Day One Trauma Support
Day One Trauma Support is a UK-registered charity delivering free practical, emotional, and financial support to people affected by major traumatic injuries and their families, through caseworkers embedded in NHS Major Trauma Centres, peer support, emergency funding, and referrals across England.
- Company typePrivate
- Founded2021
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Day One Trauma Support does
Day One Trauma Support is a UK-registered charity (Charity Number 1194227, Company Number 13155922) that delivers practical, emotional, and financial support to people affected by major traumatic physical injuries (such as road collisions, assaults, and industrial accidents) and their families. The charity's core services include caseworker support embedded within NHS Major Trauma Centres (notably Leeds General Infirmary and Greater Manchester Major Trauma Hospital in Salford), emergency funding for travel and accommodation, peer support connecting patients with volunteers who have lived experience of trauma, counselling referrals, crisis support signposting, and legal referrals through a partner law firm panel. All services are provided free of charge to beneficiaries.
The organization operates as a non-profit entity with no product pricing; revenue is generated entirely through donations, fundraising challenge events (such as the Lyke Wake Walk and Tour du Mont Blanc trek), corporate sponsorships (headline sponsor Bond Turner, matched-funding partner Aviva), Christmas appeals, and grants. Distribution is primarily enterprise-referral-based via NHS Trust partnerships, complemented by self-serve routes through the website and a helpline (0300 303 5648). The technology stack is conventional nonprofit infrastructure: Beacon CRM for contact management, Mailchimp for email campaigns, and AAG IT Services for IT support, with no proprietary technology platform or AI/ML capabilities. Operating geographies are limited to England, with a headcount of 11-50 employees and a leadership team led by CEO Lucy Nickson.
Day One Trauma Support firmographics
Firmographics- Name
- Day One Trauma Support
- Legal name
- Day One Trauma Support
- Website
- https://dayonetrauma.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Day One Trauma Support is a UK-registered charity delivering free practical, emotional, and financial support to people affected by major traumatic injuries and their families, through caseworkers embedded in NHS Major Trauma Centres, peer support, emergency funding, and referrals across England.
- Ownership category
- akta.pro rank
Day One Trauma Support industry classification
Industry- Product category
- Trauma Support Charity Services
- NAICS
- Other Individual and Family Services (624190), Individual and Family Services (6241), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGAEAH)
Keywords
Where Day One Trauma Support is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Day One Trauma Support business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations: Individual donations from supporters who contribute to the charity's mission of supporting trauma survivors.
- Event Participation Fees: Registration fees for challenges and sporting events, such as the Lyke Wake Walk (£50 registration fee) with additional fundraising targets.
- Corporate Sponsorship: Corporate partners like Bond Turner sponsor events and treks, providing significant funding support.
- Christmas Appeals: Seasonal fundraising campaigns with matched funding from corporate sponsors like Aviva.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Day One Trauma Support product offering
Product offeringCore offering
Day One Trauma Support is a UK charity that delivers caseworker-led emotional, practical, and financial support to patients and families affected by major physical trauma, beginning from the day of injury and continuing for as long as needed. Services are delivered through caseworkers embedded in NHS Major Trauma Centres across England, complemented by a peer support volunteer programme staffed by people with lived experience of trauma. Core offerings include Caseworker Support, Emergency Funding grants, Peer Support Programme, Counselling Services, Wellbeing Resources, and Legal Referrals, all provided free of charge.
Product overview
Day One Trauma Support is a charity offering a holistic model of support services to anyone affected by major physical trauma. The core offering consists of caseworker support providing emotional, practical and financial assistance during hospital stays and recovery, supplemented by peer support programme connecting patients with trained volunteers who have lived experience of trauma. Additional services include emergency funding for immediate needs, wellbeing resources featuring mindfulness techniques, counselling access, and crisis support referrals. The charity also operates hospital volunteer programmes and provides legal referrals through partner firms. Fundraising activities including challenge events, the annual Christmas Appeal, and Major Trauma Awareness Week campaigns support the service delivery. Services are delivered through NHS Major Trauma Centre partnerships, with caseworkers based at Leeds General Infirmary and Greater Manchester Major Trauma Hospital in Salford, extending to patients across England.
