Bryce Olson Physical Therapy
Bryce Olson Physical Therapy is a family-owned outpatient physical therapy practice founded in 1983, operating two clinics in Lubbock and Olton, TX. It serves general consumers, athletes, and personal-injury and workers' comp patients with a broad specialty portfolio including dry needling, spinal decompression, and concussion management.
- Company typePrivate
- Founded1983
- HeadquartersLubbock, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bryce Olson Physical Therapy does
Bryce Olson Physical Therapy is a family-owned outpatient physical therapy practice founded in 1983 by Bryce Olson, PT, after he graduated from the University of Oklahoma and spent two years in a hospital orthopedic setting. The practice operates its primary clinic at 6014 45th Street, Lubbock, TX and in 2026 expanded with a second location in Olton, TX under the sub-brand 'Unleashed Performance Therapy.' Its clinical team comprises two physical therapists (Bryce Olson and Rijo Abraham, DPT) and six physical therapist assistants with specialties spanning dry needling, blood flow restriction training, IASTM, vestibular rehab, John Barnes myofascial release, and orthopedic/manual therapy.
The service portfolio is broad for a single-region practice: general physical therapy plus specialized programs in personal injury therapy, sports rehabilitation, dry needling, vestibular rehabilitation, concussion treatment (using Eye-Sync eye-tracking technology), work injury rehabilitation, IASTM, spinal decompression, blood flow restriction therapy, pelvic floor therapy, and myofascial release. Technology deployment includes motorized spinal decompression, an underwater treadmill for aquatic rehab, inflatable cuffs for BFR, the Eye-Sync concussion assessment platform, and a digital home exercise program with video demonstrations. The firm accepts most major insurance, Medicare, Medicaid, workers' compensation, and personal injury protection / attorney liens, and also offers transparent cash-based pricing.
Commercially, the practice is direct-to-consumer with patients booking via phone, online form, or walk-in, and benefits from Texas direct-access law allowing 30 days of treatment without a referral. Marketing is local and grassroots: a content-heavy website with 20+ educational blog posts, Facebook and Instagram presence, patient testimonials, and a 5.0 Google rating across 341 reviews that functions as social proof. The business has operated continuously for 40+ years without external funding, M&A activity, or institutional ownership, making it a bootstrapped founder-led practice.
Bryce Olson Physical Therapy firmographics
Firmographics- Name
- Bryce Olson Physical Therapy
- Legal name
- Bryce Olson Physical Therapy
- Website
- https://bryceolsonpt.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bryce Olson Physical Therapy is a family-owned outpatient physical therapy practice founded in 1983, operating two clinics in Lubbock and Olton, TX. It serves general consumers, athletes, and personal-injury and workers' comp patients with a broad specialty portfolio including dry needling, spinal decompression, and concussion management.
- Ownership category
- akta.pro rank
Bryce Olson Physical Therapy industry classification
Industry- Product category
- Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industries
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Vestibular Rehabilitation & Balance Therapy (HSADAIAF)
Keywords
Where Bryce Olson Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bryce Olson Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Insurance-Based Physical Therapy Services: The majority of revenue comes from insurance reimbursements. Clinic accepts most major insurance plans, Medicare, Medicaid, and workers' compensation claims. Personal injury cases and letters of protection are also accepted.
- Cash Payment Services: Direct cash payments for patients without insurance coverage or those preferring cash-based physical therapy. Transparent pricing per session with no surprise bills. Flexible payment arrangements available.
- Workers' Compensation: Physical therapy services covered under workers' compensation claims for workplace injuries.
- Personal Injury Therapy: Specialized treatment for accident victims, including motor vehicle accidents, with billing handled through personal injury protection or attorney liens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-based physical therapy |
| Hybrid | Pay-as-you-go | Cash-based physical therapy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bryce Olson Physical Therapy product offering
Product offeringCore offering
Bryce Olson Physical Therapy is a family-owned physical therapy practice providing comprehensive rehabilitation services including general physical therapy, personal injury therapy, sports rehabilitation, dry needling, vestibular rehabilitation, concussion treatment, work injury therapy, IASTM, spinal decompression, blood flow restriction therapy, pelvic floor therapy, and myofascial release. The practice serves individual patients recovering from musculoskeletal, orthopedic, sports, and workplace injuries through personalized one-on-one treatment plans delivered at two clinic locations in Lubbock and Olton, TX.
