Doane Advisory Services
Doane Advisory Services is a St. Louis-based agricultural information services company (founded 1919) operating the Farm Journal platform, which delivers B2B advertising, data intelligence, events, broadcast, and content marketing solutions to agricultural producers and agribusiness suppliers.
- Company typePrivate
- Founded1919
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Doane Advisory Services does
Doane Advisory Services is a St. Louis-based private company founded in 1919 that operates in the agricultural information services market. The firm appears to function as a holding entity for the Farm Journal brand, an agricultural B2B media and marketing solutions business. The 1–10 employee band on Doane Advisory Services likely reflects the holding-level staff; the operating business spans a substantially broader footprint across events, broadcast, digital, and content production.
Farm Journal operates a multi-solution platform serving agricultural suppliers and producers. Its five documented solution lines are: Digital (programmatic, contextual, and endemic advertising across Farm Journal's digital portfolio), Intelligence (data-driven insights on ag decision-makers built on first-party behavioral and demographic data integrated with third-party government data), Events and Experiences (Top Producer Summit, Pro Farmer Crop Tour, West Coast Produce Expo, Trust in Food Symposium), Streaming and Broadcasting (Farm Journal Studios producing video and broadcast content with named on-air personalities), and Content Marketing (custom branded content, video, writing, and design for ag brands). The company reaches agricultural decision-makers through an omnichannel framework spanning digital, video, radio, and print.
The business model is a hybrid of advertising revenue (Digital, Broadcast/Streaming) and professional services revenue (Intelligence, Events, Content Marketing). Go-to-market is sales-led, combining direct enterprise engagement with large agricultural suppliers and an agency channel partner motion targeting mid-market brands. Pricing is not publicly disclosed; solution details are packaged in downloadable marketing kits. Customer segments are primarily Agricultural Producers (B2C-style decision-maker targeting) and Agribusiness Suppliers (B2B advertisers), with Food Producers as a secondary segment. The company's stated value proposition centers on its proprietary ag-decision-maker dataset, omnichannel activation, and measurement capabilities — combined with iconic broadcast brands and owned event properties that the company claims no single ag-media competitor matches in scale or reach.
Doane Advisory Services firmographics
Firmographics- Name
- Doane Advisory Services
- Website
- https://doane.com
- Company type
- Private
- Founded year
- 1919
- Headcount range
- 1–10 employees
- Short description
- Doane Advisory Services is a St. Louis-based agricultural information services company (founded 1919) operating the Farm Journal platform, which delivers B2B advertising, data intelligence, events, broadcast, and content marketing solutions to agricultural producers and agribusiness suppliers.
- Ownership category
- akta.pro rank
Doane Advisory Services industry classification
Industry- Product category
- Agricultural Information Services
- NAICS
- Farm Management Services (115116), Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Agricultural Services (700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)
- akta.pro secondary industries
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where Doane Advisory Services is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
Doane Advisory Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Solutions: High-impact contextual digital experiences and programmatic advertising services targeting agricultural decision-makers
- Intelligence Solutions: Insights, understanding and strategies to drive and influence decision journeys for agricultural producers and stakeholders
- Events and Experiences: Targeted annual events including Top Producer Summit, Pro Farmer Crop Tour, West Coast Produce Expo and Trust in Food Symposium bringing together suppliers, decision makers and industry voices
- Broadcast and Streaming Solutions: Video, broadcast and experiential content production through Farm Journal Studios with iconic broadcast shows and personalities
- Content Marketing Solutions: Custom branded content creation including storytelling, videography, writing and design services for agricultural brands
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Doane Advisory Services product offering
Product offeringCore offering
Doane Advisory Services provides information services for the agricultural market, delivering market intelligence and insights on agricultural producer decision-making. The firm operates as a small private information provider focused on agricultural decision-journey data and producer behavior analytics, serving agribusiness suppliers and stakeholders with intelligence products.
Product overview
No product or service information for Doane Advisory Services is present in the provided source data. The source content is from Farm Journal's Solutions page, which describes their marketing and media solutions including Digital, Intelligence, Events, Streaming/Broadcast, and Content Marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Information Services Core information services offering providing agricultural market intelligence, producer decision-journey insights, and behavioral data analytics for agribusiness stakeholders. Targets agricultural suppliers, dealers, retailers, brokers, and food producers needing intelligence on producer research and purchasing behavior.
