Moose Tracks
Moose Tracks is a privately held, licensed ice cream flavor brand founded in 1988 in Michigan and operated under Denali Brands. It licenses its proprietary Moose Tracks Fudge-based recipes to 100+ dairy manufacturers across the US and Canada and sells branded merchandise direct-to-consumers via its e-commerce shop.
- Company typePrivate
- Founded1988
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moose Tracks does
Moose Tracks is a privately held licensed ice cream flavor brand founded in 1988 in Michigan's Upper Peninsula and operated under Denali Co., Inc. / Denali Brands. The company's core technology is a proprietary "secret recipe" Moose Tracks Fudge — explicitly protected as a trade secret — combined with vanilla ice cream and peanut butter cups in the Original Moose Tracks flavor, and extended across a family of more than 20 active flavors (Chocolate, Mint, Extreme!, Brownie, Caramel, Cookie Dough, Strawberry Maximum Fudge, Banana PB, Cherry, Peppermint Bark, Double Fudge, Extreme! Maximum Fudge, and others) plus a Denali Classics sub-brand (Bear Claw, Caramel Caribou, Salty Caramel Caribou, Otter Paws, Black Raspberry Bugaboo). The Moose Tracks® trademark is registered.
The business model is asset-light licensing: Moose Tracks does not manufacture ice cream itself. It licenses its flavor recipes to 100+ dairy partners across the United States and Canada — including Hershey's Ice Cream, Turkey Hill, Kemps, Mayfield Dairy Farms, Country Fresh, Publix, and Signature SELECT — whose products are stocked in major grocery banners. Revenue is generated primarily through licensing royalties on these partner-manufactured SKUs, with a secondary direct-to-consumer stream via the Moose Tracks Merch Shop (apparel, hats, bags, drinkware, ice cream accessories) sold direct through MooseTracks.com. Pricing is set per-partner at retail and per-item at the merch storefront.
Go-to-market combines (i) channel-partner distribution through licensed dairy manufacturers and grocery retailers, (ii) event-driven brand activation via the annual 10,000 Scoop Challenge tour — which has served 500,000+ scoops and donated $500,000+ to local charities since 2010 (with the 2025 tour covering six cities, 60,000+ scoops, and $70,000 raised across 45,000+ miles), and (iii) direct-to-consumer engagement through Moose Tracks Nation (email newsletter and sticker-by-mail fan club) plus an organic social presence across Instagram, TikTok, Facebook, YouTube, Pinterest, and X. End customers are mass-market grocery consumers seeking indulgent, branded frozen desserts across North America.
Moose Tracks firmographics
Firmographics- Name
- Moose Tracks
- Legal name
- Denali Co., Inc.
- Website
- https://moosetracks.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moose Tracks is a privately held, licensed ice cream flavor brand founded in 1988 in Michigan and operated under Denali Brands. It licenses its proprietary Moose Tracks Fudge-based recipes to 100+ dairy manufacturers across the US and Canada and sells branded merchandise direct-to-consumers via its e-commerce shop.
- Ownership category
- akta.pro rank
Moose Tracks industry classification
Industry- Product category
- Licensed ice cream flavors
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Dairy-Based Frozen Dessert Mixes & Bases Manufacturing (Industrial/Private Label) (AFAHAEAI)
- akta.pro secondary industries
- Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)
Keywords
Where Moose Tracks is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Moose Tracks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Operations, Personnel, Others
Revenue model
- Licensing Royalties: Moose Tracks licenses its flavor recipes to dairy partners across the US and Canada who manufacture and sell the ice cream under various brand names. Revenue is generated through licensing agreements with manufacturers like Country Fresh, Kemps, Signature SELECT, Publix, Hershey's Ice Cream, and many others.