Differentiator
Problem solved
Functional benefit
Products and services
- Caseworker Support Specialist caseworkers provide emotional, practical, and financial support to patients and families during the immediate aftermath of major traumatic injury in hospital settings, available 9am-5pm Mon-Fri on 0300 303 5648.
- Emergency Funding Grants provided to help with immediate financial needs including travel and accommodation for family members visiting patients in hospital following major traumatic injury.
- Peer Support Programme A volunteer programme in which individuals with lived experience of major trauma connect with current patients to offer understanding, hope, and practical guidance during recovery.
- Patient Support Pathways Structured casework support from day one of injury through hospital stay and recovery at home, with dedicated caseworkers available across England through NHS Major Trauma Centre networks.
- Wellbeing Resources Mindfulness-based resources including wellbeing box guidance, grounding techniques, stress bucket exercises, and mindful journey practices created by volunteers for trauma survivors.
- Legal Referrals Signposting service referring trauma survivors and families to law firms on Day One's legal panel for initial legal advice on injuries, with no obligation to use panel members.
- Counselling Services Access to counselling support for patients and family members dealing with the emotional impact of traumatic injury, provided through Day One's clinical and trustee networks.
- Crisis Support Signposting Urgent support resources connecting people affected by major trauma with mental health crisis services including Samaritans, SHOUT text service, and Cruse Bereavement Support.
- Hospital Volunteer Programme Trained Day One volunteers visit major trauma wards to provide in-person support and companionship to patients and families during their hospital stay.
- Fundraising Challenges Challenge events and sporting activities organised by Day One including the Lyke Wake Walk and the Tour du Mont Blanc trek, generating donations and awareness through participant registration fees and fundraising pledges.
Quantifiable outcome
- Every 20 minutes someone in the UK suffers a life-changing injury
Companies that use Day One Trauma Support
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Day One Trauma Support technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Day One Trauma Support partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, minor, core and support.
- Bond TurnerflagshipBond Turner, a legal practice dedicated to access to justice, is headline sponsor of Day One's 5th anniversary Tour du Mont Blanc trek. Two Bond Turner directors join the 17-person team hiking through France, Italy, and Switzerland. The firm is committed to supporting trauma survivors through both sponsorship and personal participation in fundraising challenges.
- Active Care Group NeurominorSponsor of Major Trauma Awareness Week 2025 campaign focused on hope and community.
- PBC BiomedminorSponsor of Major Trauma Awareness Week 2025 campaign focused on hope and community.
- ShackletonminorSponsor of Major Trauma Awareness Week 2025 campaign focused on hope and community.
- Dorset OrthopaedicminorSponsor of Major Trauma Awareness Week 2025 campaign focused on hope and community.
- Over LimitscoreExpert mountain guides providing training tips, fitness advice, and leading the Lyke Wake Walk challenge event. Over Limits offers free training treks to participants.
- NHS TrustscoreDay One receives patient referrals from NHS Trusts and has data sharing agreements in place. The charity is embedded in Major Trauma Centres to provide immediate support to patients and families.
- AAG IT ServicessupportIT services provider supplying and maintaining Day One's information technology infrastructure from Unit 3, Hazel Court, Midland Way, Barlborough, Chesterfield S43 4FD.
- Beacon CRMsupportContact management system provider for Day One Trauma Support from 4-6 New Inn Broadway, London EC2A 3PR.
- MailchimpsupportBulk email provider based in the USA used to send newsletters and communications to supporters.
- Legal Panel MemberscoreLaw firms on Day One's legal panel provide initial legal advice on injuries. Referral to legal services is optional and does not affect other support received.
- AvivacoreCorporate sponsor providing matched funding for Day One's Christmas Appeal 2025, doubling donations up to £250.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Day One Trauma Support competitors and assessment
Company assessmentBroad incumbents
- Samaritans: UK-wide crisis support charity operating a 24/7 helpline. Day One explicitly signposts to Samaritans as a crisis partner, indicating partial functional overlap in emotional and crisis support services.