Companies that use Doane Advisory Services
Customer profileSegments3 records
Ideal customer profiles2 records
Doane Advisory Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Doane Advisory Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Doane Advisory Services competitors and assessment
Company assessmentBroad incumbents
- Rabobank Food & Agribusiness Research: Rabobank's F&A Research division produces global agricultural market intelligence and advisory. It competes for high-value agribusiness advisory and intelligence budgets that Doane's intelligence solutions target.
- Informa Agribusiness Intelligence: Informa's agribusiness portfolio includes events, market intelligence and ag media. It overlaps with the Farm Journal event portfolio (e.g., Top Producer Summit, West Coast Produce Expo) and competes for ag supplier marketing budgets.
- Bayer Climate FieldView: Climate FieldView is Bayer's flagship precision agriculture platform collecting field-level agronomic data. It is a broad incumbent with overlapping behavioral and agronomic data assets targeting the same producer decision-maker.
Direct peers
- DTN: DTN provides market data, weather, and agribusiness intelligence tools to farmers, ranchers and agribusinesses. It is a direct comparable to Doane Advisory Services because both monetize proprietary agricultural data and decision-support intelligence for the same producer and supplier buyer segments.
- Progressive Farmer: Progressive Farmer is a long-running agricultural media brand delivering news, market analysis and producer-facing content. It is highly comparable to the Farm Journal media platform that underpins Doane Advisory Services, serving the same U.S. row crop and livestock decision-maker audience.
- Successful Farming (Dotdash Meredith): Successful Farming publishes agriculture news, market analysis and how-to content for U.S. farmers. It competes with Farm Journal and Doane in advertising-supported ag media and serves the same producer and agribusiness supplier audience.
Regional players
- Agri-Pulse: Agri-Pulse is a U.S. ag policy and agribusiness news outlet with subscription intelligence products. It is comparable as a content-and-intelligence provider serving agribusiness decision-makers, with a stronger policy tilt than Doane.
Emerging players
- AgFunder: AgFunder is an investment and research platform covering agricultural technology and food innovation. It is a partial comparable as an intelligence and data provider serving agribusiness stakeholders, though its core model is investment-focused.
- Granular (Corteva): Granular provides farm management software and analytics for row crop producers. It overlaps with Doane Advisory Services on whole-farm business management and budgeting advisory, though delivered as SaaS rather than content-led intelligence.
- Farmers Business Network: FBN aggregates anonymized farm data to deliver benchmarking, input procurement and agronomic intelligence to member producers. It is an emerging data-and-advisory competitor to Doane's positioning, with partial overlap on intelligence solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Doane Advisory Services social profiles
Digital presenceDoane Advisory Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doane Advisory Services leadership team
Management profileNumber of profiles
Doane Advisory Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doane Advisory Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doane Advisory Services
What does Doane Advisory Services do?
Doane Advisory Services provides information services for the agricultural market, delivering market intelligence and insights on agricultural producer decision-making. The firm operates as a small private information provider focused on agricultural decision-journey data and producer behavior analytics, serving agribusiness suppliers and stakeholders with intelligence products.
When was Doane Advisory Services founded?
Doane Advisory Services was founded in 1919. It employs 1 to 10 people.
Where is Doane Advisory Services based?
Doane Advisory Services is headquartered in St Louis, United States, in the North America region.
How does Doane Advisory Services make money?
Five revenue lines are on record. Digital Marketing Solutions are the primary driver. The others are intelligence Solutions, events and Experiences, broadcast and Streaming Solutions and content Marketing Solutions.
Who are Doane Advisory Services's main competitors?
Broad incumbents on record are Rabobank Food & Agribusiness Research, Informa Agribusiness Intelligence and Bayer Climate FieldView. Direct peers are DTN, Progressive Farmer and Successful Farming (Dotdash Meredith). Agri-Pulse is listed as a regional player. Emerging players are AgFunder, Granular (Corteva) and Farmers Business Network.
Does Doane Advisory Services have an API?
No public API is recorded for Doane Advisory Services.
What industry is Doane Advisory Services in?
Doane Advisory Services's product category is Agricultural Information Services. Its primary akta.pro industry code is AFACAJAA, Whole-Farm Business Management & Budgeting Advisory, with a secondary code of AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its NAICS code is 115116 and its SIC code is 700.