Nouvelles Frontieres

What Nouvelles Frontieres does

Nouvelles Frontieres is a French travel brand operating as the domestic distribution and certification arm of TUI France, headquartered in Levallois-Perret, France. Founded in 1966, the company today functions primarily as an online packaged-tour retailer offering 498 curated tour circuits across more than 60 destinations worldwide, including Thailand, the United States, Vietnam, Canada, Costa Rica, Iceland, Italy, Spain, India, Sri Lanka, Norway, Portugal, and Japan. The legacy NF certification mark is displayed across all tour packages, positioning the brand as a quality-assured French tour operator under the broader TUI Group umbrella.

The core product is the "circuit" — a bundled travel package combining flights, accommodations, transfers, and meals — offered in multiple formulas ranging from accommodation-only to all-inclusive. Circuits are themed across consumer segments including couples, families, solo travelers, groups of friends, seniors, and adventure seekers (safari, trekking, active sports), with themes such as Culture (373 circuits), Discovery (423), and Nature (275) dominating the catalog. Pricing is unit-based per person (double occupancy), with sample packages ranging from €819 (Road Trip Tenerife) to €895 (Sicily Road Trip) and higher for longer itineraries.

The business model is direct-to-consumer transaction revenue, distributed through a multi-channel platform: the tui.fr e-commerce website, a dedicated mobile application with promotional incentives (HAPPYAPP €30 discount code), a network of physical TUI Store travel agencies across France, and regional departure cities (Bordeaux, Lille, Lyon). Marketing is executed through content/SEO, social media (Facebook, Instagram, YouTube), and email newsletter. Adjacent ecosystem properties — TUI Musement (activities/experiences) and TUI Collection (premium hotels) — extend the platform beyond packaged circuits. No proprietary technology, AI/ML capabilities, or disclosed revenue figures are present in the source data; the company operates as a digital retail layer atop TUI Group's broader tourism infrastructure.

Name

Nouvelles Frontieres

Legal name

TUI France

Website

https://nouvelles-frontieres.fr

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Nouvelles Frontieres is a French packaged-tour retailer operating as the domestic brand of TUI France, selling 498 curated circuit packages across 60+ countries to French consumers via website, mobile app, and TUI Store travel agencies.

Ownership category

akta.pro rank

Product category

Package Tour Operator

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Package tour services
• Guided travel circuits
• Vacation tour operator
• Travel agency services
• Escorted tour packages

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Package Tour Sales: Revenue generated from selling complete tour packages that include flights, accommodations, transfers, and meals according to the selected formula. The company offers various package formulas including full board, half board, breakfast-only, and all-inclusive options. Additional revenue streams include travel insurance and ancillary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nouvelles Frontieres (operating as TUI France) sells bundled package tour circuits that combine international flights, accommodations, transfers, and meals into single bookable products. The offering spans 498 distinct circuit packages across more than 60 countries, with multiple formula options (room only, breakfast, half board, full board, all-inclusive) and theme categories such as culture, discovery, couples, family, solo, adventure, safari, and road trips. Customers book online via tui.fr, the mobile app, or through TUI Store physical travel agencies.

Product overview

TUI operates a comprehensive travel platform offering tour packages and circuit-based travel experiences. The core product consists of 498 tour circuits across diverse global destinations, organized by themes (Culture, Discovery, Couples, Family, Solo, Friends, Nature, Safari, Roadtrip, etc.), price ranges, and formulas (meal plans from room only to all-inclusive). Products include standard group circuits, private circuits, self-drive road trips (autotours), multi-city train combinations, and customized tour options. The platform features filtering by destination, traveler ratings, and travel themes, with pricing displayed per person and total package prices including flights and transfers.

Differentiator

Problem solved

Functional benefit

Brands

• TUI Store: Travel agency network under TUI France

Products and services

• Circuits TUI (Package Tour Circuits)

Quantifiable outcome

• 498 tour packages available across all destinations
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Voyageurs du Monde: French specialist tour operator focused on bespoke, off-the-beaten-path itineraries worldwide. Directly comparable as a French-domiciled competitor selling multi-country circuits to the same customer base, though positioned at a higher price point and more bespoke orientation.
• Jet Tours: French tour operator (part of Webedia/legacy VoyageSNCF ecosystem at various points) offering long-haul packaged tours. A close French peer in the packaged multi-country circuit category, particularly for premium long-haul destinations.
• Fram: French tour operator offering packaged circuits, long-haul holidays, and themed trips. A direct peer in the French package-tour category, competing head-to-head on destinations, formulas, and price points across similar customer segments.
• Marmara (TUI subsidiary): TUI Group's sister French brand focused on beach club and resort packages. Operates inside the same TUI France ecosystem and overlaps directly with Nouvelles Frontieres on packaged holidays to overlapping destinations.
• Voyage Privé: French flash-sale travel club offering discounted packaged tours and hotel stays to a membership base. Directly comparable in distribution model (direct-to-consumer online) and customer demographic, with overlapping package-tour inventory.
• Club Med: French-founded all-inclusive resort and circuit operator now owned by Fosun Tourism Group. Overlaps with TUI France / Nouvelles Frontieres on packaged multi-destination holidays and all-inclusive formulas, and competes for the same French family and couple segments.
• Lastminute.com: European OTA and package holiday platform with strong French market presence. Competitor on dynamically packaged holidays and last-minute circuits, with overlapping product offering across many of the same destinations.

Broad incumbents

• Expedia: Global OTA with multi-product packaged holiday offerings (Expedia Package, Vrbo, Hotels.com). Broad incumbent competitor in the online packaged-holiday category with comparable destination coverage.
• TUI Group: The publicly listed parent conglomerate of TUI France / Nouvelles Frontieres. Operates tour operators, airlines, hotels, and cruises across Europe, making it the ultimate incumbent whose strategy and capital allocation directly govern the French subsidiary's direction.
• Booking.com: Global OTA dominant in the French market. While not a direct package-tour operator, it cannibalizes demand for bundled tours by enabling travelers to assemble flight + hotel themselves at competitive prices.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfnSlenYVHjQxs5jiZz6M7A
• Facebookfacebook.com/marmara.matt
• Instagraminstagram.com/tui_france
• Xx.com/marmara_matt
• LinkedInlinkedin.com/company/tui-france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouvelles Frontieres