- Mind: Major UK mental health charity providing information, support, and crisis services. Broader incumbent that overlaps with Day One's crisis support referrals and counselling services, but covers all mental health conditions rather than trauma-specific support.
- Cruse Bereavement Support: UK bereavement support charity. Day One signposts to Cruse as a crisis partner for bereavement, indicating a partial overlap in family-aftercare and grief support services.
Direct peers
- Spinal Injuries Association: UK charity supporting people with spinal cord injury, offering peer support, advice, and advocacy. Operates a similar service model to Day One, including caseworked support and NHS referrals, and serves a comparable patient cohort (e.g., Emma's spinal fractures case).
- Headway - the brain injury association: UK charity providing support to people affected by brain injury, including caseworkers, helplines, and rehabilitation services. Closest direct peer to Day One's trauma support model, with overlapping NHS referral pathways and patient population (e.g., Mick Shears' traumatic brain injury case).
- RoadPeace: UK charity supporting people bereaved or injured by road traffic crashes. Highly comparable to Day One's trauma cohort, particularly for road traffic collision cases (e.g., Brian's head-on collision, Chloe Boobier's taxi collision), with a similar peer support and advocacy model.
- Douglas Bader Foundation: UK charity supporting people with limb loss and limb absence, with a focus on rehabilitation and peer support. Comparable to Day One's peer support programme and trauma survivor beneficiary base.
- Limbless Association: UK charity providing information, advice, and peer support for people who have lost limbs. Directly comparable to Day One's work with amputee trauma survivors (e.g., Rob Hope's case) and shares the embedded NHS/hospital support model.
- After Trauma: UK website and community resource for people affected by traumatic injury, providing personal stories and recovery information. Closely comparable to Day One's patient-facing content and survivor-story approach.
Regional players
- Combat Stress: UK charity providing mental health support for veterans, with overlapping trauma-informed care and clinical treatment models. Comparable in clinical approach and trauma focus, but serves a different (military) beneficiary cohort.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Day One Trauma Support social profiles
Digital presenceDay One Trauma Support financial estimates
Financial estimateRevenue estimate
Valuation estimate
Day One Trauma Support leadership team
Management profileNumber of profiles
Profiles6 records
Day One Trauma Support funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Day One Trauma Support M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Day One Trauma Support
What does Day One Trauma Support do?
Day One Trauma Support is a UK charity that delivers caseworker-led emotional, practical, and financial support to patients and families affected by major physical trauma, beginning from the day of injury and continuing for as long as needed. Services are delivered through caseworkers embedded in NHS Major Trauma Centres across England, complemented by a peer support volunteer programme staffed by people with lived experience of trauma. Core offerings include Caseworker Support, Emergency Funding grants, Peer Support Programme, Counselling Services, Wellbeing Resources, and Legal Referrals, all provided free of charge.
Is Day One Trauma Support a public or private company?
Day One Trauma Support is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Day One Trauma Support founded?
Day One Trauma Support was founded in 2021. It employs 11 to 50 people.
Where is Day One Trauma Support based?
Day One Trauma Support is headquartered in Leeds, United Kingdom, in the Europe region.
How does Day One Trauma Support make money?
Four revenue lines are on record. Donations are the primary driver. The others are event Participation Fees, corporate Sponsorship and christmas Appeals.
Who are Day One Trauma Support's main competitors?
Broad incumbents on record are Samaritans, Mind and Cruse Bereavement Support. Direct peers are Spinal Injuries Association, Headway - the brain injury association, RoadPeace, Douglas Bader Foundation, Limbless Association and After Trauma. Combat Stress is listed as a regional player.
Does Day One Trauma Support have an API?
No public API is recorded for Day One Trauma Support.
What industry is Day One Trauma Support in?
Day One Trauma Support's product category is Trauma Support Charity Services. Its primary akta.pro industry code is BPAGAEAH, Mental Health & Crisis Support Services. Its NAICS code is 624190 and its SIC code is 8300.