- Direct Merchandise Sales: Sale of branded merchandise including apparel, accessories, and drinkware through the Moose Tracks Merch Shop e-commerce platform. Products include t-shirts, hoodies, hats, bags, mugs, scoops, koozies, and other branded items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel - T-Shirts |
| Unit Pricing | Pay-as-you-go | Apparel - Outerwear |
| Unit Pricing | Pay-as-you-go | Hats and Accessories |
| Unit Pricing | Pay-as-you-go | Bags and Towels |
| Unit Pricing | Pay-as-you-go | Drinkware and Kitchen |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Moose Tracks product offering
Product offeringCore offering
Moose Tracks develops and licenses a family of more than 20 branded ice cream flavors built around a proprietary trade-secret fudge recipe, which over 100 dairy manufacturers produce and distribute under their own retail labels across the US and Canada. The company also sells branded apparel, accessories, drinkware, and ice cream accessories directly to consumers through its e-commerce shop, and engages fans through the Moose Tracks Nation club and the annual 10,000 Scoop Challenge charitable tour.
Product overview
Moose Tracks is a licensed ice cream brand owned by Denali Brands, featuring a family of ice cream flavors across North America. The core product is Original Moose Tracks ice cream, a combination of vanilla ice cream, peanut butter cups, and famous Moose Tracks Fudge. The portfolio includes over 20 active flavors (Chocolate Moose Tracks, Extreme! Moose Tracks, Mint Moose Tracks, Brownie Moose Tracks, Caramel Moose Tracks, Cookie Dough Moose Tracks, Strawberry Maximum Fudge Moose Tracks, Chocolate Peanut Butter Moose Tracks, Banana PB Moose Tracks, Cherry Moose Tracks, Peppermint Bark Moose Tracks, Double Fudge Moose Tracks, Extreme! Maximum Fudge Moose Tracks, and more) plus Denali Classics (Bear Claw, Caramel Caribou, Salty Caramel Caribou, Otter Paws, Black Raspberry Bugaboo). Products are sold through licensed dairy partners across multiple retail brands. The company also operates a merchandise shop, a fan club (Moose Tracks Nation), provides recipes, and hosts the 10,000 Scoop Challenge charitable events.
Differentiator
Problem solved
Functional benefit
Brands
- Moose Tracks: Classic ice cream flavors featuring Moose Tracks Fudge, including Original Moose Tracks, Chocolate Moose Tracks, Extreme! Moose Tracks, Mint Moose Tracks, and more
- Denali Classics
Products and services
- Moose Tracks Ice Cream Flavors Licensed ice cream flavors featuring the proprietary Moose Tracks Fudge in combination with various base flavors (vanilla, chocolate, mint, etc.) and mix-ins (peanut butter cups, brownies, caramel, cookie dough, cherries, etc.). Manufactured and packaged by licensed dairy partners (Publix, Safeway Signature SELECT, Kemps, Mayfield Dairy Farms, Hershey's Ice Cream, Country Fresh, Turkey Hill, and others) and sold through US and Canadian grocery retailers for consumers seeking indulgent frozen desserts.
- Denali Classics Ice Cream Flavors Classic licensed ice cream flavors developed by Denali Brands under the Denali Classics sub-brand, including Bear Claw, Caramel Caribou, Salty Caramel Caribou, Otter Paws, and Black Raspberry Bugaboo, produced by the same network of licensed dairy manufacturers that produce Moose Tracks.
- Moose Tracks Nation Fan Club Free fan club program for Moose Tracks consumers, providing members-only stickers by mail, a monthly email newsletter with exclusive giveaways and merch shop coupons, and access to #MTXNation news. Available to individual fans in the United States; sticker mailing is limited to US mailboxes.
- Moose Tracks Merch Shop (Branded Merchandise) E-commerce storefront selling Moose Tracks branded merchandise directly to consumers, with categories including apparel (Heavyweight Graphic T-Shirt $32.95, Tie-Dye T-Shirt $29.95, You Had Me at Moose Tracks T-Shirt $24.95, Crewneck Sweatshirt $34.95, Jogger Sweatpants $34.95, Keep Life Sweet Hoodie $44.95), hats and accessories (Rib-Knit Cuffed Beanie $29.95, Imperial Rope Hat $34.95, Navy Cotton Snapback $34.95), bags and towels (Keep Life Sweet Tote $26.95, Beach Towel $29.95, Cooler Bag $29.95), and drinkware/kitchen items (Cookie Dunking Mug $16.95, Water Bottle $19.95, Perfectly Pint-Sized Ice Cream Scoop $14.95, Ice Cream Pint Koozie $9.95, Aluminum Ice Cream Scoop $16.95, Marshmallow Roasting Sticks $29.95). Free shipping on all US orders.
