Family Meat Shop

What Family Meat Shop does

Family Meat Shop is a UAE-based meat retailer and wholesale supplier operating two physical butcher shops in Sharjah (since 1986) and Dubai (since 2004), with a separate founding origin in Lebanon in 1975 by Ibrahim Fawaz. The company processes and sells fresh meats including lamb, beef, chicken, and mutton, plus prepared categories such as BBQ cuts, quick cooks, dips and salads, and mezza under the "Nafas" sub-brand. Meats are sourced from farms in the UAE, USA, Australia, New Zealand, India, and Brazil and prepared using Lebanese-style butchery techniques by craftsmen with 40+ years of industry experience.

The business runs on a dual-channel model. Retail customers purchase at the two storefronts or via phone and WhatsApp delivery. Wholesale customers comprise over 200 notable hotels and restaurants across the UAE, which the company has supplied with fresh meat, processing, and catering services for over 30 years, having entered the hospitality segment in 1991. The wholesale value proposition centers on reducing kitchen preparation time and supplying custom cuts tailored to chef specifications. Pricing is not publicly disclosed; retail pricing is in-store and business sales are quotation-based.

The company is privately held by the Fawaz family, with no institutional investors, parent company, or public listing. Delivery is facilitated via dedicated Dubai phone line (+971 4 297 7975) and WhatsApp (+971 56961 4961). The marketing footprint is limited to Instagram, Facebook, and the company website, with no mobile app, no public API, and no disclosed technology platform beyond standard e-commerce and social media tooling. Headcount is reported in the 11-50 range and the entity has no subsidiaries, patents, or disclosed regulatory actions.

Name

Family Meat Shop

Legal name

Family Meat Shop

Website

https://familymeatshop.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Meat Shop is a UAE-based butcher operating two retail shops in Sharjah and Dubai and supplying fresh meats to over 200 hotels and restaurants across the UAE under the Nafas sub-brand.

Ownership category

akta.pro rank

Product category

Butcher Shop and Meat Retail

NAICS

Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Fresh meat retail
• Butcher shop services
• Wholesale meat supply
• Prepared meat products
• Hospitality meat supplier

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Meat Sales: Direct-to-consumer sales of fresh meats including lamb, beef, chicken, mutton, and specialty cuts at physical storefront locations. One-time transaction-based sales.
2. Wholesale to Hospitality Sector: Bulk meat supply to hotels and restaurants, including meat processing and catering services. Serving as trusted wholesale partners to over 200 notable hotels and restaurants in the UAE for over 30 years.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Family Meat Shop is a family-owned butcher business that processes and sells fresh and prepared meats, including lamb, beef, chicken, mutton, BBQ cuts, quick cooks, dips and salads, and mezza, under the Nafas brand. It operates physical retail shops in Sharjah and Dubai serving individual customers and runs a wholesale supply business providing bulk meats, processing, and catering services to over 200 hotels and restaurants in the UAE hospitality sector.

Product overview

Family Meat Shop operates as a dual-channel meat retail and wholesale business in the UAE. Their product portfolio centers on the "Nafas" brand (meaning "soul" or "breath" in Arabic), which represents their commitment to passion and emotion in food preparation. The core offerings include fresh meats (lamb, beef, mutton, chicken) sourced from farms in the UAE, USA, Australia, New Zealand, India, and Brazil. Complementing their fresh meat products are prepared foods including BBQ products, quick cooks, dips and salads, and mezza — all prepared with traditional Lebanese techniques. They serve both retail customers through their two physical shop locations (Sharjah and Dubai) and wholesale partners in the hospitality sector, having become trusted suppliers to over 200 hotels and restaurants in the UAE over 35 years. Their butcher shop services offer customized cuts and meat processing expertise for both individual and business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Nafas: A popular Arabic term describing the passion and emotion put into the preparation of food which makes it taste exceptionally homemade. Nafas literally means 'soul' or 'breath'. This brand represents the company's approach to preparing exquisite cuts with passion and care.