Product overview
Bryce Olson Physical Therapy is a family-owned physical therapy practice offering a comprehensive range of rehabilitation services. The core offering includes general Physical Therapy as the foundational service, complemented by specialized treatment programs including Personal Injury Therapy, Sports Rehabilitation, Dry Needling, Vestibular Rehabilitation, Concussion Treatment, Work Injury Physical Therapy, IASTM, Spinal Decompression, Blood Flow Restriction Therapy, Pelvic Floor Therapy, and Myofascial Release. The practice operates multiple locations in Lubbock and Olton, TX, and accepts various payment methods including insurance, Medicare, Medicaid, and cash payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy General physical therapy services for treating disease, injury, or deformity through physical methods such as massage, heat treatment, and exercise. Available to patients recovering from musculoskeletal and orthopedic conditions.
- Personal Injury Therapy Targeted physical therapy treatments to help patients regain mobility and function after accidents or trauma, ensuring a swift return to daily activities. For personal injury and accident victims including motor vehicle accidents.
- Sports Rehabilitation Sports injury rehabilitation program designed to get athletes back in the game safely and efficiently through personalized therapy and tailored exercise regimens. Available for athletes of all levels seeking recovery and performance optimization.
- Dry Needling Technique using thin, sterile needles inserted into trigger points in muscles to release tension and promote healing. Provides faster recovery from muscle pain and tension.
- Vestibular Rehabilitation Specialized services addressing vertigo, dizziness, and balance disorders to help patients regain balance and strength through personalized care.
- Concussion Treatment Concussion rehabilitation program focusing on gradually reintroducing activities while monitoring symptoms to promote healing and prevent long-term effects. Uses Eye-Sync technology for assessment.
- Work Injury Physical Therapy Work injury physical therapy services tailored to help employees recover and safely return to work through customized treatment plans. Coverage via workers' compensation claims.
- IASTM (Instrument Assisted Soft Tissue Mobilization) Technique targeting areas of soft tissue dysfunction, scar tissue, or adhesions to restore mobility, alleviate pain, and improve overall function.
- Spinal Decompression Advanced motorized traction technique that gently stretches the spine to reduce pressure on spinal disks, helping retract bulging or herniated disks, alleviate nerve pressure, and enhance healing nutrient flow.
- Blood Flow Restriction Therapy Therapy using an inflatable cuff to partially block venous blood flow during low-load resistance exercises, enabling strength and muscle gains comparable to high-intensity training while protecting healing tissues.
- Pelvic Floor Therapy Therapy aiming to relieve symptoms such as pain, discomfort, and disruptions to daily life through targeted exercises and techniques for muscles supporting the urinary and reproductive tracts.
- Myofascial Release Hands-on manual therapy focusing on easing tension and restrictions within the fascia to restore proper movement and reduce pain. Treats soft tissue dysfunction, acute and chronic pain, stiffness, and trigger points.
Quantifiable outcome
- Most patients recover within a month of treatment
- +2 more outcomes
Companies that use Bryce Olson Physical Therapy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Bryce Olson Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Bryce Olson Physical Therapy partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Bryce Olson Physical Therapy competitors and assessment
Company assessmentDirect peers
- CORA Physical Therapy: Multi-regional outpatient PT chain offering orthopedic, sports, workers' comp, and senior-focused services. Directly comparable service line and payer mix, with community-clinic positioning similar to Bryce Olson.
- Ivy Rehab Network: Rapidly growing multi-state PT and occupational therapy network. Operates specialty clinics (pelvic floor, vestibular, concussion) similar to Bryce Olson's service mix and supports partner clinics with administrative infrastructure.
