Insure

What Insure does

INSURE is an independent insurance agency headquartered at 2607 Glenwood Ave in Raleigh, North Carolina, operating continuously since 1979 and serving the North Carolina Triangle area (Raleigh, Durham, Chapel Hill). The agency is a member of Correll Insurance Group, a privately held network spanning more than 45 offices across the Carolinas and Tennessee with 95+ years of combined industry experience. INSURE serves two primary customer segments — Triangle-area businesses requiring commercial coverage and Triangle-area families needing personal lines — with secondary specialization in nonprofit institutions and architect/engineer professional liability.

The agency's product surface spans business insurance (commercial property, casualty, workers' compensation, general and professional liability, cyber liability, commercial auto, umbrella/excess, builders risk, surety bonds) and personal insurance (auto, homeowners, motorcycle, boat, vacation home). The underlying technology is standard independent-agency carrier aggregation rather than proprietary platform infrastructure; the agency relies on carrier partnerships — including The Hanover, Main Street America, Builders Mutual, Accident Fund, Frankenmuth, Chubb, and West Bend — to source product, and on licensed independent agents to deliver comparison-based recommendations. Support functions include an online quote-request portal, an online claims-filing interface, a digital billing/payment system, and a content-marketing blog.

Revenue is generated through commissions paid by carrier partners for policies sold and renewed (classified as recurring subscription-like revenue in the source data). Pricing is quote-based and not publicly disclosed; policies are billed annually. The agency operates a relationship-driven, agent-led GTM motion supported by the Trusted Choice independent agency network, digital channels (website, Facebook), and industry-association participation. All distribution is regional (Southeast U.S.) through licensed independent agents, with no public-company status, disclosed funding rounds, or identified venture/PE ownership.

Name

Insure

Legal name

Correll Insurance Group

Website

https://insure-nc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

INSURE is an independent insurance agency in Raleigh, NC, operating since 1979 as part of Correll Insurance Group, providing commercial and personal insurance to businesses and families in the North Carolina Triangle area through multi-carrier agent-led distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance commissions: As an independent insurance agency, revenue is generated through commissions paid by insurance carrier partners for policies sold and renewed. Agents work on commission basis representing multiple carriers.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

INSURE is an independent insurance agency that sells commercial and personal insurance policies on behalf of multiple national insurance carriers to businesses and families in the North Carolina Triangle area. As a member of the Correll Insurance Group network, the agency aggregates coverage from carriers including The Hanover, Main Street America, Builders Mutual, Accident Fund, and Frankenmuth, providing comparison-based insurance brokerage services. The agency sells business insurance (workers' compensation, professional liability, cyber liability, commercial auto) and personal insurance (auto, homeowners, motorcycle, boat) under a commission-based revenue model.