Products and services

• Lamb Premium quality fresh lamb sourced from the finest farms in UAE, USA, Australia, New Zealand, India, and Brazil, with each cut distinctively crafted to customer specifications for retail and wholesale buyers.
• Beef Premium quality fresh beef sourced from the finest farms in UAE, USA, Australia, New Zealand, India, and Brazil, available in various cuts prepared by skilled butchers for retail and wholesale customers.
• Mutton Premium quality fresh mutton sourced from premium farms, prepared using traditional Lebanese butchery techniques with passion and care, sold retail and wholesale.
• Chicken Premium quality fresh chicken sourced from the finest farms, with each cut distinctively crafted to customer unique needs for retail and wholesale buyers.
• BBQ Products Specialized BBQ cuts and preparations for grilling, prepared with the same passion and care as all Nafas products, suitable for retail and hospitality customers.
• Quick Cooks Pre-prepared meat products designed for quick and convenient cooking, catering to busy households and foodservice operations.
• Dips and Salads Traditional Lebanese-style dips and salads complementing Family Meat Shop's premium meat products, sold to retail and wholesale customers.
• Mezza Traditional Middle Eastern appetizers and side dishes prepared using recipes and techniques from Lebanon, complementing the meat range for retail and hospitality customers.
• Special Seasonal Cuts Special cuts available seasonally, offering unique varieties beyond the standard fresh meat range for retail and wholesale customers.
• Butcher Shop Services Customised meat processing and bespoke cut preparation service offered by skilled butchers with 40+ years of experience, available to both retail customers and hospitality clients.
• Wholesale Meat Supply to Hospitality Bulk meat supply, meat processing, and catering services provided to over 200 notable hotels and restaurants across the UAE hospitality sector, with established partnerships built over 30 years.

Quantifiable outcome

• Trusted wholesale partner of over 200 notable hotels and restaurants in the UAE

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Waitrose UAE: Premium UAE supermarket with curated fresh meat, butcher counters, and prepared meat offerings. Comparable to Family Meat Shop on premium positioning and fresh-meat focus, but part of a wider premium grocery operation rather than a standalone butcher.
• Carrefour UAE: Largest hypermarket operator in the UAE with extensive fresh meat counters across multiple banners. Overlaps with Family Meat Shop on meat retail and household customer base but competes as a mass-market, multi-category incumbent.
• Lulu Hypermarket: UAE-headquartered hypermarket chain with strong fresh meat and halal offerings at competitive price points. Comparable on meat retail category and UAE consumer base, but operates a much broader grocery portfolio and significantly larger footprint.
• Spinneys: UAE premium supermarket chain with in-store butcher counters selling fresh lamb, beef, chicken, and prepared meats. Comparable on product category and premium positioning, but operates as a broad-line grocery retailer across many categories rather than a specialist butcher.

Regional players

• Al Islami Foods: Leading Middle East halal processed and fresh meat brand with retail and foodservice distribution. Comparable to Family Meat Shop on meat category and UAE/Middle East hospitality customer base, but operates at much larger scale and across broader geographies as a branded manufacturer.

Direct peers

• Brisket & Bone: UAE specialty butcher focused on premium cuts, custom preparation, and grilling/BBQ specialties. Comparable on craft-butcher positioning and prepared-meat product extensions, with similar premium consumer targeting.
• Kibsons: UAE-based online meat and grocery delivery platform serving retail and B2B customers with fresh and prepared meats. Directly comparable to Family Meat Shop on target customer (UAE households and hospitality) and core product (fresh meat), but differentiated by a digital-native delivery model versus Family Meat Shop's physical-retail-plus-WhatsApp model.
• Truffle & Co: UAE-based specialty meat and gourmet food retailer with butchery expertise and premium positioning. Comparable on shop-based retail model, specialty cuts, and high-end consumer targeting.
• Premier Meat Shop: UAE-based independent butcher offering fresh cuts, specialty meats, and custom processing to retail and hospitality customers. Closely comparable on shop-format retail, butchery craftsmanship, and customer mix.

Others

• Americana Group (Foodservice Division): Major Middle East foodservice operator with significant meat procurement for restaurant brands. Overlaps with Family Meat Shop as a UAE hospitality meat buyer/competitor at scale, but operates from the buyer side of the same B2B wholesale relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/familymeatshop
• Instagraminstagram.com/familymeatshop
• Xx.com/familymeatshop
• LinkedInlinkedin.com/company/family-meat-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Meat Shop