Apotheke am Neumarkt

What Apotheke am Neumarkt does

Apotheke am Neumarkt is a sole-proprietorship (Einzelkaufmann/e.K.) German retail pharmacy founded in 1998 by Dr. Axel Vogelreuter, operating from a ground-floor unit inside the Neumarkt-Galerie shopping center in central Cologne. The pharmacy serves approximately 1,000 customers daily with a team of roughly 30 staff, of whom 13 are specialized pharmacists covering differentiated clinical domains such as medical cannabis, HIV care, fertility treatment support, multiple sclerosis, geriatrics, pediatrics, travel medicine, dermatology, and orthomolecular medicine; multilingual coverage spans 14 languages.

The core technology stack centers on a high-efficiency automated picking robot that holds approximately 50,000 medication packages and delivers 97% in-stock availability, supporting order-to-pickup times of roughly five minutes. Digital channels extend the physical store through an online shop (Mauve ApoShop Regional) with Click & Collect, same-day courier delivery within Cologne, and national shipping; a QR-code-based WhatsApp ordering service with a GDPR-compliant technical implementation; integration with Germany's national E-Rezept (electronic prescription) system; and a digital customer loyalty card. Adjacent specialized clinical services include an Individual DNA Analysis offered through an ISO-certified partner laboratory, flu vaccination, fertility medication support, medical cannabis counseling (including health insurance application assistance), travel health consultation, MS specialty care, food-intolerance expertise (where the owner is a published author and speaker), orthomolecular medicine, and a dermocosmetics assortment featuring Vichy, La Roche-Posay, Eucerin, Avène, SkinCeuticals, Lierac, Sanoflore, and Pure Encapsulations.

The business model is multi-stream retail pharmacy: prescription dispensing reimbursed via German statutory (GKV) and private (PKV) insurance under regulated pricing (ApoG/AMPreisV), OTC and supplement sales with claimed up-to-60% savings versus manufacturer recommended retail price, e-commerce transaction fees through the online shop and delivery service, and professional-services fees for DNA analysis, vaccinations, and specialist consultations. Go-to-market combines high-footfall physical retail in a premium shopping-center location with a multi-channel digital fulfillment layer, reinforced by membership in the LINDA pharmacy cooperative (LINDA SPAR-Rezept promotions, LINDA app, PAYBACK loyalty) and presence on Facebook and Instagram. Ownership remains concentrated entirely with the founder-pharmacist, with no external investment, parent company, or institutional shareholders.

Name

Apotheke am Neumarkt

Legal name

Dr. Axel Vogelreuter e.K.

Website

https://apo-am-neumarkt.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Apotheke am Neumarkt is a sole-proprietorship German retail pharmacy founded in 1998 in Cologne's Neumarkt-Galerie, serving ~1,000 customers daily via a physical store plus online shop, WhatsApp ordering, E-Rezept, and same-day delivery, with 13 specialized pharmacists offering clinical services including DNA analysis, cannabis counseling, fertility, MS, and travel medicine.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYHLAFALAC

Specialty Pharmacies (Complex/High-Cost Therapies)

Healthcare & Life Sciences/Healthcare Providers & Systems/Pharmacy & Medication Management Services

SECONDARYHSABALAJ

Medication Education, Counseling & Side-Effect Monitoring

Home & Personal Services/Elder Care & In-Home Care Services/Medication Management & In-Home Pharmacy Support

SECONDARYCRAFAFAI

Pharmacy & Health Essentials Delivery

Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

Keywords

• Retail pharmacy services
• Prescription dispensing
• Over-the-counter medications
• Pharmaceutical consultations
• Online pharmacy sales

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Medication Dispensing: Primary revenue stream from dispensing prescription medications to customers, processing prescriptions through German statutory and private health insurance systems
2. OTC Products and Health Products: Sale of over-the-counter medications, dermocosmetics, health supplements, and wellness products. Features brands including Vichy, La Roche Posay, Eucerin, Avène, SkinCeuticals, Lierac, Sanoflore, and Pure Encapsulations
3. Specialized Health Services: Revenue from specialized services including DNA analysis, vaccination services (flu shots), fertility treatment medication support, medical cannabis counseling, and travel health consultations
4. E-commerce and Delivery: Online shop sales with Click & Collect and home delivery within Cologne

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Apotheke am Neumarkt is a traditional retail pharmacy dispensing prescription and over-the-counter medications, with approximately 30 staff including 13 specialized pharmacists serving around 1,000 customers daily from its location in the Neumarkt-Galerie shopping center in Cologne. Beyond dispensing, it operates an online shop, E-Rezept electronic prescription handling, WhatsApp-based prescription ordering, Click & Collect, same-day local delivery, and specialized clinical services such as DNA analysis, vaccinations, medical cannabis counseling, fertility treatment medication support, travel health consultations, and food intolerance management.

