RoadPeace
RoadPeace is the UK national charity for road crash victims, founded in 1992, providing free emotional support, justice system guidance, and a regional Legal Panel referral network to bereaved families and seriously injured victims across the UK.
- Company typePrivate
- Founded1992
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RoadPeace does
RoadPeace is a UK charitable company limited by guarantee (Charity No. 1087192, Company No. 04165519) founded in 1992 by Brigitte Chaudhry MBE after her son Mansoor was killed in a road crash in 1990. Operating from London with a staff of 13, the charity serves as the national membership organisation for road crash victims and their families, as well as individuals concerned about road danger. RoadPeace is the only national UK charity dedicated exclusively to road crash victims and holds UN consultative status through its membership in the European Federation of Road Traffic Victims (FEVR).
The charity's service portfolio is structured around four pillars: support, justice, prevention, and remembrance. Core services include a national helpline (0845 4500 355), peer support through local groups across UK regions (North West, West Midlands, South Wales, London), a befriending service, a 10-week Resilience Building Programme, and trauma support programmes. The organisation operates a regional Legal Panel of approximately 15 vetted specialist personal injury solicitor firms that provide referrals to crash victims and contribute £5,000 annually. Justice and prevention activities include campaigning on collision investigation, inquests, prosecution, sentencing, civil compensation, and traffic law enforcement. Remembrance services encompass the RoadPeace Wood memorial, World Day of Remembrance events (the observance RoadPeace originated in 1994, adopted by the UN in 2005), and roadside memorial advocacy.
RoadPeace's revenue model is donation-driven and diversified across four streams: individual donations and community fundraising; annual £5,000 contributions from Legal Panel member law firms; membership fees from beneficiaries and advocates; and grants from the Big Lottery Fund (National Lottery). All services to beneficiaries are provided free of charge. The organisation has no proprietary technology platform — service delivery relies on telephone, website, Zoom, and in-person local groups. Marketing channels include the website, Twitter, Facebook, monthly e-newsletter, webinars (e.g., Reducing Road Danger series), and earned media. The charity has demonstrably influenced UK policy, including new Chief Coroner guidelines on second post-mortems (2019) and oral evidence at the Justice Committee Coroner Inquiry (2020).
RoadPeace firmographics
Firmographics- Name
- RoadPeace
- Legal name
- RoadPeace
- Website
- https://roadpeace.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RoadPeace is the UK national charity for road crash victims, founded in 1992, providing free emotional support, justice system guidance, and a regional Legal Panel referral network to bereaved families and seriously injured victims across the UK.
- Ownership category
- akta.pro rank
RoadPeace industry classification
Industry- Product category
- Road Safety and Victim Support Charity
- NAICS
- Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- International & Local Implementing NGOs (HLAJAKAD)
Keywords
Where RoadPeace is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
RoadPeace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Donations and Fundraising: RoadPeace relies on individual donations, fundraising events, and community fundraising activities to fund operations and services.
- Corporate Support: Legal panel members make annual charitable donations of £5,000 to RoadPeace to support the charity's work.
- Membership Fees: RoadPeace is a membership organization with members who pay to join. Members include those bereaved or injured in road crashes and those concerned about road danger.
- Grants and Lottery Funding: RoadPeace receives funding from Big Lottery Fund (National Lottery) as indicated on their website footer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free support services for crash victims |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
RoadPeace product offering
Product offeringCore offering
RoadPeace is the national UK charity for road crash victims, providing free emotional support through a helpline, peer-based local support groups, befriending and trauma support programmes, and a 10-week Resilience Building Programme. It also delivers justice advocacy — including information guides and a regionally structured Legal Panel of vetted specialist personal injury solicitors — to help victims and bereaved families navigate inquests, prosecutions, sentencing and civil compensation. The charity campaigns for road danger reduction and operates a remembrance programme centred on the RoadPeace Wood memorial and the annual World Day of Remembrance.
Product overview
RoadPeace is the national UK charity for road crash victims offering a comprehensive suite of support, justice, and remembrance services. The core offering includes a helpline (0845 4500 355) providing immediate emotional support, peer-based emotional support through local group networks, a befriending service, and a 10-week Resilience Building Programme. The organization operates a regional Legal Panel of vetted specialist personal injury solicitors to help victims access justice and fair compensation. Additional services encompass prevention and road danger reduction campaigning, remembrance services including the RoadPeace Wood memorial and World Day of Remembrance events, information guides on navigating the justice system, and membership opportunities for those affected by road crashes.
Differentiator
Problem solved
Functional benefit
Brands
- Mansoor Chaudhry Award: Annual award presented to individuals for outstanding contribution to RoadPeace and road danger reduction
Products and services
- Emotional Support Services Peer support, local group network, befriending service and trauma support programmes to help bereaved families cope and build resilience after road crashes. Provided free of charge to UK road crash victims and their families.
