What New Door Realty does

New Door Realty is an independent real estate brokerage founded in April 2019 by Deb Skonieczny and headquartered in White Lake, Michigan. The firm serves residential buyers and sellers, real estate investors, and commercial property clients across seven Southeast Michigan counties: Oakland, Macomb, Genesee, Lapeer, Wayne, Washtenaw, and Livingston. Services span residential home sales, vacant land, multi-family properties, commercial real estate, and waterfront homes, with approximately 10 staff including a Broker/Owner, 8 licensed Realtors, and a Staff Assistant.

The company's product surface is centered on its website (ndrealtymi.com), which is built on the RealSmartPro platform provided by Online ConneXions Inc. and integrated with the RealComp II Ltd Multiple Listing Service for property listing data. Core features include an advanced property search with filters by location, school district, price, bedrooms, bathrooms, square footage, acreage, and property type; mortgage calculators; free comparative market analysis; pre-approval assistance; and buyer/seller educational resources. The firm holds National Association of REALTORS membership, adheres to the NAR Code of Ethics, and maintains Equal Housing commitment.

The business model is a traditional commission-based brokerage: revenue is earned as a percentage of property sale price at closing, with services including buyer representation, seller representation, and transaction coordination. Distribution is sales-led and direct, with licensed agents delivering one-on-one assistance to clients in person and remotely. Customer acquisition relies on the website, MLS visibility, and agent personal networks plus referrals. The firm is privately held with no disclosed outside investors and operates as a single independent entity with no subsidiaries.

Name

New Door Realty

Legal name

New Door Realty

Website

https://ndrealtymi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

New Door Realty is an independent real estate brokerage founded in 2019 and headquartered in White Lake, Michigan, serving residential buyers and sellers, investors, and commercial clients across seven Southeast Michigan counties through licensed agents and an MLS-integrated property search website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property sales services
• Buyer representation
• Seller representation
• Commercial real estate

Headquarters

HQ city

White Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Fees are typically a percentage of the sale price, paid at closing. Services include buyer representation, seller representation, and transaction coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

New Door Realty is an independent real estate brokerage providing buyer and seller representation across residential homes, vacant land, multi-family, and commercial properties in Southeast Michigan. Services are delivered through licensed agents who assist clients with property search, market analysis, pricing, and transaction coordination from listing through closing. Revenue is generated through real estate commissions paid at closing.

Product overview

New Door Realty operates a real estate brokerage platform centered on its main website offering property search functionality across residential homes, vacant land, multi-family, and commercial property listings in Southeast Michigan. The platform includes integrated tools such as mortgage calculators, market analysis services, and pre-approval assistance for buyers, complemented by educational resources for both buyers and sellers. The core offering consists of the property search engine paired with agent directory services, all powered by MLS data from Realcomp II Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search and MLS Listing Platform Online property search platform serving buyers and sellers in Southeast Michigan, listing residential homes, vacant land, multi-family, commercial, and waterfront properties with filtering by price, bedrooms, bathrooms, square footage, acreage, style, school district, and property type.
• Free Market Analysis Comparative market analysis service provided to property sellers to determine competitive listing prices based on comparable local sales and market data.
• Pre-Approval Assistance Guidance and resources provided to prospective buyers to obtain mortgage pre-approval ahead of property purchase, supporting stronger offers and faster transactions.
• Buyer and Seller Representation Services Licensed-agent representation for buyers and sellers across residential, commercial, vacant land, multi-family, and waterfront properties in Southeast Michigan, including property search, offer management, negotiation, and transaction coordination through closing.
• Mortgage Calculators Online financial calculation tools including affordability calculators, mortgage rate comparisons, and payment estimators for prospective buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• RealComp II LtdcoreTechnology or IntegrationMultiple Listing Service (MLS) provider supplying comprehensive property listing data for the website. Provides RealComp IDX integration for displaying accurate, up-to-date property information including residential, commercial, land, and multi-family listings.
• RealSmartPro (Online ConneXions Inc.)coreTechnology or IntegrationWebsite design, hosting, and platform provider for ndrealtymi.com. Provides the real estate website platform, IDX integration, and technical infrastructure supporting property searches and agent profiles.
• National Association of REALTORScoreStrategic or Co-development PartnerIndustry association membership providing Code of Ethics standards, professional credentials, and access to MLS networks. Company and agents operate under NAR membership obligations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Keller Williams Realty: National residential real estate franchise with established agent-based sales model and significant Michigan presence. Operates with comparable transaction-based commission economics but offers New Door Realty's potential recruits a brand alternative.
• Century 21 Real Estate: Global real estate franchise with Michigan agent presence. Comparable to New Door Realty in offering buyer/seller representation but with substantially larger scale and brand recognition.
• RE/MAX: Global real estate franchise with strong Michigan agent network. Provides residential brokerage services with comparable commission-based revenue model but far greater brand recognition and geographic reach.
• Berkshire Hathaway HomeServices: National real estate franchise backed by Berkshire Hathaway with significant Michigan operations. Competes with New Door Realty in the premium residential segment of Southeast Michigan.
• Howard Hanna Real Estate Services: Large family-owned residential brokerage with significant presence in Michigan and the broader Midwest. Comparable to New Door Realty in core residential services but with substantially greater scale, footprint, and brand recognition.
• Coldwell Banker: Established national real estate brokerage franchise serving residential and commercial clients. Competes with New Door Realty for agent talent and seller/buyer mindshare in the Michigan market.

Emerging players

• Compass: Tech-forward national real estate brokerage expanding into markets including Southeast Michigan. Represents a digitally-enabled competition threat to traditional independent brokerages like New Door Realty.
• eXp Realty: Cloud-based real estate brokerage leveraging a technology platform and revenue-sharing model. Represents a disruptive alternative to traditional independent brokerages like New Door Realty, particularly for agent recruitment.

Regional players

• Real Estate One: Michigan-based residential real estate brokerage with strong Southeast Michigan presence, offering buyer/seller representation across multiple counties. Most directly comparable in geography and operating model to New Door Realty as a regional independent-style brokerage.

Others

• The Fox Group (predecessor): Former employer of New Door Realty's founder and original agents prior to its 2019 franchise transition. Provides historical context as a Southeast Michigan independent brokerage that New Door Realty was spun out of, with direct operational lineage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ndrealtymi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Door Realty