Robertpack Industrial & Packaging Equipment B.V.

What Robertpack Industrial & Packaging Equipment B.V. does

Robertpack Industrial & Packaging Equipment B.V. is a Dutch privately-held system integrator of industrial robotic packaging automation, founded in 1976 by Rob de Groot and headquartered in Zwolle, Netherlands. The company designs, engineers, builds, and services custom end-of-line robotic packaging systems for the food and non-food industries, with a primary focus on pick-and-place, case packing, palletising/depalletising, product handling, and a proprietary Automatic Robot Debander (ARD) for plastic strap removal with label separation. All mechanical and control engineering is performed in-house, and the firm acts as a system integrator for Yaskawa and Fanuc industrial robots, integrating them with proprietary gripper designs, control software, and complementary equipment from partners such as bedo (box erectors/sealers), Wilhelm Fischer (MCP multipack machines, BeNeLux representation), and Alpma (exclusive Netherlands partner for cheese cutting and packaging lines).

The firm's business model is project-based, with custom-engineered systems sold as standalone robot cells or complete turn-key packaging lines, priced per quote rather than through public price lists. Revenue is generated through one-time project sales (design, integration, installation, and commissioning), supplemented by recurring service contracts covering maintenance, spare parts, operator training, and lifetime performance monitoring, plus a smaller stream from the resale of used (occasions) equipment. Robertpack sells directly to enterprise and mid-market manufacturers via account-managed field sales, supplemented by trade-show presence (Drinktec, EMPACK), case-study-led content marketing, and partner referrals. Named customers include Bavaria, Heineken, Coca-Cola, Unilever, FrieslandCampina, Canon Production Printing, Royal A-ware, FruitMasters, and others across beverage, dairy, fresh produce, bakery, soap, egg processing, and non-food segments.

Robertpack employs between 11 and 50 staff and is majority-controlled by its founder, with regional investment company Wadinko holding a minority stake acquired in February 2021 to support growth while preserving operational independence. In 2024 the firm was awarded the EcoVadis Bronze Medal for ESG practices, and in 2025-2026 it relocated to a larger headquarters at Holsteinstraat 2 in Zwolle's Hessenpoort business park, coinciding with its 50th anniversary and a corporate rebrand. Geographic reach is concentrated in the Benelux with selected international customers in the United Kingdom, Germany, and Sweden.

Name

Robertpack Industrial & Packaging Equipment B.V.

Legal name

Robert Pack B.V.

Website

https://robertpack.nl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Robertpack is a Dutch system integrator founded in 1976 that designs, builds, and services custom end-of-line robotic packaging automation for food and non-food manufacturers, integrating Yaskawa and Fanuc robots with proprietary in-house mechanical and software engineering. It serves enterprise customers across beverage, dairy, fresh produce, and consumer-goods verticals.

Ownership category

akta.pro rank

Product category

Industrial Robotic Packaging Equipment

NAICS

Packaging Machinery Manufacturing (333993), Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

akta.pro secondary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Robotic packaging systems
• Industrial automation
• Palletizing solutions
• Case packing robots
• End-of-line packaging

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Robotic Packaging Systems: Design, development, and delivery of custom robotic packaging lines including robot cells, palletizers, case packers, and product handling systems. Solutions range from standalone robot cells to complete turn-key end-of-line packaging lines. Revenue is generated through project-based sales with custom engineering, integration, installation, and commissioning services.
2. Service, Maintenance & Spare Parts: Ongoing service contracts, maintenance, performance monitoring, and spare parts supply for installed robotic systems. Offered through service agreements and pay-per-incident support.
3. Used / Refurbished Equipment: Sale of second-hand/occasion equipment, as the company maintains a dedicated section for used machines.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Robertpack Industrial & Packaging Equipment B.V. designs, engineers, and integrates custom robotic end-of-line packaging systems for food and non-food manufacturers. The company delivers pick and place machines, case packing robots, (de)palletisers, cobot palletisers, debanders, and complete packaging lines built around Yaskawa and Fanuc industrial robots, complemented by partner brands such as bedo, Wilhelm Fischer, and Alpma.