- National Helpline Phone helpline (0845 4500 355) providing immediate emotional support, information and signposting to crash victims and their families across the UK.
- RoadPeace Legal Panel A network of vetted specialist personal injury law firms organised by UK region, providing RoadPeace members with access to quality legal advice, representation and fair compensation following road crashes.
- Resilience Building Programme 10-week programme featuring relaxation exercises and coping strategies designed to help road crash victims manage stress and anxiety during recovery.
- Local Support Groups Bi-monthly peer support meetings for bereaved families and injured victims, hosted across UK regions (North West, West Midlands, South Wales, London) and via Zoom online.
- Remembrance Services Support for commemorating loved ones lost in road crashes through roadside memorials, remembrance events and annual services including the World Day of Remembrance.
- Justice System Information Guides and Advocacy Information guides and advocacy services helping victims and bereaved families navigate the justice system, covering investigations, criminal prosecution, inquests, sentencing and civil compensation claims.
- Road Danger Reduction Campaigns Campaigning and advocacy for road danger reduction, including traffic law enforcement, vulnerable road user safety, vehicle and lorry safety, and policy submissions to government.
- RoadPeace Wood Memorial Memorial woodland at the National Memorial Arboretum dedicated to road crash victims, with a commemorative stone and ongoing remembrance use.
- Mansoor Chaudhry Award Annual award presented to individuals for outstanding contribution to RoadPeace and to road danger reduction work, in memory of founder Brigitte Chaudhry's son Mansoor.
- Membership Programme RoadPeace's membership programme open to road crash victims, their families, and individuals concerned about road danger, providing access to support services, updates and campaigning opportunities.
- Heartbreak, Hope and a Call for Change Anthology Anthology of stories, poems, drawings and photographs from bereaved families and emergency services personnel documenting the impact of road crashes, produced as an advocacy resource.
Quantifiable outcome
- Over 28 years of service supporting road crash victims
- +2 more outcomes
Companies that use RoadPeace
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
RoadPeace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
RoadPeace partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Fosters LLPcoreFosters joined the RoadPeace Legal Panel as the first firm from the Eastern region. They provide compassionate legal support to seriously injured and bereaved road crash victims with over 60 years combined professional experience.
- Hugh JamescoreHugh James is a legal panel member supporting RoadPeace's work in South Wales. They provide specialist personal injury legal services to road crash victims and make annual charitable donations to support RoadPeace.
- Moore BarlowminorMoore Barlow sponsored the Reducing Road Danger Webinars organized by RoadPeace and Road Danger Reduction Forum.
- Madison CycliqminorMadison Cycliq sponsored the Reducing Road Danger Webinars, providing bike camera lights for the event.
- NextbaseminorNextbase sponsored the Reducing Road Danger Webinars, providing dashcams for the event.
- CFG LawcoreCFG Law partnered with RoadPeace West Midlands to produce the anthology 'Heartbreak, Hope and a Call for Change' - a collection of stories from over 30 bereaved families. CFG Law is a specialist injury solicitor firm supporting families bereaved through road traffic collisions.
- Slater and GordoncoreSlater and Gordon sponsors the West Midlands World Day of Remembrance service and is a member of the RoadPeace Legal Panel for London & South East region.
- Birchall Blackburn LawcoreBirchall Blackburn Law supports the RoadPeace North West Liverpool service and is a legal panel member for North West and North Wales regions.
- Carpenters SolicitorscoreCarpenters Solicitors is a legal panel member for North West region and supports RoadPeace activities.
- Oliver and Co SolicitorscoreOliver and Co Solicitors supports the RoadPeace North West service and is a legal panel member for North West region.
- Leigh DaycoreLeigh Day is a legal panel member for London & South East region, providing specialist personal injury legal services.
- Osbornes LawcoreOsbornes Law joined the RoadPeace Legal Panel and is a member for London & South East region.
- Thompsons SolicitorscoreThompsons Solicitors is a legal panel member for North East region.
- Ince MetcalfescoreInce Metcalfes is a legal panel member for South West region.
- WatermanscoreWatermans is a legal panel member for Scotland region and partnered with RoadPeace on grief awareness campaign.
- The ReinventioncoreRoadPeace partnered with Angela McShane, Founder and Director of The Reinvention, to support injured victims. The Reinvention supports, empowers and inspires individuals and families to triumph over injury and campaigns around road safety issues.
- European Federation of Road Traffic Victims (FEVR)coreRoadPeace is a member of FEVR and holds UN consultative status through this membership.
- Road Danger Reduction ForumcoreRoadPeace collaborates with Road Danger Reduction Forum on webinars and campaigns for reducing road danger.
- Action Vision ZerocoreAction Vision Zero partnered with RoadPeace, 20s Plenty, and other groups to develop manifesto for Police and Crime Commissioner Elections.