Product overview

Apotheke am Neumarkt is a traditional pharmacy retail operation founded in 1998, located in Cologne, Germany, serving approximately 1,000 customers daily. The company operates a physical pharmacy in the Neumarkt-Galerie shopping center and an e-commerce platform (shop.apo-am-neumarkt.de) powered by Mauve ApoShop Regional. The core offering centers on prescription and OTC medication dispensing with a 97% stock availability rate. Digital channels include an e-prescription service aligned with Germany's national E-Rezept system, WhatsApp-based prescription ordering, an online shop with same-day delivery and Click & Collect, and a digital customer loyalty card. The pharmacy also provides specialized clinical services including DNA analysis (via ISO-certified partner laboratory), flu vaccination, fertility medication support, medical cannabis consultation, travel health, Multiple Sclerosis specialty care, food intolerance management, orthomolecular medicine, and dermopharmacy with cosmetic consultation. The company employs approximately 30 staff including 13 specialized pharmacists.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Dispensing & Fulfillment

Quantifiable outcome

• 97% of medications in stock, enabling rapid fulfillment
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LINDA ApothekencoreChannel Partner/ Reseller/ DistributorPart of the LINDA pharmacy network, one of Germany's leading independent pharmacy cooperatives. Provides access to the LINDA SPAR-Rezept monthly promotional offers and the LINDA app for prescription handling and loyalty benefits.
• PAYBACKminorChannel Partner/ Reseller/ DistributorLoyalty program partnership through LINDA network, allowing customers to earn PAYBACK points on purchases.
• Neumarkt-GaleriecoreStrategic or Co-development PartnerLocated in the Neumarkt-Galerie shopping center, providing prime retail location with high foot traffic in the heart of Cologne.
• ISO-Certified DNA Analysis LaboratorycoreTechnology or IntegrationISO-certified partner laboratory for DNA analysis services, providing scientific basis for personalized nutrition and medication optimization recommendations.
• Brand Partners (Vichy, La Roche Posay, Eucerin, Avène, SkinCeuticals, Lierac, Sanoflore, Pure Encapsulations)minorChannel Partner/ Reseller/ DistributorCarries extensive range of dermocosmetic and health supplement brands including Vichy, La Roche Posay, Eucerin, Avène, SkinCeuticals, Lierac, Sanoflore, and Pure Encapsulations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apotal: German online pharmacy offering prescription and OTC fulfillment with national shipping. Comparable as a competitor for OTC and prescription volume from the same German consumer base.
• Sanicare: German mail-order pharmacy with broad OTC and prescription catalog. Comparable as a competitor for digital prescription fulfillment and OTC pricing pressure on community pharmacies.
• EasyApotheke: German retail pharmacy chain combining physical locations with online shop, Click & Collect, and delivery. Comparable as a hybrid retail/digital pharmacy operating a similar multi-channel model to Apotheke am Neumarkt.
• Apo-Discounter / apodis: German online pharmacy operating a discount-led model on OTC and prescription delivery. Comparable as a price-competition peer applying margin pressure on traditional community pharmacy economics.
• LINDA Apotheken: Leading German independent pharmacy cooperative of which Apotheke am Neumarkt is itself a member. Comparable as a network of independent retail pharmacies leveraging shared brand, marketing (SPAR-Rezept), and procurement benefits.

Broad incumbents

• Shop Apotheke: Major European online pharmacy with strong German presence. Competes on convenience, price, and E-Rezept integration, applying structural pressure on single-location community pharmacies like Apotheke am Neumarkt.
• dm drogerie: Major German drugstore chain carrying OTC, health, beauty, and supplements. Comparable as a competitor on OTC basket and as a distribution channel for the same dermocosmetic and supplement brands Apotheke am Neumarkt stocks.
• Rossmann: Major German drugstore chain competing on health, OTC, and personal care. Comparable as a competitor for OTC and supplement basket share among the same Cologne consumer base.
• Müller (Müller Drogerie): German drugstore chain with health, beauty, and OTC assortment. Comparable as a competitor on retail health assortment and pricing within the German consumer market.
• DocMorris (Zur Rose Group): Leading German mail-order pharmacy operating the E-Rezept-enabled platform and competing directly with retail pharmacies on OTC, prescription delivery, and digital fulfillment. Comparable as a direct competitor for prescription volume and OTC basket share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apotheke.am.neumarkt
• Instagraminstagram.com/apotheke_am_neumarkt
• LinkedInlinkedin.com/company/apotheke-am-neumarkt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotheke am Neumarkt