Companies that use Moose Tracks
Customer profileSegments1 record
Ideal customer profiles2 records
Moose Tracks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Moose Tracks partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered parent company and key partner.
- Denali Brandsparent companyMoose Tracks is a licensed flavor brand owned by Denali Brands, which develops and licenses the flavor recipes to dairy partners. Established in the 1990s, Denali Brands is the leading developer and marketer of innovative licensed ice cream and snack flavors.
- Mayfield Dairy Farmskey partnerMayfield Dairy Farms produces Moose Tracks ice cream under their brand, including Mayfield Original Moose Tracks. They partnered with Moose Tracks for the 10,000 Scoop Challenge events in Nashville and Jacksonville in 2025, donating $10,000 to local charities per event.
- Signature SELECT (Safeway/Albertsons)key partnerSignature SELECT produces Moose Tracks flavors including Signature SELECT Extreme! Moose Tracks Sandwiches for Safeway and other Albertsons banner stores. Moose Tracks partnered with Signature SELECT for the Backyard Bash events in Boston, Seattle, and Portland.
- Country Freshkey partnerCountry Fresh manufactures Moose Tracks ice cream including Original Moose Tracks for the Michigan market. They partnered with Moose Tracks for the Detroit 10,000 Scoop Challenge event, donating $10,000 to The Salvation Army Metro Detroit.
- Hershey's Ice Creamkey partnerHershey's Ice Cream produces Moose Tracks flavors including Hershey's Original and Mint Moose Tracks. They partnered for the Mobile, Alabama 10,000 Scoop Challenge event, donating $10,000 to Feeding the Gulf Coast.
- Turkey Hillkey partnerTurkey Hill manufactures Moose Tracks ice cream for the Pennsylvania market. They partnered with Moose Tracks for the Lancaster, PA 10,000 Scoop Challenge event, where both partners matched donations raising a combined $20,000 for Alliance for the Chesapeake Bay.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Moose Tracks competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
Moose Tracks social profiles
Digital presenceMoose Tracks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moose Tracks leadership team
Management profileNumber of profiles
Moose Tracks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moose Tracks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moose Tracks
What does Moose Tracks do?
Moose Tracks develops and licenses a family of more than 20 branded ice cream flavors built around a proprietary trade-secret fudge recipe, which over 100 dairy manufacturers produce and distribute under their own retail labels across the US and Canada. The company also sells branded apparel, accessories, drinkware, and ice cream accessories directly to consumers through its e-commerce shop, and engages fans through the Moose Tracks Nation club and the annual 10,000 Scoop Challenge charitable tour.
Is Moose Tracks a public or private company?
Moose Tracks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moose Tracks founded?
Moose Tracks was founded in 1988. It employs 1 to 10 people.
Where is Moose Tracks based?
Moose Tracks is headquartered in Indianapolis, United States, in the North America region.
How does Moose Tracks make money?
Two revenue lines are on record. Licensing Royalties are the primary driver. The others are direct Merchandise Sales.
Does Moose Tracks have an API?
No public API is recorded for Moose Tracks.
What industry is Moose Tracks in?
Moose Tracks's product category is Licensed ice cream flavors. Its primary akta.pro industry code is AFAHAEAI, Dairy-Based Frozen Dessert Mixes & Bases Manufacturing (Industrial/Private Label), with a secondary code of AFAIAHAC, Ice Cream & Frozen Desserts Wholesale. Its NAICS code is 31152 and its SIC code is 2024.