- 20s Plentycore20s Plenty partnered with RoadPeace and Action Vision Zero on road danger reduction campaigns and PCC elections manifesto.
- British CyclingminorBritish Cycling joined RoadPeace in supporting Cycling UK's Five Flaws report on road traffic offences reform.
- Living StreetsminorLiving Streets partnered with RoadPeace on supporting Cycling UK's Five Flaws report.
- Indigo ArtsminorIndigo Arts produced a video with virtual choir performance for RoadPeace West Midlands support message during COVID-19, free of charge.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RoadPeace competitors and assessment
Company assessmentDirect peers
- Brake: Brake is the other major UK road-crash charity, providing both road-safety campaigning and direct support services (National Road Victim Service) for those bereaved or seriously injured. Most directly comparable peer on geography, beneficiary profile, and dual support-plus-campaigning model.
- PACTS (Parliamentary Advisory Council for Transport Safety): Independent road-safety charity providing evidence-based advice to Parliament, with overlapping policy-campaigning focus on inquests, sentencing, and traffic law. Comparable in policy influence and victim-rights remit but does not deliver direct peer-support services.
- Road Safety Foundation: UK-based road-safety research and policy charity that produces iRAP-style risk ratings and works with government and infrastructure providers. Comparable peer in operating as a UK road-safety specialist but focuses on infrastructure risk rather than victim support.
Others
- Cycling UK: UK cycling membership charity that co-published the 'Five Flaws' road-traffic-offence reform report with RoadPeace. Comparable as a road-safety/danger advocate serving vulnerable road users but operates from a cycling-membership base rather than victim services.
- Sudden (formerly Child Bereavement UK / Survivors of Bereavement by Suicide adjacent): UK charity supporting people bereaved by sudden death, including road crashes. Comparable in serving the same 'sudden, violent death' beneficiary segment with peer-support and befriending services, providing a partial-overlap niche.
Emerging players
- Road Danger Reduction Forum: UK advocacy network co-organising Reducing Road Danger Webinars with RoadPeace. Closely aligned on the 'road danger reduction' doctrinal framing and policy advocacy, though not a service-delivery charity.
- Living Streets: UK charity focused on pedestrian safety and walkable streets; a stated RoadPeace campaign partner. Comparable in road-danger-reduction advocacy but more oriented to active travel than victim support.
- Action Vision Zero: RoadPeace campaign partner on Police and Crime Commissioner election manifestos and Vision Zero-aligned policy. Comparable as a small UK road-safety advocacy group but without victim-support services.
- Amy Gillett Foundation: Australian cycling-safety charity that supports families of cyclists killed or injured on roads and runs Share the Road campaigning. Comparable peer for the cycling/road-injury victim segment and share-the-road policy framing.
Broad incumbents
- FEVR (European Federation of Road Traffic Victims): European umbrella body of national road-crash-victim associations of which RoadPeace is a member. Comparable at the supranational level — represents the same beneficiary and shares the World Day of Remembrance origin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RoadPeace social profiles
Digital presenceRoadPeace financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoadPeace leadership team
Management profileNumber of profiles
Profiles5 records
RoadPeace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoadPeace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoadPeace
What does RoadPeace do?
RoadPeace is the national UK charity for road crash victims, providing free emotional support through a helpline, peer-based local support groups, befriending and trauma support programmes, and a 10-week Resilience Building Programme. It also delivers justice advocacy — including information guides and a regionally structured Legal Panel of vetted specialist personal injury solicitors — to help victims and bereaved families navigate inquests, prosecutions, sentencing and civil compensation. The charity campaigns for road danger reduction and operates a remembrance programme centred on the RoadPeace Wood memorial and the annual World Day of Remembrance.
Is RoadPeace a public or private company?
RoadPeace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RoadPeace founded?
RoadPeace was founded in 1992. It employs 11 to 50 people.
Where is RoadPeace based?
RoadPeace is headquartered in London, United Kingdom, in the Europe region.
How does RoadPeace make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Support, membership Fees and grants and Lottery Funding.
Who are RoadPeace's main competitors?
Direct peers on record are Brake, PACTS (Parliamentary Advisory Council for Transport Safety) and Road Safety Foundation. Others are Cycling UK and Sudden (formerly Child Bereavement UK / Survivors of Bereavement by Suicide adjacent). Emerging players are Road Danger Reduction Forum, Living Streets, Action Vision Zero and Amy Gillett Foundation. FEVR (European Federation of Road Traffic Victims) is listed as a broad incumbent.
Does RoadPeace have an API?
No public API is recorded for RoadPeace.
What industry is RoadPeace in?
RoadPeace's product category is Road Safety and Victim Support Charity. Its primary akta.pro industry code is HLAJAKAD, International & Local Implementing NGOs. Its NAICS code is 6241 and its SIC code is 8300.