Product overview

Robertpack Industrial & Packaging Equipment B.V. is a system integrator of industrial robotic packaging solutions based in Zwolle, Netherlands, with nearly 50 years of experience. The core product portfolio centers on four robot application categories — pick and place, case packing, palletising (including depalletising), and product handling — delivered as custom-designed mechanical and control engineering solutions built entirely in-house. These are offered as standalone robot cells or as complete turn-key end-of-line packaging lines. Complementary branded equipment distributed by Robertpack includes Yaskawa MOTOMAN robots (PL/GP/MH/MPL series with YRC1000 controller) and Fanuc robots (M3 delta picker, R2000i, M710, LR Mate), alongside bedo box erectors and sealers, Wilhelm Fischer MCP Multipack machines for the beverage industry, and Alpma cheese cutting and packaging machines (exclusive Netherlands partner). The company also offers a full lifecycle service suite covering maintenance, spare parts, training, performance monitoring, and service agreements, plus a selection of used equipment (occasions).

Differentiator

Problem solved

Functional benefit

Products and services

• Pick and Place Machine Robotic pick and place machine used by industrial manufacturers to automate product handling and placement within packaging lines.
• Case Packing Robot Robotic case packing system that automates the loading of products into cases for food and non-food manufacturers.
• Robot Palletiser Industrial robotic palletising system that stacks packaged goods onto pallets at the end of production lines.
• Cobot Palletiser Collaborative robot palletising system designed to work safely alongside operators in palletising applications.
• Robot Depalletiser Robotic depalletising system that automatically unloads products from pallets at the start of packaging or production lines.
• Robot Debander Robotic debanding system that removes straps or bands from palletised or packaged goods as part of end-of-line handling.
• Complete Robot Packaging Lines Turnkey end-to-end robotic packaging lines combining upstream and downstream packaging equipment into a single integrated production line for industrial manufacturers.
• Product Handling Systems Robotic product handling systems that orient, convey, and prepare products for downstream packaging operations using vision-based and mechanical handling.
• bedo Doosopzetter / Dozensluiter Distributed case erector and case sealer equipment from partner brand bedo, offered by Robertpack to industrial customers.
• bedo Doosinpaklijnen Distributed case packing lines from partner brand bedo, offered by Robertpack to integrate into complete packaging lines.
• Wilhelm Fischer MCP Multipack Machines Distributed multipack machines from partner brand Wilhelm Fischer, offered by Robertpack for secondary packaging applications.
• Alpma Cheese Cutting & Packaging Machines Distributed cheese cutting and packaging machines from partner brand Alpma, offered by Robertpack for dairy industry customers.
• Service & Support After-sales service, maintenance, and technical support for installed Robertpack robotic packaging systems and partner equipment.
• Occasions (Used Equipment) Secondary channel offering pre-owned Robertpack and partner packaging equipment to industrial buyers.

