Japon
Japonstore is a Hanoi-based Vietnamese D2C e-commerce retailer founded in 2020 that distributes 348+ authentic Japanese health supplements, cosmetics, and consumer goods to Vietnamese consumers via its own website, a physical store, and multi-channel digital marketing.
- Company typePrivate
- Founded2020
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Japon does
Japonstore is a Vietnamese direct-to-consumer e-commerce retailer founded in 2020 and headquartered at 343 Đội Cấn in Hanoi, specializing in authentic Japanese health supplements, cosmetics, and consumer goods sold to Vietnamese consumers. The company operates through its own WordPress/WooCommerce website (japonstore.vn) and a single physical retail store, targeting primarily Vietnamese women interested in beauty and collagen products, health-conscious consumers seeking Japanese functional foods and supplements, and families purchasing mother-and-baby items. The product portfolio spans 348+ SKUs across core categories including collagen (drinks, powders, capsules from Shiseido, DHC, 82X), health supplements (vitamins, omega-3, spirulina, joint/eye/brain/liver/weight support), cosmetics (skincare, haircare, makeup), mother-and-baby, and household consumer goods sourced from recognized Japanese manufacturers.
Revenue is generated through one-time product sales at price points ranging from 75,000 VND to 2,550,000 VND, with discount rates of 10–45% applied to original list prices and free shipping offered for orders exceeding 800,000 VND. The go-to-market combines the owned e-commerce site, a single physical store in Hanoi, a multi-channel social presence (Facebook, Instagram, YouTube, Pinterest, LinkedIn), an educational blog covering beauty and health topics for top-of-funnel acquisition, and bottom-of-funnel conversion via Zalo, Facebook Messenger, and a 24/7 hotline (098 456 8595). The company accepts cash-on-delivery and emphasizes 100% authenticity and direct sourcing from Japan as its primary differentiators. No proprietary technology beyond standard WooCommerce, no mobile app, no public API, and no disclosed external funding, partnerships, or institutional ownership are evident in the available data.
Japon firmographics
Firmographics- Name
- Japon
- Legal name
- Japon Store
- Website
- https://japonstore.vn
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Japonstore is a Hanoi-based Vietnamese D2C e-commerce retailer founded in 2020 that distributes 348+ authentic Japanese health supplements, cosmetics, and consumer goods to Vietnamese consumers via its own website, a physical store, and multi-channel digital marketing.
- Ownership category
- akta.pro rank
Japon industry classification
Industry- Product category
- Japanese Imported Health and Beauty Retail
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Japon is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Japon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct retail sales of Japanese products including collagen supplements, cosmetics, health supplements, and consumer goods. Revenue generated through online purchases on the website and in-store purchases at the physical location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with volume variations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Japon product offering
Product offeringCore offering
Japon is a Vietnamese e-commerce and retail distributor that imports and resells authentic Japanese health supplements, cosmetics, and consumer goods to Vietnamese consumers. Its catalog of 348+ products spans collagen supplements, multi-category health supplements, skincare and cosmetics, joint and bone support, eye care, brain health, weight management, skin whitening, liver and stomach care, mother and baby products, and household consumer goods, sold through its own website (japonstore.vn) and a Hanoi physical store with nationwide delivery and 24/7 product consultation.
Product overview
Japonstore operates as an e-commerce platform specializing in authentic Japanese products sold in Vietnam. The business offers a curated portfolio of Japanese health supplements and beauty products, organized across several core categories: Collagen supplements (drinks, powders, capsules) from brands like Shiseido, 82X, and DHC represent a flagship category; Health supplements including vitamins, omega-3, spirulina, and functional foods for brain health, joint support, eye care, liver/stomach care, and weight management; Cosmetics and beauty products spanning skincare, haircare, and body care; and household consumer goods. The company positions itself as a distributor of genuine Japanese products (100% chính hãng) with nationwide delivery and 24/7 customer consultation services. All products are sourced from Japan with free shipping on orders over 800,000 VND.
Differentiator
Problem solved
Functional benefit
Products and services
- Collagen Supplements Collagen supplements in drink, powder, and capsule forms from Japanese brands such as Shiseido, 82X, DHC, and Hanamai, sold to Vietnamese consumers for beauty and joint health.
- Health Supplements Broad range of Japanese health supplements including vitamins, minerals, spirulina, omega-3, and functional foods targeting multiple health needs, sold to Vietnamese consumers.
- Cosmetics and Beauty Products Japanese cosmetics including skincare, haircare, makeup, body care, masks, sunscreen, serums, acne and scar treatments, hand and foot care from brands such as Shiseido and DHC, sold to Vietnamese consumers.
- Joint Support Products Joint health products including glucosamine supplements, calcium, and topical pain relief from brands such as Kowa and Salonpas, targeted at Vietnamese consumers seeking bone and joint support.
- Eye Care Products Japanese eye drops and eye health supplements from brands such as Rohto, Sante, and Lion, sold to Vietnamese consumers for moisturizing, fatigue relief, and general eye health.
- Brain Health Supplements Brain and memory supplements containing DHA, EPA, and Ginkgo Biloba from Japanese brands such as Orihiro, Noguchi, and Maruman, sold to Vietnamese consumers seeking cognitive support.