Product overview

INSURE is an independent insurance agency that operates as a single-channel insurance brokerage offering commercial and personal insurance products through its network of carrier partnerships. The agency provides two core product lines: Business Insurance (including workers' compensation, professional liability, cyber liability, and commercial auto) and Personal Insurance (including auto, homeowners, motorcycle, and boat insurance). These products are offered through the agency's website with quote request and claims filing services, with coverage provided by various national insurance carriers through the Correll Insurance Group network.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance coverage for businesses including property, casualty, professional liability, workers' compensation, general liability, product liability, management liability, and flood protection, sold to businesses in the North Carolina Triangle area.
• Personal Insurance Insurance coverage for individuals and families including auto insurance, homeowners insurance, motorcycle insurance, boat insurance, and vacation home insurance.
• Workers' Compensation Insurance Workers' compensation coverage for employers to protect employees against workplace injuries.
• Architect and Engineers Insurance Professional liability coverage designed for architecture and engineering firms, addressing the unique professional liability exposures of design professionals.
• Nonprofit Insurance Specialized insurance coverage for nonprofit organizations and social service institutions, addressing coverage gaps that often affect schools, daycares, healthcare providers, and other nonprofit entities.
• Cyber Liability Insurance Coverage for businesses to protect against cyber risks, data breaches, and related technology-related liability exposures.
• Commercial Auto Insurance Vehicle insurance coverage for commercial businesses and their vehicle fleets.
• Umbrella/Excess Insurance Additional liability coverage that extends beyond standard policy limits for both personal and commercial clients.
• Bond Insurance Surety bonds for contractors and businesses, including contract surety.
• Builder's Risk Insurance Coverage for construction projects, building materials, and contractor's equipment during construction phases.
• Auto Insurance Vehicle insurance coverage for personal auto owners in the North Carolina Triangle area.
• Homeowners Insurance Property and liability coverage for homeowners in the North Carolina Triangle area.
• Insurance Quote Request Online quote request service for prospective customers to obtain insurance quotes for personal and commercial coverage.
• Claims Filing Online claims filing service for policyholders to submit insurance claims through the agency.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorThe Hanover Insurance Group partners with Correll Insurance Group as a President's Club member agency. The Hanover recognizes only 5% of its 2,100 independent agent partners with this distinction. The partnership provides access to The Hanover's commercial and personal insurance products through Correll's network.
• Main Street America InsurancecoreChannel Partner/ Reseller/ DistributorMain Street America Insurance has partnered with Correll Insurance Group, recognizing the agency as a 2026 Elite Agency - one of only 31 agencies nationwide. Founded in 1923, Main Street provides commercial, business, and farm and ranch insurance solutions.
• Builders MutualcoreChannel Partner/ Reseller/ DistributorBuilders Mutual partnership with Correll Insurance Group recognizes the agency as a 2026 Champions Club Agency. The recognition requires agencies to maintain $1 million minimum in in-force premium with the carrier, reflecting strong partnership serving the construction industry.
• Accident FundcoreChannel Partner/ Reseller/ DistributorAccident Fund recognized Correll Insurance Group as a 2025 President's Club agency and Regional Agency of the Territory (Atlantic/Southern). The partnership focuses on workers compensation coverage and serves policyholders across the Southeast.
• Frankenmuth InsurancecoreChannel Partner/ Reseller/ DistributorFrankenmuth Insurance, a super-regional carrier based in Michigan, has partnered with Correll Insurance Group since 2006. Correll is recognized as one of Frankenmuth's Preferred independent insurance agency partners and was named South Carolina's 2024 Diamond Achiever.
• Trusted ChoicecoreChannel Partner/ Reseller/ DistributorTrusted Choice is a network of independent insurance agencies that provides brand identity, marketing support, and carrier access. INSURE is a Trusted Choice independent insurance agency, distinguishing them from captive agents representing single carriers.
• Correll Insurance GroupcoreStrategic or Co-development PartnerINSURE is a member of Correll Insurance Group, which offers nearly a century of experience across 45+ offices in the Carolinas and Tennessee. The parent organization provides national carrier relationships, operational support, and brand backing while INSURE maintains local market presence.
• ChubbminorChannel Partner/ Reseller/ DistributorRyan Eaddy of Adam's Eaddy & Associates (Correll Insurance Group) achieved Chubb's Certified Advisor of Personal Insurance (CAPI) designation, developed in partnership with Wharton School. CAPI is the only designee in South Carolina.
• West Bend Insurance CompanyminorChannel Partner/ Reseller/ DistributorWest Bend Insurance Company's Spirit of the Silver Lining Award program allows SouthPoint Risk to nominate community nonprofits for donations. Youth Villages of Middle Tennessee received $5,000 through this program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• USI Insurance Services: Large US independent brokerage distributing commercial and personal insurance through regional offices and carrier partnerships — directly comparable to INSURE's multi-carrier independent agency model.
• Hilb Group: Middle-market US insurance brokerage that has actively rolled up regional independent agencies — closely comparable to INSURE/Correll in size, multi-carrier model, and Southeast US mid-market focus.
• Lockton: Largest privately held US insurance brokerage, focused on commercial and specialty lines placed through carrier relationships; comparable to INSURE in independent distribution and emphasis on specialty verticals.
• Acrisure: Tech-enabled global insurance brokerage that has rapidly consolidated independent agencies; comparable to INSURE in multi-carrier distribution and to Correll Group's roll-up orientation.
• Hub International Limited: Large North American insurance brokerage that acquires and operates regional independent agencies with multi-carrier placement — directly comparable to INSURE's brokerage model and the Correll roll-up strategy.
• Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm placing commercial and personal lines across numerous carriers — directly comparable independent brokerage peer with overlapping product breadth.
• Brown & Brown, Inc. Large publicly traded US independent insurance agency and brokerage that places personal and commercial lines through multiple carrier partners — directly comparable to INSURE's independent agency distribution model and target customer segments.
• Marsh McLennan Agency: Middle-market insurance brokerage arm of Marsh McLennan placing business and personal lines through carrier partners — directly comparable commercial and personal-lines distribution peer.
• NFP (an Aon company): US insurance brokerage and advisory firm serving middle-market commercial and personal clients through carrier partnerships — comparable to INSURE in independent agency distribution and customer-segment focus.

Emerging players

• Keystone Agency Partners: Emerging consolidator building a network of independent insurance agencies across the Eastern US — comparable as a peer consolidator and emerging roll-up player in similar agency segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/insurenc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insure