Jakarta stickers, tourism brochures, and Jakarta maps. Launched officially by Governor Fauzi Bowo in June 2009.
• Otorita IKN (Nusantara Capital Authority)coreStrategic or Co-development PartnerGovernment partner for sustainable public transportation development in Indonesia's new capital Nusantara; Bluebird committed Rp 250 billion in December 2023 to deploy electric BRT and supporting infrastructure.
• Cititrans Busline (PT. Garuda) and Cititrans airport shuttle airport partnerscoreStrategic or Co-development PartnerCititrans operates airport shuttle routes jointly with airport authorities at Soekarno Hatta, Juanda, and Ahmad Yani; partnerships with airport operators enable curbside pickup and direct intercity connectivity.

Scale indicators26 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• TransJakarta: Jakarta BRT operator running the world's longest BRT network. Competitor and partner to Bluebird's Cititrans BRT operations in Medan and IKN; directly comparable on electric bus deployment in Indonesian cities.
• SMRT Corporation: Singapore public-listed multi-modal transport operator (taxi, bus, rail). Comparable in public-market status, multi-segment mobility portfolio, and government-linked transit exposure, though more rail-heavy than Bluebird.
• ComfortDelGro: Singapore-listed taxi and public transport operator with similar fleet ownership, multi-brand portfolio (Comfort, CityCab, SMRT), and corporate/rental offerings across ASEAN. Closest direct comp given comparable asset-heavy taxi model and Southeast Asia footprint.

Broad incumbents

• Uber Technologies: Global ride-hailing platform competing in taxi-hailing category. Comparable on app-based taxi dispatch, but asset-light and operating in different geographies; relevant for global mobility platform benchmarking.
• Grab Holdings: Regional ride-hailing, delivery, and fintech super-app operating across Southeast Asia including Indonesia. Competes with Bluebird taxi, Cititrans shuttle, and Bluebird Kirim delivery from a digital platform angle with broader scope.
• Lyft: US-listed ride-hailing operator serving North American urban markets. Comparable as a public-market mobility benchmark, though asset-light and geographically distant from Bluebird's Indonesian footprint.
• DiDi Global: Chinese ride-hailing super-app with international expansion and autonomous driving investments. Comparable in super-app ambition and AI-driven dispatch, though operating in different regulatory regimes.
• Gojek (GoTo Group): Indonesia's largest ride-hailing super-app and prior Bluebird investor ($30M in 2020), offering GoRide, GoCar, and GoSend across Indonesia. Asset-light model competing directly with Bluebird taxi while overlapping on delivery (Bluebird Kirim vs GoSend).

Regional players

• Bluebird's Indonesian BRT/electric competitors (e.g., Mayasari Bakti, Pahala Kencana): Established Indonesian intercity bus and charter operators that overlap with Bluebird's Bigbird charter and Cititrans shuttle offerings. Comparable on fleet-based intercity mobility in Indonesia, though less digitized and not publicly listed.

Emerging players

• Maxim Indonesia: Indonesian ride-hailing and taxi app with growing driver network across tier-2 and tier-3 Indonesian cities. Emerging competitor to Bluebird in markets outside Bluebird's 20-city core footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bluebirdgroup
• YouTubeyoutube.com/channel/UCTPkFzZriXVoZZgOalscUDQ
• Facebookfacebook.com/bluebirdgroup.official
• LinkedInlinkedin.com/company/bluebirdgroup
• Instagraminstagram.com/bluebirdgroup
• TikToktiktok.com/@bluebirdgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Bird Group