Radio Jornal

What Radio Jornal does

Radio Jornal, operating as Jornal FM under the tagline "O Sucesso Toca Aqui!", is a regional FM radio station headquartered in Limeira, São Paulo, Brazil. The station broadcasts music and news programming 24 hours a day with a primary focus on sertanejo (Brazilian country) and adjacent genres, supplemented by news bulletins (Jornal News, A Voz do Brasil), recurring religious content featuring Pe. Reginaldo Manzotti, and interactive segments such as Mais Mais Brasil (listener-requested songs) and Paredão da Jornal (a listener-voted song contest with cinema-ticket prizes). Its audience consists primarily of residents of Limeira and surrounding municipalities in São Paulo state, who engage with the station via WhatsApp, live music requests, and the annual Rodeio da Jornal community event.

The station's technology and digital operations are delivered entirely through the Cadena platform (cadena.com.br), which provides website infrastructure, live streaming, promotional campaign management, and mobile app integration. Content is distributed through traditional FM radio broadcast covering the Limeira region and digital live streaming via the website, enabling global listener access layered on top of the core local market.

Jornal FM operates an advertising-based revenue model, selling on-air ad slots to local businesses and running promotional partnerships with regional small and mid-sized companies — including cinemas, restaurants, bakeries, and printers — that sponsor listener giveaways and contests in exchange for brand exposure. The station is privately held, operates with 1-10 employees, and has no disclosed funding, ownership structure, or institutional investors, consistent with a small, family-managed regional broadcaster.

Name

Radio Jornal

Legal name

Jornal FM

Website

https://jornalfm.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Jornal (Jornal FM) is a privately held regional FM radio station in Limeira, São Paulo, Brazil, broadcasting 24-hour sertanejo-focused music, news, and interactive programming to local listeners while selling advertising and promotional sponsorships to area small businesses.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

News Talk Radio & Current Affairs Stations (MPABAIAI), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Fm radio broadcasting
• Sertanejo music programming
• Local radio station
• Radio advertising sales
• Live radio streaming

Headquarters

HQ city

Limeira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Jornal FM generates revenue through advertising sales, offering businesses the opportunity to advertise their brands on the radio station. The site features an 'Anuncie sua marca ou negócio conosco' (Advertise your brand or business with us) contact form.
2. Promotional Partnerships: The station conducts promotional campaigns with local businesses including cinemas, restaurants, and bakeries, where partners sponsor listener giveaways and contests in exchange for brand exposure.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Radio Jornal (Jornal FM) is a regional Brazilian FM radio station based in Limeira, SP that broadcasts 24 hours a day with music programming (sertanejo, pop, romantic), news bulletins, and interactive segments. The station sells advertising slots and promotional sponsorships to local businesses, including restaurants, cinemas, and bakeries, who gain exposure through on-air mentions and listener giveaways. Distribution spans FM broadcast plus digital live streaming via the Cadena platform, with listener engagement powered by WhatsApp.

Product overview

Radio Jornal (Jornal FM) is a Brazilian FM radio station based in Limeira, SP operating as a single unified broadcasting service. The station operates 24/7 with a continuous rotation of music and news programs including live shows, on-demand content (Lives), and promotional contests. The core offering is its radio broadcast service enhanced by digital participation features. The product portfolio consists of the main radio broadcasting service, approximately 20+ named programs spanning news, music genres (sertanejo, pop, romantic), and interactive segments, live streaming content offerings, and promotional contest services. The station is developed and maintained by Cadena platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Jornal FM Radio Broadcasting Service Free-to-listener 24-hour FM radio broadcasting service targeting residents of Limeira, SP and surrounding areas. Provides continuous music programming (sertanejo, pop, romantic genres), news bulletins, religious segments, and community content via FM broadcast and digital live streaming.
• Radio Advertising On-air advertising slots sold to local businesses in Limeira, providing brand exposure to the regional radio audience through commercial spots and sponsored mentions. Sold via direct contact rather than publicly disclosed pricing.
• Promotions and Contests Listener engagement service offering sponsored promotions, contests, and giveaways (cinema tickets, meals, concert tickets) in partnership with local businesses. Listeners participate via WhatsApp and on-air interaction.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CadenacoreTechnology or IntegrationCadena is the technology platform developer and hosting provider for Jornal FM. The platform provides the radio station's website infrastructure, live streaming technology, promotional campaign management system, and mobile app integration. All digital operations are powered by Cadena.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Alpha FM: São Paulo-based FM radio station with a music-led schedule and traditional ad-funded model. Comparable as a Brazilian local FM operator monetizing through SMB advertising and on-air promotions.
• Antena 1: Brazilian FM radio station with national footprint and music programming supported by advertising and digital streaming. Comparable as a Brazilian FM music station operating an ad-supported model with live digital distribution.
• Nativa FM: São Paulo-based FM radio station focused on Brazilian popular and sertanejo-adjacent music with local advertising and live event monetization. Directly comparable as a Brazilian regional music FM station competing for the same listener and SMB advertiser pool.
• Hot 100 FM: Brazilian FM music radio station with traditional ad-supported business model and digital streaming. Comparable as a single-format Brazilian FM station monetized through spot advertising and partnerships.
• 89 FM: São Paulo-based FM radio station with popular music programming and advertiser-driven revenues. Comparable as a Brazilian local FM music station competing for similar listener segments and SMB advertisers.
• Kiss FM: Brazilian FM music radio station serving local audiences with ad-funded programming. Comparable as a regional Brazilian FM station with similar format mix and SMB advertiser base.
• Metropolitana FM: Brazilian FM radio station with local São Paulo state presence, music-led format and advertiser-funded model. Comparable as a single-market Brazilian FM operator reliant on local SMB ad spend.

Broad incumbents

• Townsquare Media: US-based local radio operator running clusters of FM stations monetized through local advertising and live events. Comparable as a multi-station local radio business with the same fundamental model of community-led FM programming and SMB ad sales, useful for valuation benchmarking.
• Jovem Pan: Major Brazilian radio network combining FM music stations with news/talk programming and large-scale digital operations. Comparable as a broader incumbent Brazilian radio operator that overlaps in FM music and ad-supported monetization, but at national scale.
• CBN (Central Brasileira de Notícias): Brazilian national radio news network with affiliated FM stations across the country. Comparable as a broader incumbent that overlaps with Jornal FM's news and A Voz do Brasil carriage, but operates at network scale rather than single-market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fcjornalfm
• LinkedInlinkedin.com/company/radio-jornal-do-povo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Jornal