Quantifiable outcome

• 100,000 cans per hour throughput for beverage packaging
• +6 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wilhelm Fischer Spezialmaschinenfabrik GmbHcoreChannel Partner/ Reseller/ Distributor · 2 April 2024Robertpack represents Wilhelm Fischer in the BeNeLux region. Wilhelm Fischer designs, produces, builds, installs, and maintains packaging machines for over 70 years, specializing in MCP Multipack machines (30-480 packs/minute) for the beverage and food industry. Robertpack provides robotic handling and palletizing systems to complement Fischer's packaging machines.
• Perron038coreStrategic or Co-development Partner · 21 September 2021Robertpack signed a partnership agreement with Perron038, an innovation platform connecting technical companies, educational institutions, and students in the Zwolle region. The partnership aims to promote knowledge sharing in robotics and modern technology, address the shortage of technically trained personnel, and inspire young people to pursue careers in technical fields. Tom Niens, Manager Operations at Robertpack, emphasized the importance of regional technical knowledge sharing.
• Alpma Alpenland Maschinenbau GmbHcoreChannel Partner/ Reseller/ DistributorRobertpack is the exclusive partner for Alpma in the Netherlands. Alpma is a world leader in advanced cheese cutting machines and packaging systems with nearly 75 years of experience. Robertpack integrates Alpma's cheese cutting and packaging lines with robotic case packing and palletizing solutions for Dutch cheese producers.
• bedo Verpackungstechnik GmbHcoreChannel Partner/ Reseller/ DistributorRobertpack operates as exclusive partner for bedo Verpackungstechnik, a leading manufacturer of packaging machines including box and tray erectors, case sealers, and lid placers. bedo's machines are integrated with Robertpack's robotic systems for complete packaging lines in food and non-food industries.
• Yaskawa (Motoman)coreTechnology or IntegrationRobertpack is a system integrator for Yaskawa (Motoman) industrial robots, using Yaskawa's robot arms for picking, packing, palletizing, and handling applications. Yaskawa is one of the world's largest robot manufacturers with over 50 years of innovation in multi-robot technology and servo technology.
• Fanuc RoboticscoreTechnology or IntegrationRobertpack is a system integrator for Fanuc robots, deploying Fanuc's broad range of industrial and collaborative robots for pick & place, case packing, palletizing, and product handling applications across food and non-food industries.
• Vrienden van Techniek ZwolleminorStrategic or Co-development PartnerRobertpack is actively involved in Vrienden van Techniek (Friends of Technology) Zwolle, a network of technical companies and schools that promotes technical careers and addresses the technical labor shortage. Tom Niens serves as secretary of the organization.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Krones AG: Krones is a German global leader in beverage packaging machinery, including bottling, labeling, and end-of-line palletizing. While Krones competes with Robertpack in end-of-line automation for beverage customers (Bavaria, Heineken, Coca-Cola), it operates as a broad incumbent with a complete packaging line portfolio.
• ProMach: ProMach is a US-based packaging machinery conglomerate with multiple product brands across filling, labeling, palletizing, and end-of-line systems. While broader and more diversified than Robertpack, it overlaps in robotic palletizing and case packing for food, beverage, and consumer goods manufacturers.
• Syntegon Technology (formerly Bosch Packaging): Syntegon is a German global packaging machinery manufacturer for food, pharma, and consumer goods, offering processing, filling, and packaging systems. As a broad incumbent, it overlaps with Robertpack in end-of-line packaging and palletizing for food manufacturers, but with a much larger scale and global footprint.
• KHS GmbH: KHS is a German manufacturer of filling and packaging systems for the beverage industry, including palletizing solutions. Comparable to Robertpack in serving beverage customers with end-of-line automation, but operating as a broad incumbent with global scale and proprietary systems.

Direct peers

• Blueprint Automation: Blueprint Automation is a US-based supplier of robotic packaging machinery for food and consumer goods, including case packing, tray packing, and robotic integration. Comparable to Robertpack in custom-engineered robotic packaging systems for industrial end-customers, but focused on the North American market.
• Codian Robotics: Codian Robotics is a Dutch specialist in delta robots for packaging applications, headquartered in Veenendaal. While more narrowly focused on pick-and-place robotics, Codian serves the same food/non-food packaging integrators and end-customers as Robertpack, making it a comparable Dutch peer in robotic packaging automation.
• Gerhard Schubert GmbH: Schubert is a German market leader in top-loading packaging machines (TLM) for food, beverage, cosmetics, and pharmaceutical industries. Comparable to Robertpack in providing custom-engineered robotic packaging lines, but with a proprietary robot platform and larger global footprint.
• CAMA Group: CAMA Group is an Italian supplier of secondary packaging machinery, including robotic top-loading and end-of-line systems for food, beverage, personal care, and home care. Comparable to Robertpack in delivering custom robotic case packing and packaging line integration, with a broader international presence.
• JLS Automation: JLS Automation designs and manufactures robotic packaging machinery for food, pharmaceutical, and consumer goods, focusing on case packing and palletizing. Comparable to Robertpack in robot-integrated packaging solutions for primary and secondary packaging, with a focus on sanitary and harsh production environments.
• AWL: AWL is a Dutch machine builder specializing in automated production and packaging systems for the food and non-food industries, headquartered in Harderwijk. It is a direct competitor to Robertpack in end-of-line packaging automation, with similar size, customer base, and turn-key integration approach for European manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RobertpackBV
• LinkedInlinkedin.com/company/robertpack-industrial-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robertpack Industrial & Packaging Equipment B.V.