- Household Consumer Goods Japanese household products including personal care, home cleaning, food items, and daily-use products, sold to Vietnamese consumers across Vietnam.
- Weight Management Products Weight loss and diet products including teas, supplements, and body slimming devices from Japanese brands such as Orihiro, sold to Vietnamese consumers seeking weight management.
- Skin Whitening Products Skin whitening and brightening supplements and topical products containing Vitamin C and tranexamic acid from Japanese brands such as Transino and DHC, sold to Vietnamese consumers.
- Liver and Stomach Care Products Liver support and digestive health products including hepatoprotectants and digestive aids from Japanese brands such as Zeria and Orihiro, sold to Vietnamese consumers.
- Mother and Baby Products Products for mothers and babies including supplements, care products, and baby care items from Japanese brands such as Pigeon, targeted at Vietnamese parents and families.
- Sexual Health Products Japanese products supporting male and female sexual health and reproductive wellness from various Japanese brands, sold to Vietnamese adult consumers.
Companies that use Japon
Customer profileSegments3 records
Ideal customer profiles3 records
Japon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Japon partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Japon competitors and assessment
Company assessmentRegional players
- Sociolla: Leading Southeast Asian beauty retail platform (originating in Indonesia) with multi-country presence. Comparable as a beauty/health D2C retailer aggregating Japanese and Korean brands across SEA, providing cross-border competition in Vietnam's premium beauty space.
- Konvy: Thailand-based beauty D2C platform and authorized retailer for many Japanese and Korean brands operating across Southeast Asia. Comparable as a multi-market beauty/specialty retailer serving similar middle-class consumers in neighboring ASEAN markets.
Broad incumbents
- Watsons Vietnam: Major drugstore chain in Vietnam selling Japanese and international health supplements, skincare, and personal care. Directly competes in supplement retail and beauty with established brand assortment and nationwide physical presence well beyond Japonstore's single Hanoi store.
- Guardian Vietnam: International health and beauty chain with extensive Vietnam store footprint, selling supplements, skincare, and wellness products. Competes with Japonstore for the same health-conscious and beauty-oriented Vietnamese consumer segments.
- Shopee Vietnam: Dominant Vietnamese marketplace hosting thousands of Japanese supplement and cosmetics sellers. Functions as an indirect competitor by aggregating Japanese health product inventory under marketplace guarantees, eroding Japonstore's authenticity-differentiation advantage.
- Lazada Vietnam: Major general-merchandise marketplace with significant health supplement and beauty category penetration. Indirect competitor that can offer Japanese products through third-party sellers with strong fulfillment guarantees, putting pricing pressure on Japonstore.
Emerging players
- Cocoon: Vietnamese natural and clean beauty brand with strong D2C presence. Competes with Japonstore's cosmetics line for the same Vietnamese wellness-oriented shopper, though focused on locally-manufactured natural products rather than imported Japanese brands.
Direct peers
- Hasaki: Vietnam's largest cosmetics and health retailer with combined e-commerce (hasaki.vn) and physical store chain. Sells Japanese, Korean, and Western skincare, supplements, and personal care — directly overlapping Japonstore's customer base and product mix in Vietnam.
- Bo Shop: Vietnamese e-commerce retailer of Korean and Japanese beauty supplements and cosmetics. Directly comparable in business model (curated Asian beauty/health assortment targeting Vietnamese consumers) and serves as a direct substitute for Japonstore's product portfolio.
- Hada Nhat: Vietnamese retailer specifically positioned around authentic Japanese beauty and skincare products. Closest direct peer to Japonstore in the Japanese-product import niche, competing for the same consumer seeking provenanced Japanese cosmetics and supplements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Japon social profiles
Digital presenceJapon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Japon leadership team
Management profileNumber of profiles
Japon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Japon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Japon
What does Japon do?
Japon is a Vietnamese e-commerce and retail distributor that imports and resells authentic Japanese health supplements, cosmetics, and consumer goods to Vietnamese consumers. Its catalog of 348+ products spans collagen supplements, multi-category health supplements, skincare and cosmetics, joint and bone support, eye care, brain health, weight management, skin whitening, liver and stomach care, mother and baby products, and household consumer goods, sold through its own website (japonstore.vn) and a Hanoi physical store with nationwide delivery and 24/7 product consultation.
Is Japon a public or private company?
Japon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Japon founded?
Japon was founded in 2020. It employs 11 to 50 people.
Where is Japon based?
Japon is headquartered in Hanoi, Vietnam, in the Asia region.
How does Japon make money?
One revenue line is on record: product Sales.
Who are Japon's main competitors?
Regional players on record are Sociolla and Konvy. Broad incumbents are Watsons Vietnam, Guardian Vietnam, Shopee Vietnam and Lazada Vietnam. Cocoon is listed as an emerging player. Direct peers are Hasaki, Bo Shop and Hada Nhat.
Does Japon have an API?
No public API is recorded for Japon.
What industry is Japon in?
Japon's product category is Japanese Imported Health and Beauty Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores. Its NAICS code is 456191.