- U.S. Physical Therapy: Public company that owns and operates ~600 outpatient PT clinics through both corporate and partner models. Closest structural comparable as a clinic platform with similar specialty mix and partnership economics.
- Drayer Physical Therapy Institute: Outpatient PT chain operating under the Upstream Rehabilitation umbrella. Comparable in specialty mix (orthopedic, sports, manual therapy, BFR) and multi-clinic independent practice model.
- BenchMark Physical Therapy: Multi-state outpatient PT chain offering orthopedic, sports, manual therapy, and workers' comp services. Closest direct comparable in service mix — same insurance-based revenue model, similar specialty offerings, and similar clinic-level operating model.
- Results Physiotherapy: Outpatient PT chain with strong manual therapy and orthopedic focus. Directly comparable in clinical approach — heavy emphasis on hands-on treatment, sports and orthopedic injuries, and an insurance-based, multi-clinic model.
- Phoenix Physical Therapy: Outpatient PT chain offering orthopedic, sports, industrial/workers' comp, and specialty services. Similar independent-clinic pedigree and multi-specialty service model as Bryce Olson Physical Therapy.
Broad incumbents
- Select Physical Therapy (Select Medical): National outpatient PT operator under Select Medical Holdings, offering orthopedic, sports, hand therapy, and workers' comp services. Competes in similar payer mix and clinical specialties but as part of a much larger post-acute care platform.
- ATI Physical Therapy: One of the largest national outpatient physical therapy chains in the U.S. with hundreds of clinics. Operates in many of the same specialty areas (orthopedic, sports, workers' comp) and competes for the same patient referrals in regional markets. Much larger scale but a broader playbook.
Emerging players
- Therapy Partners Group: PE-backed PT management platform partnering with and acquiring independent practices. Relevant as a potential roll-up partner or structural comparable for a private practice evaluating exit or growth capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bryce Olson Physical Therapy social profiles
Digital presenceBryce Olson Physical Therapy compliance and trust
Trust signalCompliance2 records
Bryce Olson Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bryce Olson Physical Therapy leadership team
Management profileNumber of profiles
Profiles8 records
Bryce Olson Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bryce Olson Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bryce Olson Physical Therapy
What does Bryce Olson Physical Therapy do?
Bryce Olson Physical Therapy is a family-owned physical therapy practice providing comprehensive rehabilitation services including general physical therapy, personal injury therapy, sports rehabilitation, dry needling, vestibular rehabilitation, concussion treatment, work injury therapy, IASTM, spinal decompression, blood flow restriction therapy, pelvic floor therapy, and myofascial release. The practice serves individual patients recovering from musculoskeletal, orthopedic, sports, and workplace injuries through personalized one-on-one treatment plans delivered at two clinic locations in Lubbock and Olton, TX.
Is Bryce Olson Physical Therapy a public or private company?
Bryce Olson Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bryce Olson Physical Therapy founded?
Bryce Olson Physical Therapy was founded in 1983. It employs 1 to 10 people.
Where is Bryce Olson Physical Therapy based?
Bryce Olson Physical Therapy is headquartered in Lubbock, United States, in the North America region.
How does Bryce Olson Physical Therapy make money?
Four revenue lines are on record. Insurance-Based Physical Therapy Services are the primary driver. The others are cash Payment Services, workers' Compensation and personal Injury Therapy.
Who are Bryce Olson Physical Therapy's main competitors?
Direct peers on record are CORA Physical Therapy, Ivy Rehab Network, U.S. Physical Therapy, Drayer Physical Therapy Institute, BenchMark Physical Therapy, Results Physiotherapy and Phoenix Physical Therapy. Broad incumbents are Select Physical Therapy (Select Medical) and ATI Physical Therapy. Therapy Partners Group is listed as an emerging player.
Does Bryce Olson Physical Therapy have an API?
No public API is recorded for Bryce Olson Physical Therapy.
What industry is Bryce Olson Physical Therapy in?
Bryce Olson Physical Therapy's product category is Physical Therapy Services. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab. Its NAICS code is 62134 and its SIC code is 8000.