What Country Fresh does

The Country Fresh Company, founded in 1999 and headquartered in The Woodlands, Texas, is a privately held fresh-cut fruit and vegetable processor serving the United States through retail grocery, foodservice, club stores, and convenience retail channels. The company positions itself as the leading provider of fresh-cut produce and fresh snacking products in North America and operates a multi-brand portfolio that includes the core Country Fresh brand, the foodservice-focused Sun Rich USA subsidiary, and the registered-trademark Grab Apples line of pre-sliced red apples.

Country Fresh's product offering spans distinct categories — Veggies, Apples, Cut Fruit, Snackers, Roasters, Dips & Parfaits, and Shareable Trays — supported by a range of packaging formats including portion-packs, parfaits cups, meal kits, and space-saving containers. Underlying processing relies on HACCP food safety systems with documented critical control points and hourly pH/chlorine monitoring, all-facility SQF (Safe Quality Food) certification, temperature-controlled production and storage, and farm-to-fork recall and traceability systems. The company employs 5,001–10,000 people across facilities nationwide.

The business model is B2B direct distribution with quote-based pricing (no public price transparency), supplemented by merchandising and category support services for retail partners. The firm also operates an emerging "enabler" motion, facilitating distribution for third-party CPG brands such as Buda Juice through its nationwide retail relationships. Revenue comes from product sales across the four primary channels; pricing is not publicly disclosed and no revenue figures, funding history, ownership changes, or leadership transitions (beyond CEO Doug Burris and founder Bryan Herr) were reported in the available data.

Name

Country Fresh

Legal name

The Country Fresh Company

Website

https://countryfreshinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Country Fresh is a privately held, U.S.-based fresh-cut fruit and vegetable processor that produces and distributes branded produce, snacking, and meal-replacement products through retail grocery, foodservice, club, and convenience store channels under the Country Fresh, Sun Rich USA, and Grab Apples brands.

Ownership category

akta.pro rank

Product category

Fresh-cut Produce Manufacturing

NAICS

Other Food Manufacturing (3119), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industry

Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)

Keywords

• Fresh-cut produce
• Fresh food manufacturing
• Foodservice solutions
• Snacking products
• Fresh fruit distribution

Headquarters

HQ city

Conroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh-cut Fruit and Vegetable Products: Sale of fresh-cut fruits, vegetables, snacking products, and fresh food solutions to retail, foodservice, club, and convenience store customers

Distribution channels4 records

Marketing channels1 record

Core offering

Country Fresh manufactures and distributes fresh-cut fruits, vegetables, sliced apples, snacking products, pre-prepared vegetable sides, dips, parfaits, and shareable trays to retail grocery, foodservice, club, and convenience store operators nationwide. Production occurs at temperature-controlled, HACCP- and SQF-certified processing facilities that also provide merchandising and category support to channel partners.

Product overview

The Country Fresh Company operates as a full-service fresh food solutions provider offering a unified portfolio of fresh-cut fruits, vegetables, and snacking products. The core brand Country Fresh serves as the primary offering, while sub-brands Sun Rich USA (foodservice) and Grab Apples (pre-sliced apples) address specific market segments. The product line includes dedicated categories for Veggies, Apples, Cut Fruit, Snackers, Roasters, Dips & Parfaits, and Shareable Trays, all supported by diverse Packaging Options. Products are distributed nationwide to retail, foodservice, club, and convenience stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Country Fresh Brand Primary brand providing fresh-cut fruits, vegetables, apple slices, and snacking solutions distributed nationwide to retail and foodservice outlets.
• Sun Rich USA Fresh foodservice solutions brand offering products for foodservice establishments including restaurants, hotels, and caterers.
• Grab Apples® Pre-sliced red apple products marketed under a registered trademark for convenient snacking.
• Veggies Fresh vegetables sourced from farms, offered in various cuts and varieties.
• Apples Ready-to-eat sliced apple varieties, crisp and delicious, available in multiple cuts.
• Cut Fruit Fresh-cut fruit assortments including sweet and juicy varieties in multiple presentations.
• Snackers Pocket-sized fresh fruit and vegetable snacks for on-the-go consumption.
• Roasters Pre-prepared vegetable sides that require minimal preparation for family meals.
• Dips & Parfaits Fresh fruit parfaits and dip options suitable for healthy breakfast or dessert.
• Shareable Trays Assorted trays featuring crunchy vegetables, dips, and fresh fruits for sharing.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WalmartcoreChannel Partner/ Reseller/ DistributorBuda Juice secured a Walmart distribution deal through Country Fresh to place its Cherry Limeade SKU in 246 Walmart stores across 9 states, marking the company's first major expansion beyond Texas. This demonstrates Country Fresh's role as a distribution partner enabling emerging brands to access major retail channels.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Taylor Farms: Taylor Farms is the largest processor of fresh-cut produce in North America, producing salads, fresh-cut vegetables, and prepared meal kits for retail and foodservice. Directly comparable to Country Fresh in fresh-cut capabilities, multi-channel distribution, and food-safety programs.
• Ready Pac Foods (Bonduel): Ready Pac Foods, now part of Bonduel, is a major fresh-cut salad and vegetable processor serving retail and foodservice. Operates nationwide U.S. processing facilities with comparable fresh-cut, snacking, and prepared produce offerings to Country Fresh.
• Fresh Express: Fresh Express is a leading U.S. fresh-salad and fresh-cut vegetable brand owned by Chiquita. Directly competes with Country Fresh in bagged salads, fresh-cut vegetables, and value-added produce across grocery retail channels.
• Crunch Pak: Crunch Pak is a leading U.S. producer of pre-sliced apples and fresh-cut produce snacks. Highly comparable to Country Fresh's Grab Apples® sub-brand and overall fresh-cut snacking portfolio targeting retail and club channels.
• Earthbound Farm (Taylor Farms): Earthbound Farm is a pioneer in organic fresh-cut salads and packaged produce, now part of Taylor Farms. Closely comparable to Country Fresh on fresh-cut packaged salads and organic/value-added produce positioning in retail.
• Mann's Fresh Vegetables: Mann's is a U.S. processor of fresh-cut vegetables including broccoli florets, vegetable trays, and stir-fry mixes. Direct competitor to Country Fresh's Veggies, Roasters, and Shareable Trays product lines in retail and foodservice channels.

Broad incumbents

• Dole Food Company: Dole is a diversified fresh-produce and packaged-foods company offering fresh-cut vegetables, fruit, salads, and juices. A broad incumbent with overlapping fresh-cut capabilities serving retail and foodservice, but with a far wider portfolio than Country Fresh.
• Bonduel Americas: Bonduel is a global fresh, prepared, and canned vegetable processor with significant North American operations (including Ready Pac). Overlaps with Country Fresh in fresh-cut vegetables, prepared vegetable sides, and refrigerated foodservice offerings.

Emerging players

• Litehouse (Eat Smart): Litehouse's Eat Smart brand offers fresh-cut vegetable packs, snacking trays, and refrigerated side dishes. Comparable to Country Fresh's Shareable Trays, Snackers, and Dips & Parfaits in the value-added vegetable and snacking category.
• Litehouse Inc: Litehouse produces refrigerated dressings, dips, sauces, and cheese. Adjacent fit to Country Fresh's Dips & Parfaits line and shared retailer relationships, though Litehouse is more focused on condiments/dips versus fresh-cut produce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/countryfreshinc
• LinkedInlinkedin.com/company/country-fresh-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Fresh